• Title/Summary/Keyword: personal media

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A Study on the Conflict between the Use of Personally non-Identifiable Information and the Protection of Personal Information in Digital Behavioral Advertising: Focusing on the Domestic and Foreign Status and System (디지털 맞춤형 광고에서 비식별개인정보의 활용과 개인정보 보호와의 갈등에 관한 연구: 국내외 현황과 제도를 중심으로)

  • Choi, Min-Wook
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.71-79
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    • 2021
  • This study looked at the conflict between the aspect of the use of personally non-identifiable information for the development of the big data industry and the digital advertising industry and the aspect of personal information protection. In order to achieve the research purpose, this study focused on literature research such as thesis, legal texts, administrative regulations, and recent media articles. As a result of this study, the main issues related to the protection of personally non-Identifiable Information in digital behavioral advertising were 'conflict between freedom of advertising expression and personal rights', 'personalization of unidentifiable information', 'information imbalance'. In this regard, as measures to protect personally non-identifiable information in digital behavioral advertising, it was proposed to 'harmonize with freedom of advertising expression and personal rights, 'improve notification and consent. process', and 'reinforce the right to control personal information'.

Development of Reliability Demonstration Test for Personal Blood Glucose Meters (개인용 혈당측정기의 신뢰성 보증시험 개발)

  • Kim, Gi-Young;Park, Ho-Joon;Park, Chan-Soo;Ham, Jung-Keol;Jang, Joong Soon
    • Journal of Applied Reliability
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    • v.13 no.4
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    • pp.299-307
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    • 2013
  • The value of blood sugar is measured by a personal blood glucose meter which consists of two parts: a glucose strip and a blood glucose meter. A personal blood glucose meter makes use of electric media which are composed of glucose oxidase and electron. This study is to propose a method of reliability demonstration test derived from field data analysis and FMEA(Failure Mode and Effect Analysis). Detailed Conditions for reliability demonstration test are selected from the comparison of various failure mechanisms. The most dominant failure mechanism is wear-out which is caused by strip insertion/extraction. The testing device that can reproduce the failure mechanism of strip insertion/extraction is made to conduct reliability demonstration test. Using the testing device, it is confirmed that target lifetime of selected devices is more than 2 years.

Representation Forms of Personal Style on the Fashion Blogs (패션블로그에서 퍼스널 스타일 표현형식)

  • Suh, Sung Eun
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.689-697
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    • 2014
  • This study aims to analyze the representation forms of bloggers' personal style on the fashion blogs and enlighten their values which can be actively applied to design and marketing in fashion industry. Image representation of fashion bloggers is reflected by the characteristics in the digital environment, which are the creative manipulation of expression and the production of virtual and fantastic images by taking advantage of the composite medium such as images, music, videos, articles, etc. Also real time updates in blog indicate the latest trends in terms of the representation of image as the actual currency. The study conducted case studies of 5 women's personal fashion blogs through the verification of a variety of global fashion media and blog ranking sites: Style Bubble, Style Rookie, The Cherry Blossom Girl, The Blond Salad, and Fashion Toast. Research findings are as follows. First, the application of creative design elements is indicated as symbolic items, self-made designs, DIY, and various mix and match emphasizing design elements such as color, patterns, proportion, etc. Second, the virtual representation is very highlighted on the story telling applied by film like production or digital effect. Third, the commercial application with mainly sponsored wardrobe and designer collaboration indicates promoting a updated trend as well as a specific brand or designer to make their business profits.

A Study on the Influencing Factors on the Acceptance Intention of Autonomous Vehicles Level 4-5 (자율주행자동차 4-5단계의 수용의도에 미치는 영향요인에 관한 연구)

  • Park, Min Hee;Kwon, Mahn Woo;Kim, Chee Yong;Nah, Ken
    • Journal of Korea Multimedia Society
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    • v.23 no.9
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    • pp.1219-1228
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    • 2020
  • In this study, the factors affecting the acceptance intention for level 4-5 of autonomous vehicles were investigated by applying TAM(Technology Acceptance Model). To this end, 332 ordinary persons interested in autonomous vehicle and experienced in driving car were analyzed by using SEM(Structural Equation Modeling). The results showed that self-efficacy and personal innovation had a positive effect on perceived usefulness. On the other hand personal innovation has been shown to have a negative effect on perceived usefulness. Perceived ease of use has a positive effect on perceived usefulness, perceived ease of use and perceived usefulness has a positive effect on acceptance intention. Safety and Privacy has been shown to have a positive effect on trust, trust has a positive effect on acceptance intention. Lastly, autonomous vehicles have a higher impact on their 20s and 30s. The result of this study is expected to be a very useful basic research for the development of target autonomous vehicles, the selection of targets, the direction of corporate marketing strategies, and the preparation of government policies.

