• 제목/요약/키워드: supporter

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The Effect of Online Supporter's Review Directions on Consumers' Brand Attitude and Purchase Intention: The Role of Brand Awareness

  • Lee, SuMin;Lee, Chunghee;Lee, MiYoung
    • 패션비즈니스
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    • 제20권6호
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    • pp.135-147
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    • 2016
  • Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

A Multi-megawatt Long Pulse Ion Source of Neutral Beam Injector for the KSTAR

  • Chang, Doo-Hee;Seo, Chang-Seog;Jeong, Seung-Ho;Oh, Byung-Hoon;Lee, Kwang-Won;Kim, Jin-Choon
    • 한국원자력학회:학술대회논문집
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    • 한국원자력학회 2004년도 추계학술발표회 발표논문집
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    • pp.719-720
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    • 2004
  • A multi-megawatt long pulse ion source (LPIS) of neutral beam injector was developed for the KSTAR. Beam extraction experiments of the LPIS were carried out at the neutral beam test stand (NBTS). Design requirements for the ion source were 120 kV/65 A deuterium beam and a 300 s pulse length. A maximum ion density of $9.1310^{11}$ $cm^{-3}$ was measured by using electric probes, and an optimum arc efficiency of 0.46 A/kW was estimated with ion saturation current of the probes, arc power, and total beam area. An arcing problem, caused by the structural defect of decelerating grid supporter, in the third gap was solved by the blocking of backstream ion particles, originated from the plasma in the neutralizer duct, through the unnecessary spaces on the side of grid supporter. A maximum drain power of 1.5 MW (i.e. 70 kV/21 A) with hydrogen was measured for a pulse duration of 0.5 s. Optimum beam perveance was ranged from 0.75 to 0.85. An improved design of accelerator for the effective control of beam particle trajectory should provide higher beam perveance.

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어머니의 취업배경, 역할만족과 유아의 사회적 능력 (Mother's Occupational Background, Role Satisfaction, and Young Children's Social Competence)

  • 김회진;정영숙
    • 한국생활과학회지
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    • 제13권5호
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    • pp.647-658
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    • 2004
  • The purpose of this study was to investigate the relationships between mother's occupational background, their role satisfaction, and their young children's social competence. The subjects of this study were 360 working mothers having 3 to 6-year-old children and 56 teachers of the children drawn from 8 preschools and 7 kindergartens in Cheongju city. The results obtained from this study were summarized as follows : First, mother's occupational background was significantly different according to mother's age, educational level, job type, mother's income, family finances and the existence of a supporter for bringing up children. Second, mother's role satisfaction was significantly different according to mother's income and the existence of a supporter for bringing up children. Third, children's social competence was significantly different according to children's sex, age, mother's age, educational level, job type, mother's income and family finances. Finally, there were significantly meaningful correlations between mother's occupational background, their role satisfaction, and their young children's social competence.

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남성의 아버지 역할 수행과 유능감에 관한 연구 - 초등학교 저학년 자녀를 둔 남성을 중심으로 - (Role Performance and Self-Confidence in the Fathers with Elementary School Children)

  • 김진희
    • 가정과삶의질연구
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    • 제23권1호
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    • pp.113-123
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    • 2005
  • The purpose of this study was to examine the role performance and self-confidence of the fathers with children in grade school. Further, this study explored the variables that affect positively the self-confidence of the fathers. A survey questionnaire was used for this study. The participants of this study were 340 fathers with children aged between seven and nine residing in Gyeongsangnam-do. As for the performance of father's roles, the average score was higher in 'conversation with children' and 'expressing affection to children', whereas it was lower in 'raising children' and 'educating children'. As for the self-confidence regarding their father's roles, the score was higher in the cognitive dimension than in the emotional dimension. In general, the fathers tended to evaluate their role performance as fathers positively. The variables that affected the cognitive dimension of self-confidence as a father were conversation with children, supporter role, under-standing children, and educating children. The variables that influenced the emotional dimension, on the other hand, were child-rearing role, husband's role, supporter role, and expressing love to children.

사용자와의 협력 플레이를 위한 강화학습 인공지능 프로세스 구축 (Build reinforcement learning AI process for cooperative play with users)

  • 정원조
    • 한국게임학회 논문지
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    • 제20권1호
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    • pp.57-66
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    • 2020
  • 연구는 MOBA 게임에서 선호도가 낮은 Supporter를 대체하는 인공지능을 강화학습을 이용한 구현을 목표하였다. ML_Agent를 이용해 게임의 규칙, 환경, 관측 정보, 보상 처벌을 구성하였다. DPS 에이전트로 구성된 그룹과, Support 에이전트가 있는 그룹으로 나누어 강화학습을 진행하였다. 결과 데이터인 누적 보상 값, 사망 횟수 바탕으로 결론을 도출하였다. 협력 플레이 그룹이 비교 그룹보다 평균 누적 보상 값이 3.3 더 높게 측정되었으며 사망 횟수 총합 평균은 3.15 낮게 되었다. 이를 바탕으로 죽음을 최소화하고 보상을 최대화하는 협력 플레이를 수행하는 강화학습을 확인할 수 있었다.

