• 제목/요약/키워드: strategic risk

검색결과 255건 처리시간 0.026초

전자무역 마케팅의 변화와 발전 방안에 관한 연구 (A Study on the Transition and Improvement Plan of e-Trade Marketing)

  • 이상진;김형철
    • 무역상무연구
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    • 제60권
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    • pp.213-234
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    • 2013
  • e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.

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포트폴리오 기법을 활용한 유가대응 대안별 최적 예산배분 (Optimal Fiscal Budget Allocation of Oil Crisis Strategies Using Portfolio Approach)

  • 윤원철;손양훈
    • 자원ㆍ환경경제연구
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    • 제17권4호
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    • pp.719-749
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    • 2008
  • 본 연구에서는 고유가대응 정책수단 사이의 적정 배분을 위한 비용-위험 기준 포트폴리오 모형에 근거하여 예산배분모형을 제시한다. 이와 함께 유가대응 정책수단별로 2000년부터 2006년까지 정부예산에 대하여 적정 배분안을 시산하였다. 시산결과에 따르면 선물시장을 활용한 대안에 일정 금액 이상의 예산이 배분될 필요가 있다. 전략비축 대안의 경우 과다한 비용으로 말미암아 비용-위험 기준 포트폴리오 전략에서는 제대로 고려되지 못하는 것으로 나타났다. 유전개발 대안은 본 연구에서 다른 대안들에 비해 소요비용이 상대적으로 낮게 설정되었기 때문에 비용-위험 포트폴리오 전략에서 절반 이상으로 편입되는 것으로 나타났다.

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인터넷 쇼핑몰에서의 의류제품(衣類製品) 관계(關係) 마케팅에 관(關)한 연구(硏究) (Relationship Marketing of Fashion Products on the Internet Shopping Mall)

  • 김일;문재훈
    • 패션비즈니스
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    • 제5권4호
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    • pp.37-55
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    • 2001
  • This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.

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Measuring Performance to Engage the Extended Project Team in Construction

  • Bal, Menoka;Bryde, David
    • Journal of Construction Engineering and Project Management
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    • 제5권1호
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    • pp.1-10
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    • 2015
  • In construction, stakeholders of extended project team play a key role in the overall project performance. Successful integration of stakeholders demands for good management practices at strategic, operational and project levels. Targets and measures to improve the stakeholder performance encourage the creativity and willingness of stakeholders of extended project team to develop the better ways to achieve the project objectives. This paper presents a generic descriptive method, showing how stakeholder's ability and influence impacts on project performance in the construction sector. The findings of a series of interviews with key informants are presented and the following main conclusion is drawn: improving project performance through stakeholder's contribution and measuring their performance can strengthen the project performance. This innovative approach which redefines the process of improving the project performance in construction projects will be of interest to those who intend to manage the projects in practice as well as to those who interested in advancing theory.

신재생에너지 발전시설의 입지수용성 결정요인에 관한 연구 (The Determinants of Acceptability in Renewable Energy)

  • 안성식;조동혁;권혁채
    • 품질경영학회지
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    • 제48권1호
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    • pp.107-123
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    • 2020
  • Purpose: The purpose of this study is to identify the determinants affecting acceptability in the construction projects of renewable energy generation facilities. Methods: This study used a method of conducting a survey of participants in the Renewable Energy construction project and verifying the hypothesis statistically. Results: The results of this study are as follows; First, Communication, participation and benefit recognition have a positive effect on mutual trust. Second, Benefit perception' has a positive effect on mutuality collaboration. Third, mutual trust have a positive effect on mutual collaboration. Fourth, mutual trust and mutual cooperation had a positive effect on. Finally, risk perception has a moderating effect on the relationship between mutual trust and acceptability, and the relationship between mutual collaboration and acceptability. Conclusion: This study suggests strategic directions for the success of the construction project for renewable energy generation facilities by identifying the determinants of availability.

How Managers React to Crisis?: A Planned Behavior Theory Approach

  • Cinar, Gokhan;Isin, Ferruh;Hushmat, Adnan
    • Asian Journal of Business Environment
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    • 제6권4호
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    • pp.5-12
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    • 2016
  • Purpose - Not all firms are able to completely eliminate the risk arising out of the crisis. Success hides in the ability to perceive the market expectations accurately and take correct decisions. This study aims to analyze the firms' decisions at gross-root level. Research Design, Data, and Methodology - Primary data is obtained with the help of specially designed questionnaires from the agriproducts export firms that are members of export union of Turkey. The study is based on four theoretical structures: general planned behavior theory model, perception-leading behavior control and subjective norm model, perceived-behavioral-control leading perception and subjective norm models, and perceptions and subjective norms leading behavior control model. Structural Equation Models (SEM) is used to conduct the empirical analysis. Results - The findings show perceptions and subjective norms leading behavior control model as the best one, concluding that the environmental pressures and positive perceptions have significant effect on the strategic decisions of the agriproducts export firms. Conclusion - Policy tools like creating positive perception in the markets, providing sufficient information and financial support to the firms and increasing market competition can be used effectively to achieve the said objective.

