• 한국응용과학기술학회지
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• 제35권4호
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• pp.1295-1306
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• 2018

본 연구는 노인의 스포츠 활동 참여동기가 여가만족에 미치는 목적을 규명하는데 목적이 있다. 연구대상은 생활체육 프로그램을 참여하고 있는 노인들을 모집단으로 설정하였다. 이와 같은 과정을 통하여 2018년 9월 1일부터 10월 31일까지 총 250부의 설문지를 배포하여 불성실하게 응답했거나 조사내용의 일부가 누락도어 신뢰성이 떨어지는 자료 53부를 제외한 197부를 유효표본으로 설정하였다. 수집된 자료는 SPSS Statistics 21을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 노인 스포츠 활동 참여동기 요인 중 내적동기는 심리적 만족, 교육적 만족, 생리적 만족 등에 영향을 미쳤다. 둘째, 외적동기는 사회적만족, 휴식적 만족 요인에 영향을 미쳤다. 셋째, 무동기는 심리적 만족, 사회적 만족, 교육적 만족, 휴식적 만족, 환경적 만족에 영향을 미쳤다.

• 유통과학연구
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• 제17권10호
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• pp.49-59
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• 2019

Purpose - This study aims to verify the effect of sports sponsorship recognition on corporate image and the relationship between image and identification, corporate image and purchasing intention, brand identification and purchasing intention Research design, data, and methodology - To carry out the purpose of this study, a set of data was collected from 320 surveys and 305 of them were used. Statistic programs, SPSS 18.0 and AMOS 20.0, were used to analyze the data. Results - It was found that emotional sports sponsorship recognition and social sponsorship sports sponsorship recognition had positive effects on corporate image and brand identification. Corporate image also had a positive effect on brand identification. Besides, it was analyzed that corporate image and brand identification had positive effects on purchasing intention. Conclusions - The results show that sports sponsorship recognition can influence brand identification and purchasing intention, and contribute to the enhancement of corporate image. Since brand personality that matches the self-image of the targeted customer will have a more positive effect on the relationship with the consumer, marketing activities should be carried out so that the brand image can be identified with the company image of sports sponsorship activities.

• 동아시아경상학회지
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• 제10권3호
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• pp.105-114
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• 2022

Purpose - The sports business industry and contemporary sports marketing is an exemplary wide field that primarily comprises specific activities, numerous individuals, organizations, and business ventures. This research aims to provide a marketing strategy to lead Leisure sporting goods consumption to improve the leisure life of sports participants. Research design, Data, and methodology - The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted to obtain the appropriate literature resources and total 15 previous resources selected by the present author after excluding papers based on screening process. Result - The literature analysis revealed that marketing practitioners in the sports and leisure industry should remember three significant solutions which are suggested. These solutions the following: (1) Brand Visibility, (2) Suitable Business Designs, and (3) Customers Support. They will enhance the perspective of consumption goods that foster leisure life to sporting participants following a well-advanced market strategy Conclusion - The sporting activities are generally inspiring, emotion provoking, immersive, rapidly growing profits and revenues, and engaging; hence, it is a great adventure of advancing customer orientation and a platform for growing the market. Therefore professionals have the responsibility to design sporting events in synergy with different stakeholders in ensuring improved and enjoyable experiences based on the marketing solutions of the current research.

• 아시안잔디학회지
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• 제10권1호
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• pp.13-20
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• 1996

This study was carried out to investigate the characteristics of spatial distributon patterns of users by each type of recreational activities at lawn areas in the parks. Study sites were lawn areas at Kyungju World and Seorabul Plaza in Bomun Resort Complex in Kyungju, Korea. Space types by each recreation activities are Repose Type, Sports Type, Play Type and Strolling Type. Main results are as follows ; 1. Sport Type activities were mainly distributed at the central areas of each lawn areas. 2.The density of Sports Type activities were affected by the form of lawn areas. For natural control of excess dynamic activities, Complex Form has more advantage in the distribution of dynamic activities. So, as the form of lawn areas in the parks, complex form is more desirable. 3.Repose Typo activities were distributed at marginal areas of lawns and surrounding woods. These, the static activities, were affected by Edge Effect in spatial distribution of activities. 4.Play Typo activities also were distributed at marginal areas of lawns. It was also affected by Edge Effect in spatial distribution. 5.Strolling Type activities were distributed evenly over all lawn areas.

• 한국응용과학기술학회지
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• 제35권1호
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• pp.36-42
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• 2018

This study was to investigate the difference of muscle activities in trunk, upper arm, and shoulder during push-up exercise based on 3 types of different arm position(posterior position, PP; normal position, NP; and anterior position, AP) and to provide effective push-up arm position for each muscle development. Fifteen healthy males(age, $21.5{\pm}0.5years$; height, $172.7{\pm}1.0cm$; body mass, $70.5{\pm}1.3kg$; shoulder width, $42.3{\pm}0.6cm$; and BMI, $23.6{\pm}0.5kg/m^2$) participated in this study. PP, NP, and AP of the arm were used to conduct push-up exercise and 8 muscles(deltoideus p. acromialis: DA; pectoralis minor: PMI; pectoralis major: PMA; serratus anterior: SA; biceps brachii: BB; triceps brachii: TB; latissimus dorsi: LD; and infraspinatus: IS) of right side were selected to measure muscle activities. Total 9 counts of push-up exercise were conducted and EMG data signals of 5-time(from $3^{th}$ to $7^{th}$) push-up movement were used for measuring muscle activities. PP push-up exercise showed that there was a significantly higher muscle activity of DA, PMI, PMA, SA, BB, LD, and IS(p<.05) and AP push-up exercise showed a significantly higher TB activity(p<.05). It would be suggested that different arm position evokes various muscle activities when conducting push-up exercise. PP would be the best push-up arm position for inducing various trunk, upper arm, and shoulder muscle activities compared to NP and AP.

