• 대한가정학회지
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• 제40권3호
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• pp.137-153
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• 2002

This research tried to examine how the love style is changed as the psychological tendency specifying individual personality types that other domestic and foreign researches have overlooked all this while. The subjects of this study were the college students and white and blue-collar employees. The instruments used in this study were the Love Attitude Scale and the MBTI (Myers-Briggs Type Indicator). When applying the MBTI and the Love Attitude Scale, 474 people were analyzed. To get the result, the data from the survey were processed by the statistical program, SPSS/PC$^+$. Specifically, the statistical methods employed in this study were frequency, percentile, mean, standard deviation, factor analysis and chi-square. The major findings are as follows: 1. The most frequent love style among single men and women in this study was the Eros (46.6%). The next frequent love style was the Storge (40.3%). The Ludus occupied the least portion (13.1%) among single men and women. 2. The personality types over 10% among 16 personality types of MBTI were ISTJ (Introverted Sensing Type) (19.4%), ESTJ (Extroverted Sensing Type) (13.1%), and ISTP (Introverted Thinking Type) (12.4%). 3. As a result of observing the relationship of the love stymie and the psychological tendency among single men and women, the love style was found to have relationship with TF preference (Judgement function) and JP preference (Life Style). However, there were no relationships with the love style and EI preference (focus of Energy), SN preference (Perception Function).

• 산경연구논집
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• 제12권10호
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• pp.7-17
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• 2021

Purpose: Studies on social exclusion from a sensory perspective are rather limited in state-of-the-art literature, especially in exploring the relationship between social exclusion and shape preference from a sensory marketing perspective. The present study aims to explore the effect of social exclusion on consumers' shape preference (angular vs. rounded) and the underlying mechanism. Research design, data and methodology: The relationship between social exclusion and consumers' shape preference was investigated in Study 1 using a one-way between-subject design (being excluded vs. being included), and the mediation effect of sense of control has been examined in Study 2 via a between-subjects design (being excluded vs. being included) ×2 (angular vs. rounded). Both studies were conducted on the Credamo data platform in China, and evaluated by one-way ANOVA. Results: The results showed socially excluded consumers prefer the product with angular design rather than socially included consumers, and this effect can be mediated by sense of control. Conclusions: This paper contributes academically for investigating the research area of the sense of control and explores the influence of the control needs of humans on consumer behaviors. Furthermore, it also clarifies new potential psychological role of shape preference - the recovery of the sense of control - to enrich the psychological mechanisms of shape preference.

• Asia Marketing Journal
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• 제16권2호
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• pp.15-38
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• 2014

This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product utility and process utility. The results indicate that pursuing goals positively related with product utility and process utility, and product / process utility can mediate the relationship between pursuing goals and customer channel preference positively. Consequently, we can conclude that customers' economic-social-psychological pursuing goals can directly influence customer channel preference via their purchase process utility and product utility. This result also implies that product utility is effective on process utility during consumer's buying decision making, and process utility and product utility are not mutually independent. Therefore, purchase process utility is a "latent driving force" on customer's channel choice decision.

• KIEAE Journal
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• 제9권6호
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• pp.37-44
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• 2009

This study conducted an evaluation of the streetscape improvement project of the Gwangbok Street through analysis of correlations between psychological consciousness and physical elements in the street by comparing selected pictures of streetscape before and after the project. This work has conducted an analysis of Psychological characteristics by semantic differential method and an analysis of physical elements which influence psychological characteristics by regression analysis. According to the results of psychological analysis, the senses of interest, orderliness, esthetic and preference were highly improved in A district and the senses of openess, stability, orderliness were highly improved in B district. The results of analyzing physical elements influencing the improvement of these psychological consciousness in A district elucidated ; 1) the works of improving signboard and elevation of the building affected the whole these psychological consciousness, 2) the work of planting trees, making plant rests in the street improved the senses of orderliness, esthetic, 3) the work of changing finishing materials in the street enhanced the senses of esthetic, preference, 4) the work of adjusting the width between the road and the pavement, the work of improving traffic enhanced the senses of interest, preference. In the meantime in B district, the works of improving signboard and elevation of the building and those of planting trees, making plant rests in the street improved the senses of openess and orderliness. Also the work of improving traffic enhanced the senses of openess, stability and the work of expanding the pavement, that of changing finishing materials in the street improved the senses of openess, stability, orderliness.