A study on the relationship between fashion consumption style and the related variables of male and female consumers (남녀대학생의 패션소비유형과 관련변인의 관계연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.485-492
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    • 2008
  • The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

Study on the Perception and Behavior for Preparing their Old Age (성인기의 노후준비의식과 노후준비행동에 관한 연구)

  • Jeon, Gwee-Yeon;Bae, Moon-Jo
    • Journal of Families and Better Life
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    • v.28 no.1
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    • pp.13-24
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    • 2010
  • The purpose of this study were to examine the perception and behavior for preparing their old age. In order to achieve this purpose, a survey was conducted with 723 adults from Daegu and Kyungpook. Major findings of this study are as follow: First, there were statistically significantly different perception for preparing their old age according to the personal variables such as gender, age, education, marriage status, occupation and income. Second, there were statistically significantly different perception for preparing their old age according to the elderly-related variables such as taken the elder program, interests in media for elderly, the opinion on living together with the aged, contact with aged and the opinion about contact with aged. Third, there were statistically significantly different behavior for preparing their old age according to the personal variables such as gender, age, religion, education, marriage status, occupation and income. Finally, there were statistically significantly different behavior for preparing their old age according to the elderly-related variables such as taken the elder program, interests in media for elderly, the opinion on living together with the aged and the opinion about contact with aged.

Formalizing the Role of Social Capital on Individuals' Continuous Use of Social Networking Sites from a Social Cognitive Perspective

  • Guo, Yu;Li, Yiwei;Ito, Naoya
    • Asian Journal for Public Opinion Research
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    • v.1 no.2
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    • pp.90-102
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    • 2014
  • By integrating useful insights from social cognitive theory and social capital theory, we aim to develop a model for better understanding people's behaviors related to the use of social networking sites (SNSs) and formalize the role of social capital in individuals' continuous SNS use. Propositions that emphasize the triadic interactive relationships among environmental, personal, and behavioral factors were highlighted in this study. After reviewing previous studies, in this paper we proposed the following: (1) the causation between SNS use and individuals' perceived social capital might be mutual; social capital may not only be the result of media selectivity, but could also be an essential stimulus initiating the start of using SNSs; (2) the influences of SNSs use on the generation of individuals' online social capital might be conditional upon particular patterns of use; (3) both the level of dependence on SNSs and the differentiated patterns of SNSs use vary according to individuals' perceived offline social capital and their personal characteristics, for instance, personality or self-construal, and social anxiety.

A Study of Personal Characteristics Influencing Cloud Intention (클라우드 사용의도에 영향을 미치는 개인특성 연구)

  • Kim, Jin Bae;Cho, Myeonggil
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.135-157
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    • 2019
  • Information technology has economic, social and cultural impacts is closely linked to our lives. This information technology is becoming a key to the change of human civilization through connecting people and objects on the earth. In addition, future information technology is becoming more intelligent and personalized with the development of computing technology, and due to the rapid development of alcohol, environment without time and space constraint is realized, Is spreading. Since existing portable storage media are made of physical form, there is a limit to usage due to the risk of loss and limitation of capacity. Cloud services can overcome these limitations. Due to the problems of existing storage media, it is possible to overcome the limitations of storing, managing and reusing information through cloud services. Despite the large number of cloud service users, the existing research has focused mainly on the concept of cloud service and the effect of introduction on the companies. This study aims to conduct a study on individual characteristics that affect the degree of cloud use. We will conduct research on the causes of IT knowledge, personal perception of security, convenience, innovation, economical trust, and platform dependency affecting the intention to use the cloud. These results show that the variables affecting individual 's use of cloud service are influenced by individuals, and this study can be used as a basic data for individuals to use cloud service.

Implementation and Performance Measurement of Personal Media Gateway for Applications over BcN Networks (BcN용 미디어 프로세서형 단말(PMG)의 구현 및 성능시험)

  • Jang, Seong-Hwan;Yang, Soo-Kyung;Cha, Young;Choi, Woo-Suk;Son, Seok-Bae;Kim, Jung-Joon
    • 한국정보통신설비학회:학술대회논문집
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    • 2005.08a
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    • pp.329-332
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    • 2005
  • In this paper, we describe implementation of personal media gateway (PMG) for applications over BcN networks. PMG is a TV based set-top terminal, which enables transmission of Full D1 high quality video and audio at the speed of maximum 2Mbps. It supports SIP protocol and QoS for the BcN networks. The hardware of the PMG consists of host module, audio/video codec processing module, DTMF module, and remote control I/O module. H.263 and MPEG4 software are implemented in DSP as codec for hi-directional communication and streaming, respectively. G.711 and Ogg-Vorbis are implemented as audio codec. We examined the quality of video using the Video Quality Test Equpment, which was developed by KT Convergence Lab. The experimental results show the video quality of MOS 4.1 and audio quality of MOS 4.3. We expect that PMG will be prospective business models, and create new customer value.

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Automated Modelling of Ontology Schema for Media Classification (미디어 분류를 위한 온톨로지 스키마 자동 생성)

  • Lee, Nam-Gee;Park, Hyun-Kyu;Park, Young-Tack
    • Journal of KIISE
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    • v.44 no.3
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    • pp.287-294
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    • 2017
  • With the personal-media development that has emerged through various means such as UCC and SNS, many media studies have been completed for the purposes of analysis and recognition, thereby improving the object-recognition level. The focus of these studies is a classification of media that is based on a recognition of the corresponding objects, rather than the use of the title, tag, and scripter information. The media-classification task, however, is intensive in terms of the consumption of time and energy because human experts need to model the underlying media ontology. This paper therefore proposes an automated approach for the modeling of the media-classification ontology schema; here, the OWL-DL Axiom that is based on the frequency of the recognized media-based objects is considered, and the automation of the ontology modeling is described. The authors conducted media-classification experiments across 15 YouTube-video categories, and the media-classification accuracy was measured through the application of the automated ontology-modeling approach. The promising experiment results show that 1500 actions were successfully classified from 15 media events with an 86 % accuracy.