• Title/Summary/Keyword: sub cultural style

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Some (Re)views on ELT Research: With Reference to World Englishes and/or English Lingua Franca

  • Cho, Myongwon
    • Korean Journal of English Language and Linguistics
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    • v.2 no.1
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    • pp.123-147
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    • 2002
  • As far as the recent ELT research concerned, it seems to have been no hot ‘theoretical’ issues, but ‘practical’ ones in general: e.g., learners and learning, components of proficiency, correlates of L2 learning, etc. This paper focuses on the theme given above, with a special reference to the sub-title: specifically, 1) World English, world Englishes and world's lingua franca; 2) ENL, ESL and EFL; 3) Grammars, style manuals, dictionaries and media; 4) Pronunciation models: RP, BBC model and General American, Network Standard; 5) Lexical, grammatical variations and discourse grammars; 6) Beliefs and subjective theories in foreign language research; 7) Dilemma among radical, canonical and eclectic views. In conclusion, the author offers a modest proposal: we need to appeal to our own experience, intention, feeling and purpose, that is, our identity to express “our own selves” in our contexts toward the world anywhere, if not sounding authentic enough, but producing it plausibly well. It is time for us (with our ethno-cultural autonomy) to need to be complementary to and parallel with its native speakers' linguistic-cultural authenticity in terms of the broadest mutual understanding.

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The Effect of Nostalgia on Purchase Intention of Retro Fashion Products (노스탤지어 감성이 복고패션 제품의 구매의도에 미치는 영향)

  • Kim, Ha Youn;Choi, Yun Jeong
    • Journal of the Korean Society of Costume
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    • v.66 no.7
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    • pp.139-153
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    • 2016
  • Retro fashion can be defined as re-applied and re-created fashion style where a certain period or a specific style in the past would be recalled. As a unique cultural phenomenon, the 'retro' style has affected not only our daily lives, but also the fashion industry. The purpose of this study is to explore the relationship between the nostalgia and consumer purchase behaviors of retro fashion products in Korea. The data was collected using a self-administered online survey of 224 respondents. The results show that the sub-elements of nostalgia include personal and historical nostalgia. The personal nostalgia positively influences consumers' purchase intention of retro fashion products, whereas historical nostalgia negatively affects retro purchase intention. Interestingly, the moderating effects of self-connection and age of respondents on the relationship between nostalgia and retro purchase intention was identified. The findings highlight the potential role of retro fashion on modern society, as it can overturn any concerns people may have about the gloomy future and the harsh reality.

A Study on the Foundations of Wooden Pagodas of 'Kokubunji' in Japan (일본 국분사 목탑의 하부구조 고찰)

  • Tahk, Kyung-Baek
    • Journal of architectural history
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    • v.19 no.5
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    • pp.81-98
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    • 2010
  • In the middle of the 8th century, we met the new high-rise building, the 7th storied wooden pagodas in 'Kokubunji' in Japan. I tried to analyze and study this building to show how the wooden pagoda had changed itself because of appearance of new style. The conculusions are as follows; 1. The construction of the foundation was mainly composed namely 'Panchuk'. It was proceeded by two ways. One is the earthen-digging, laying foundations named 'Gulkwangpachuk' and the other is simply laying foundation named 'Jisangpanchuk'. In that period, due to the progress of the technique, we assumed that the main stream is 'Jisangpanchuk'. 2. The elevation of base was mostly the single foundation from archaeological study. The material was stone. The middle case of pagoda had the base of tile-roofed. We knew the just one pagoda had the base of brick, but that was not main stream. 3. The new device had appeared in the central base stone. It was the stone point. But in that period the existing method, a hole style and the new style was used in the central base stone. This fact is showed that the central government was not hold the reigon(it names 'Kook') in the respect of the technique. 4. The plan scale is classified of 3 group. As a result, the first body is larger, the main-unit and the sub-unit is a equal unit. But smaller, the length of main-unit is longer than the one of sub-unit. And the very small pagoda was build in that period.

