• Title/Summary/Keyword: target and strategies

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Export Market Attractiveness Analyses of the Heavy Electric Equipment Industry (중전기기산업 수출시장 매력도 분석)

  • Moon, Chang-Kuen
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.277-298
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    • 2008
  • This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

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Directions for and Challenges in Health Promotion Research: Focusing on Research Funded by the Korean Health Promotion Foundation, 2005-2011 (건강증진 연구의 방향과 과제: 한국건강증진재단 연구과제(2005-2011년)를 중심으로)

  • Kim, Kwang-Kee;JeKarl, Jung;Ham, Seung-Woo;An, Ji-Young;Park, Jung-Eun
    • Korean Journal of Health Education and Promotion
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    • v.29 no.4
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    • pp.15-28
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    • 2012
  • Objective: This paper aims to describe health promotion (HP) research according to HP activities, strategies, target population, and settings, and to explore challenges for HP to reflect principles and values. Methods: A content analysis was employed for all research reports funded by the Korea Health Promotion Foundation from 2005 to 2011. Content analysis was conducted according to the HP activities and strategies as mentioned in the Ottawa Charter, and by target population and setting. Challenges for HP research were explored by priority actions suggested by the International Union for Health Promotion and Education. Results: The total number of research was 384. The most popular topic was on HP actions for reorienting health services, followed by developing personal skills, creating supportive environments, building healthy public policy, and strengthening community actions. Research focusing on enabling strategies was most dominant among the HP strategies, while both advocating and mediating strategies were unlikely to be studied. An even distribution was found across target populations. The most popular setting was communities, followed by workplaces and schools. Conclusion: HP research tends to be anchored on bio-medical, individualized, and behavioral perspectives. A discussion was made to overcome this tendency by employing HP in social sciences theory and methods.

Strategies and Advancement in Antibody-Drug Conjugate Optimization for Targeted Cancer Therapeutics

  • Kim, Eunhee G.;Kim, Kristine M.
    • Biomolecules & Therapeutics
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    • v.23 no.6
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    • pp.493-509
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    • 2015
  • Antibody-drug conjugates utilize the antibody as a delivery vehicle for highly potent cytotoxic molecules with specificity for tumor-associated antigens for cancer therapy. Critical parameters that govern successful antibody-drug conjugate development for clinical use include the selection of the tumor target antigen, the antibody against the target, the cytotoxic molecule, the linker bridging the cytotoxic molecule and the antibody, and the conjugation chemistry used for the attachment of the cytotoxic molecule to the antibody. Advancements in these core antibody-drug conjugate technology are reflected by recent approval of Adectris$^{(R)}$(anti-CD30-drug conjugate) and Kadcyla$^{(R)}$(anti-HER2 drug conjugate). The potential approval of an anti-CD22 conjugate and promising new clinical data for anti-CD19 and anti-CD33 conjugates are additional advancements. Enrichment of antibody-drug conjugates with newly developed potent cytotoxic molecules and linkers are also in the pipeline for various tumor targets. However, the complexity of antibody-drug conjugate components, conjugation methods, and off-target toxicities still pose challenges for the strategic design of antibody-drug conjugates to achieve their fullest therapeutic potential. This review will discuss the emergence of clinical antibody-drug conjugates, current trends in optimization strategies, and recent study results for antibody-drug conjugates that have incorporated the latest optimization strategies. Future challenges and perspectives toward making antibody-drug conjugates more amendable for broader disease indications are also discussed.

Effect on NCOs and students of self-leadershiployment career (부사관과 학생들의 셀프리더십이 취업진로에 미치는 영향)

  • Kwon, Jung-Min;Lee, Han-Kyu
    • Convergence Security Journal
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    • v.17 no.2
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    • pp.109-118
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    • 2017
  • The study examines whether there is support for undergraduate students of Department of NCOs leadership needs and self-perceived any casualty, the purpose being placed to identify the cause-and effect relationship between student's behavior and these self-appointed leadership needs parameters. To study this end, the men and women college students Military major in Busan district using the convenience of the student sample extraction to extract the 362 students. Setting the model to achieve the object of the study, and then through a structural equation model (SEM) were studies a causal relationship among variables. Result on the basis of the research study model verification method as described above what is derived from this study were as follows. First, self-leadership is confirmed in the career planning of clarity on the impact of career beliefs centered strategies(+) target-oriented strategy(+), and independent self-reliance, check-centered strategies(+), constructive thinking strategies(+), ERA=centric strategy(+), in the natural course flexibility, compensation strategies(+), constructive thinking strategies(+) improve professional skills appeared to affect the check-centered strategies(+), ERA-centered strategies(+). Second, self-leadership is general satisfaction at the impact of major satisfaction natural reward strategies(+), the curriculum meets the natural reward strategies(+) target-oriented strategy(+) recognition satisfy the natural reward strategies(+) target-oriented strategy(+) appeared to affect this. Third, career beliefs Major General satisfaction in the impact on satisfaction Career Planning Clarity(+), an independent self-reliance(+), career flexibility(+)improve professional skills(+), the curriculum satisfies independent self-reliance(+), career flexibility(+) improve professional skills(+), the self-satisfied recognized independent trust(+), career flexibility(+), career planning clarity(+) it appeared to influence this.