• Advances in nano research
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• 제15권1호
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• pp.67-74
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• 2023

The combination of physical activities and individual skills in sports creates an entertaining and competitive environment governed by a set of rules. In today's world, sports attract significant attention and are approached differently by various groups. Inevitably, injuries occur in sports, significantly impacting an athlete's performance and ability to participate in exercises and competitions. Addressing this issue, one of the crucial measures involves restoring the athlete's ability to engage in sports and compete. Sports rehabilitation serves as a treatment to mitigate the effects of injuries, and when combined with surgery, it can expedite the recovery process. Therefore, the primary objective of this study is to utilize a biocompatible technology for synthesizing zinc oxide (ZnO) nanoparticles in sports rehabilitation, ensuring minimal harm to the environment.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.129-144
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• 2004

The purpose of this paper is to identify current trends in the sport industry in Korea, U.S. and Japan and to also analyze the potential of the sport industry in the 21st Century. This paper analyzes the current sport related index of Korea, U.S. and Japan and the effect of scientific development. Scientific development has provided prosperity to modern societies and has thus increased the personal disposable income and leisure time available to people living in these societies, Many people spend their?leisure time on sports related activities and the number is growing day by day and this situation makes the sports market a very attractive and important business sector in the world. Considering the increase of household income and leisure time and the introduction of a five-day working week system, the sports market potential growth will be considerable and it is certain the demand for sports related activities, services and products will also show increases in the 21st Century. This paper estimates that sports expenditures could be estimated at $10 billion in Korea, $150 billion in U.S and 4.3 billion yen in Japan. The general trends currently in action in the sport industry estimate that these numbers are growing rapidly and the relative importance of the sport industry among all industries is becoming one of the most important new emerging markets in the world.

• 복식문화연구
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• 제24권6호
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• pp.788-802
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• 2016

Sportswear transforms itself into a new fashion item to satisfy desires for beauty in addition to having functionality and movability for sports activities. Sportswear is not in fashion just temporarily but comes in various forms along with sociocultural phenomenon that put emphasis on well-being and leisure. This research aims to study the needs of the bikers who ride bicycles or cycles has become a popular outdoor activity, and give suggestions for high functional sports design that can satisfy the needs of the highly demanding taste of athletes. To understand the design development direction and design preference, practical consumer needs were derived through a survey analysis on bike wear purchasing satisfaction and actual wearing state by bike riders. For consumer needs analysis, focus group interview, in-depth interview and questionnaire method were used. Based on analysis of those researches, athleisure bike wears appropriate for urban sports activities were categorized into sports, life, fitness and leisure 4 styles for athleisure bike wear design development. It is believed that this study will contribute to in the category expansion of sports wear market and satisfy the consumer demands for functional and specialized casual bike wears as well as fashion factors optimized to life style of modern people.

• 연구윤리
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• 제3권2호
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• pp.7-11
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• 2022

Purpose: For several decades, there has been a variety of publications on refugee and enforced immigration studies, with the rising corpus of studies on obligatory displacement and sport reflecting relatively recent emphasis over the last decade. However, prior studies do not suggest and summarize regarding ethical perspectives in terms of participatory behavior of refugee youth in sports and leisure field. Research design, data and methodology: Unlike quantitative research method which tries to quantify the association between variables, the qualitative research design that was selected by the current study as a main methodology attempts to take a look at the current and past literature contents closely so that obtained datasets may be explanatory and abundant. Results: After thorough analysis, it was evident that in all research where ethical perspectives were utilized, there was increased participation in sports and leisure activities by the refugee youths, and it may be divided into three categories: culturally sensitive, contextual, and reflective ethics. Conclusions: The current research concludes that ethical perspectives are required to research refugee youth's participatory behavior in sports and leisure and many more ethical factors are aspired to, and they must be thoroughly evaluated before, throughout, and following the study.

• 산경연구논집
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• 제14권1호
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• pp.1-11
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• 2023

Purpose: The purpose of the current research is to investigate the contribution of the sports and leisure sector to raising elderly citizens' quality of life. Through this investigation, the sport and leisure sector may give seniors a sense of safety and security by creating a safe atmosphere in which they can engage in activities and feel a part of their communities. Research design, data and methodology: Literature data were extracted from previous studies between the role of the sports leisure sector and living quality for senior citizens using a standardized data extraction form by two independent reviewers after articles have been included in the review. Each study's data extraction includes details on the study's design, exposure, outcome metrics, and findings. Results: Based on the qualitative textual approach, the present author had figured out total four Functions assumed as follows: (A) Physical Activity and Exercise, (B) Socialization and Interaction, (C) Opportunities for Learning and Development, and (4) Emotional Wellbeing. Conclusions: All in all, professionals should try to give elders chances for social interaction and peer participation in order to foster a feeling of community and belonging. This might entail setting up groups or leagues for elders to engage in meaningful social activities, like hiking or sports.