• 산경연구논집
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• 제9권3호
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• pp.69-79
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• 2018

Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.223-232
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• 2020

본 연구의 목적은 토픽 모델링과 주제어 네트워크 분석방법을 활용하여, 20대 청년세대에 관한 연구동향을 분석하는 것이다. 이를 위해, 지난 10년간 국내에서 20대 청년을 대상으로 발표한 학술논문 530편을 분석하였다. 연구 결과, 핵심 주제어는 '소득', '프로그램', '창업', '문화'였고, 6개의 토픽(취업 지원 서비스, 가치관, 불안정한 삶, 정부 지원 정책, 종교관, 창업 지원 서비스)이 도출되었다. 또한, 연구를 통해 20대 청년세대는 높은 디지털 기술 효용감, 효율적인 디지털 정보의 소비 추구, 의미 전복적이고 심미적인 소비패턴, 자신의 정체성을 온라인 세계에서 찾고, 현실을 지향하는 모습을 보이는 것으로 나타났다. 분석 결과를 토대로, 세대 간 가치관 격차, 지역간 발전의 불균형 문제, 소득 불평등의 주요 양극화 문제를 제기하였고, 향후 대안적 정책으로 단편적이고 일회성에 그치는 미봉책이 아닌, 장기적으로 지속성 있는 20대 청년세대 문제 해결책을 제시해야 한다는 점을 제안하였다.

• 한국전통조경학회지
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• 제32권2호
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• pp.159-166
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• 2014

본 연구는 미국의 대표적인 여류 조경가인 비트릭스 파란드의 덤바튼 오크의 정원분석을 통하여, 파란드의 작품경향 및 미국 1900년대 초의 신고전주의 양식의 특성을 파악하는 것을 목적으로 하였다. 분석 결과, 덤바튼 오크는 유럽의 고전주의 양식의 무조건적인 모방이 아닌, 아트 앤 크래프트의 기본철학을 배경으로 미국의 지역적 특성과 주변환경 및 문화에 맞게 해석하고 적용된 성공적인 사례라고 할 수 있다. 덤바튼 오크의 분석을 통해 도출한 미국 후기 신고전주의 양식의 특성은 다음과 같이 요약할 수 있다. 첫째, 여러 개의 가든룸이 연속적으로 이어진 정원공간은 다양한 지면의 높이를 갖는 테라스로 구성되어 있으며, 자연적 지형을 최대한 이용하였다. 둘째, 정형성과 비정형성의 공존, 대칭 및 의도적인 비대칭의 조화이다. 셋째, 식재선택 및 재식방법에 있어서도 유럽 고전주의 양식과 영국의 아트 앤 크래프트 양식이 공존하며, 공간구성 및 형태와 조화되도록 하였다.

• 한국조경학회지
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• 제33권5호통권112호
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• pp.104-113
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• 2005

This landscape design proposal was presented for a competition for mixed-use development project by project financing in Asan Baebang which was held by the Korea National Housing Corporation in July of 2005. The site is a center of Asan Baebang New Town Development District and has a commercial area of $57,929m^{2}$. Design guidelines and judging criteria of this competition were to build a symbolic center and cultural core for district, to elevate positive image and identity of Asan New Town by attractive place making, to link with separated block in the site and regional context, and to make environmentally sustainable design by creating an attractive waterfront of Jang Jae stream passing through the site. This is the most important condition for the design. Therefore, the authors developed design concept and strategy within the guidelines and this conditions. The schema of the design was introduced by the water in the site. To evolve design concept, we reinterpreted water and context in the site combining with landscape design strategy. So the proposal set the main design concept as 'all that is solid melt into water' as if Marshall Berman said. By doing that, design concept of the proposal evolved as follows: 'extension' of water and greer, 'a joint' of space,'newness' of experience, 'breath' of consensus with each other. The spatial concept of this project was developed by expressing five theme spaces; eco zone, entertainment zone, art zone, culture zone, leisure zone. These theme spaces were consecutively placed along the pedestrian path and to consists of vertical layer in each level and diverse design technique and spatial effects are used.

• 건축역사연구
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• 제9권2호
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• pp.65-84
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• 2000

The region of Southeast Asia had already experienced rapid urbanization and cultural change before the East Asia region did. None the less, nowadays shophouses and rowhouses still form the major portion of streets in Chinese town in Southeast Asia countries. The purpose of this study is to examine the adaptation process of shophouse and rowhouse in the Southeast Asia region and the architectural characteristics between the middle of 18th and the early of 20th, which Chinese people of the region inherit and develop, for more thorough understanding of cultural adaptability and regionalism of Chinese architecture in Southeast Asia. The common fact found in the Southeast Asia region is that Chinese people in countries of this region gradually started to live densely as a group in a certain zone in city area since they got to play important roles in commerce, trade and service works related with cities, due to European countries' advance into Southeast Asia and their construction of colonial cities in the region. Chinese people in the region utilized residential rowhouse and special shophouse, which is a kind of shop adapted from rowhouses' sitting room or storage, for their commercial and industrial activities in urban areas, which had problems of limited space. They also realized high densities through vertical expansion of space in order to adjust to changing urban structure under execution of urban planning in cities of colonial area and rapid urbanization. Even though residence of Chinese in Southeast Asia was influenced by new political, social, economic and cultural rules of European colonies in Southeast Asia, it has continuously succeeded to the cultural tradition of China, their home country, in terms of planning principle which puts air well in the middle and hierarchial spacial construction method. Appearance of the open connected verandah, designed by Stamford Raffles, the founder of Singapore, can be regarded as one of the architectural characters. Hence, Chinese residence in cities of Southeast Asia can be understood as a new regional architectural culture in the context of European countries' urban planning and urbanization of colonial areas, Immigrants from southern China and their role, their adjustment to urban areas by utilizing mixed type houses of residence and business, cultural tradition of Chinese home country.

