• Title/Summary/Keyword: q-methodology

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Analysis of the Audience's Subjectivity about Preference of Documentaries on TV (TV방송 다큐멘터리 선호도에 대한 수용자의 주관성 연구)

  • Hyun, Seung-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.128-136
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    • 2011
  • This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.

Happiness of kindergarten teachers: A Q-methodology approach (유치원 교사의 행복에 대한 인식 : Q방법론적 접근)

  • Ryu, Chill Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.8
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    • pp.433-441
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    • 2016
  • This study analyzed the structural types of happiness that kindergarten teachers feel and the features of each happiness type to increase the happiness of kindergarten teachers. The subjects of this study were 41 kindergarten teachers working at a kindergarten in D city. They were chosen randomly. The Q-methodology, which allows in-depth measurements of people's subjective perception of happiness, was employed. The results and further analysis revealed 4 structural types of happiness: 1) self-realization type, who feels happiness while setting goals and achieving them; 2) inner satisfaction type, who thinks that happiness can be found in the current status; 3) social relationship type, who emphasizes a good relationship with others; and 4) personal belief type, who emphasizes living life in one's own style without being bothered by others.

Analyzing Users' Perception and Attitude Associated with Usage of Signage (사이니지에 대한 이용자 인식 및 태도에 관한 연구)

  • Kim, Hang Sub;Kim, Hyung Joon;Lee, Bong Gyou
    • KIPS Transactions on Software and Data Engineering
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    • v.2 no.4
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    • pp.291-302
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    • 2013
  • Signage can be defined as the media device that provides specific information to many unspecified users in public places. Recently applied context-aware technology, signage provides personal on-demand information services in a way that can continue to evolve. The purpose of this study is to analyze characteristics of types which users identify signage on the perceptions and attitudes about consideration of the perspective of the experts in the fields. The research is carried out by applying Q methodology with in-depth interview. First, interviews are conducted to determine the perceptions and attitudes of experts and practitioners on signage. Thereafter users' perceptions and attitudes toward signage are classified by each types using Q methodology. The first type is named as 'signage as smart media', the second type is named as 'signage as passive media', and the third type is named as 'signage as interactive media' is named. The results of this study will be useful guidelines for conducting further academic researches and R&D.

Mask Cognition Types of Korean in the COVID19 Era using the Q Methodology

  • Cha, Su-Joung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.157-167
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    • 2022
  • This study attempted to investigate what kind of perception people in their 20s have about masks and to find out the characteristics of each type by categorizing the perception. The Q methodology was used for the study. The cognition types of masks were categorized into three. Type 1 was a 'always wear impact-important type' that always wears masks and thinks masks affect non-verbal communication and the wearer's image. Type 2 was a 'function-important negative recognition type' that wears masks to prevent germs and thinks that masks have a great negative impact. Type 3 was a 'concealment wear positive image type' that wears a mask to cover the face and thinks that a person looks young when wearing a mask. It is thought that the development of masks of various designs and functions reflecting the needs of consumers should be carried out. Also, it is thought that various products should be developed and sold so that consumers can choose according to important considerations such as design, fit, and function.

Perceptions toward Job Changes due to 4th Industrial Revolution (4차 산업혁명에 따른 일자리 변화에 대한 인식 유형 연구)

  • Kim, Sora
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.528-542
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    • 2021
  • The purpose of this study is to examine the commonalities and differences that appear across the types of perceptions toward job changes according to the Industrial 4.0. among job seekers and workers. For an approach to subjective beliefs, viewpoints and preferences, the data investigated using Q methodology, was analyzed using the QUANL program for PC. From the Q-methodology, the types of perception toward job changes due to Industrial 4.0 and their features were drawn. The perception types were classified as four types: negative perception type, neutral perception type, high evaluation about quality of jobs, and employment increase perception type. The results found that views toward job transition due to Industrial 4.0 are were diverse beyond the dichotomy and institutional and educational efforts should be required to mitigate job insecurity and cope with job changes caused by technological advance.

Subjective Perception of Drinking among New College Students of Nursing (간호대학 신입생의 음주 유형)

  • Su-Jin Kim;Sun-Young Lim;Eun-Ju Lee
    • Journal of The Korean Society of Integrative Medicine
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    • v.11 no.1
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    • pp.99-111
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    • 2023
  • Purpose : Although quantitative research on alcohol consumption among nursing students is important, qualitative research is needed to determine the subjective views of individual students, such as their feelings and thoughts, and ensure the implementation of a targeted alcohol intervention program. Q-methodology is a systematic approach that examines the subjective perspectives of individuals, including their views, beliefs, and attitudes, enabling understanding of the types and characteristics according to the individual's subjectivity structure. This study examined the subjective perceptions of drinking among freshmen in nursing college using Q methodology. Methods : Q-sorting was conducted, collecting 38 P samples and 40 statements. The data were analyzed using the PC QUANL program. The principal component factor analysis method was used for Q-factor analysis. Results : The results identified four types of drinking perceptions among freshmen in nursing college. Type 1 was "safety and health pursuit," type 2 was "friendship pursuit," type 3 was "'norm-oriented," and type 4 was "sound manners." When looking at the subjective perceptions of drinking among freshmen in nursing college, there was a common opinion that drinking should not be forced and that it is an individual choice. However, the difference in views (positive and negative) of drinking shows the need for customized educational programs and interventions suitable for each type. Conclusion : Nursing freshmen should be prepared to play an important role in health care as an educational role and model in preventing damage from drinking and maintaining health promotion throughout their life by habituating proper drinking behavior during college life. In addition, it is necessary to develop a plan to increase positive awareness of drinking among nursing students through various strategic programs that can participate in sobriety prevention programs within the university.