• 한국경영과학회지
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• 제29권1호
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• pp.71-85
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• 2004

Many online content providers who use the Internet to distribute contents, such as news, music, games, books, and other types of information, have been experiencing an extremely competitive business environment. To survive in this environment, they have started charging a fee for the contents that they provide. However, there have been very few success stories in commercializing online contents. One of the biggest hurdles may be customers' psychological resistance against paying a fee for the contents that have been free of charge previously. Without examining customers' perceived prices for online contents, many online content providers have tended to decide their prices by themselves. Online games are not exceptional cases. Although many online game-related research works have focused on psychological and technical aspects, very few works have examined online garners' preference carefully. This study alms at exploring online garners' preference by measuring their WTP (willingness to pay) for online games.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.12-13
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• 2002

• 한국의상디자인학회지
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• 제18권1호
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• pp.1-10
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• 2016

The purpose of this study was to examine the influence of elderly women's makeup behavior, psychological traits and demographic variables on their preference for makeup images in daily life(hereinafter called general makeup image) and for the makeup images of their own future funeral portraits. As for the method of research, a research study was implemented by using the questionnaire method. Seven factors were selected for makeup behavior: fashionability, conformity, subjectivity, instrumentality, interpersonal orientation and conspicuousness. The selected psychological traits were personality, death attitude and depression. Preference for general makeup image and for the makeup image of funeral portrait were investigated in terms of four: agreeableness, refinement, individuality and dignity. The subjects in this study were 651 female elderly residents in and around Seoul who were in their 60s to 80s. Concerning data analysis, factor analysis, Cronbach alpha coefficient, Pearson productmoment correlation coefficient, t-test, one-way ANOVA, Duncan's multiple range test and multiple regression analysis were utilized. Concerning the influence of the elderly women's makeup behavior, personality, death attitude, depression and demographic variables on preference for the makeup image of funeral portrait, their preference for an agreeable makeup image was analyzed. Thus, makeup behavior, personality, death attitude and depression were identified as the variables to exert a significant influence on preference for the makeup images of funeral portrait. The findings of the study are expected to help make makeup for funeral portrait entrenched as a part of the beauty industry and to make a contribution to the development of the beauty industry.

• 농촌계획
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• 제5권1호
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• pp.35-44
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• 1999

The purpose of this study is to find the bi-polar adjectives for rural stream landscape evaluation by the semantic differential scale and to suggest the major determinants of visual preference in rural stream landscapes. For this, the bi-polar adjectives for rural stream landscape evaluation was found by the method of the reliability test, and the spatial image was analyzed by the factor analysis. The level of visual preference was measured by slide simulation test, and these data were analyzed by the multiple regression. The major findings of this study can be summarized as follows : 1) Of the bi-polar adjectives expressing psychological and physical characteristics, the hi-polar adjectives which demonstrated reliability and consistency run as follows : Bi-polar adjectives expressing psychological characteristics : 'calm-bustling', 'unfamiliar-familiar', 'still-active','depressing-brisk', 'discomfortable-comfortable', 'suppressed-free', 'lifeless-living', 'quiet-noisy', 'unpleasant-pleasant'. Bi-polar adjectives expressing physical characteristics : 'artificial-natural', 'narrow-wide', 'rocky-not rocky', 'desolate-fertile', 'dirty-clean', 'enclosed-open', 'flat-steep', 'not gravelly-gravelly', 'thicketed-not thicketed', 'not weedy-weedy'. 2) Two factors, the harmony and the movement, were derived from the factor analysis for the psychological variables. Three factors, the naturalness, the rock, and the vegetation, were derived from the factor analysis for the physical variables. 3) Rural stream landscape types were classified into four types by the multi-dimensional scaling method. Type III, IV obtained higher rank of visual preference and type I, II obtained lower. 4) For all types, the factors determining the level of visual preference were found to be the harmony, the naturalness, and the vegetation. The visual preference determinants of rural stream landscape need to be considered in improving or restoring the rural stream landscapes.

