• 복식문화연구
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• 제23권4호
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• pp.673-685
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• 2015

The purpose of this study was to investigate the relationships between sports commitment, sportswear brand satisfaction, and brand loyalty of female university students in their 20s. Two hundred surveys were distributed to female university students, and 185 responses were used for the final analysis. The SPSS program was used with a reliability test and factor, frequency, path analysis. Based on the literature review, the following five hypotheses were suggested. H1: Cognitive commitment will have a positive effect on the behavioral commitment of sports commitment factors. H2: The behavioral commitment of female university students will have a positive effect on brand satisfaction. H3: Sportswear brand satisfaction will have a positive effect on continuous brand loyalty. H4: Cognitive commitment will have a positive effect on habitual brand loyalty. H5: Continuous brand loyalty will have a positive effect on habitual brand loyalty. The results of this study showed that first, after the factor analysis, there were two factors of sports commitment (behavioral commitment and cognitive commitment). Second, the path analysis results revealed that there were significant relationships between sports commitment factors (cognitive commitment and behavioral commitment), sportswear brand satisfaction, and brand loyalty factors (continuous brand loyalty and habitual brand loyalty). The results revealed that cognitive commitment had a positive relationship with behavioral commitment, which had a positive relationship with sportswear brand satisfaction. Sportswear brand satisfaction had a positive relationship with continuous brand loyalty, which had a positive relationship with habitual brand loyalty. Cognitive commitment also had a positive relationship with habitual brand loyalty.

• 한국융합학회논문지
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• 제10권7호
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• pp.251-260
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• 2019

본 연구는 가족의 경제적 상황과 청소년의 사회적 관계 및 진로정체감 간의 상관관계를 규명하는 것을 목적으로 한다. 본 연구는 한국아동 청소년 패널데이터를 활용하여 가정의 경제적 상황과 청소년의 진로정체감 간의 관계를 확인하고, 사회관계의 매개 효과를 검증하고자 하였다. 연구 결과, 가족의 경제 상황이 사회관계의 질적인 측면과 상관관계를 가지며, 이러한 청소년의 긍정적인 사회관계는 진로정체감에 유의미한 영향을 미치는 것으로 나타났다. 이러한 연구 결과는 가정의 소득 수준에 따른 청소년의 진로발달 격차를 긍정적인 사회관계의 증진을 통해 완화할 수 있다는 가능성을 보여준다. 저소득 가정 청소년들의 진로 성과를 향상시키기 위해서 긍정적인 사회관계의 형성을 돕는 융합된 진로 지도 개입이 요구된다.

• 벤처창업연구
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• 제9권4호
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• pp.87-96
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• 2014

본 연구는 한국과 중국 대학생의 창업의도 영향요인에 대해 분석하였다. Ajzen의 계획된 행동이론을 바탕으로 하여 개인의 태도, 주관적 규범 그리고 인지된 행동의 통제가 창업의도에 어떠한 영향을 미치는지에 대해 살펴보았다. 또한 국적과 전공 특성에 따라 계획된 행동이론의 영향요인이 창업의도에 미치는 영향의 차이점을 비교하였다. 창업의도 영향요인을 살펴보기 위해서 한국과 중국의 컴퓨터공학과와 경영학과 총 359명의 학생들을 대상으로 설문조사를 실시하고 로지스틱 회귀분석으로 실증분석 하였다. 주요 분석결과를 살펴보면 첫째, 창업에 대한 개인의 태도와 인지된 행동의 통제는 창업의도에 유의한 정(+)의 영향을 미치는 반면 주관적 규범은 유의한 영향을 미지지 않았다. 둘째, 계획된 행동이론의 영향요인이 창업의도에 미치는 영향은 국가와 전공별로 다르게 나타났다. 개인의 태도는 국가와 전공에 무관하게 유의한 정(+)의 영향을 미치는 것으로 나타났다. 주관적 규범은 양 국가 모두에서 유의한 영향을 미치지 않는 것으로 나타났고 컴퓨터공학과 학생에게 유의한 정(+)의 영향을 미쳤다. 그리고 인지된 행동의 통제는 한국 대학생과 경영학과 학생에게 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구에서는 대학생 창업의도에 대한 시사점과 연구의 한계와 향후 연구 과제를 제시하였다.

