• Journal of Korean Society of Industrial and Systems Engineering
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• v.47 no.3
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• pp.217-227
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• 2024

This study investigated the effects of social responsibility activities on consumer attitudes, product evaluation, corporate support, and corporate trust through structural equations and path analysis. Corporate social responsibility activities were divided into five areas: consumer and environmental protection, social contribution, cultural business, and economic responsibility, and the relative impact on consumer attitudes was considered. The results and strategic implications of this study are as follows. The same results as in previous studies confirmed that the performance of corporate social responsibility activities induces positive attitudes and behaviors of consumers. It proved that the performance of corporate social responsibility activities leads consumers to form a positive attitude, which can eventually be transferred to products and corporate images by a halo effect, leading to product evaluation, corporate support and trust. In addition, the composition dimension and measurement items of corporate social responsibility activities were re-verified, and from a consumer point of view, it was confirmed that social responsibility activities include not only economic activities, but also activities that contribute positively, such as social contribution, support for local and cultural projects, and actions that do not harm society as a whole, such as protecting consumer rights and protecting the environment.

• Journal of Sport and Applied Science
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• v.8 no.3
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• pp.21-33
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• 2024

Purpose: The purpose of this study is to explore, extract and categorize the team's tactical factors in soccer matches. Tactical factors are extracted on the basis of the phases consisting a football match (attack, defense, attacking transition, and defensive transition). Research design, data, and methodology: A semi-structural interviews were conducted with a group of experts of five football managers and coaches to explore tactical factors. Analysis of the content was done using a categorical aggregation or direct interpretation, and then was conducted factorial extraction and categorization. Results: In the attack phase, a direct attack and a step-by-step (occupation) attack form the type of attack, and in the attack transition phase, a long counter attack and a short counter attack form the type of attack. The type of defense in the defense phase was divided into regional defense and compression defense, and the type of defense in the defense transition phase was divided into defense for delaying counterattacks and defense for immediate pressure. Each tactics appeared differently depending on the situation of the game and the play of style. Conclusions: It may indicate the team's performance and has the potential for being used as a team performance factor. Further implications were discussed.

• Smart Structures and Systems
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• v.33 no.4
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• pp.313-323
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• 2024

Deterioration of buildings is one of the biggest problems in modern society, and the importance of a safety diagnosis for old buildings is increasing. Therefore, most countries have legal maintenance and safety diagnosis regulations. However, the reliability of the existing safety diagnostic processes is reduced because they involve subjective judgments in the data collection. In addition, unstructured tasks increase rework rates, which are time-consuming and not cost-effective. Therefore, This paper proposed the method that can calculate the safety grade of deterioration automatically. For this, a DNN structure is generated by using existing precision inspection data and precision safety diagnostic data, and an objective building safety grade is calculated by applying status evaluation data obtained with a UAV, a laser scanner, and reverse engineering 3D models. This automated process is applied to 20 old buildings, taking about 40% less time than needed for a safety diagnosis from the existing manual operation based on the same building area. Subsequently, this study compares the resulting value for the safety grade with the already existing value to verify the accuracy of the grade calculation process, constructing the DNN with high accuracy at about 90%. This is expected to improve the reliability of aging buildings in the future, saving money and time compared to existing technologies, improving economic efficiency.

• Journal of Wind Energy
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• v.13 no.4
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• pp.80-89
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• 2022

In this paper, a study was conducted to evaluate the safety of pitch reducers for 8 MW class wind turbines. The housing and carrier of the pitch reducer were subjected to structural analysis for the ultimate load by load duration distribution (LDD). As a result of the finite element analysis of the housing parts, the part with the highest stress was the output housing, and the equivalent stress was 522.4 MPa and the safety factor was 1.14. As a result of finite analysis of the carrier, the highest stress occurred at 80.5 MPa in the first carrier, and the safety factor was 10.3. In addition, extreme strength and life analysis by LDD load were performed for gears and bearings included in each stage. The strength analysis of the planetary gear train was conducted based on ISO 6336, and the stability evaluation of the bearings through life analysis based on ISO 281 found all to be safe.

• Advances in Computational Design
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• v.9 no.3
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• pp.151-165
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• 2024

In this paper, the evaluation of the elastic lateral stiffness factor (ELSF) of steel frames for different lateral load-resisting systems (LLRSs) is presented. First, 720 steel structural frame models have been analyzed and designed using the equivalent lateral force method. Then by using pushover analysis method, all models have been analyzed, compared and evaluated. Finally, the effects of a number of influenced parameters such as different types of LLRSs, span length, number of stories, number of spans as well as story height of the buildings on the lateral stiffness are assessed and by applying regression analysis some useful equations were submitted. Based on the results obtained for steel frames having different LLRSs, compared to ordinary moment-resisting frames (OMRFs) as a base (having ELSF of 1), the normalized average ELSFs of K-eccentrically braced-frames (K-EBFs), V-, Z-, inverted V-, X-braced-frames, shear walls with thickness of 25 cm (SW25) and shear walls with thickness of 30 cm (SW30) are about 2.2, 6, 7, 9, 11, 95, 155, respectively. Among the braced-frames, X-braced-frames have the maximum ELSF, about 10 times more than OMRF, while OMRFs provide the minimum ELSFs among all LLRSs, and the frames supported by shear walls have ELSFs about 100 to 150 times more than OMRFs.

