• 한국정보시스템학회지:정보시스템연구
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• 제21권3호
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• pp.163-186
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• 2012

With the development of Internet and transition to information society, social capital is expanding to online from the traditional offline context. Especially with the widespread of social network service(SNS) the number of SNS users is increasing sharply and the importance of online social capital has been more and more significant. Most studies on social capital focused on organizational aspects but few studies have payed attention to personal aspect. Empirical studies on the relation between SNS and social capital were seldom conducted in previous studies. Based on the theory of social capital this study targets on the relationship formed through SNS and analyzes on how the relationship affects the perceived social capital. In this study 'self-presentation', 'playfulness' and 'critical mass' are posited as the antecedent factors of 'SNS usage'. This study proposes a research model to examine the effect of 'SNS usage' on 'relationship reinforcement', 'relationship building' and 'perceived social capital'. According to the results of empirical analysis, 'self-presentation', 'playfulness' and 'critical mass' can generate significant positive influence on 'SNS usage'. It also confirms not only the effect of 'relationship reinforcement' and 'relationship building' formed through SNS on 'perceived social capital' but also relationship between the social capital formation and SNS usage. The outcome obtained in this study can be applied in developing SNS services.

• 환경영향평가
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• 제16권1호
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• pp.45-58
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• 2007

Despite the ubiquitous practice of environmental impact assessment around the world, social impact assessment has been alienated from assessment process from the beginning. Not until 1993 was 'Interorganizational Committee' established in the United States to prepare for 'Principles and Guidelines for Social Impact Assessment.' This study is an attempt to critically examine US 'Principles and Guidelines.' First, the study traces history of social impact assessment to reveal why the latter became "the orphan in the assessment process." Second, it critically reviews 'Principles and Guidelines' to find its merits and defects. For instance, a principle regarding environmental justice is perceived as necessary as society has become conscious of social justice and equity while putting too much emphasis on predictive traits of social impact assessments only fosters "checklist mentality." Third, the study reflects on 'Principles and Guidelines' in particular and social impact assessment in general in order to probe what is social impact assessment. To do so, it pays attention to scholars, who have criticized technocratic and procedural elements of 'Principles and Guidelines.' They show that social impact assessment is philosophically and methodologically teleological in that "fluid and contested meanings" between social impacts and the public are meaningful in itself. And simple procedural guarantee of the public involvement, they argue, is not enough to define social impacts. Lastly, from the critical analysis of 'Principles and Guideline,' the study looks for alternatives to improve how to assess social impacts in a Korean context.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.475-483
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• 2021

COVID-19 pandemic has affected the lives of people and has forced businesses to develop different ways of doing businesses. Several businesses have implemented social responsibility activities. With social distancing keeping many people at home, online and digital platforms have become one of the most important mechanisms for businesses undertakings and implementing those social responsibility initiatives and activities - digital social responsibility (DSR). The purpose of this study is to examine the relationships of electronic word-of-mouth (eWOM) intentions and customer engagement with DSR in social media with attitude toward DSR as the antecedent during COVID-19 social distancing situation in Thailand. The study employs a quantitative research method where sampling method is followed by convenience sampling technique, and study data is collected through survey questionnaire with social media users who have experiences with firms' online social responsibility initiatives. Based the samples of 123 respondents, Structural Equation Modelling (SEM) has been used for analysis. The results show that attitudes toward DSR in social media significantly influence electronic word-of-mouth (eWOM) intentions and have a significant effect on customer engagement with DSR in social media. The mediation analysis also revealed that eWOM intention partially mediated the relation between attitudes toward DSR in social media and customer engagement.

• 한국정보시스템학회지:정보시스템연구
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• 제23권1호
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• pp.73-91
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• 2014

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for 'me2day' that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

• 문화기술의 융합
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• 제8권5호
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• pp.121-126
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• 2022

이 연구는 최근 한국 사회과학계에서 많은 관심을 끌고 있는 주제인 사회적경제를 개괄한 후 사회적경제를 둘러싼 주요 쟁점들을 살펴보는 것을 목적으로 한다. 먼저 사회적경제의 개념정의가 이루어 질 것이다. 국제기관과 국내외 사회적경제 전문 연구자들의 개념정의들을 구체적으로 살펴 본 후, 사회적경제의 범주에 대한 논의까지 진행하고자 한다. 다음으로 한국에서 진행되고 있는 사회적경제에 대한 논의들을 정리하고자 한다. 구체적으로 국내 사회적경제의 역사적 발전경로와 범주 및 유형들이 다루어 질 것이다. 다음으로 이 연구의 핵심주제인 사회적경제 관련 쟁점들을 다룬다. 사회적경제 관련 쟁점은 크게 다섯 가지 정도 이며 사회적경제의 고용창출효과 존재 여부, 사회적경제와 복지국가와의 관계 설정, 사회적경제의 지속가능성, 사회적경제와 시민사회와의 관계 설정 문제, 그리고 마지막으로 사회적경제와 기본소득간의 관계가 다루어진다. 이 연구는 사회적경제에 관심을 가진 전문 연구자들에게 사회적경제란 무엇이며 사회적경제에 대한 연구가 실제 시장자본주의체제속에서 어떠한 거시사회학적 함의를 갖는지를 고민할 수 있는 단초를 제공하고자 한다.

