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Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market: Focusing on SWOT-AHP Analysis

중국 의료시장 진출 전략 기획을 위한 기초 분석 연구: SWOT과 AHP 분석기법을 중심으로

  • Lee, Ye-Seol (Department of Public Health, Graduate School, Yonsei University) ;
  • Kim, Tae-Hyun (Department of Hospital Administration, Graduate School of Public Health, Yonsei University)
  • 이예슬 (연세대학교 보건학과) ;
  • 김태현 (연세대학교 보건대학원 병원경영학과)
  • Received : 2018.10.31
  • Accepted : 2018.12.27
  • Published : 2018.12.31

Abstract

Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

Keywords

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