• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.1
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• pp.9-16
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• 2024

Purpose: This study explores the factors affecting purchase intention of smartphones among millennials. The study incorporates factors of brand equity, specifically brand awareness, brand loyalty, perceived quality and their mediation effect in purchase intention. Research design, data, and methodology: This study evaluates the role of brand equity factors in influencing purchase intentions by using structural equation modeling to analyze 197 respondents. Results: The findings indicate that brand loyalty, followed by brand awareness, and perceived quality are significant factors in determining customer purchase intention. Further, brand loyalty mediates the relationship between perceived quality and purchase intention, as well as between brand awareness and purchase intention significantly. Additionally, perceived quality mediates the relationship between brand awareness and purchase intention significantly. Finally, the serial mediation of perceived quality and brand loyalty significantly affects the relationship between brand awareness and purchase intention. Conclusions: This research has provided valuable insights into the relationship between brand equity and purchase intention among millennials supporting the Aaker's Model. Useful theoretical and managerial implications also have been provided.

• Journal of Korean Society for Quality Management
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• v.30 no.3
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• pp.20-37
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• 2002

In this paper, we studied the purpose of this paper is like that; the first one is to find the factors associated with operational strategy by variable website types classified into information-providing type, product-providing type and service- providing type by user approach purposes. The second one is to propose the successful operational strategy through analyzing the factors affecting the financial and non-financial performance of websites. A framework of research model including above factors is developed and tested statistically. The data are collected from Internet website experts of 80 Korean firms through survey. The main results of this research are as follows. First, in information-providing websites, the community factor is regarded as the most important factor But for the Improvement of the performance, not only community factor but also user interface, customization, total quality and playfulness factors should be regarded as important factors equally. Second, in product-providing websites, customization, total quality and visual design factors are regarded as important factors. But for the improvement of the performance, community and visual design factors should be regarded as important factors. Third, in service-providing websites, user interface, customization and community factors should be regarded as important factors in order to improve the performance.

• Health Policy and Management
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• v.10 no.3
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• pp.129-154
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• 2000

This study aims at providing the basic data necessary for developing a model of and the policies for the improved quality of life of the adult population by measuring and analyzing factors affecting the quality of life based on a WHOQOL-Bref survey of 1,200 persons above the age of 20 residing in Taegu Metropolitan City area. 1. The factors affecting their quality of life were measured as follows: The physical conditions got the highest point of 3.31 while the psychological conditions got 3.20 and the environmental conditions got the lowest point of 3.09. The overall quality of life was rated to be at 3.11 2. General conditions affecting the quality of life, such as the economic conditions, health conditions and stress all turned out to be variables having significant differences(p〈0.01) in all the factors affecting the quality of life. 3. Through the analysis, we also found out the positive correlation exists among all the factors determining the quality of life(p〈0.01), while the psychological factor turning out to have the highest correlation value(r=0.640) with the overall quality of life. 4. To find out the factors affecting all the aspects of quality of life, we also conducted a multiple regression analysis employing the general characteristics as an independent variable. The health, economic and stress conditions all turned out to be significant in all aspects(p〈0.01). Summarizing the above analysis, the quality of life has a high correlation with the psychological, physical and environmental conditions. It has also turned out that the health, economic and stress conditions have the greatest influence on the quality of life. Therefore, it is believed to be necessary that a comprehensive program be developed to promote the public health and to formulate a model for improvement of the people's quality of life that can enhance their physical, psychological and social health conditions.

• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.105-115
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• 2005

The purposes of this study were to identify the service quality, quality of relationship, and relationship continuity intention of rental clothing store. Questionnaires developed by researcher were collected from 212 consumers who experienced rental clothing. Data was analysed by use of factor analysis, path analysis, and covariance structure analysis. The results were; 1. Factors of service quality of clothing rental store were tangibility & promotion, shop assistant & store atmosphere, customer empathy, customer reliability strategy, customer management, and customer convenience. And factors of relationship quality were satisfaction, trust, emotional involvement, and calculational involvement, and factors of relationship continuity intention were longitudinal relationship propensity & word-of-mouth and rerental intention. 2. Service quality of rental store affected significantly on relationship quality, and relationship quality affected significantly on relationship continuity intention. And service qualify of rental store affected significantly on relationship continuity intention through relationship qualify.

• Journal of Korean Society for Quality Management
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• v.25 no.4
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• pp.115-130
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• 1997

SQM (Software Quality Metrics) is a methodology whose primary objective is the measurement of compliances to requirements using a set of software life cycle properties called quality factors, which is based on the hierachical relationshiips between factors, criteria and elements. For this study, two factors (Correctness, Maintainability) and five criteria were selected. In addition, several tens of quality elements were developed to su, pp.rt them. Qualities of three computer programs which are being used for engineering purpose were measured. As a result, it is concluded that SQM is a valuable method for continuously monitoring the pulse of software quality development and that it can be used as a tool for software quality assurance.