• 지식경영연구
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• 제21권2호
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• pp.1-19
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• 2020

The purpose of this study is to suggest a practical way to measure and report corporate social performance as public interest in corporate social value pursuits increases. In particular, we will look for ways to measure and report on the financial and social performance of a company based on the concept of the Double Bottom Line (DBL), which has recently spread to big companies. For this purpose, this study analyzed the theoretical background and practical techniques related to measuring and reporting corporate social performance, and examined methods for measuring and reporting social performance in the existing financial performance measurement system. As a result, SROI was the most suitable method for measuring social performance of a company. It is recommended that social performance reporting follows the disclosure method of the accounting system, and the details of reporting suggest that using the standard of GRI Standard, an international standard related to sustainability reporting, is the most reasonable alternative to 'Double Bottom Line' performance reporting.

• 패션비즈니스
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• 제16권3호
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• pp.1-12
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• 2012

The purposes of this study were to examine the relationships between women's social status, social participation, freedom, and clothing, and the manner in which women's clothing affected women's freedom and social participation through the centuries. The stimuli for the study were six images that were used to ask about women's perception of clothing and their social participation. The analysis of the study was used to provide descriptive statistics, frequencies, and Independent sample t-test. The study participants were 268 female college students from a central university in Korea. The participants' ages ranged from 18 to 33 years, with a mean age of 20.93. Ninety-seven percent of the participants said they usually or always were influenced emotionally, psychologically and in terms of external factors by what they wear. Approximately 60% of the women answered that women were limited to social participation by what they wear. These study results indicated that clothing for women did not just function to cover the body, but was also used as a tool to restrict women's behavior, social role, gender discrimination, and social participation.

• 아동학회지
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• 제19권1호
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• pp.85-99
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• 1998

The purpose of the present study was to study the effect of cognitive-social learning activities on children's social knowledge and prosocial skill. The subjects of the study were five- and six-year old kindergarten children. 57 children were in the experimental group and another 57 children were in the control group. A six-week cognitive-social learning intervention program was implemented using activities for social knowledge and social skills. Cognitive- social learning activities developed in the present study brought out effective results on improving children's social knowledge and prosocial skill.

• 경영과정보연구
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• 제34권1호
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• pp.191-209
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• 2015

Social Media 상의 Electronic word-of-mouth(eWOM)는 다양한 사업 경영에 있어서 핵심적인 마케팅 도구로 인식되고 있다. 환대산업에서는 이 Social Media eWOM를 이해하는 것은 잠재적 고객들에게 국제적으로 쉽고 빠르게 다가가는 핵심요인이라 볼 수 있다. 그러나 환대산업분야에서의 Social Media eWOM의 효율성을 국제적 관점에서 평가하는 실증 연구는 아주 부족한 실정이다. 환대산업시장의 경쟁적인 특성을 고려하면, 마케팅 종사자들은 Social Media eWOM의 효율성의 평가는 물론, 외국인 고객을 촉진하고 수익성을 증대하기 위한 문화적 요소에 의한 효과의 평가하여야 한다. 본 연구의 핵심 목적은 환대산업에서 Social Media eWOM가 문화적 가치에 영향력을 검증하는 것이다. 본 연구는 중국, 한국, 미국의 세 나라를 비교 하여 나라마다 Social Media eWOM에 관여하는 정도의 차이의 존재를 실증하였다. 본 연구는 환대산업 마케터에게 국제적 Social Media 마케팅 전략에 중요한 의미를 제공할 것이라 기대된다.

• Asia Marketing Journal
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• 제24권4호
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• pp.152-160
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• 2023

A great deal of attention has been paid to entrepreneurship and social enterprises that help improve societies' ability to solve social problems and develop new ways of thinking (Drucker 1995). Dong Wha Pharm, founded in 1897, was the first social enterprise in South Korea. The purpose of this study is to provide meaningful insights into the theoretical development of social entrepreneurship and how to achieve social innovation by fostering social entrepreneurship. Drawing on the five critical elements of social entrepreneurship developed by Dees (1998), we explore social entrepreneurship by investigating the first Korean social entrepreneur, Kang Min, the founder of Dong Wha, a 125-year-old company in South Korea. The findings offer meaningful and valuable insights to the literature on social entrepreneurship and to current and potential social entrepreneurs wanting to find new ways to achieve social improvement and move society forward.