• 제목/요약/키워드: retail price

검색결과 260건 처리시간 0.026초

수요가 판매가격에 종속적인 경우에 있어서 생산자 이익의 최대화를 위한 최적생산량과 외상기간 결정 (Determination of Credit Period and Production Lot Size to Increase Producer's Profit with Price Dependent Demand Functions)

  • 김준식;김준식;고창성
    • 한국경영과학회지
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    • 제20권2호
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    • pp.95-107
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    • 1995
  • This paper deals with the problem of determining optimal credit period and production lot size from the perspective of producer. We assume that a ratailer jointly determines the unit retail price and order size to maximize profit when he/she puechases a product for which the producer offers a trade credit. Two widely used demand functions are adopted for the study in which demands are decreasing function of the retail price. Mathematical models for producer-retailer system are developed and a solution procedure is presented which show how to achieve an optimal length of trade credit and production lot size for producer. The effect of production rate on the behavior of both producer and retailer is also investigated using an example.

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전력시장 소매가격의 규제가 사회후생에 미치는 영향

  • 김현숙;이수진;이정인
    • 자원ㆍ환경경제연구
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    • 제21권1호
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    • pp.93-127
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    • 2012
  • 본 논문에서는 전력시장에서 원가 이하로 규제되고 있는 소매요금제도의 문제점을 분석하기 위해 규제된 소매요금 대신 시간별 도매시장가격의 변동을 반영하는 실시간 요금제를 도입할 경우 사회후생에 미치는 영항과 이와 같은 소매요금제도의 변화가 한국전력의 손실 규모를 어느 정도 보전할 수 있는지를 추정한다. 전력거래소의 전력통계정보시스템(EPSIS)과 에너지경제연구원 국가에너지통계종합정보시스템(KESIS), 통계청, 한국은행, 기상청의 2008~2010년 통계자료에 기초하여 실질소매가격, 온도, 가구수, 습도 실질 GDP, 그리고 요일 및 공휴일 더미 등을 설명변수로 이용하여 상대적으로 수요가 많은 여름(6~8월)과 겨울(12~2월)의 최대 부하시간대와 최저 부하시간대의 수요패턴을 분석하였다. 회귀분석을 통해 추정된 선형수요함수와 발전기별 한계비용에 기초하여 산정된 계단식 공급함수를 이용하여 규제된 소매요금이 시장균형가격인 실시간 요금으로 전환될 경우의 사회후생 변화를 살펴본 결과, 여름기간(6~8월)에는 사회후생이 약 674억 원 증가하는 것으로 나타났다. 또한 한전손실 총액 중 7,055억 원은 소비자잉여의 이전으로, 나머지 674억 원은 시중손실의 감소로 충당될 수 있음을 확인하였다. 겨울에는 사회후생 증대가 약 2,251억 원에 이르고, 한전의 손실 중 1조 1,743억 원이 소비자잉여의 전가로 보전될 수 있는 것으로 나타나 소매요금의 규제가 사중손실의 발생을 통해 전체 사회후생을 감소시키고, 한전에게 막대한 손실을 초래하고 있다는 결과를 도출하였다.

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이동통신서비스 접속대가와 소매요금간의 관계 : 논거와 실증 분석 (The Relationship between Mobile Termination Rates and Retail Prices : Some Arguments and Empirical analyses)

  • 이성준;한성수;최새솔
    • 대한산업공학회지
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    • 제40권6호
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    • pp.609-617
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    • 2014
  • Lately there are many approaches for decreasing the retail prices for mobile telecommunication in response to higher demand of the consumer welfare. Related on this perspective, there have been many disputes how the MTR (mobile termination rate)s from the whole market has influences on the consumer prices at the retail market. Therefore, we need a timely review about the possibility of the reduction of retail prices with MTR policies. The purpose of this paper is to study the relationship between MTR and retail prices. For this purpose, we can identify three kinds of arguments by reviewing the previous literatures. We empirically analyze the relationship with latest European data and Korean annual data. Furthermore, we also examine whether the relationship would depend on the competition structure. The results imply that decreasing MTR would result in reduction of the retail prices but the effect would be enhanced by improvement of market concentration.

의류제품 웹브라우징 동기와 소매전략요소가 구매전환행동에 미치는 효과 (Effects of Web Browsing Motivation and Retail Strategy on Purchase Conversion Behavior for Apparel)

  • 김은영
    • 한국생활과학회지
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    • 제20권4호
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    • pp.849-860
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    • 2011
  • This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

LSTM 모델을 이용한 농산물 가격 예측에 관한 연구 (Prediction of Agricultural Prices Using LSTM)

  • 유동완;박종범
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2022년도 춘계학술대회
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    • pp.710-712
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    • 2022
  • 농산물은 일상 소비의 필수품으로서 도소매 시장의 많은 부분을 차지하며, 농산물의 소비와 가격은 농산물의 수급, 소비자 지출, 농업 가계소득에 영향을 미친다. 따라서 본 연구에서는 LSTM을 이용해 농산물 거래, 기상관측, 관세청 품목별 수출입 실적, 신선식품 지수 데이터를 사용해 단위가격 예측에 관한 연구를 수행하였다. 농산물의 수급관리와 도소매 시장에서의 적정한 가격을 연구하기 위해 채소가격 안정제 대상 품목 중 소비자물가지수 가중치가 높은 마늘, 배추, 양파를 대상으로 단위가격을 예측한다.

