• Title/Summary/Keyword: strategy formation

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Application of Soft OR to Strategy Formation: Perspectives and Applicability (전략수립과 연성운용연구 : 동향 및 적용가능성)

  • Kim, Do-Hyeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.3 no.3
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    • pp.1-15
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    • 2008
  • The paper discusses application of soft OR methodologies, which have been developed for last decades centered in European OR communities, to strategy formation process. It is shown that there is strong similarity in understanding of strategy formation between descriptive school of strategy and the research trend of soft OR. The focus and philosophical background of cognitive school of strategy, in particular, share much in common with soft OR school. The analysis and overview of several soft OR methodologies are introduced. It is also proposed that SODA can be utilized more directly to the strategy formation process. However, it is also noted in this paper that the epistemological issues should be considered and resolved for fluent investigation of soft OR methodologies in relation with existing rich strategic research works, for soft OR adopts interpretative research methods while strategy research generally lies on positivistic approaches.

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Strategy on the Formation of the Regional Community -focus on the case of Cheonan- (지역공동체 형성전략연구 -천안시를 중심으로-)

  • Park, Jong-Gwan
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.183-193
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    • 2012
  • The purpose of the formation of the regional community is to draw community formation strategy for effective resolve the conflicts. Along with thesis of the regional community theory, this study sought strategy plan through cheonan regional people investigate. Feeling of satisfaction, sense of common bonds, sense of belonging could showed relation of high existence, and know that duplex sense of belonging acts greatly in desire of social activities in interrelationship study finding, regional community and participation of resident. Essential factor of regional community formation is as following. First, it is application to the strategy of the formation of the regional community that can correspond to special quality of various area and request of inhabitantses. Second, the regional community's formation needs the local governments' active support, the cooperation, comprehension and voluntary effort of the regional people. Ideal regional community that we think gets joined conclude the relation as well as physical plenty and equality realization of social structure that is matured because awakening of conduced wholesome accident.

Formation Control for Underactuated Autonomous Underwater Vehicles Using the Approach Angle

  • Kim, Kyoung Joo;Park, Jin Bae;Choi, Yoon Ho
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.13 no.3
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    • pp.154-163
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    • 2013
  • In this paper, we propose a formation control algorithm for underactuated autonomous underwater vehicles (AUVs) with parametric uncertainties using the approach angle. The approach angle is used to solve the underactuated problem for AUVs, and the leader-follower strategy is used for the formation control. The proposed controller considers the nonzero off-diagonal terms of the mass matrix of the AUV model and the associated parametric uncertainties. Using the state transformation, the mass matrix, which has nonzero off-diagonal terms, is transformed into a diagonal matrix to simplify designing the control. To deal with the parametric uncertainties of the AUV model, a self-recurrent wavelet neural network is used. The proposed formation controller is designed based on the dynamic surface control technique. Some simulation results are presented to demonstrate the performance of the proposed control method.

A Study on the Evolutionary Aspects of Place Image Strategies through the Marketing Paradigm (마케팅패러다임에 의한 장소이미지 전략의 진화양상 연구)

  • Lee, Young-Soo;Park, Kyoung-Ah
    • Korean Institute of Interior Design Journal
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    • v.20 no.1
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    • pp.33-42
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    • 2011
  • This study, by applying the experiential and psychological thought category of "impression" as the space design strategy for drawing out "sensitivity," aims to break down the psychological mechanism forming the image held by the subject, and based on such segmentation, seek and strategize an effective design methodology. The subject's memory, pure sensation, and movement sensation are set as the preceding determinants comprising the psychological mechanism of space impression. The control determinants for achieving activation of psychological effect are reinterpreted as the relations of memory-cognition, sensation-perception, and movement-sensation and categorized into a cognitive strategy based on association, metaphor and remembrance; a direct sensation strategy based on formation, superposition and transposition of sensation; and a sensation strategy of process-formation based on expectation organization and reversal, contraction and relaxation. Each strategy is achieved through the formal, material and structural control of architecture. As a restructuring of the design methodology that has been experientially applied, the strategy categorization is important in that, by presenting the usefulness and effect by strategy according to space experience, it makes concrete the basic data that are useful for designing experience of sensitivity.

