• Title/Summary/Keyword: perceived usability

검색결과 134건 처리시간 0.32초

The Social Media Factor: How Platforms Impact Usability of Blackboard at Umm Al Qura University

  • Ahmed R Albashiri
    • International Journal of Computer Science & Network Security
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    • 제24권7호
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    • pp.207-213
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    • 2024
  • This study investigated the perceived usability of the Blackboard learning management system (LMS) amongst students at Umm Al-Qura University. A quantitative approach was employed to explore the potential relationship between Blackboard usability and social media platform usage. Additionally, the study aimed to identify other factors influencing perceived usability. Data were collected through a three-section questionnaire distributed electronically to a sample of students (n=544). The findings, based on System Usability Scale (SUS) scores, revealed that the overall perceived usability of Blackboard resided near the midpoint of the scale, indicating an "acceptable" level. A potential negative correlation emerged between social media usage time and perceived Blackboard usability. Students who reported lower social media usage exhibited higher SUS scores. Training on Blackboard usage demonstrably exerted a positive influence on perceived usability. Gender was not identified as a statistically significant factor. An analysis of student support methods revealed that seeking help from a friend was the most prevalent approach, followed by search engines, university technical support, and social media platforms. The findings suggest that implementing strategies to improve Blackboard usability at Umm Al-Qura University could be achieved through readily accessible training materials and the exploration of alternative support channels.

패션 모바일 커머스 품질 평가에 대한 비즈니스 모델 연구 (A Study on the Business Model of Fashion Mobile Commerce by Quality Evaluation)

  • 나윤규
    • 패션비즈니스
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    • 제18권1호
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    • pp.1-21
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    • 2014
  • This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

An Investigation of The Online Travel Agencies' Usability

  • Lee, Kwang-Woo
    • 한국조리학회지
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    • 제24권2호
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    • pp.44-50
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    • 2018
  • This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

The Effects of Simplicity and Interactivity in Blog Services

  • Lee, Dong-Won;Moon, Jung-Hoon;Kim, Yong-Jin
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.488-493
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    • 2007
  • The main goal of this study is to propose a model of simplicity and interactivity effect on usability in the blog services. As web-based applications become increasingly complicated, the need for simplicity in user interface design has grown for better usability. Also, interactivity has been known to influence on usability. Previous studies argued that usability is a key factor for system success. Usability is concerned with attributes of an application that makes it understandable, learnable, easy to use, and attractive. For the complicated technology, perceived control, related to direct manipulation of an object, is important. In this regard, we posit that simplicity, interactivity, and perceived control makes important antecedents to usability. Finally, we tested that the effect of usability on user s loyalty with the blog services along with trust and satisfaction. Future studies will empirically examine the proposed model, emphasizing the importance of simplicity and interactivity for the user interface design.

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e-비즈니스 서비스의 기술수용성이 이용의도에 미치는 영향 - 모바일뱅킹 서비스를 중심으로 - (An Effect of Technology Acceptance of e-business Service on Use Intention - Focusing on Mobile Banking Service -)

  • 손용정
    • 통상정보연구
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    • 제9권2호
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    • pp.87-101
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    • 2007
  • This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

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지각된 시스템과, 정보, 서비스 품질이 사용자별 스마트폰 애플리케이션 이용성과에 미치는 영향 (The Effects of the Perceived Qualities of Systems, Information, and Service on Individual Performance in a Smartphone Application Context)

  • 정원진;김태환
    • 통상정보연구
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    • 제18권1호
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    • pp.209-233
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    • 2016
  • 최근 스마트폰을 포함한 각종 모바일 기기들은 여러 분야에서 전통적 개인용 컴퓨터를 차츰 대체해 나가고 있으며, 컴퓨터와 인터넷에 이은 새로운 컴퓨팅 패러다임을 구축해 나가고 있다. 그러나 PC와 다른 사용 환경과 모바일 기기의 하드웨어적 특성으로 인해 스마트폰 애플리케이션의 시스템, 정보, 서비스의 품질은 애플리케이션의 이용성(Usability)과 애플리케이션 이용을 통하여 얻을 수 있는 사용자의 개인적 성과(Performance)에 많은 영향을 미칠 것으로 예상된다. 이에 본 연구는 스마트폰의 물리적, 환경적 사용 여건에서 스마트폰 애플리케이션의 시스템, 정보, 서비스 품질이 애플리케이션의 이용성을 매개로 애플리케이션을 통한 사용자마다의 개인별 이용성과에 미치는 영향을 실증적으로 살펴 보았다. 최근의 애플리케이션 이용자를 대상으로 설문조사를 실시하였고 구조방정식을 통하여 자료를 분석하였다. 분석 결과 본 연구는 스마트폰 애플리케이션의 시스템, 정보, 서비스 품질이 애플리케이션의 지각된 이용성을 매개로 사용자의 애플리케이션 이용성과에 통계적으로 유의한 영향을 미치고 있음을 확인할 수 있었다.

