• Journal of Animal Science and Technology
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• 제49권2호
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• pp.245-256
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• 2007

세계 유기농가 수는 약 25만호에 달하며 세계시장의 유기제품판매액은 27,800백만불(2006)에 이른다. 유기축산물 주요소비국은 EU 및 미국이며 주요품목은 우유, 양고기, 쇠고기이다. EU와 미국의 유기식품 시장점유율은 2% 미만이며 이중 유기축산물의 비중은 17%(미국)이다. 유기축산물의 주된 유통통로는 수퍼마?R(유럽), 건강식품전문매장(미국)이며 Tesco, Walmart 등과 같은 대형체인점의 판매비중도 증가하는 추세이다. 국가간 유기축산물교역량은 극히 적으며 주로 개발국 특히 유럽국가 간에 활성화하고 있다. 앞으로의 유기식품시장은 남미, 중동, 오세아니아를 중심으로 급성장할 것이다. 그러나 성장속도는 높은 가격, 유통인프라 미비, 유사유기축산물의 시장진입, 국가간의 인증 기준차이 등에 의해 제한될 것이다. 유기축산 선발국들은 유기농업을 농촌사회의 발전, 농업 생산방식의 다양화, 환경개선 등을 위한 정책적 수단으로 활용하고 있다.

• 한국조리학회지
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• 제4권
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• pp.57-72
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• 1998

Now a days, people are interested in tourism and leisure activity more and because of the increase of pastime and disposable income as a result of current economic growth. The importance of service industry in getting more serious thereby food industry, especially fastfood, is becoming popular in Korea. Food industry in Korea has been showing high growth rate in both quantity and quality for 10 years and fastfood chains maintains radical growth with 50% being forecasted that they will make huge market in Korea. Therefore, fastfood industry seems to be promising industry which has high potentials. This rapid growth of fastfood industry has been solving a lot of problems such as insanitation, low nutrition, and bad service quality and its positive aspects which make revolutional changes in production and sales are emphasized because it made industrialization with innovative system. So various menu development and service marketing strategy are really need to manage chains for the situation in Korea. Thus, the competitiveness of fastfood clams is dependent on the location of restaurant and the quality of various products. If the marketing strategy for fastfood industry need to established. constant studies should be done to resolve these problems.

• International Journal of Quality Innovation
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• 제5권2호
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• pp.106-121
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• 2004

This paper investigates customer knowledge management activities of Taiwan's plastic industries. The results demonstrate that the bulk of customer knowledge comes from data related to customer purchase orders and complaints. Furthermore, marketing, production, and research and development are the main departments that developed and reuse customer knowledge. The benefits derived from knowledge management for enterprises do not vary with the position of the vendor on the business scope. In addition, the benefits derived by customers from knowledge management are directly related to the benefits gained by the five major business functions, while the benefits derived from the customer knowledge management are also directly related to customer satisfaction. Summarizing the above results, an Acquisition-Development-Reuse (ADR) model is proposed and can provide the enterprises with a systematic reference model when the business attempts to construct a customer knowledge management system.

• 산업경영시스템학회지
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• 제27권3호
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• pp.21-25
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• 2004

In today's mass production/consumption society, there are many important constituents people need to have/do for their happy life. Very few People think that among those components enjoying Pro-sports in their life is essential, and Many business companies are interested in owning/operating pro-sports teams. Thus, many studies have been progressed on sports management or sports marketing domestically and abroad. This paper studied the preference relationship between subject's majors and products/service and pro-sports. We constructed hypotheses about the relationship and tested them by using ANOVA and Tuckey tests. We found significant results that preference for coke/cider is influenced by subject's majors, and that preference for pro-baseball, pro-football, and pro-basketball is also influenced by subject's major, etc. As the results, we can have important information about who are the most important customers and who should be target customers for marketing and promotion, and with the information related business companies can attain higher profitability and less loss through more effective sports marketing.

• 산업공학
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• 제15권2호
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• pp.159-171
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• 2002

Data Warehouses integrate data from multiple heterogeneous information sources and transform them into a multidimensional representation for decision support applications. Data warehousing has emerged as one of the most powerful tools in delivering information to users. Most previous researches have focused on marketing, customer service, financing, and insurance industry. Further, relatively less research has been done on data warehouse systems in the complex manufacturing industry such as ship production, which is characterized complex product structures and production processes. In the ship production, data warehouse systems is a requisite for effective cost analysis because collecting and analysis of diverse and large of cost-related(material/production cost, productivity) data in its operational systems, was becoming increasingly cumbersome and time consuming. This paper proposes architecture of the data warehouse systems to support cost analysis in the ship production. Also, in order to illustrate the usefulness of the proposed architecture, the prototype system is designed and implemented with the object of the enterprise of producing a large-scale ship.

