The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
권호 표지
DOI QR코드

DOI QR Code

Design development of athleisure bike wear to be a casual daily wear

일상복 겸용의 애슬레저 바이크 웨어 디자인 개발 연구

  • Lee, Dal A (Dept. of Fashion Design, Chung Ang University) ;
  • Ahn, In-Sook (Dept. of Fashion Design, Chung Ang University)
  • Received : 2016.09.21
  • Accepted : 2016.12.07
  • Published : 2016.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

Sportswear transforms itself into a new fashion item to satisfy desires for beauty in addition to having functionality and movability for sports activities. Sportswear is not in fashion just temporarily but comes in various forms along with sociocultural phenomenon that put emphasis on well-being and leisure. This research aims to study the needs of the bikers who ride bicycles or cycles has become a popular outdoor activity, and give suggestions for high functional sports design that can satisfy the needs of the highly demanding taste of athletes. To understand the design development direction and design preference, practical consumer needs were derived through a survey analysis on bike wear purchasing satisfaction and actual wearing state by bike riders. For consumer needs analysis, focus group interview, in-depth interview and questionnaire method were used. Based on analysis of those researches, athleisure bike wears appropriate for urban sports activities were categorized into sports, life, fitness and leisure 4 styles for athleisure bike wear design development. It is believed that this study will contribute to in the category expansion of sports wear market and satisfy the consumer demands for functional and specialized casual bike wears as well as fashion factors optimized to life style of modern people.

Keywords

References

  1. Cha, Y. M., & Lee, S. E. (2012). Study dissatisfaction factors and preferred items about clothes to wear when commuting by bicycle. Journal of Korean Traditional Costume, 15(2), 31-43.
  2. Eum, J. E. (2013). A study on bike wear for commuting female riders in consideration of functionality and sensibility. Unpublished doctoral dissertation, Yeungnam University, Gyongsangbuk-do, Korea.
  3. Han, I. S. (2011, April 12). 어반 스타일로, 스포츠도 패션도 UP [Urban sports style becomes fashion]. Fashion Journal, Retrieved March 20, 2015, from http://okfashion.co.kr/detail.php?number=17228&thread=81r06r03
  4. Han, S. G., & Kim, Y. S. (2016). A study on the design development of the outdoor wear: Focused on the cold-proof jackets. The Research Journal of the Costume Culture, 24(1), 1-12. doi:10.7741/rjcc.2016.24.1.001
  5. Jang, K. Y. (2015, May 04). 바이크웨어를 보는 시선 예사롭지 않다 [The opinion of Bike wear is out of ordinary]. FASHIONGIO, Retrieved May 20, 2016, from http://www.fashiongio.com/news/view.html?section=104&category=105&no=9547
  6. Jung, H. K., & Lee, J. R. (2013). Actual wearing conditions of bicycle wear. Fashion & Textile Research Journal, 15(2), 268-276. https://doi.org/10.5805/SFTI.2013.15.2.268
  7. Kim, J. (2015a, March 04). 자전거족, 1200만 시대, 불황 없는 바이크 산업 [Bike, 10 million era, There is no recession of bike business]. Bikechosun, Retrieved March 03, 2016, from http://biz.chosun.com/site/data/html_dir/2015/03/04/2015030400082.html
  8. Kim, J. (2015b, October 14). 운동복, 데이트복이 되다 [Athletic wear becomes daily wear for date]. ChosunBiz, Retreived March 15, 2016, from http://biz.chosun.com/site/data/html_dir/2015/10/14/2015101400092.html
  9. Lee, A. R. (2015a, September 16). 확 달라진 스포츠 시장이 뜬다 [A new sports market is emerging]. Apparel News, Retrieved January 12, 2016, from http://www.apparelnews.co.kr/naver/view.php?iid=57314
  10. Lee, S. K. (2015b, December 28). 애슬레저, 스포츠 의류가 일상을 넘본다 [Athleisure, sportswear covets the daily wear]. Econovil, Retreived April 28, 2016, from http://www.econovill.com/news/articleView.html?idxno=274458
  11. Lee, Y. S., & Eum, J. E. (2012). Consumer and supplier research on domestic women's sports riding wear. Journal of the Korean Society of Fashion Design, 12(4), 63-80.
  12. Park, J. S. (2010, June). 아웃도어, 바이크 신시장 선점 경쟁 [Outdoor market competes for the preoccupancy of bike wear market]. Fashion Channel, 69, 112-116.
  13. Sin, S. J. (2015, March 9). 스포츠 웨어, 일상복과 경계 허물며 여심도 유혹 [Sportswear has no boundary with daily wear and try to attempt to women]. Hankook Media Network, Retrieved March 20, 2016, from http://daily.hankooki.com/lpage/life/201503/dh20150309191850138880.htm
  14. The 'Athleisure' Trend. (2014, October 7). Retrieved November 10, 2014 from http://ideeli.squarespace.com/todays-features/2014/10/7/introducing-the-athleisure-trend.html
  15. Yoo, S. J., Park, J. H., & Bang, G. S. (2011, October). 사이클 웨어 통기성 불만족도와 착용실태 조사 [A study on the air permeability and current state of cycle wear]. Paper session presented at the Korean Society of Clothing and Textile Conference, Seoul, 210.