A Research on the Subjectivity of the Female University Students Regarding the Management of the Health of the Skin: An Application of Q-methodology (여대생의 피부건강관리에 대한 주관성 연구 : Q 방법론적 접근)

  • Yoon, Jeong-Ah
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.277-283
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    • 2018
  • This research was attempted to understand the types of the subjectivities possessed by the individuals regarding the management of the health of the skin on the part of the female university students by applying the Q-methodology and to comparatively analyze the special features. Regarding the subjects of the research, 41 female university students at one university were made into the P-samples. And, by selecting 34 Q-samples from the total of 141 Q-populations, the forced distribution took place in terms of the 9-points scale. The subjects were interviewed, and the contents regarding interviews were recorded. The data were analyzed with the QUANL program. As a result of the research, the 4 types were discovered. They appeared as 'the professional knowledge pursuing type', who consider the expertise regarding the skin management important, 'the nature-oriented type', who express the importance of the skin rather than the functional, cosmetic products, 'the active self- management type', who pursue the highly-functional cosmetic products and the active skin management, and 'the self-ostentation type', who consider the external parts, rather than the health, important. As a result, based on the results of this research, the special characteristics by each type regarding the skin health management of the female university students must be understood, and a differentiated educational method or approach method for the skin health management resulting this must be considered.

The Analysis of the Coping behaviors of Mothers who have Children with Autism -Subjective Perspectives of Mothers and Experts- (자폐아 어머니의 심리적응 유형 분석 연구 -어머니와 전문가의 주관적 관점을 중심으로 -)

  • 구미향;이양희
    • Journal of the Korean Home Economics Association
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    • v.40 no.6
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    • pp.117-131
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    • 2002
  • The purpose of this study was to analyze coping behavior types of mothers of autistic children. Through the use of Q methodology using a sample of 23 pairs of mothers and therapists, four factors were derived that account for the coping strategies of mothers of children with autism. The mothers of the first type have either accepted their child's disability and their own situation. For the second type, the mothers engaged in therapeutic work for their child with a positive attitude. These mothers accepted their child as a family member. The third type shared ambivalent feelings and responses regarding their child's disability. And the last type expressed concerns and difficulties related to the situation. They tried to get social support to deal with the stressful situation. The agreement of mothers'psychological adjustment from the exports'and mothers'perceptive was found to be 52%.

A Study on the Subjectivity of Change of Life in Middle Aged Men (중년 남성의 삶의 변화에 관한 주관성 연구)

  • Kim, Yoon-Sook;Jeon, Hye-Won;Jung, Yun;Choi, Jee-Eun;Kim, Boon-Han
    • Korean Journal of Adult Nursing
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    • v.17 no.2
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    • pp.259-267
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    • 2005
  • Purpose: The purpose of the study was to investigate change of life in middle-aged men. Method: The research method employed Q-methodology. twenty-five participants rated 39 selected Q-statements on a scale of 1~9. The collected data were analyzed using pc-QUNAL software. Result: Principal component analysis identified 3 types of change of life in middle-aged men. The categories were labeled 'Mature-oriented', 'Effeminate-oriented', 'Juvenescence-oriented'. Conclusion: We have found change of life in middle-aged men through this research. To setup and apply differences based on this result is needed.

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Theory Construction in Nursing of Uncertainty (불확실성의 간호이론 구성)

  • Oh, Hyun-Sook
    • Korean Journal of Adult Nursing
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    • v.13 no.2
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    • pp.200-208
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    • 2001
  • The purpose of this study was to understand the nature and structure of "uncertainty of chronically ill patients" by explaining it more scientifically. This study is based on the unique experiences, which individual uncertainty experiences differ from others. In this sense, Q-methodology which includes self-psychology and abductive logics is applied to the study. The results indicate that there are six types of uncertainty of chronically ill patients : my own fault, self-esteem loss, self-care determination, cure-doubt, reality-restructure, and past-tenacity reality-absence. Thus, "uncertainty of chronically ill patients" is defined from the study as the process in which continuous transition and evaluation of possibility cause changes in human recognition, attitude, action, etc.. The significance of the study is threefold : (1) discovery of six types of uncertainty of chronically ill patients in Korean people, (2) the better understanding of "uncertainty of chronically ill patients", (3) possible developments of nursing concept and assessment and intervention technique based on the new dimension of the understanding in uncertainty for nursing of chronically ill patients from this research.

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