• 유통과학연구
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• 제17권2호
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• pp.91-100
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• 2019

Purpose - The importance of customer experiences has been increasing in retail industry as wells as theme park industry. The purpose of this research is to investigate relationships among brand experience, customer perceived value and brand support behavior in theme park industry. Furthermore, we tried to examine the moderating effects of interaction with customers in the relationships between brand experience and customer perceived value. Besides, we provided some implications for not only the theme park industry but also other service industries such as retail industry. Research design, data, and methodology - The research model has nine hypotheses, and we examined them empirically in this study. Five hypotheses were about relationships among theme park brand experiences, customer perceived value, and brand support behavior. The other four hypotheses were about the moderating effects of customer interactions in the causal relationship between brand experiences and customer perceived value. A total of 167 samples who had visited the theme park were surveyed and the hypotheses were tested with the statistical package programs such as SPSS 21.0 and AMOS 21.0. Results - The results of this study are as follows. First, it was proved that theme park visitors' sensory experience, emotional experience, and cognitive experience have significant positive effects on perceived value, although the hypothesis about the causal relationship between behavioral experience and perceived value is not supported. Second, the customer perceived value has a positive effect on brand support behavior. Third, customer interaction has a positive moderating effect between brand experiences and perceived value, except for behavioral experience. Conclusions - Based on the results of this study, there can be following significances and implications from both theoretical and practical perspectives. First, we confirmed the importance of experiential marketing in other service industries such as retail industry as well as the theme park industry. The marketing managers in these industries need to design various experience programs considering the various characteristics of experiences such as sensory, emotional, and cognitive experiences. Second, it will be necessary for the theme park managers to encourage active participation of customers, and raise the level of interaction between employees and customers.

• 한국콘텐츠학회논문지
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• 제15권4호
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• pp.420-430
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• 2015

본 연구는 지각된 팀효능감의 선행변인으로서 LMX의 역할과 결과변인인 조직시민행동과의 관계를 규명함과 동시에 지각된 팀효능감의 매개효과와 리더 도덕성의 조절효과를 검증하였다. 연구결과, 첫째, 높은 수준의 LMX는 구성원들이 지각하는 팀효능감에 통계적으로 유의미한 긍정적인 영향을 주었다. 둘째, 구성원들이 팀효능감을 높게 지각할수록 개인지향(OCBI) 및 조직지향(OCBO) 조직시민행동에 긍정적인 영향을 주었다. 셋째, 지각된 팀효능감은 LMX와 OCBI의 관계에서는 완전매개역할을, LMX와 OCBO의 관계에서는 부분매개역할을 수행하였다. 마지막으로 리더 도덕성은 LMX와 조직시민행동(OCBI, OCBO) 모두에서 리더도덕성이 높은 집단이 그렇지 않은 집단에 비해 더욱 높게 나타났다. 마지막으로 토의 및 결론을 통해, 본 연구의 시사점과 한계점 및 향후 연구방향을 제시하였다.

• 농촌지도와개발
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• 제23권1호
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• pp.1-14
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• 2016

The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.

• 대한통합의학회지
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• 제8권1호
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• pp.177-191
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• 2020

Purpose : This study aimed to evaluate the relationship between self-esteem and quality of life according to the job satisfaction occupational therapists, and to contribute to wards providing positive directions to improve the quality of work performed by the occupational therapists and their quality of life. Methods : A total of 118 occupational therapists working on site were surveyed during the study period, from April 8, 2019, to May 10, 2019. The collected data were expressed as frequency and percentage and were subjected to Pearson's correlation analysis and multiple regression analysis using SPSS (Windows ver. 20.0). Results : First, the occupational therapists' job satisfaction job satisfaction averaged 3.20 points, with the highest chance of promotion among the lower factors, followed by the conservative level, the work itself, and interpersonal relationships. Second, the analysis of job satisfaction according to the general characteristics of the subjects revealed statistically significant differences with respect to age, marital status, highest education level, service period, average pay, and average working hours of the occupational therapists. Third, the sub-category of job satisfaction and self-respect showed the most positive correlation with the person-in-charge, and the sub-category of job satisfaction and the quality of life showed the most positive correlation with interpersonal relationships. This shows that higher job satisfaction increases the self-esteem and quality of life. Fourth, the significant task satisfaction sub-factor predictor for the self-esteem of the occupational therapists was the job itself, and the significant job satisfaction sub-factor predictor for quality of life was interpersonal relationships. Conclusion : The results of this study showed that among the sub-categories of job satisfaction of the occupational therapists, work itself and interpersonal relationships had the greatest effect on the self-esteem and quality of life of the occupational therapists.

