• The Korean Journal of Community Living Science
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• v.15 no.4
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• pp.127-136
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• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

• Research in Community and Public Health Nursing
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• v.13 no.4
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• pp.689-698
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• 2002

Purpose: The study was carried out to identify the correlations among social support, depression and life satisfaction, and compare them between the rural and urban elderly. Method: The study participants included 57 rural elderly and 59 urban elderly, who were surveyed and interviewed using social support and depression. like satisfaction inventories by nursing students from May, 2002 to June, 2002. Result: The mean scores of social support and life satisfaction in the urban elderly were higher than those in the rural elderly. However, significant differences in the variables between the two elderly groups were not found. The mean score of depression in the rural elderly was higher than that in the urban elderly, but a significant difference between the two groups in depression was not found. Social support was significantly correlates with age, religion, health status in the urban elderly and with family in the rural elderly. Depression was significantly correlated with religion, monthly expenditure, health status in the both groups. Life satisfaction was significantly correlated with age. marital status, religion, monthly expenditure in the urban elderly and with health status in the rural elderly. Social support, depression and life satisfaction were correlated each other in the urban elderly. The significant correlations were found between depression and life satisfaction, and between social support and life satisfaction in the rural elderly. Conclusion: The results suggest that further replicated studies are needed with larger samples. Appropriate nursing interventions with the consideration of characteristics of the rural and urban elderly are needed and developed to improve their social support and depression.

• Journal of the Korean Institute of Rural Architecture
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• v.14 no.4
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• pp.143-152
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• 2012

The purpose of this study was to provide practical data for proposing the housing environment support policy, fit for returners-to-village. For the purpose, this study focused the patterns of returners-to-village according to their experience of rural life, and their ways of settlement like planning and getting land and house. The questionnaires were answered by 91 persons who were living in Chungbuk area, and were analyzed chi-analysis on their socio-demographic characteristics according to experience of rural life, preparation of settlement and construction. The ANOVA were used to analyze their pattern of return according to experience, the period for getting house, and their satisfaction level of house size. The results were as follows. First, the returners showed differentiated tendency according to their experience of rural life, in their age, family life cycle, education level and income source after return. The experience of rural life explained the purpose of return and the living pattern after return. Direct experience group was mostly occupational farmer; indirect experience group mostly pursued good health & green life; non experience group mostly pursued green life. Second, the experience of rural life also explained differentiated tendency of returning preparation. In raising money, direct experience group mostly raised it privately but indirect or non experience group mostly used bank loan. Third, the returners mostly constructed new houses; non experience group almost constructed newly, but there were cases to utilize existing or vacant house in direct experience group, and indirect experience group favored existing house or remodeling of vacant house.

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.4
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• pp.1093-1096
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• 2012

Background: Cervical cancer is common among women worldwide. A multitude of risk factors aggravate the disease. This study was conducted to: (1) determine the prevalence and (2) make a comparative analysis of the socio-demographic and behavioural risk factors of cervical cancer and knowledge, attitude and practice between rural and urban women of North Bengal, India. Study Design: Community-based cross-sectional study. Methods: A survey (first in North Bengal) was conducted among 133 women in a rural area (Kawakhali) and 88 women in an urban slum (Shaktigarh) using predesigned semi-structured questionnaires. The respondents were informed of the causes (including HPV), signs and symptoms, prevention of cervical cancer and treatment, and the procedure of the PAP test and HPV vaccination. Results: The prevalence of risk factors like multiparity, early age of marriage, use of cloth during menstruation, use of condom and OCP, early age of first intercourse was 37.2%, 82%, 83.3%, 5.4%, 15.8% and 65.6% respectively. Awareness about the cause, signs and symptoms, prevention of cervical cancer, PAP test and HPV vaccination was 3.6%, 6.3%, 3.6%, 9.5% and 14.5% respectively. Chi-square testing revealed that in the study population, significant differential at 5% exists between rural and urban residents with respect to number of children, use of cloth/sanitary napkins, family history of cancer and awareness regarding causes of cervical cancer. Regarding KAP, again using chi-square tests, surprisingly, level of education is found to be significant for each element of KAP in urban areas in contrast to complete absence of association between education and elements of KAP in rural areas. Conclusions: A large number of risk factors were present in both areas, the prevalence being higher in the rural areas. The level of awareness and role of education appears to be insignificant determinants in rural compared to urban areas. This pilot study needs to be followed up by large scale programmes to re-orient awareness campaigns, especially in rural areas.