• 패션비즈니스
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• 제14권3호
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2002년도 e-Biz World Conference
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• pp.107-131
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• 2002

최근 제조산업에 있어 다품종, 소량화하는 생산환경과 생산이라는 기능 이외의 판매, 기술 개발 등의 부분을 컴퓨터 네트워크로 결합하여 전반적인 기업 활동의 종합적인 효율화가 중요한 문제로 대두되고 있다. 이러한 요구에 의해 통합 생산정보시스템이 발전하였고 각종 산업제품의 치열한 국제경쟁에 따른 생산시스템 및 마케팅의 세계화는 이러한 변화에 대처하는 지능형 생산시스템(IMS : Intelligent Manufacturing System) 체계를 필요로 하게 되었다. 따라서, 본 연구에서는 이러한 IMS를 효율적으로 구축하기 위해 제조분야의 정보시스템에 대한 분석과 문제점 및 발전방안을 알아보고, 효율적인 제조 정보시스템 구축에 있어서 필수적인 정보화 전략계획의 체계적인 수립 방안으로 각 정보화 전략계획 수립 단계별 절차와 산출물 그리고 산출물의 통합관리에 대한 체계를 개발하였다. 또한, 정보화 전락계획의 효율적 적용을 위해 각 단계별 상세한 체계설계와 Template를 제시하여 IMS를 효율적으로 지원하는 정보화 전략계획 수립 방안을 제시하였다.

• 한국항만경제학회지
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• 제21권3호
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• pp.149-170
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• 2005

With the globalization of economy, there is keen competition among countries to be a logistics hub and companies are striving to be first in establishing logistics system centering on advantageous sites, especially airport and seaports, to perform supply, production and distribution. Gwangyang port has been designated as Free Economy Zone. This paper analyzes many problems and presents various measures to activate Gwangyang port as follows regional economy to promote Gwangyang Free Economy Zone, governmental support, introduction & logistics functions, early development of the hinterland, investment attraction into the area and diversified promotion & marketing activities.

• 산업경영시스템학회지
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• 제10권16호
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• pp.159-171
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• 1987

Recently in three mass period-mass production. mass sales and mass consumption-the strategy of superior brand has been viewed as the expansion of the sales and market share which firm sets up a target. The strategy of superior brand has the advantage of buyers and sellers. The strategy of superior brand must be an essential strategy on the growth of modern firm.

• 한국지리정보학회지
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• 제19권2호
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• pp.73-85
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• 2016

목재생산과 임산물은 다른 산업의 생산품에 비해 장기적인 시간을 필요로 하는 동시에 낮은 수익성을 가지기 때문에 체계적이고 효율적인 산림경영이 필요하다. 이러한 상황에서 단기소득임산물은 임업인들에게 안정적 소득원 확보를 위한 주요 수단이 될 수 있다. 그렇지만 기존의 단기소득임산물에 대한 연구들은 효율적인 생산과 경제성 분석에 초점을 맞추며, 양적인 측면을 고려한 소득증대 및 유통구조 개선에 대한 방안을 제시해왔다. 따라서 본 연구에서는 단기소득임산물 생산의 양적인 집중과 함께 공간적 분포 패턴을 분석하고자 하였다. 이를 위해서 본 연구에서는 집중지수 및 입지계수와 공간통계기법을 활용하여 2001년, 2007년, 2014년의 단기소득임산물 생산의 지역적 집중과 분산의 형태, 공간분포 변화의 추이를 파악하였다. 밤은 집중지수와 입지계수 분석 결과 2014년이 비교적 전국적인 측면에서 매우 집중된 형태를 보였지만, 공간적 자기상관분석을 통해서는 공간적 분포의 집중도는 감소하였다. 또한 떫은감과 표고버섯의 경우 집중지수에서는 떫은감이 좀 더 집중된 형태를 보이지만 Moran's I의 분석 결과에서는 오히려 표고버섯이 공간적 분포에서 집중된 형태를 나타내고 있다. 집중지수와 입지계수를 통해서 특정지역에 대한 단기소득 임산물 생산의 집중을 알 수 있지만 이러한 패턴이 공간상에서의 집중을 의미하지는 않음을 본 연구의 결과를 통해서 살펴볼 수 있다. 따라서 임산물의 유통구조 분석 및 집약적 생산의 측면을 고려하고 개선하기 위해서는 공간적 분포에 대한 고찰도 필요할 것이다.