• Journal of Korean Philosophical Society
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• v.144
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• pp.17-31
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• 2017

In the beginning of the 21st century, UNESCO (The United Nations Educational, Scientific and Cultural Organization) thinks the key to the battle is "morality," and thus proposes the norm of ethic, morals and values. Not only have countries all over the world responded to the proposal, but we in Taiwan are also involved in the campaign, hoping through the new movement, the deviant values are to be modified. "Doctrine of the mean" is the best essence in Confucianism when it comes to the idea of government ruling by a virtuous king, who possesses sincerity, a crucial element to inspire better character. Moral teachings nowadays emphasize the fact that a person should own ethic virtue and behave accordingly. Only via constant practice and training can people obtain sincerity and virtues in the learning process, in which Confucianists rely mostly on self-discipline while more tactics are applied to modern education.

• The Research Journal of the Costume Culture
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• v.30 no.3
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• The Korean Journal of Emergency Medical Services
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• v.17 no.3
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• pp.101-113
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• 2013

Purpose: The purpose of this study was to provide an appropriate direction for effective field practice program by analyzing the influencing factors on satisfaction of field instructor in ambulance ride practice of paramedic students in Korea. Methods: The questionnaires were filled out by 204 paramedic students from July 22 to September 13, 2013. The collected data were analyzed with SPSS WIN 19.0 program. Results: The stepwise multiple regression analysis revealed that the most powerful predictor of satisfaction of field instructor was sincerity of directions. A combination of sincerity of directions (38.2%), achievement(15.4%), improvement of knowledge(3.9%) 4-week field practice(3.0%), 2 week field practice(1.6%), 4 grade(1.8%) pre-expectation of field practice(1.8%) accounted for 65.6% of the variance in paramedic students. Conclusion: We proposed the effective field practice program as well as sincerity of directions of field instructors. It is necessary to discuss before ambulance ride practice within the faculty and the field instructors.

• Journal of Distribution Science
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• v.13 no.11
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• pp.23-30
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• 2015

Purpose - Small- and medium-sized enterprises often rely on the owner's personal characteristics. This study aims to verify the impact of the awareness of such a business leader's sincerity and the sincerity of their leader-member exchange (LMX) on employee psychological ownership and organizational commitment. The findings offer clues to how small- and medium-sized company leaders should engage with employees. Research design, data, and methodology - A total of 289 valid questionnaires were examined using frequency, descriptive statistics, and correlation analyses and structured equation modeling. Results - Authentic leadership and LMX were both found to have a positive impact on each trust factor, each trust factor had a positive impact on psychological ownership and organizational commitment, and psychological ownership had a positive impact on organizational commitment. Conclusion - These results suggest that small- and medium-size company leaders should use self-awareness and self-regulation to encourage the recognition of their sincerity, and strive to achieve a positive relationship with employees. It also suggests that leaders should improve trust between employees and establish various strategies to enable employee psychological ownership.

• Journal of Engineering Education Research
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• v.15 no.6
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• pp.80-85
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• 2012

This study investigates significant factors regarding college freshman engineering students and analyses each factors influence on student satisfaction in the College of Engineering core curriculum. We carried out a survey targeting 505 students who completed their fundamental education for major course learning in the 2011 academic year while attending one college in Gwangju and ruled out inadequate respondents. A total sample size 437 students were analyzed. The seven independent variables are academic fees, academic term period, academic environment of the classroom, learning material content, time of lecture, student sincerity and student need for the program. The dependent variable is fundamental education satisfaction level. As a result of multiple regression analysis, the following factors were found to be significant in the following order: learning material content, time of lecture, student sincerity, student need for the program, academic fees and academic environment of the classroom. On the other side academic term period was not significant. For improving fundamental education satisfaction, there is a need for prudent consideration regarding learning material development and lecture times. Also further investigation should take place for policies necessary for increasing learner motivation and sincerity, and expand appropriate conditions for learners to become self-aware of the education they need within their major.