• Journal of the Korean Society of Food Culture
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• v.20 no.1
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• pp.44-52
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• 2005

This study was conducted to investigate Korean youths' use of fastfood and family restaurants in different regions, especially among cities and rural towns. Total 1,600 questionnaire surveys were distributed to Junior high and Senior high school students and 1,487 were used for the analysis. In order to consider regional differences as well as overall characteristics of youths' fastfood and family restaurant visiting behaviors, the subjects were evenly sampled from north Seoul, south Seoul, big cities, middle/small cities and small towns. As for the frequency of visiting fastfood restaurants, 58.3% of the respondents answered 'once to five times' a week. South Seoul area showed the highest frequency. 'Easiness' was the main reason of eating fastfood, which was up to 57.8% of the overall respondents while 42.8% of the small town youth ate fastfood because of the 'good taste.' As for the concepts on fastfood, 42.7% understood it as 'easy to eat' while 33.6% responded as 'easy to get fat.' For the question of getting channel of fastfood information, 44.8% answered 'TV' and 28.3% responded 'from friends.' Coupons were found to affect fastfood restaurant visits, highest in south Seoul, and lowest in small cities. For the question of the relationship of Koreanized menus and fastfood restaurant visits, small towns showed the highest frequency, while South/North Seoul had the lowest frequency. For the percentage of visiting family restaurants, respondents answered in the order of South Seoul(59.7%), North Seoul(44.5%), Big cities(39.5%), small cities(19.4%), and small towns(13.1%). Most of youth visited family restaurants because of the taste, while youths of middle/small cities visited due to the atmosphere. The effect of coupons on visiting family restaurants were found to be lower than the one of fastfood restaurants. Korean youths were found to visit fastfood restaurants very frequently in all regions and the tendency of visiting family restaurants is also increasing. At this point, balanced menus and education for healthy eating habits are urgently needed for the youth.

• Magazine of the Korean Society of Agricultural Engineers
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• v.41 no.6
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• pp.54-63
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• 1999

Considering that rural village had evolved through a long-sustained effort of harmnization with nature, there should be the wisdom not only to reflect the level of rural resident's housing demand, but also to conserve the traditional characteristics of high-valuation in the modern rural housing. In Korea , standard design proposals of rural houses had been made public three times ; in 1972 , 1984 and 1995. so , firstly, this study analysed the inner-space layouts of design proposals mentioned above, from which changes and problems in the past housing design were derived. And also, through, the positive acceptance of residents' opinion living inthe houses built by standard design proposals in 1970 ~1980's, improved design principles and an alternative model were proposed , finally. The inner-space structed of standard design proposals in 1970s was originated from small-scaled and low-priced one, basically under the " open system". In 1980s, the basic design principle changed to the 'closed system' in which the living room being the focus of indoor family life, and , in 1990s, progressively, therural housing developed to the high qualified type by the spatial enlargement and with increased equipements. However, this structural change of rural house brought about the problem of functional separatioon between farming and daily living activities. In details, limited spaces of multipurpose spaces and sanitary facility would be mentioned as problems for improvement. conclusively in this study, newoly arranged "open system" was recommended , as a basic design principle for theinner space structure formation of rural house, which easily links the constituent inner-house spaces to outer one. Based on this principle, the detailed design criterial was proposed as follows ; 1. The living room be directly linked to the front-yard and centrally placed, the addtional space of which could be secured for the special family events by the flexibleuse of its adjacent room or by the housing of male quarters(separated from main building quarter). 2. The kitchen also be directly linked to side-yard and to livng room , for the convenience of farming activities and the shortening of path flow housewife. 3. The expanded toilet-and-bathroom be placed in the directly connected left-hand side to the living room and also be allowed access through multipurpose spaces to out door. 4. The multipurpose spaces be directly connected to the kitchen and the toilet and-bathroom , of which function would be for undressing of working clothes, quickwashing and ordinary working.nd ordinary working.