연구개발 특성을 고려한 품질경영 모형 (A Quality Management Model Contingent to R&D Characteristics)

  • 윤재욱
    • 대한산업공학회지
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    • 제43권2호
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    • pp.90-99
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    • 2017
  • As the importance of R&D has increased, there have been various efforts to apply the quality management principles and tools to R&D activities in order to manage them effectively. The R&D sector differs from other value chains, so it may be difficult to apply quality management without proper considerations of R&D characteristics. This study describes the characteristics of R&D as high uncertainty and risk, diversity of R&D types, project-based activities, importance of strategic goals and business models, and importance of intangible assets. Three well accepted R&D quality management models are reviewed and implications for quality management and R&D characteristics are summarized. Based on these findings, the management targets of R&D quality management are classified into management level (organization, project) and management focus (process, output), and the contexts of R&D quality management are classified into R&D type (research, development) and market/customer requirement clarity (fluid, specific), and appropriate R&D quality management activities in each situations have been suggested.

Towards a Strategic Approaches in Alternative Tests for Pesticide Safety

  • Jang, Yoonjeong;Kim, Ji-Eun;Jeong, Sang-Hee;Cho, Myung-Haing
    • Toxicological Research
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    • 제30권3호
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    • pp.159-168
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    • 2014
  • Pesticides have provided significant benefits including plant disease control and increased crop yields since people developed and utilized them. However, pesticide use is associated with many adverse effects, which necessitate precise toxicological tests and risk assessment. Most of these methods are based on animal studies, but considerations of animal welfare and ethics require the development of alternative methods for the evaluation of pesticide toxicity. Although the usage of laboratory animals is inevitable in scientific evaluation and alternative approaches have limitations in the whole coverage, continuous effort is necessary to minimize animal use and to develop reliable alternative tests for pesticide evaluation. This review discusses alternative approaches for pesticide toxicity tests and hazard evaluation that have been used in peer-reviewed reports and could be applied in future studies based on the critical animal research principles of reduction, replacement, and refinement.

Altered Translational Control of Fragile X Mental Retardation Protein on Myelin Proteins in Neuropsychiatric Disorders

  • Jeon, Se Jin;Ryu, Jong Hoon;Bahn, Geon Ho
    • Biomolecules & Therapeutics
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    • 제25권3호
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    • pp.231-238
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    • 2017
  • Myelin is a specialized structure of the nervous system that both enhances electrical conductance and insulates neurons from external risk factors. In the central nervous system, polarized oligodendrocytes form myelin by wrapping processes in a spiral pattern around neuronal axons through myelin-related gene regulation. Since these events occur at a distance from the cell body, post-transcriptional control of gene expression has strategic advantage to fine-tune the overall regulation of protein contents in situ. Therefore, many research interests have been focused to identify RNA binding proteins and their regulatory mechanism in myelinating compartments. Fragile X mental retardation protein (FMRP) is one such RNA binding protein, regulating its target expression by translational control. Although the majority of works on FMRP have been performed in neurons, it is also found in the developing or mature glial cells including oligodendrocytes, where its function is not well understood. Here, we will review evidences suggesting abnormal translational regulation of myelin proteins with accompanying white matter problem and neurological deficits in fragile X syndrome, which can have wider mechanistic and pathological implication in many other neurological and psychiatric disorders.

중국 국유기업과 민간기업 간 해외직접투자 입지 차이 분석: 현지국 요인의 영향을 중심으로 (The Differences in the Selection of Outward FDI Locations between State- and Privately Owned Enterprises of China: Focusing on the Effects of Host Country Factors)

  • 나원찬;오몽추
    • 무역학회지
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    • 제44권6호
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    • pp.345-361
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    • 2019
  • In recent years, Chinese firms have explosively increased outward foreign direct investment (oFDI). While state-owned enterprises (SOEs) are still dominant in Chinese oFDI, privately-owned enterprises (POEs) are also accelerating their internationalization. These two types of Chinese firms differ in their behavior regarding oFDI. The objective of this paper is to analyze the differences in the choice of oFDI locations between Chinese SOEs and POEs by considering host country factors. By integrating the literature on Chinese firms' oFDI and on FDI locations, we developed six hypotheses concerning how host country factors affect their choice of location. We tested our hypotheses by conducting multiple regression analysis with recent secondary data on 413 Chinese MNEs in 88 countries between 2005 and 2016. The results of the test show that in selecting oFDI locations, Chinese SOEs invest relatively more in countries with richer natural resources, more abundant strategic assets, less production efficiency, higher political risk, and lower institutional quality compared with Chinese POEs. It is our hope that the empirical results of this paper will contribute to research on Chinese oFDI.