• 산학경영연구
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• 제22권1호
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• pp.125-138
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• 2009

본 연구는 강릉지역의 대표적인 향토문화관광축제인 허 균 허난설헌 문화제를 대상으로 독특한 정체성과 향토성이 축제관광 프로그램 개발의 질적 향상을 가져다주며, 지역의 특성 및 관광자원을 활용한 프로그램 개발과 지역 활성화의 관점에서 고찰하였다. 그 결과 첫째, 허 균 허난설헌 문화제에 대하여 참가자들의 정보는 대부분 옥외 광고물이나 구전 혹은 친지나 동료들에게 들어 참가한 것으로 조사되었다. 둘째, 연령에 따른 만족도에서는 화장실과 편의시설 등의 시설성과 강릉시 이미지 고양 그리고 가족, 친지와의 친목도모 등의 효과성에 만족도의 차이를 보이고 있다. 셋째, 각종 행사에 참여한 사람들은 행사의 종류에 따라 만족도에 차이를 보이고 있다. 넷째, 강릉지역에서 개최되는 지역축제에 대하여 미리 인지하고 참여한 참가자는 인지하지 못하고 참여한 참가자보다 대부분 만족도가 높았다.

• 한국직업건강간호학회지
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• 제17권2호
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• pp.146-154
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• 2008

Purpose: The purpose of this study is to investigate the degree of job stress and job satisfaction and the relationship between job stress and job satisfaction of Medical Aid Client Managers. Method: Data were collected from 185 Medical Aid Client Managers in 234 areas between April 2-15, 2007. Collected data was analyzed for the frequency, t-test, ANOVA, Pearson's Correlation Coefficient etc. Results: The average score of job stress was 2.6. Job instability was highest as 2.9 and job autonomy was lowest as 2.2. in eight items. When the job stress of Medical Aid Client Managers was converted to 100 point, the average was 51.7 and ranked in upper 50% of Korean woman workers' job stress. Among the eight items, because the relationship satisfaction and the instability of duty regime ranked in upper 25% of Korean woman workers' job stress, those items were identified to have high stress. The average score of job satisfaction was 2.3 out 4.0 which could be interpreted as unsatisfactory. The correlation between the job stress and the job satisfaction demonstrated significant difference. Decrease of the job satisfaction was associated with increase of the job stress. In regard to the eight items, the inverse correlation was demonstrated to be significant in organization, inappropriate compensation, and workplace culture. Conclusion: Medical Aid Client Managers have high stress in carrying out their duties. They have experienced very severe instability in their duty regime. Also, they have felt alienated from their organization and experienced unfair rewards. They had low duty satisfaction but got a heavy workload and experienced overtime work. To relieve job overburden of Medical Aid Client Managers. it was necessary to improve business system and also was necessary to relieve a regional disparity of business charge.

• 한국경제지리학회지
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• 제16권1호
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• pp.50-70
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• 2013

창조경제 새로운 패러다임의 변화는 사회적 관계의 변화에 영향을 끼치고 있으며, 소셜 네트워크 서비스 등의 발전에 따라 나타나는 새로운 관계의 공간적 특성에도 영향을 끼치고 있다. 본 논문에서는 이러한 변화에 영향을 미치는 동력을 '소셜 네트워크 리소스(social network resource)'로 명명하고, 그에 따라 나타나는 제반 특징과 경제지리학적 관점에서의 공간적 특성을 설명하고자 하였다. '소셜 네트워크 리소스'는 개방성과 공유, 참여, 협력의 특징을 보여주는 동시에, 공간적으로는 로컬과 글로벌의 특징을 모두 아우르는 소위 '트랜스 로컬리티'의 특성을 보이고 있는데, 서울시의 사회적 지식공유 웹 플랫폼인 '위키서울닷컴'의 사례를 통해 그러한 특성을 확인할 수 있었다. 특히, 물리적자원, 인적자원, 정보자원의 특성과 함께 관계자원으로서의 특징이 모두 나타나고 있으며, 이러한 특징에 공간이 투영되어, 사회적 관계가 공간에 표출되는 질적 공간의 특성 또한 나타남을 확인할 수 있었다.

• 가족자원경영과 정책
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• 제9권1호
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• 한국콘텐츠학회논문지
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• 제10권2호
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• pp.184-192
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• 2010

감성마케팅의 시대라 불리는 요즘 현대인들에게 감성을 불러일으킬 수 있는 독립된 서체인 캘리그라피는 광고, 북디자인, 영화타이틀, 포스터, 패키지, BI, 패션에 이르기까지 다양한 분야에 활용되어지고 있다. 이에 인천시 계양구를 중심으로 캘리그라피를 사용한 옥외간판 100곳을 선정하여 업종별 캘리그라피 사용현황 및 활용실태와 표현도구별 분류, 색상 사용분석을 통해 캘리그라피가 옥외간판에서 활성화 될 수 있는 개선방안을 연구하였다. 그 결과 요식업종 뿐만 아니라 금융권이나 기업체 등 다양한 업종에서의 시도가 요구되어지며, 고비용으로 전문가에게 의뢰해 제작되어진 프랜차이즈의 브랜드 로고타입에서만이 아니라 영세 개인상점에서도 저비용으로 질 높은 캘리그라피 제작을 위해 지역사회를 중심으로 다양한 캘리그라피 교육프로그램 개발이 필요하겠다. 또한 세계화의 흐름 속에서 한글의 아름다움을 알리고 우리만의 독특한 거리 문화 창조를 위해 다양한 도구와 질감 표현들이 요구되어지며, 앞으로 옥외간판에서의 캘리그라피에 대한 연구들이 활성화 되어야 할 것이다.