• Journal of Korean Society for Quality Management
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• v.26 no.2
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• pp.106-117
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• 1998

The following study has been undertaken to build QIP (Quality Improvement Process) of an inner-layer process in a PCB (Printed Circuit Board) manufacturing plant. The objective of the study is stabilization and optimization of the process through quality improvement. To do that, defective factors in process are gathered by the cause and effect analysis and classified by PFD (Process Flow Diagram), key factors are found out by PFMECA (Process Failure Mode and Effect Criticalty Analisis), DOE(Design of Experiments) is a, pp.ied to those key factors to optimize the process, SPC (Statistical Process Control) chart is used to maintain the optimal conditions of the process and to improve quality continuously, and a quality management system is developed to improve quality mind and quality system for the PCB jmanufacturing plant. Overall, QIP is established to improve quality for the PCB manufacturing plant in the study.

• Journal of Korean Society of Water and Wastewater
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• v.31 no.1
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• pp.93-101
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• 2017

In this study, we investigated the correlation between the number of cyanobacterial species and the water quality factors after installation of Nakdong river weirs. Factor analyses of water quality factors were also performed. The results of correlations showed that there was no significant water quality with the cyanobacterial concentration but the correlation coefficient of nutrients increased from the upstream to the downstream. There was a significant correlation between W T and pH as important water quality factors for the growth of cyanobacteria. In the downstream region of Nakdong river, algae were more frequently detected than in the upstream region, and the blooms of algae species seem to be influenced by the higher pH and the influx of the phosphorus from the upstream tributaries. Nutrient concentration was higher in the downstream region than in the upstream region due to the effects of tributaries Geumho river and Nam river in Nakdong river. As a result of the factor analyses, nitrogen species were the principal factors in the upper region, and phorsphorus species were the principal factors in the downstream region.

• Korean Journal of Adult Nursing
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• v.29 no.3
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• pp.290-301
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• 2017

Purpose: This study was aimed to identify the level of emotional labor, job stress and professional quality of life and to identify the factors affecting on professional quality of life among nurses in long-term care hospitals. Methods: 136 nurses working at eight different long-term care hospitals were recruited from May 1 to June 30, 2016. Data were analyzed by descriptive statistics, t-test, ANOVA, Pearson correlation, and stepwise multiple regression using SPSS/WIN 22.0. Results: Professional quality of life is consisted of three subcategories as compassion satisfaction, secondary traumatic stress and burn-out. As for the factors affecting on compassion satisfaction, age, satisfaction on working ward and shift pattern of duties were significant factors. The three variables' explanation power on compassion satisfaction was 25.0%. As for factors affecting on secondary traumatic stress, emotional labor was a significant factor. The emotional labor's explanation power on secondary traumatic stress was 13.0%. Factors affecting on burn-out, emotional labor, age, and health condition were significant factors. The three variables' explanation power on burnout is 31.0%. Conclusion: On the basis of results, program development are required to relieve emotional labor and job stress for nurses at long-term care hospitals and to improve their professional quality of life.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.43-61
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• 2012

This research aims to examine the impact of store personality and service quality on the customers' intention of revisiting the department store and their intention of recommendation to others. The participants were women in their 20s to 50s with experiences of purchasing apparel from major department stores. A total of 324 survey responses were used for the final analysis. The data were analyzed using factors analysis, reliability analysis, and multiple regression analysis with PASW 18.0. The results were as follows. First, the department store personality was composed of 3 factors; prestige, passion, sincerity. Service quality factors were defined as tangibility, responsiveness, and empathy. Second, the three dimensions of brand personality-prestige, passion and sincerity turned out to be influential factors affecting the customers' revisiting intention and recommendation intention. Also, tangibility and responsiveness of service quality factors had a significant influence on their revisiting intention, whereas tangibility, responsiveness and empathy factors had a significant influence on their recommendation intention. Third, the sub-dimensions of store personality and service quality had a different influence on the customers' revisiting intention and recommendation intention according to the department store brand.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1237-1246
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• 2009

This study was designed to identify and compare the consumption value and interest in appearance with regard to the comparison of men's cosmetics purchase decision factors. We conducted a survey among 259 men who have experienced the re-purchase of men's cosmetics. All data was analyzed with the SPSS Windows 17.0 program in terms of frequency, percentage, means, standard deviations, paired-t test, Cronbach $\alpha$, factor analyses, and multiple regression. In summary, three findings emerged from this study. First, men's cosmetics purchase decision factors included two subfactors: product quality factors (price, quality, skin compatibility, fragrance) and image factors (trend, brand image, consciousness of others, diversion). Second, a paired-t test revealed that the consideration toward the image factors of a first time purchase decision was lower than the re-purchase decision factors. However the consideration toward the product quality factors of a first time purchase decision was not different from the re-purchase decision factors. Third, the product quality factors were positively influenced by distinction factors of appearance and functional value. And social value, emotional value, and curiosity value were found to be effective in the image factors at the first time of purchase and re-purchase. Also, the product quality factors of re-purchase decisions were influenced by the satisfaction of the first time purchase. This study will contribute to provide some information for marketers in understanding men's cosmetics purchase decisions and to offer basic data for marketing strategies and product development.