The Study on the Strategy for the Formation of the Innovation Clusters - Focused on the Scenario Planning of the 'Pankyo TechnoValley'- (기술혁신 클러스터 구축의 전략방향 설정에 관한 연구 - '판교 테크노밸리' 시나라오 플래닝을 중심으로 -)

  • Lee, Won-Il;Yim, Deok-Soon;Lee, Yeon-Hee;Jung, Eui-Jeong
    • Journal of Korea Technology Innovation Society
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    • v.14 no.2
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    • pp.301-319
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    • 2011
  • This research focused on the strategy consulting of the 'Pankyo Technovalley' for the formation of the innovation clusters The study was performed based on both theoretical study and related qualitative study approaches. Particularly, 'scenario planning' as a foresight method was used for the strategy formulation of the innovation clusters. The major determinants for the success of the formation of the innovation clusters can be summarized as follows; the enhancement of the service of the host institution of clusters, the alignment of the national cluster policy with the strategy of the host institution and the networks of the clusters. In terms of the needs of times, this study regarding the strategy for the formation of the innovation clusters is anticipated to be a good reference for the R&D organizations and technology cluster participants in coming years.

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Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market

  • Solntsev, Sergii;Smerichevskyi, Serhii;Skyba, Halyna;Zabashtanska, Tetiana;Bazaliyska, Natalia;Kolbushkin, Yuriy
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.47-56
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    • 2022
  • The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

Strategic Resource Initiative of Enterprise

  • Viatkina, Tetiana
    • Asian Journal of Business Environment
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    • v.4 no.4
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    • pp.5-11
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    • 2014
  • Purpose - The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises' strategic development is proposed, which suggests a geometric interpretation for estimating a company's long-term development. Research design, data, and methodology - The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling. Results - The hypotheses testing demonstrates the definition of a company's strategic resource initiative and explains the-mechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative. Conclusions - An enterprise's strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.

Korail's formation capacity strengthening strategy through HRM (HRM을 통한 철도공사의 조직역량 강화 전략)

  • Jung Ye-Seoung;Lee Shin-Ho
    • Proceedings of the KSR Conference
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    • 2005.05a
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    • pp.979-984
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    • 2005
  • 2005, National railway was converted from government enterprise form to public corporation form. Korail is facing in necessity to equip new manpower operating system to achieve public enterprise's part and two purposes called profit creation according to conversion to construction system. Accordingly, railway construction work began services for formation diagnostic and job analysis to construct management formation of new paradigm, personnel management course manpower operation system of the job value priority. This dissertation is research for direction establishment of human resource management(HRM) of railway construction work. Examined problem of current personnel management system with trend of HRM paradigm for this. And presented various strategy to construct greeting executive system of job putting first in person putting first and strengthens formation capacity.

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A study on Effects of the Concept Mapping for Concept Formation of Molecular Motion (개념도 작성 활동을 통한 수업이 분자운동 개념 형성에 미치는 효과)

  • 전근배;노석구
    • Journal of Korean Elementary Science Education
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    • v.20 no.1
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    • pp.31-43
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    • 2001
  • The purposes of this study were grasping the degree of students' understanding for course contents through the concept mapping strategy as meaningful learning in science and measuring the effect for change of conception and changing the misconception. The results of the study were as follows: 1. Before the lesson, only 10.7% of students had scientific conception of molecular motion. Other students had various kinds of misconceptions. 2. The extent of concept formation after lesson through the using concept mapping strategy was tested. As a result, compared with the controlled group, the experimental group showed higher extent of sound concept formation (statistical significance level 0.05). 3. The differences between the experimental group and the control group were analyzed into quantitative and qualitative points of view. The results of the comparison showed that the maps of the students were well configured in the categories of the relationship, the hierarchy and the examples; while students showed lower abilities in the category of the cross-links. 4. The student's attitudes to ward concept mapping was positive. Most of the students answered that teaching strategy of concept mapping benefits them in meaningful learning outcomes.

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Directions and Tasks of Rural Planning System in Korea (한국 농촌계획의 방향정립과 과제)

  • Yoon, Won-Keun
    • Journal of Agricultural Extension & Community Development
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    • v.11 no.1
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    • pp.111-123
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    • 2004
  • The directions and tasks of rural planning system can be accessed by the three view points of planning theory that are value formation, mean identification and effectuation. The concept of rural planning in Korea have been confronted with many problems and need to make new paradigm being able to develop depressed rural area. The highest valve in rural planning have been changed from economic development oriented to environmentally sound and sustainable development oriented. Also, the strategy of rural development have been changed rapidly. The growth pole theory and agricultural economic development strategy have been replaced by the urban-rural linkage theory and multi-sectoral development strategy including economic. social and spatial development. In recent, The implementation instruments for rural development focus on the participation of residence in rural area.

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