• Journal of the Korean Home Economics Association
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• v.37 no.11
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• pp.1-17
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• 1999

The purpose of this study was to investigate 1) the effects of clothing styles on impression formation of middle and high school students and 2) the differences in impression in relation to perceiver variablex(sex, age, residence). The sample consisted of 60 subjects in each of 8 perceiver groups according to sex, age and residence. Stimuli consisted of 10 color photographs of male and female adolescent wearing each of 5 clothing styles respectively. Questionnaires consisted of 43 seven-point semantic differential scales measuring perceivers responses to the stimuli, open-ended Question and perceiver’s clothing style preference. Responses to the semantic differential scale were factor analyzed and 4 factors - Self-confidence/refinement, Sincerity, Intelligence, and Sociability - were emerged to account for the structure of the impression of the male stimuli. Five factors - Sincerity, Refinement, Self-confidence, Sociability, Intellience - were emerged in case of female stimuli. One-way ANOVA results showed that clothing styles had the effects on all the factors of impression except Sincerity. From the reset analyzing the effects of perceiver variables on impressions, age had the effects in all the clothing styles, sex had the effects in 6 clothing styles, and residence in 5 clothing styles. Clothing style 5(male stimuli) and style 10(female stimuli) were the most preferred clothing style in all the subject groups.

• Journal of Fashion Business
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• v.10 no.6
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• pp.79-90
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• 2006

In order to build strong brand equity in the current market circumstances, it is essential to understand the core dimensions of brand image, which is brand personality. The objectives of this study were to identify the brand personality dimensions of a casual brand, "BeanPole," and to investigate the effects of the brand personality on BeanPole buyers' brand preference, satisfaction and loyalty. The data were collected via a web survey. The sample consists of 500 people between the ages of 18-45 who are familiar with Bean Pole casual clothing brand (male- 40%; female-60%). Sixty-six percent of the sample indicated that they had purchased the Bean Pole clothing during the last three years. A total of five factors were extracted from the brand personality index scale: They were excitement/sophistication, competence, sincerity, ruggedness, and smoothness. Compared to the B/P non-buyers, B/P buyers tended to rate excitement/sophistication, competence, sincerity, and the smoothness brand personality dimensions higher. Multiple regression analysis revealed that excitement/sophistication, competence, sincerity and ruggedness brand personality were significant predictors of respondents' casual clothing brand preference, satisfaction, and brand loyalty. Among these significant predictors, competence was the best predictor of casual clothing brand preference, satisfaction and brand loyalty. Based on these findings, strategic implications are discussed.

• (The)Study of the Eastern Classic
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• no.67
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• pp.327-344
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• 2017

Zhou Dunyi is regarded as a precursor of Li-Xue, which is called Neo-Confucianism. So, it could be say that Zhou Dunyi is a precursor of Song-Ming-Li-Xue. As is well known, Zhu xi is a synthesizer of Li-Xue in Song Dynasty, which is called Dao-Xue; Wang Yangming is a synthesizer of Li-Xue in Ming Dynasty, which is called Xin-Xue. Dao-Xue and Xin-Xue were engaged in an unyielding confrontation for many centuries in Asian areas. It is certain that Dao-Xue and Xin-Xue both succeed to the resources of Zhou Dunyi together, but it is not easy to confirm that the resources of Zhou Dunyi are common to both sides taking an unyielding confrontation into consideration. Usually, Zhou Dunyi is recognized as a Master of Dao-Xue rather than Xin-Xue. But in this paper, I try to give a question to this prevalent view, like this: Yang-Ming-Xin-Xue much absorbed and developed the Thought of Zhou Dunyi than Zhu-Xi-Dao-Xue did. In order to prove this assertion, I take two steps. The first is about Daotong, the second is about sincerity. In conclusion, while Wang Yangming build his own thought of moral philosophy, he fully absorbed Zhou Dunyi's thought of sincerity, and concreted his typical moral philosophy, which is Liangzhi-Xue. I could say that besides the viewpoint of Zhu xi, there is another viewpoint of Wang Yangming to understand the thought of Zhou Dunyi properly.

• Korean Journal of Childcare and Education
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• v.18 no.6
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• pp.145-162
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• 2022

Objective: The purpose of this study was to examine the differences in parental involvement and parenting stress according to the father's personality type. Methods: The subjects of this study were 302 fathers with children aged three to five living in Seoul, and a survey was conducted on their Big Five personality types, parental involvement, and parenting stress.The collected data were analyzed using K-means cluster analysis and covariance analysis. Results: In this study, fathers' personality types were classified into four types: 'sincerity, friendship, openness'(21.5%), 'neuroticism'(27.8%), 'sincerity'(29.4%), and 'low sincerity'(21.1%). These are the exact same Fathers in the 'sincere, friendly, open' group showed higher parental involvement and lower parental stress, while fathers in the 'neurotic' group showed lower parenting involvement and higher parenting stress. Conclusion/Implications: There was a difference in parental involvement and parenting stress according to the father's personality type.Based on these results, it is expected that the understanding of the father's personality will be come clearer and the foundation for constructing a program related to parenting which considers personality types will be established.

• Korean Architects
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• s.574
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• pp.136-143
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• 2017