• 한국의류학회지
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• 제21권8호
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• pp.1334-1345
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• 1997

The purpose of this study were 1) to identify the effects of age and sex of Korean adolescents on the psychological variables(body attitudes, public/private self-consciousness, self-esteem), weight control practices, and clothing behaviors, and 2) to identify the relation- ships between psychological variables and weight control practices, and the effects of the variables on clothing behaviors in the adolescent' groups classified by sex and age. The results of this study were as follows: 1) Two factors of body attitudes were identified: Body-shape consciousness and Physical attractiveness. Four factors of clothing attitudes were identified: Clothing interest/dressing for others, Clothing exhibition, Dressing for self, and Psychological clothing-dependerlce. 2) There were significant effects of sex on all of the research variables. Age was found to have effects on Physical attractiveness, self-esteem, public/private self-consciousness, Clothing exhibition, and Psychological clothing- dependence. 3) In the relationships between psychological variables and weight control practices, Body-shape consciousness was negatively correlated with Physical attractiveness in all groups. Also, Body-shape consciousness had effects on weight control practice in all subject groups. 4) Public self-consciousness had direct/indirect effects on the Clothing interest/dressing for others in all subject groups. Private self-consciousness had direct/ indirect effects on dressing for self in high school boys and girls. Body-shape consciousness had indirect effects on Preference for up-to date style in male college students group, whereas weight control practices had effects on the Preference for up-to date style in female college students group. Self-esteem was found to have the effects on clothing behavior in college students groups. Among clothing attitude factors, Clothing exhibition had distinct effects on the Preference for up-to date style in all subject groups, and Clothing interest/dressing for others had effects on Clothing exhibition and Psychological clothing-dependence in high school boys and girs.

• 한국조경학회지
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• 제51권2호
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• pp.131-142
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• 2023

탄소배출을 감축하기 위한 태양광발전시설은 산림, 농지, 도시, 수상 등에 우후죽순처럼 설치되고 있다. 그러나 태양광발전시설의 설치 이후 관찰자에게 미치는 시각적 선호도 및 심리적 영향에 관한 연구는 부족한 실정이다. 이에 본 연구는 한국 최대 규모의 수상 태양광발전시설 합천댐을 대상으로 근경, 중경, 원경의 시(視)거리에 따라 촬영을 실시하였다. 획득한 이미지를 포토샵을 통해 수상 태양광발전시설을 유무에 대해 비교하여 총 50명 연구 대상자의 뇌파(EEG) 및 설문지 분석을 통해 수상 태양광발전시설 설치 전후의 심리적 변화 및 시각적 선호도를 분석하였다. 결과를 요약하면 다음과 같다. 첫째, 수상 태양광발전시설의 설치에 따라 연구 대상자의 심리적 변화 및 시각적 선호도에 소극적인 영향을 끼치고 있다. 둘째, 수상 태양광발전시설의 설치에 따른 심리적 변화는 연구대상자의 국적/성별/전공과는 상관없이 거의 모든 연구대상자들에게 영향을 끼치는 것으로 판단되었다. 셋째, 수상 태양광발전시설의 설치에 따른 시각적 선호도는 낮으며, 이는 수상 태양광발전시설로 인해 경관의 '친근성' 및 '자연성'에 부정적 영향을 주는 것을 알 수 있다. 또한 이런 시각적 선호도의 변화는 연구대상자의 성별/전공에 따른 차이가 있는 것으로 나타났다. 넷째, 시(視)거리에 따른 수상 태양광발전시설이 관찰자에게 끼치는 심리적 변화 및 시각적 선호도는 근경이 중경과 원경보다 높은 영향을 미치는 것으로 나타났다.