THE INTERNATIONAL COMMERCE & LAW REVIEW (무역상무연구)
- Volume 60
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- Pages.213-234
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- 2013
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- 1229-2036(pISSN)
A Study on the Transition and Improvement Plan of e-Trade Marketing
전자무역 마케팅의 변화와 발전 방안에 관한 연구
- Received : 2013.11.28
- Accepted : 2013.12.13
- Published : 2013.12.31
Abstract
e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.