• Asia Marketing Journal
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• v.12 no.4
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• pp.1-25
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• 2011

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

• Journal of the Korea institute for structural maintenance and inspection
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• v.21 no.2
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• pp.24-33
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• 2017

Domestic urban railway underground station structures, which were built in the 1970s ad 1980s, had been constructed as Cut-and-Cover construction system without seismic design. Because the trends of earthquake occurrence is constantly increasing all over the world as well as the Korean Peninsula, massive human casualties and severe properties and structures damage might be occurred in an non-retrofitted underground station during an earthquake above a certain scale. Therefore, to evaluate the retrofit effect and soil-structure interaction of seismic retrofitted underground station, a centrifugal shaking table test with enhanced stiffness on its structural main member are carried out on 1/60 scaled model using the Kobe and Northridge earthquakes. The seismic retrofitted members, which are columns, side walls, and slabs, are evaluated to comparing with existing non-retrofitted centrifuge test results Also, to simulate the scaled ground using variation of shear velocity according to site conditions such as ground depth and density, resonant column test is performed. From the test results, the relative displacement behavior between ground and structures shows comparatively similar in ground, but is increased on ground surface. The seismic retrofit effects were measured using relative displacements and moment behavior of column and side walls rather than slabs. Additionally, earthquake wave can be used to main design factor due to large structural deformation on Kobe earthquake wave than Norhridge earthquake wave.

• Journal of the Korean Geotechnical Society
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• v.21 no.4
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• pp.51-63
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• 2005

Concrete pavement may suffer from material deterioration or structural problems, which lead to surface cracks and deflection of a concrete pavement. Degraded concrete pavement, when it is still under operation, should be recovered by an urgent maintenance to avoid the discontinued service leading to the significant traffic problems and economic loss. Seismic techniques are good tools to assess the structural integrity of concrete runway. It is because seismic techniques can evaluate engineering properties nondestructively and quickly and the evaluation can be extended to subgrade. In this study, a series of numerical simulations of stress-wave propagation were performed to verify feasibility of seismic techniques as an assessment tool. Based on the results of the numerical simulation, a framework of using seismic techniques was presented fur the nondestructive integrated assessment fur structural integrity of concrete runway. And the presented framework was applied to $\bigcirc\bigcirc$ concrete runway with surface cracks, which required urgent maintenance, to identify the causes of the surface cracks. The results obtained from the structural integrity assessment were compared with the measurements of the cores collected from the same runway for verification of the presented framework.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.810-816
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• 2017

This study investigates the relationship between the damage patterns and structural performance levels of a multi-strand 7-wire strand that is used as an important member of stay cables. Stay cables are continuously damaged after completion, and corrosion is the main cause. However, it is difficult to check the damage pattern inside the cable due to its structural characteristics, and it is difficult to evaluate the degradation level of the damage quantitatively. This study derives the relationship between the damage pattern and the performance level of the stranded wire by comparing results and analyzing them through an indoor experiment and finite element analysis. In order to simulate the damage of a 7-wire strand, artificial damage was applied by mechanical precision machining to perform a performance evaluation. The results of the analysis show that regardless of the damage size of the strand, the structural performance deteriorated immediately after the damage. It was experimentally and analytically deduced that the type and amount of damage should be considered as a parameter for evaluating the performance level of the strand. This information can be used for the safety management of a cable stayed bridge by constructing a database according to the pattern and amount of damage.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.5
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• pp.33-42
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• 2012

This study aims to establish the performance standard for natural type landscape stone GFRC. The required performance such as material performance, structural safety performance, durability performance, and landscape performance were selected through an examination of domestic and overseas performance related references and examples, and through the questionnaires obtained from 40 experts, and the verified items and performance standards were proposed. Among the required performances, the material performance(glass fiber content, air-dried gravity), structural safety performance(flexural strength, compressive strength), durability performance(crack, corrosion resistance), and landscape performance(texture, efflorescence) were selected through the questionnaires obtained from the experts. In the case of material performance and structural safety performance with the corresponding standards that existed, final performance evaluation standard was proposed by conducting a test and comparing it with the existing standard sample, and in the case of durability performance and landscape performance on which standard does not existed, they were verified by measuring directly through field examination of formative landscape items such as artificial waterfall etc. In this study, performance standard for the material on natural type landscaping rocks GFRC and items which can be evaluated after construction such as material performance, structural safety performance, durability performance, landscape performance, and so forth were proposed, however, follow up study for pro-environmental and ecological performance standard which were recently gaining force would be required through a continuous monitoring for the construction samples afterwards.