• 한국유기농업학회지
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• 제13권2호
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• pp.145-159
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• 2005

The objectives of this study were to analysis satisfaction and additional cost scale about environmental-friendly agri-product school meal program. To analysis satisfaction about environmental-friendly agri-product (EFAP), parent' survey were conducted residing in Cheonan city. The sample size of the survey is 304 respectively. As a result, parents of students recognized that EFAP is good for their children as well as they really want to change food material from general agri-product to EFAP. Therefore, environmental-friendly agri-policy to be more focused on consumption behavior and food security needs. In order to perfectly change food material to EFAP, about l trillion won will be additionally needed. It means that the market demand of EFAP will be dramatically increased. On the other hand, safe school meal program is one of the most important in a child's life, vital for proper growth and development.

• 한국경영과학회지
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• 제31권3호
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• pp.107-125
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• 2006

We introduce a two-stage game theoretic model to support decision making processes for product Positioning and pricing in competitive environment. In the first stage, firms decide on entry and product position, in the second stage, firms compete with price. 'Alpha rule' is used as a choice model. Demand parameters of the choice model are estimated by conjoint analysis. We investigate conditions for the existence of Nash price equilibria in the pricing game. Nash equilibria in the entry and positioning game are produced using a concept of stable sets. An example of the online game industry in Korea is examined.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2003년도 춘계학술대회 논문집
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• pp.9-12
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• 2003

This paper describes a step-by-step method to minimize design iterations in a process of product design change. In the design process, two components are coupled if a change of a component can require the other components change, and design iterations are generated by the coupling. The design iteration is one of main factors that increase design effort. In this study, three matrices are used to solve the design iteration of automatic transmission lever, Requirement-Engineering matrix, Engineering-Components matrix, and DSM(Design Structure Matrix). Firstly, with the DSM, the product architecture and conceptual design process are proposed from product function analysis. Secondly, with the QFD, the Requirement-Engineering matrix and Engineering-Components matrix present the relationship among customer requirements, engineering issues, and product components. Lastly, the results of the QFD analysis are used in the DSM to solve the component interactions and to provide design

• 대한산업공학회지
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• 제33권2호
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• pp.174-182
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• 2007

Mass customization meets various needs of customers as well as produces various products and service in low cost like mass production. However, low cost and product diversity have conflicting concepts. Therefore, in order to solve this problem, we need standardization methods. In this paper, we suggest a method for determining the product platform which is a set of common parts in a product family. To achieve the method, we used the Contradiction Analysis of TRIZ (Theory of Inventive Problem Solving), Using this approach, we found a model that obtains various products within limited resources and conditions. Also, we suggest another method that increases the flexibility of our method by Design Structure Matrix.

• 대한가정학회지
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• 제35권5호
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• 복식문화연구
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• 제12권4호
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• pp.566-578
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• 2004

The purposes of this study were to identify the dimensions of advertising evaluation and to examine the influence of advertising evaluation on advertising attitude and buying intension. Also this study categorized the advertising responses. Through the pretest, 15 casual wear brand＇s advertisements were selected and presented as stimuli. The data was collected from 377 female university students using questionnaire and analyzed by descriptive statistics, factor analysis and multiple regression fer path analysis. The results of This study were as follows. First, 5 factors were identified for the dimensions of advertising evaluation: model/message/product/brand/tone ＆ manner. Second, through the path analysis, advertising evaluation had direct and indirect influences on buying intension. The influences of dimensions of advertising evaluation on buying intension were also examined: model, message and product had indirect influence on buying intension mediated by advertising attitude, whereas product and brand had direct influence on buying intension. Especially, product affected considerably on buying intension. Third, advertising responses were categorized into five dimensions: tone ＆ manner/model/message/product/brand.

• Asia Marketing Journal
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• 제21권3호
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• pp.47-64
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• 2019

We analyze and study competition in differentiated product market using public data source. Understanding competitive market structure is critical for firms to assess how their products compete against other firms in a given market. In this paper, we estimate consumer demand, extend clout and vulnerability framework, and study competition among multi-product manufacturers in differentiated product market. For our empirical analysis, we adopt choice-based aggregate demand model and estimate consumer demand while accounting for unobserved product characteristics. Once we estimate consumer demand, we compute full price elasticity matrix and investigate intra- and inter- manufacturer substitutions among consumers. This research offers a framework for marketers to analyze and understand market structures, leading them to informed decisions.

• 한국안전학회지
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• 제14권4호
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• pp.182-191
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• 1999

Product liability(PL) and product safety(PS) is one of the most costly and confusing problems facing manufacturing today. Accordingly, this paper presents an integral process for product safety and product liability resulting from a defective product and proposes countermeasures of PL and PS for the four types of risk based on severity and frequency. Finally, we have presented a framework and practical procedure to provide the manufacturer with useful way of analyzing the risk potential of consumer products.

• 대한약학회:학술대회논문집
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• 대한약학회 2000년도 춘계총회 및 학술대회
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• pp.198.3-199
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• 2000

• 디자인학연구
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• 제16권2호
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• pp.375-384
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• 2003

본 연구는 성공적인 기업 브랜드 이미지의 구축을 위한 전략으로서 브랜드 인지도에 의한 제품가치의 향상의 필요성을 확인하고 그 실행 방법으로서 크게 브랜드 이미지 분석과 이를 바탕으로 하는 제품 이미지 프로그래밍, 그리고 제품 이미지의 정합성 평가와 관리의 세 단계로 구성되는 제품 이미지 집중 체계 (PICS : Product Image Concentration System)를 제안하여 기업의 경쟁력 강화와 브랜드 관리를 위한 지침으로 활용하도록 하는 데 그 목적이 있다. 먼저 브랜드 이미지 분석은 이미지 연상기법을 통하여 브랜드 이미지의 성향을 파악하는 방법으로서, 제시된 시각적 자료와의 관여방식을 분석하여 기업이미지와 브랜드 이미지의 인지 방향을 측정하고 분석한다. 다음으로 제품 이미지 프로그래밍은 이와 같은 브랜드 이미지에 대한 분석을 바탕으로 디자인철학(Design Philosophy)과 디자인 원칙(Design Principles)을 정립하고, 비쥬얼 포지션 프로그래밍(Visual Position Programming)을 통하여 제품이미지의 지향방향을 가시화 하는 과정이다. 마지막으로 제품이미지 정합성 평가는 디자인 철학과 디자인 원칙의 적용 여부 등을 평가하여 브랜드에 정합한 디자인을 개발할 수 있도록 평가의 기준점을 제시하기 위한 것이다. 이와 같은 제품 이미지 집중 체계 (PICS : Product Image Concentration System)는 기업의 경쟁력 강화와 브랜드 관리를 위한 실제적인 방법으로서 디자인 작업에 있어서 이미지의 주관성으로 인한 계획과 적용 그리고 관리의 문제를 보다 객관적으로 해결하는 지침으로 활용될 수 있을 것으로 기대되며, 향후 표현중심어에 따른 이미지 스펙트럼의 세분화와 이미지의 비교 분석, 또 여기에 나타난 시각적 질서를 규명하는 제품 이미지 해석 프로그램에 대한 연구가 지속되어야 할 것이다.