방전플라즈마 소결에 의한 316L 스텐레스강 다공체 재료 제조에 관한 연구 (On the Fabrication of Porous 316L Stainless Steel by Spark Plasma Sintering)

  • 권영순;김성기;김현식;김환태;최성일;석명진
    • 한국분말재료학회지
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    • 제9권1호
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    • pp.50-60
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    • 2002
  • SPS(Spark Plasma Sintering ) is known to be an excellent sintering method for porous materials. In the present work an attempt has been made of fabricating porous 316L Stainless steel with good mechanical properties by using controlled SPS process Porosity was 21%~53% at sintering temperature of $600^{\circ}C$~100$0^{\circ}C$ The limit of porosity with available mechanical strength was 30% at given experimental conditions. Porosity can be controlled by manipulating the intial height of the compact by means of the supporter and punch length. The applied pressure can be exerted entirely upon the supporter, giving no influence on the specimen. The specimen is then able to be sintered pressurelessly. In this case porosity could be controlled from 38 to 45% with good mechanical strength at sintering temperature of 90$0^{\circ}C$. As the holding time increased, neck between the particles grew progressively, but shrinkage of the specimen did not occur, implying that the porosity remained constant during the whole sintering process.

노약자들을 위한 인체공학적 보행 보조 로봇의 개발 (Development of Ergonomic Walking Assistance Robot for the Elderly and the Infirm)

  • 김정엽
    • 한국생산제조학회지
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    • 제22권3_1spc호
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    • pp.600-606
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    • 2013
  • This paper describes the development of a novel walking assistance robot for the elderly and infirm. In the case of simple walking assistance devices, the walking safety and effectiveness are somewhat low; hence, caregivers are frequently required. The walking assistance robot developed in this research is capable of securely and conveniently assisting a walking user by using electric motors and various devices without a caregiver. The main features include the following. First, the walking safety is improved by using a pelvis supporter, and the robot is able to follow the user effectively by means of ergonomic motion sensors and electric powered wheels. Second, it is possible to adjust the load applied to the lower body by adjusting the height of the pelvis supporter. Finally, it is possible to inform the approximate distance and direction of any obstacle around the robot using the sounds and vibrations for the blind and the hearing impaired. The performance of the developed walking assistance robot was successfully verified using a walking assistance test in a narrow-corridor environment.

기계식 프레스 압입 방식의 냉간단조용 금형 예압 부과 공정의 유한요소해석 (Finite Element Analysis of Mechanical Pre-stressing Processes of Cold Forging Dies)

  • 변종복;전유종;강성묵;이광희;전만수
    • 소성∙가공
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    • 제29권6호
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    • pp.362-369
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    • 2020
  • In this study, elastoplastic finite element analysis with multi-body treatment was used to elucidate the mechanical phenomena occurring from pre-stressing of die-system. A finite element analysis model with detailed conditions is proposed. The effects of die pre-stressing slope on the circumferential components of the pre-stressed die inserts were evaluated. The role of tight fitting between the supporter and die case was also emphasized because it has a significant effect on the undesirable change in the target slope of machined inner surface of the die case around the die insert. The two mechanical problems include the one between die-insert and die case and the other between supporter and die case, and their correlation is minimized to establish the optimum design in the die structural design stage because it cannot be quantitatively controlled owing to various factors affecting the die structural behavior during die pre-stressing.

5세 도담반의 실내놀이지원을 위한 실행연구 (An Action Research to Support Indoor Free Play in the Dodam Class Consisting of Five-Year-Olds)

  • 심소영;권연희
    • 한국보육지원학회지
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    • 제17권4호
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    • pp.29-47
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    • 2021
  • Objective: The purpose of this study was to understand the teacher's role as play supporter in a carry out play generated curriculum and develop and implement an action plan in order to indoor free play. Methods: Participants were 14 kindergartners (9 boys, 5 girls) and one teacher. Processes of planning-implementation and observation- reflection were repeated in a cyclical procedure and the 3rd action plan was conducted based on strategies to support children's play. Results: Children experienced the following: Continuing and immersive play, play filled with experiments and challenges, play to make together, attitude to enjoy novelty and respect differences, and play of trial and error. And the researcher changed the following: Be sensitive to the child's words and actions, finding the 'real interest' of children in 'waiting', acquiring the perception that 'children are the masters of play', seeing the value of learning in children's expressive play, and gain confidence in play support. Conclusion/Implications: This study suggested the need for teacher to have patience and demonstrate reflective thinking in order to support children's play.