Traditional Embroidery in India based on Bourdieu's Cultural Theory (부르디외 문화이론으로 살펴본 인도 지역별 전통자수)

  • Kim, Yi Rang;Kwon, Mi Jeong
    • Fashion & Textile Research Journal
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    • v.23 no.6
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    • pp.758-769
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    • 2021
  • The purpose of this study is to analyze the traditional embroidery in India by region based on Bourdieu's cultural theory. As the research methods for this study, literature and case studies were conducted. The results of the study are summarized as follows. First, India's regions could be divided into four distinct regions based on language and religion. The main concepts of Bourdieu's cultural theory, namely the sub-dimensions of field and habitus, were the field of social system, the field of goods & economy, the field of environment/region, culture, and ethnicity. Second, Eastern India's embroidery was influenced by Hinduism and traditional art. The embroidery used various fabrics such as the Applique work, and vivid colors and patterns were mainly used in the Hindu myths, animals, and flower patterns of the embroidery. Third, embroidery in Western India was influenced by exotic cultures like Persian due to geographical conditions, and embroidery via the use of gold threads and various ornaments was developed. Symbolized flower patterns and geometric patterns were used a lot in the respective embroidery. Fourth, embroidery in southern India was influenced by the Dravidian culture and their architectural style, which saw the emergence of an embroidery that used simple colored cross-stitch. Most of the patterns in this embroidery are geometricized. Fifth, Northern Indian embroidery has historically served as the center of power, resulting in an embroidery that uses various forms and materials. In this embroidery, flower patterns are mainly used. Finally, the characteristics of the traditional embroidery of India's each region is based on Bourdieu's cultural theory, which could be summarized as ethnic religiosity, exotic splendor, structural formality, and symbolic power.

The Study of Typography Expressed in Modern Fashion (현대패션에 나타난 타이포그래피에 관한 연구)

  • 서현수
    • Journal of the Korean Society of Costume
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    • v.54 no.2
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    • pp.135-148
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    • 2004
  • The purpose of this thesis is to examine how typography, which has become apparent in many areas of modern society, is expressed, portrayed and how its value, function and significance in fashion can be understood. In order to undertake this study, the concept of typography was examined in detail, the verbal and formative function of typography carefully considered, and the different types of typography were analyzed and categorized in to the below areas : - Typography for the increasing of brand logo recognition - Typography as a social slogan - Typography for the increasing of collective belongingness - Typography as an image - Typography as a symbol. As a result, the typography plays an important role of a verbal tool in modern fashion design. Through typography, fashion was able to explain in much detail the overstatement of society criticizing character and functionality of information conveyance. However, the role of typography will continue to change and evolve according to the constant changes of fashion

A Study of Postrnodern Phenomenon in Clothings for German youth (청소년 의상에 나타난 포스트모더니즘 현상)

  • 홍기현
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.3
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    • pp.581-588
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    • 1997
  • Since 1950 postmodernism shows strong influences in literature, architektuTe, art, clothing and other social and cultural fields. It's main conceptswere individual, pluralistic, unconven- tional and deconstruction of social values. The purpose of thisstudy was to review the influence of postmodernism to German clothing for youth. To achieve this purpose, raga- zinesfor youth ("BKAVO") from 1959 to 1994 surveyed including a number of interviews. The characterizations of postmodernism in fashion are as follows: Sport Clothing has an effect on Oaily Clothing. Exotic phenomenon from south america, africa, asia shows strong in fashion. Subculture(Rocker, Hippie, Punker) is as anti-culture sylnbolically expressed in young fashion which is diffrent from mother-fashion. This appeard in Germany in the 50s, 60san6 70s. However, sub-culture-look in the 80s and 90s is presented only in outer style. It does'nt show any symbolic meanings. "Bricolage" ("mix and match") -concept was appeard in 60s and 70s only in fashion of subculture group. This concept generalized in standard fashion in 80s and 90s.andard fashion in 80s and 90s.

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A Study on the Preference of the Website Structure Related the Culture -with Emphasis on the Usability Testing of the Prototype of Each Country. (문화권별 웹 사이트 구조의 선호에 관한 연구 - 프로토타입의 사용성 평가를 통한 검증을 중심으로)

  • 김정하;이건표
    • Archives of design research
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    • v.16 no.2
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    • pp.161-170
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    • 2003
  • This study aims to understanding the effects of culture on websites with emphasis on the website structure and navigation. The website is inherently‘cultural’because anyone around the world can access to website if he or she is equipped with appropriate equipment. For the importance of cultural role in website, various researches have been conducted to understand the relationship between culture and website. However they tended to focus mainly on phenomenal matters such as color, layout, icon etc. There have been not so many thorough attempts to causal relationships between website and‘thick culture’in depth. The study conducted cross-cultural usability testing of websites between Korea and America. At first, representative I-commerce websites of Korea and America were selected and they were analyzed by the selected frameworks such as layout, display type, element type, and the relationship with homepage and sub-page navigation. The results were used to construct typical prototypes of website for Korea and America for experiment. Two websites were used for cross-cultural usability testing though specially-developed remote testing. 20 users from each country participated in the usability testing. The result shows that Korean users peformed better usability testing for Korean style structure of website while American counterparts showed better performances in American style of websites. Other various significant findings were revealed.

