• Proceedings of the KSR Conference
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• 2002.05a
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• pp.35-40
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• 2002

The Korean high speed railway system is scheduled to open sometime in 2004. To fulfill its duties, it is essential to view intermodalism in easy access to high speed railway station. To study travelers' choice of mode and to make improvements the transfer, a SP survey of 3628 was conducted in national level in the fall of 2001. An understanding of KTX passenger mode choice is crucial for station-related facility capacity planning. Development of main and regional high speed stations, as well as changes in the roadway and railroad transportation system for station access, will influence the relative demand for traveling by train from compel ing other transportation mode. The research described here was designed to derive a general overview of the basic travel patterns with an emphasis on intermodal transportation system.

• Asia Marketing Journal
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• v.20 no.4
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• pp.65-94
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• 2019

The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.

• The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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• v.27 no.1
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• pp.37-44
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• 2014

Objective : This study aimed to survey the pattern of the treatment choice for atopic dermatitis. Methods : The questionnaire-based survey was conducted from the parents of 310 patients (median age 9 years, range 2 to 21 year, 158 male and 152 female) with atopic dermatitis. The questionnaire was consisted of 11 questions for the demographic information including treatment choice for atopic dermatitis. Results : The most agonizing factor of atopic dermatitis was pruritus, while the most frequent regions were arms and legs. Conventional therapy (60.3%), folk-remedy (23.9%) and treatment of Korean medicine (15.8%) were the preference of treatment by patients. Over half answers (58.4%) were negative for the current treatments, and the main complains was the absence of radical therapy (26.5%), insufficient information (20.6%), and expensive cost of treatments (19.0%), respectively. Conclusion : This study may provide the important information for the general prospective of parents of patients with atopic dermatitis, which is helpful to develop the Korean medicine-derived therapeutics for atopic dermatitis.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.138-151
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• 2012

This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.

• Natural Product Sciences
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• v.4 no.2
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• pp.58-61
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• 1998

Eurycoma longifolia Jack was evaluated for aphrodisiac property on sexually naive male mice using the electrical copulation cage. Optimum condition was provided for this study and the male mice were treated with 500 mg/kg of either chloroform, methanol, water or n-butanol fractions from E. longifolia Jack. However, the mice in the yohimbine and control groups received 30 mg/kg and 3 ml/kg of yohimbine and normal saline respectively. The male mice were then conditioned to seek either an estrous female, sexually vigorous male or no mouse, a measurement of right, wrong or no choice respectively. Besides this, hesitation time which was the time spent before the sexually naive male mice crossed the electrical grid (maintained at 0.12 mA) was also determined. Results showed that E. longifolia Jack possesses aphrodisiac property on the sexually naive male mice as shown by the slow and transient reduction in hesitation time and also a similar manner in the increase in the % of sexually naive male mice scoring right choice throughout the investigation period. Hence, this further supports the folkuse of this plant as aphrodisiac.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.155-163
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• 2021

The study aims to investigate the effect on Philippine occupational choice of House Bill No.7787, also known as the National Wage Law, which was filled by the Philippine Congress that mandates the implementation of an across the board minimum daily wage of Php750.00 to all workers in the Philippines. This study had used the Computable General Equilibrium-Top-Down Behavioral Microsimulation approach to determine the effect of National Wage Law on occupational choice. The results of the study revealed that the implementation of said National Wage Law would affect the distribution of labor force across occupational classification such as wage workers, entrepreneurial farming activities workers, and entrepreneurial non-farming activities workers. This has resulted from a higher utility that will be derived from the wage working sector once the National Wage Law will be implemented. Further, among regions in the Philippines, the Calabarzon, National Capital Region, and Central Luzon had recorded the highest number of workers who prefer the wage income sector. The findings of the study also suggest that the Philippine agricultural sector will be greatly affected by the National Wage Law due to the preference of workers to shift from the entrepreneurial farming sector to belong to the wage sector.

