• Korean Management Science Review
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• v.22 no.1
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• pp.67-81
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• 2005

This study aims at defining the factors affecting adoption intentions for portable Internet services based on the characteristics of individuals creating the markets and developing strategies of the service, which is expected to be the next-generation telecommunication service. For this Purpose, two types of sub-factors are defined : characteristics of individuals including demographic statistics, usage of existing services, prior cognition, adoption attitudes and service assessments : and adoption Intentions including willingness for subscription, subscription period, willingness to pay, types of usage and preferred device. The results of the study indicate that demographical statistical variables vary depending upon the levels of adoption intentions, and that users of mobile Internet services via mobile phones and wireless LANs are highly probable of being targets for the portable Internet services. Furthermore, the results demonstrate demands for enhancing recognition of the usefulness and ease of use of the services and intense marketing activities for potential users bearing innovativeness to stimulate the market of the portable Internet service. The author is confident that this study will significantly contribute to the successful market entrance of portable Internet service, and also to growth in the market.

• Journal of Information Technology Services
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• v.8 no.2
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• pp.229-245
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• 2009

The Korean mobile telecommunication service market is faced with a tremendous competitive period, in which the market is entering into the maturity stage with launching of the 3rd generation service and with introduction of mobile number portability. In general, it is more important to sustain the old customers than to attracting new customers, as the life cycle of an industry is entering the maturity stage in which the growth rate of new customers is decreasing gradually or becoming stagnant. Thus, mobile telecommunication business has to seek a way to maintain the existing customers instead of promoting new customers. So this study investigates whether the service quality of mobile telecommunication could have effects on the switching barrier of the industry. In order to test the hypothesis on the effects of service quality of mobile telecommunication in Korea on switching barrier, this study collected the questionnaire response data of students including middle and high school students and undergraduates, who are regarded as the major customers in that mobile telecommunication industry.

• Journal of Labour Economics
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• v.31 no.1
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• pp.105-133
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• 2008

Focusing market failure and state intervention, this article analyzes the determinants of corporate training in Korea. Analysing the first wave of HCCP(Human Capital Corporate Panel) data produced by KRIVET(Korea Research Institute for Vocational Education and Training), this article finds that even though the skills attainead in corporate in Korea are mostly general(industry-specific), but the market failure in training appears rather small and is confined to the manufacturing industry. And the state intervention in corporate training works only at manufacturing industry, it does not work at new service industry. The results mean that in new service industry, it is difficult to find out the existence of market failure in training due to the positive externalities. Therefore Korea government should look thoroughly into the state intervention in training in new service industry.

• Management & Information Systems Review
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• v.5
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• pp.61-79
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• 2000

This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

• The Korean Journal of Health Service Management
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• v.12 no.4
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• pp.127-138
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• 2018

Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

• Journal of Distribution Science
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• v.22 no.5
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• pp.27-37
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• 2024

Purpose: Evaluating hotel performance is crucial in the tourism industry, and expanding knowledge through value-centric innovation in distribution is approached from the service-dominant logic perspective. This study aims to explore and enhance understanding of efforts to improve hotel performance by introducing a new concept of significant value-centric innovation in distribution. A novel proposition is presented, synthesizing diverse marketing innovations through the lens of service-dominant logic to foster originality. Research Design, Data, and Methodology: Data from 166 respondents across various levels of hotel structural positions in Indonesia were analyzed using SEM-PLS. The relationship between market orientation and hotel performance was explored using the SEM-PLS technique. Results: The findings indicate that market orientation contributes to enhancing hotel performance. Additionally, value-centric innovation in distribution is crucial in addressing inconsistencies observed in previous studies and indicators related to variables significantly affecting hotel performance. Moreover, value-centric innovation in distribution directly improves performance indicators. Conclusions: The practical implication of this research is leveraging market orientation to enhance hotel performance. Hotel owners are encouraged to effectively implement value-centric innovation in distribution by fostering collaboratively generated shared value creation.

• Korean Institute of Interior Design Journal
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• v.20 no.2
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• pp.85-93
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• 2011

The Japanese housing market has implemented management and operation systems of community service ahead of the Korean market. This paper examines case studies of Japanese community services by reviewing related studies, studying homepages, and conducting in-depth interviews with management staff. The goal of this study is to find marketing strategies and the proper management practices in preparation for the upcoming low-fertility and aging society. The results of this study are as follows: 1) After Japan's bubble economy burst in 1985, so called that incorporated various community facilities with life services were introduced to the Japanese housing market in order to cope with the diversifying family types and lifestyles. This new trend was also due in part to customers' increasing demands for convenient urban condominiums. 2) In Japan, many developers and construction companies have run the management of community service programs and created new business models in collaboration with other affiliated companies. However, many of these programs have been found even more successful and reliable when the facility management companies collaborate with local service providers instead of relying solely on affiliated companies. 3) The early stage of life services began with "front-desk services", but these have evolved into more upgraded "concierge services" that can provide residents with tailored services and conveniences. Furthermore, some of the service providers have encouraged resident participation in the process of designing and implementing their community services. 4) In Korea, most construction companies and developers are still oriented toward providing hardware such as spaces and facilities in developing their community services. Therefore, companies with high market reputations must seek alternative ways to maintain and enhance their brand values by implementing new approaches in collaboration with both affiliated companies and local service providers. This can be done by finding new notions of managing and operating community services through research and development.

• Journal of the Korean Society of Food Culture
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• v.34 no.4
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• pp.401-410
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• 2019

This study investigated the influence of the quality of a business management consulting service and the mediating effect of utilizing a business management consulting service. For this purpose, data was collected from 200 self-employed workers of the Moonchang market in Dasejun, the Yongdap market in Seoul and the Jatgeoeul market in Gapyeong. The result of the study are as follows. First, it was found that the quality of interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' financial aptitude. Second, it was found that the quality of the interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' non-financial aptitudes. Thirds, the evaluation of a mediating effect of utilization of a business management consulting service on the relationship between the quality of a business management consulting service and business performance showed that it has a significant influence in all ways and so this, proved its mediating effect. Therefor, as one of the means to activate traditional markets in Korea, it would be beneficial to actively introduce a business management consulting service and this would achieve a better performance through efforts to change the perception of employees and consultants about post-management of business management consulting services.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.350-353
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• 2001

As different service classifications for existing and new business data services, it is hard to gather necessary data for the service providers to set their strategies and regulations are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. The Hendry model is selected in this paper to analyze substitution degree among services and then Hendry model is applied to competition among four business data services. As a result, it is shown that these services compete directly and future market shares of services are forecasted and positioning strategy for new services is considered.

• Journal of the Korean Institute of Navigation
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• v.24 no.4
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• pp.285-298
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• 2000

The purpose of this study is to shed some light on how market orientation, mediators such as employee satisfaction, service quality and commitment, and business performance are related and to offer important managerial implication for managements or marketing practioners in the International logistics service industry.