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Consumers' Attitude and Consumption about Korean Traditional-patterned Ornament (한국 전통문양 장신구에 대한 소비자 인식조사)

  • Han, Woo-Ri;Kim, Hye-Jung;Son, Jin-Ah
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.104-119
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    • 2012
  • Fashion cultural products represents cultural trend, and they are produced a lot in Korea to express the Korean culture and style. They are also tools that embody images of Korea. This study mainly focuses on the Korean traditional-patterned ornaments as fashion cultural products. Therefore, this study aims at developing a framework of consumers' attitudes and consumption behaviors about Korean traditional-patterned ornaments, examining how the characteristics are changed according to shopping orientation. For this purpose, a quantitative survey was carried out using 455 questionnaires from women in their 20s and over. The data were analyzed using frequency analysis, factor analysis, t-test, ANOVA, cluster analysis, and $x^2$-test. Findings of this study were as follows. First, half of the respondents were found to possess Korean traditional-patterned ornaments. However, consumers had positive attitudes and tend to purchase them for their own use rather than gifts, demonstrating that the potential for the market is large enough. Second, in accordance with their shopping orientation, consumers were sub-divided into four groups: trend/brand oriented, practicality/pleasure oriented, convenience oriented, and passive shoppers. The trend/brand oriented group showed highest levels of preference regarding purchase intentions of Korean traditional-patterned ornaments. This group also showed the strongest purchasing power on fashion items among the four groups. Third, this study presented animal, plant, geometric and abstract patterns to the respondents to examine their attitudes. It was found that consumers prefered plant-patterned ornaments rather than the others, demonstrating that they have stronger preference and purchase intention toward ornaments with more natural images.

A semiological analysis on the relationship between popular music and fashion style exposed in Subculture (하위문화에 나타난 대중음악과 패션의 기호적 해석)

  • Kim, Shin-Woo;Jeon, Jong-Chan;Kim, Young-In
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.233-244
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    • 2005
  • Fashion is one of the characteristics which represents the comtemporary sociocultural signifiant. A style that a certain stream of fashion brings is not just limited in fragmentary tendencies and fads. That can be a code to communicate and function as a medium in itself. Music has been displaying it's power to fashion while fashion has been exercising it's influence over the music. There is an inseparable relationship between music and fashion in terms of expressing our images of the world: fashion delivers them through visuality and music does it by sound. Both fashion and music are reflecting our society as well as they are influencing on sociocultural aspects generally. Whenever music has been changed new youth culture has been made and this culture has been expanded with forming some distinct fashion trends. The study focuses on identifying the relations between pop music and fashion styles which are occupying positions firmly on the bases of youth culture through analysing the relations between the fashion styles and music genres which are used in sub-culture groups to express their own identities and consciousness from a point of semiotics. In conclusion, subculture is the exit of their escaping from the compelling inconsistency cause by the condition of people's life and the way for them to solve through cultural sublimating for themselves. People come up with distinctive style of music and fashion to express their resistant signifie in their symbolic way. In addition, a particular music trend has much to do with a contemporary fashion style. In the relationship between music and fashion, there have been the subtle mechanism to boost and influence and some crucial similarity each other to signify inner values of the times. This study lets us realize that fashion is not only a popular style of clothes, hair, etc. at a particular time or place but also a medium to communicate and to guarantee polysemous identity by functioning as a flexible tool to exchange contemporary sociocultural meanings.

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Comparative cultural research Interaction usage by following task based on Fiedler s contingency theory of leadership (Task 수행성향에 따른 제품 인터렉션 디자인의 사용행태 비교 문화적 연구 - 피들러의 상황 리더쉽 이론을 중심으로 -)

  • Seo, Mi-Young;Kim, Jeng-Hwa
    • Journal of the HCI Society of Korea
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    • v.6 no.1
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    • pp.17-20
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    • 2011
  • The contingency theory of leadership was proposed by F. Fiedler. In his theory, he divided the group into Task oriented and Relationship-oriented people based on work-style by LPC(Least Preffered Co-workers) test. This survey searches significance of interaction usage depending on which group has more aggressive interaction on the address list with mobile phones focusing on the differences between mainfunctions (name, cell phone, group name) and sub-functions (birthday, Photo, E-mail). Itis the hypothesis that the relationship-oriented group has more interaction than the task-oriented group which was identified through the analyzed usage of the address list. Results show that the contingency theory was not appropriately related with the research. Interaction usage by the following task based on Fiedler's contingency theory of leadership isn't related much. However, by discovering the interesting patterns by the test, this research is able to guide human-centered address design directions.

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