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게쉬탈트 원리가 사용자 인터페이스의 지각된 사용가능성에 미치는 영향에 대한 탐색적 연구 (The Effects of Gestalt Principles on the Perceived Usability of User Interface in a Web Context)

  • 정원진;임형록
    • 한국정보시스템학회지:정보시스템연구
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    • 제19권1호
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    • pp.117-148
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    • 2010
  • The user interface (UI) is the part of the systems that users can see, hear and feel. That means, a user can interact with the systems through the user interface. Effective user interfaces create positive feelings of success and competence. In addition, they enable users to concentrate on their work, exploration, or pleasure. The German word "Gestalt" means "whole" as well as a figure or a shape. A comprehensive information systems (IS) literature review found that there has been little empirical evidence on the Gestalt principles in UIs that affect online users' perceived usability in a Web context. Therefore, the goals of this study are to 1) examine the relationships between Gestalt principles in UIs and online users' perceived usability in a Web context and 2) come up with design guidelines to enhance user success. Using a survey, this study explored the relationships between Gestalt principles used in six Web sites and 17 aspects of usability. The results showed that in terms of 16 aspects of usability, there are significant differences among the UIs that have different levels of Gestalt principles. In practice, online stores may use these findings to improve their Web pages. Specifically, the sixteen usability attributes can be used to check whether online stores' Web pages meet customers' user interface quality expectations.

간호대학생의 가상현실 기반 해부학교육 프로그램의 사용성에 영향을 미치는 요인 (Factors Affecting the Usability of Virtual Reality based Anatomy Education Programs of Nursing Students)

  • 이종란;황인주
    • 한국농촌간호학회지
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    • 제18권1호
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    • pp.49-57
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    • 2023
  • Purpose: This study was conducted to confirm the usability of virtual reality-based anatomy education programs for nursing college students and to identify factors that affect their usability. Methods: Data were collected from 143 nursing college students in Gyeonggi-do using a structured questionnaire from May to June 2022. The data analysis was analyzed using real numbers, percentages, means and standard deviation, ANOVA, Scheff's test, Pearson's correlation, and multiple regression using the SPSS/WIN 23.0 program. Results: The subject's usability was 4.26 points (out of 5). The variable that has the greatest influence on the usability of virtual reality-based anatomy education programs is perceived innovation (β=.370, p<.001), followed by perceived pleasure (β=.295, p=.001), perceived ease (β=.253, p<.001), smartphone usage time per day (β=.102, p=.031). These variables explained 70.6% of the usability of virtual reality-based anatomy education programs. Conclusion: The results of this study can be utilized as basic data for a virtual reality-based anatomy education program that will be developed and applied to nursing students in the future.

CRS 기술수용과 재이용의도의 구조적 관계분석 (An Analysis on Structural Relationship between CRS Technology Acceptance and Reuse Intention - Targeting Employees for Domestic Airlines -)

  • 이선미;황희중
    • 한국항공운항학회지
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    • 제19권2호
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    • pp.29-30
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    • 2011
  • The purpose of this study is to closely examine relationship of the system re-use intention depending on CRS technology acceptance. Accordingly, questionnaire was widely distributed to 160 CRS users by convenient sampling targeting people in charge of task among employees for airlines and travel agencies, who are working-level staffs for CRS. Among these things, totally 142 valid materials were used in analysis. The analytical data processing was utilized SPSSWIN VER 18.0 and AMOS 18.0. The findings can be summarized as follows. Influential variables in CRS technology acceptance had significant influence upon the perceived ease use, the perceived usability, and the re-use intention. Also, the significant positive(+) influence was revealed to be had upon the perceived usability by the perceived ease use and upon the re-use intention by the perceived usability and ease use.

소셜네트워크서비스의 관계적 혜택이 이용자의 지각된 유용성 및 브랜드 태도에 미치는 영향 (Influences of Relationship Benefits of Social Network Service on User-Perceived Usability and Brand Attitude)

  • 백승희;이상원
    • CRM연구
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    • 제4권2호
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    • pp.31-41
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    • 2011
  • 소셜네트워크(Social Network)는 전세계 사용자간의 커뮤니케이션을 지원함으로써 이용자들간의 관계형성을 통해 다양한 정보의 흐름을 유도하고 있다. 이를 통해 사용자는 다양한 혜택을 누리고 있으며 이는 우리사회에 커다란 영향력을 미치고 있다. 본 연구의 목적은 소셜네트워크 서비스(SNS) 이용자의 SNS 이용 심리 및 태도를 Davis의 기술수용모델(TAM)에 근거하여 연구하고자 한다. SNS 이용자들은 개인의 관심분야와 관련하여 다양한 정보를 생산하고, 확산하고, 획득하는 채널로서 SNS를 활용하고 있으며 이러한 활동에 따른 SNS 이용혜택이 소비자의 지각된 유용성에 어떻게 영향을 미치는지에 중점을 두고 살펴보고자 한다. 본 연구의 SNS 이용자 혜택은 SNS의 다양한 혜택 중에서도 이용자들 간의 상호작용을 통해 형성되는 관계혜택에 초점을 두고 있으며 이러한 소비자의 관계혜택 중 소비자가 느끼는 심리적 혜택과 정보적 혜택은 SNS이용자의 관여도에 따라 지각된 유용성이 다르게 영향을 미칠 것이라는 가정 하에 이와 관련한 지각된 유용성과 지각된 용이성이 브랜드 태도에 어떻게 연결되는지를 살펴보고자 한다.

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