• Journal of Korean Society of Transportation
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• v.20 no.5
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• pp.183-191
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• 2002

본 논문은 ATIS의 효과를 평가할 수 있도록 교통정보제공에 따른 운전자의 노선선택 행태자료를 수집할 수 있는 시뮬레이터 개발에 관한 것이다. 현재 이러한 행태자료를 수집하기 위해서 설문지에 의한 SP(Stated Preference) 설문조사가 널리 수행되어지고 있으나 이러한 설문조사방법은 ATIS와 같은 가상의 환경을 응답자에게 이해시킬 수 있는 설문지를 작성하기가 힘들고, 무엇보다 운전중에 느끼게 되는 time pressure를 현실적으로 반영하지 못하기 때문에 신뢰성있는 자료를 수집하는데 어려움이 있다. 시뮬레이터는 보다 현실적인 교통상황을 계산하고 적절한 인터페이스 구성을 통해 교통상황과 분석자의 설문 의도를 응답자에게 효과적으로 인지시킬 수 있다는 장점을 가지고 있다. 본 연구에서 세 가지 모듈(교통 시뮬레이션 모듈, 데이터베이스 모듈, 이용자 인터페이스 모듈)로 구성된 프로토타입 시뮬레이터를 개발하였다. 개발된 프로토타입의 유용성을 알아보기 위해 실제로 실시간 교통정보가 제공되는 작은 네트워크를 대상으로 파일럿 테스트를 수행하였고, 수집된 자료는 discrete choice model을 정산하는데 사용하였으며 그 분석결과는 상당히 합리적인 것으로 나타났다. 따라서, 이러한 시뮬레이터는 교통정보전략에 따른 효과를 사전에 분석해보고, 효과적인 교통정보시스템을 설계 및 운영하는데 활용될 수 있을 것이다.

• Korea Trade Review
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• v.46 no.1
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• pp.23-38
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• 2021

This paper investigated the preference change of payment terms in international trade along with counteroffer or first offer conditions of the other parties. Studies on trade payment terms have mainly focused on payment term determination factors such as firm size, product price level, country credit rate, etc. We tried to find other factors affecting payment terms choice, during the negotiation process. We applied behavioral economics theories such as 'Status Quo Bias' and 'Anchoring effect' to build our research model. To prove the existence of the above effects, we proceeded with field experiments to the exporting companies in Alibaba.com. Both 'Status Quo Bias' and 'Anchoring effect' were found in the field experiment. Most of the exporting companies preferred traditional payment methods to new payment methods. And an initial request for a low advance payment ratio led to a lower advance payment ratio. Also, the experience of using new payment methods could diminish status quo bias. This paper applied behavioral economics theories and field experiment methodology to the payment term studies in international trades. These attempts could contribute to expanding the diversity of methodology and scope of international trade studies.

• Journal of The Korean Association For Science Education
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• v.26 no.6
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• pp.675-690
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• 2006

This study investigated students' views in relation to a career in science as a first step towards developing science career education programs and materials. The instrument was developed through preliminary surveys. The questionnaire was sent to, administered and returned by 3608 students including 1036 primary, 1137 middle, and 1435 high school students, who were selected through stratified cluster sampling from all over the country. The results were analyzed using statistical package program. The students' image view of science, preference for science and science learning, perception of science achievement, career hope for oneself, degree of hope in getting science-related job, perception about science-related career, important factors of science career choice, and their hope for science/non-science career and the reason for their choice in the past and present were investigated. The results show that "science as an experimentation activity" was the most frequent image view of science. The preference for science and science learning was more positive than the perception of science achievement. The percentage of total students who want to have science career was 21%, and this percentage of middle school students was especially low. The most frequent answers for advantages of science career were 'useful for national development', 'possible to get new knowledge', and those for disadvantages were 'dangerous', and 'too much to study'. The most frequent reason for students' choice of a science career was 'interest in science and science learning'. Judging from these results, the basic direction for science career education should be in raising the students' preference for and interest in science learning. The positive awareness for a career in science and vision for a science job in the future should be given through a science career education and science career education proper to the students' developmental stage and characteristics is more important.

• Journal of agriculture & life science
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• v.52 no.6
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• pp.155-162
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• 2018

This study attempts to analyze the consumers' preference on Korean Red Ginseng Tonic, which is an essential product to revitalize Korean ginseng industry, using choice experiment method. The attributes used in the choice experiment were the ginseng age, good agricultural products(GAP), sugar, and price. A total of 1,796 experiments were collected and the value of each preferred attributes was estimated using a multinomial logistic model. The result shows that the products made from six-year-old and GAP(Good Agriculture Practice) approved Korean ginseng with less sugar were preferred. These estimated monetary values of marginal willingness to pay were about 94,000 KRW, 89,000 KRW, 5,000 KRW, respectively. Thus, the efforts to introduce and advertize GAP approved ginseng while developing new products with preferred attributes by general publics are necessary in the short run. In addition, we may need to consider developing the way to promote products using 4- and 5-year-old ginsengs, which are relatively underestimated in their health effectiveness but highly productive for farmers in the long run.