A Study of Postrnodern Phenomenon in Clothings for German youth

청소년 의상에 나타난 포스트모더니즘 현상

  • Published : 1997.05.01

Abstract

Since 1950 postmodernism shows strong influences in literature, architektuTe, art, clothing and other social and cultural fields. It's main conceptswere individual, pluralistic, unconven- tional and deconstruction of social values. The purpose of thisstudy was to review the influence of postmodernism to German clothing for youth. To achieve this purpose, raga- zinesfor youth ("BKAVO") from 1959 to 1994 surveyed including a number of interviews. The characterizations of postmodernism in fashion are as follows: Sport Clothing has an effect on Oaily Clothing. Exotic phenomenon from south america, africa, asia shows strong in fashion. Subculture(Rocker, Hippie, Punker) is as anti-culture sylnbolically expressed in young fashion which is diffrent from mother-fashion. This appeard in Germany in the 50s, 60san6 70s. However, sub-culture-look in the 80s and 90s is presented only in outer style. It does'nt show any symbolic meanings. "Bricolage" ("mix and match") -concept was appeard in 60s and 70s only in fashion of subculture group. This concept generalized in standard fashion in 80s and 90s.andard fashion in 80s and 90s.

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