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불완전 정보하에서 접속료의 최적규제에 관한 연구 (An Incentive Regulation of Access Charges under Incomplete Information)

  • 정충영
    • 한국통신학회논문지
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    • 제32권11B호
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    • pp.700-708
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    • 2007
  • 이 논문은 통신서비스의 소매가격과 접속료에 대한 유인적 규제제도를 제안한다. 이러한 유인적 규제제도는 병목설비를 가지고 있는 독점적 사업자로 하여금 자발적으로 사회적으로 최적인 접속과 소매서비스를 제공하게 한다. 중간투입 설비를 가진 상류기업은 이부제 요금을 통해, 전체 통합이윤을 실현할 수 있다는 것은 잘 알려진 사실이다. 이 논문은 첫째, 규제기업의 수지보전(budget balancing)과 관련하여 접속료와 소매요금 등을 규제하는 규제프레임워크를 제시한다. 둘째, 접속(상류)과 소매서비스(하류) 모두에서 이부제 요금제도가 어떻게 적용될 수 있는가를 소개하고, 비용함수에 대해 규제자가 불완전한 정보를 가지고 있는 경우, 유인적 규제제도의 적용가능성과 그 효과를 분석하고 있다. 셋째, 자기선택 제도를 사용하여, 접속과 소매부문에서 어떻게 사회적 최적인 상태가 도달되는지를 보여준다.

Future of Organised Retailing in India - The Critical HR Issues

  • Nandi, Subrata Kumar
    • 아태비즈니스연구
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    • 제4권2호
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    • pp.1-10
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    • 2013
  • According to the Global Retail Development Index (GRDI) published by A.T. Kearney (2012), India is the $5^{th}$ most attractive retail destination in the world. The retail industry in India has been largely fragmented with small businesses dominating the retail landscape, with very few large players having multiple retail outlets. However, in the last few years, the industry has witnessed a significant growth in the number of large retailers having a chain of outlets across the country. This growth in the organised retail sector has driven primarily by large Indian retail organisations and conglomerates. With the government reducing the restrictions on foreign participation in Indian retail business by increasing the FDI cap on both single and multi-brand retail outlets, the industry is likely to see an explosive growth in the organised retail sector which accounts for only 8 percent of the total industry. With more foreign retailers poised to enter into the country, one of the key issues that the industry may face is finding the right quality of manpower. Literature suggests that in an industry which is characterised by players offering similar kinds of product assortments at similar price levels, success would be governed by the quality of service, which entails employees having the right skills and attitudes for offering quality service. Therefore, the two key issues that may be of importance for retailers are levels of skills and the motivation of the employees. However, according to the National Skill Development Corporation (NSDC, 2009), a significant skill gap exists in the industry, which may widen further in the years ahead, leading to greater challenges for organisations. This paper highlights some of the challenges and issues which characterise the industry in India, and suggests how companies could look at these challenges and seek ways to overcome these challenges.

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Joint Pricing and Lot Sizing Policy under Order-Size-Dependent Delay in Payments

  • Seong Whan Shinn
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2000년도 춘계학술대회
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    • pp.77-86
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    • 2000
  • This paper deals with the problem of determining the retailer's optimal price and order size under the condition of order-size-dependent delay in payments. It is assumed that the length of delay is a function of the retailer's total amount of purchase. The constant price elasticity demand function is adopted which is a decreasing function of retail price. Investigation of the properties of an optimal solution allows us to develop an algorithm whose validity is illustrated through an example problem.

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소비자의 인터넷 상점과 일반 상점간의 크로스 채널 쇼핑행동 분석 - 패션상품 및 소재정보를 중심으로 - (Cross-Channel Shopping Behavior between the Internet Retail Type and Store-Based Retail Types - Focus on Information of Fashion Product and Fabrics -)

  • 이은하;김숙현;최종명
    • 복식
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    • 제62권4호
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    • pp.46-57
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    • 2012
  • Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers' cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants' satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m=3.70 out of 5.0) among fashion product information followed by design information(m=3.48). On the other hand, size information, refund/exchange and fiber content information received low satisfaction scores(m=2.81, 2.71, 2.57 in turn). This research suggests the Internet retail stores should provide more variety of information in detail using technology and improving customer services. This study could provide the Internet retail stores a guideline to establish a satisfactory information delivery system.

의복가격지각의 다차원성에 관한 연구: 구매행동 유형화를 중심으로 (Toward a Conceptualization of Clothing Price Perception: A Taxonomy of shopping Behavior)

  • 이규혜;이은영
    • 한국의류학회지
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    • 제26권6호
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    • pp.877-888
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    • 2002
  • Price is a product attribute, which is determined by the function of the producing cost and profit. It is also identified as one of the most important components of the marketing mix. For consumers, price is an always-existing cue, definite evaluation criteria, and easily accessible information in the purchasing process. Considering the concept of the clothing-price in a comprehensive perspective encompassing economic, psychological and marketing perspectives, a theoretical model was developed. The model includes souses and dimensions of price perception and related behaviors. Souses of price perception were: the actual retail price at selling point, the internal reference price and external reference price. The dimensions of price perception included sacrifice perception, economic value perception, inference, savings perception and price as information perception. Clothing price related behaviors that flowed these dimensions were: low price consciousness, value for money consciousness, price-quality inference, price-prestige inference, sale proneness and price mavenism. An empirical study was conducted to validate the theoretical model. A questionnaire was developed and data were collected from 680 adult women living in Seoul, Korea. Confirmatory factor analysis as well as exploratory factor analysis results showed that theorized price related behaviors were successful classifications.