• Journal of the Korean Data and Information Science Society
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• 제24권3호
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• pp.453-464
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• 2013

본 연구는 빙상선수의 성취목표성향이 셀프리더십과 동기에 대한 기여도를 분석하기 위한목적으로 진행되었다. 연구목적에 따라 수집된 369명의 자료를 이용하여 성취목표성향과 셀프리더십 및 스포츠 동기의 관계를 분석하였다. 각 요인간의 관계는 SPSS 18.0과 AMOS 18.0을 이용한 공분산구조분석을 분석하였으며 다음과 같은 결과를 도출하였다. 첫째, 빙상선수의 성취목표성향은 셀프리더십에 정적영향을 미치는 것으로 나타났다. 둘째 성취목표성향은 스포츠 동기에 정적영향을 미치는 것으로 나타났다. 셋째, 셀프리더십과 스포츠 동기의 관계에서는 셀프리더십이 스포츠 동기에 정적영향을 미치는 것으로 나타났다. 이러한 결과는 빙상선수의 자기 주도적 성향에 성취목표성향의 역할이 큰 것으로 판단되며 나아가 목표설정을 통한 자기주도성향을 향상시키는 전략적 방법을 고려해야 할 것이다.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.607-619
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• 2015

본 연구는 개인 창의성의 선행변인으로 가족친화적 조직문화와 내재적 동기부여의 효과를 검증함과 동시에 내재적 동기부여의 매개효과와 TMX의 조절효과를 살펴보았다. 가설검증은 구조방정식을 사용하였으며, 연구표본은 ICT기업의 연구개발 및 지원부서의 구성원 229명을 대상으로 하였다. 연구결과 첫째, 가족친화적 조직문화는 개인 창의성에 부정적인 영향을 주었다. 둘째, 가족친화적 조직문화는 내재적 동기부여에는 긍정적인 영향을 미쳤다. 셋째, 조직구성원들의 내재적 동기부여는 개인 창의성에 긍정적인 영향을 미쳤다. 넷째, 가족친화적 조직문화와 창의성의 관계에서 내재적 동기부여는 매개역할을 하였다. 넷째, TMX는 가족친화적 조직문화와 내재적 동기부여의 관계에서 조절역할을 하였다. 그러나 가족친화적 조직문화와 창의성 또는 내재적 동기부여와 창의성의 관계에서 TMX의 조절역할은 검증되지 않았다. 마지막으로 토의 및 결론을 통해, 본 연구의 시사점과 한계점 및 향후 연구방향을 제시하였다.

• Safety and Health at Work
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• 제13권2호
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• pp.220-226
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• 2022

Background: Research on the impact of psychosocial risks on well-being at work remains scarce in low- and middle-income countries, especially in the banking sector. This study sought to examine the relationships between job demands, job resources, well-being, job satisfaction, and work engagement in the Zimbabwean banking sector. Methods: An online survey was administered to 259 employees from five banks. Hierarchical multiple regression tested the relationships between job demands (quantitative demands, emotional demands, work pace, and work-family conflict), job resources (possibilities for development, social support from colleagues and supervisors, quality of leadership, and influence at work), well-being, work engagement, and job satisfaction. Interactions between all variables were tested. Results: Job demands were negatively related to well-being, work engagement, and job satisfaction. Job resources had positive relationships with the same. Work pace had positive relationships with well-being and work engagement. Influence at work moderated the relationship between emotional demands and work pace with well-being. Possibilities for development moderated the relationship between work-family conflict and well-being. Work-family conflict moderated the relationship between social support from colleagues and job satisfaction. Emotional demands, work pace, and quantitative demands moderated the relationship between influence at work with job satisfaction and work engagement. Conclusion: Job demands should be reduced where possible in order to enhance employee well-being, work engagement, and job satisfaction. The job resources that should be availed to facilitate a positive psychosocial work environment in the banking sector include social support from supervisors, influence at work, and possibilities for development.