• Korean Journal of Breeding Science
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• v.43 no.5
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• pp.457-463
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• 2011

Plant specific gene family, NAC (NAM, ATAF, and CUC) transcription factors have been characterized for their roles in plant growth, development, and stress tolerance. In this study, we isolated OsNAC69 gene and analyzed expression level by inoculation of bacterial leaf blight pathogen, Xanthomonas oryzae pv. oryzae (Xoo). NAC transcription factor family can be divided into five groups (I-V). On the basis of phylogenetic analysis, OsNAC69 was fall into group II. OsNAC69 was strongly induced 1 hr after infected with Xoo. To investigate its biological function in the rice, we constructed vector for overexpression in rice, and then generated transgenic rice lines. Gene expression of OsNAC69-overexpressed transgenic rice lines were analyzed by northern blot. Analysis of disease resistance to pathogen Xoo, nine OsNAC69-overexpressed transgenic rice lines showing high expression level of OsNAC69 were shown more resistant than wild type. These results suggest that OsNAC69 gene may play regulatory role during pathogen infection.

• Korean Journal of Family Social Work
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• no.55
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• pp.5-30
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• 2017

This study aims to analyze the influence of network of elderly with his or her non cohabiting children on their depression and its regional differences between urban and rural areas. The analysis is based on the sample of 1,609 elderly of 65 and above (1,011 Urban residents and 598 Rural residents) from the third time span(year 2010) to the fifth time span(year 2014) collected by the Korean Longitudinal Study of Ageing, whose research conducted by Korea Employment Information Service. First, it is found that rural elderly are more likely to suffer from depression than urban elderly. Second, it is found that rural elderly have on average a bigger number of non cohabiting children in their network, whereas geographical proximity and frequency in meeting, and economic support is stronger upon urban elderly. Third, urban elderly tend to suffer from depression as the frequency of phone calls with their non cohabiting children increases with time, and as the frequency of meeting and relationship satisfaction is decreases with time, whereas rural elderly tend to suffer from depression as their geographical proximity with their non cohabiting children is decreases with time. Based on the results of this analysis, this study further suggests practical policy interventions to prevent elderly depression.

• 한국노년학
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• v.31 no.3
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• pp.767-793
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• 2011

This study aims to explore how older adults construct their life-world in their ecological and socio-cultural context of rural communities and to understand what meanings they give to the life experiences they have had within their life-world. Two rural villages in Sunchang County in North Jeolla Province, South Korea were selected for this study and ethnographic fieldwork was conducted for about 2 months to gather the data. Despite the fact that rural communities face restructuring and economic decline, older adults in this study gave positive meanings to their life experiences. Doing agricultural labor particularly in later life let them maintain independence and continuity in life, and provided them with plenty of opportunity to interact with nature. Also, they had a sense of control over their physical and social environments where they had been familiar with for a long period of time. Furthermore, older adults had various memories of contributions to families and communities have been created. This research shows older adults in rural communities are active agents of their life-world, dismantling stereotypical notions of older adults as dependent, isolated, and marginalized. Implications of the study are discussed in detail.

• Journal of Korean Society of Rural Planning
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• v.21 no.2
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• pp.1-10
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• 2015

This study consists of an observation of the changes in management and agricultural production of Shinbuk-eup based on the data from the Agricultural, Forestry & Census Report Survey. The following is a short summary and suggestions of the research. First, taking a look at the farming conditions of Shinbuk-eup, it shows that it is extremely polarized into rice paddies and vegetable cropping. Second, using the Tobit model to analyze the factor of determination of farmable lands of the farmers in Shinbuk-eup, the higher the number of family members, the less the hired work, and the more the experience in farming, have larger farmable lands. Meanwhile, the younger the farmer, their land mass is higher, however, after reaching their threshold age, their lands decrease.