A Study on the Defense Effectiveness of Surface Ships against diverse Anti-Surface Missile Attack Strategies (대함유도탄 공격유형에 따른 수상함 방어효과도 분석 연구)

  • Kim, Jae Ick;Jung, Young Ran;Kim, Hyun Sil;Kim, Cheol Ho;Yu, Chan Woo
    • Journal of the Korean Society of Systems Engineering
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    • v.6 no.1
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    • pp.33-39
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    • 2010
  • Anti-surface missiles have been the most dangerous threat to the surface ships, therefore analyzing the defense effectiveness of surface ships against diverse anti-surface missiles attack strategies is very important to evaluate and anticipate the naval combat ship's abilities in terms of AAW (Anti-Air Warfare). In this paper, we don't study on the defense effectiveness of a ship against a missile, but focus on the defense effectiveness for surface ships against multiple missiles specialized in strategies of anti-surface missiles; ripple fire attack and simultaneous time on target attack (STOT). So, we conduct a variety of monte-carlo simulations with high-fidelity simulators, analyze the measure of defense effectiveness for the key factors of strategies and evaluate the effects and possible interactions of several factors through the analysis of the design of experiment (DOE).

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Cost-effectiveness Analysis of Cervical Cancer Screening Strategies Based on the Papanicolaou Smear Test in Korea

  • Ko, Min Jung;Kim, Jimin;Kim, Younhee;Lee, Yoon Jae;Hong, Sung Ran;Lee, Jae Kwan
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.6
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    • pp.2317-2322
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    • 2015
  • Background: Despite the increasing number of screening examinations performed for cervical cancer utilizing the Papanicolaou smear test (Pap test), few studies have examined whether this strategy is cost-effective in Korea. Objective: This study was conducted to evaluate the cost-effectiveness of cervical cancer screening strategies incorporating the Pap test based on age at the start and end of screening as well as screening interval. Materials and Methods: We designed four alternative screening strategies based on patient age when screening was started (20 or 30 years) and discontinued (lifetime, 79 years). Each strategy was assessed at screening intervals of 1, 2, 3, or 5 years. A Markov model was developed to determine the cost-effectiveness of the 16 possible cervical cancer screening strategies, and this was evaluated from a societal perspective. The main outcome measures were average lifetime cost, incremental quality-adjusted life-years (QALYs), and incremental cost-effectiveness ratio (ICER). Results: Compared with various strategies comprising younger starting age, discontinuation age, and longer screening intervals, strategies employing annual screening for cervical cancer starting at a target age of 30 years and above were the most cost-effective, with an ICER of 21,012.98 dollars per QALY gained (with a Korean threshold of 30,000,000 KRW or US$27,272). Conclusions: We found that annual screening for cervical cancer beginning at a target age of 30 years and above is most cost-effective screening strategy. Considering the potential economic advantages, more intense screening policies for cervical cancer might be favorable among countries with high rates of cervical cancer and relatively low screening costs.

Demographic Characteristics, Consumer Values and Personalization Strategies of Apparel Brands (인구통계적 특성, 소비자 가치와 의류브랜드 개인화 전략)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • The Korean Fashion and Textile Research Journal
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    • v.9 no.3
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    • pp.303-311
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    • 2007
  • The apparel market is extremely competitive and thus apparel manufacturers should try to maximize consumer satisfaction with cost-efficient but consumer-oriented strategies. Personalized strategies considering each consumer's characteristics have to be developed. The purpose of this study is to investigate the effects of consumers' characteristics on personalization strategies of apparel brands. Investigating personalization based on consumers' values and demographic characteristics will allow apparel manufacturers to attract target consumers. A survey method was used for the empirical study. Questionnaires from 420 respondents were analyzed using factor analysis, cluster, t-test, and ANOVA. The results indicated a significant influence of consumer values on customer service-related aspects of personalization. Female consumers demanded product- and information-oriented factors of personalization. Age, residential area, and clothing expense also had significant influence on the need for personalization of apparel shopping.

The Design, Implementation, and Evaluation of Social Marketing Campaigns in Nutrition

  • Keenan, Debra-Palmer;Patricia M. Heacock
    • Journal of Community Nutrition
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    • v.5 no.4
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    • pp.218-229
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    • 2003
  • Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

Comparative Study on Complex Designs in the Competition Design Plans of Taekwondo Parks (태권도 공원 현상설계안의 단지설계 비교 연구)

  • Park, Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.6
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    • pp.4308-4321
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    • 2015
  • Designing a complex begins with plans to differentiate the archetypical place in accordance with environmental characteristics of the area where target programs and districts are to be located, with which the space reformed with the change and development of the era is established and shaped. In particular, in the area such as our domestic land, some 70% of which is inclined has adopted the design concept that uses slopes with the stream of times and has sought design strategies that consistently interpret and approach slopes. Taegwondo Park, the target of this study, has collected six draft design plans during the design stage with different values and thus strategies of utilizing topographies and spaces differentiated accordingly. Particularly, approaching strategies in accordance with geographical features by designer, the relationship between architecture and external space to be implemented according to the rank, philosophical understanding of architects and design strategies as the concept of iconizing the area carry significant implications as major design strategies explored by this study, through which I was able to identify the possibility of materializing the design strategy for hill lands.