• Journal of Distribution Science
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• v.20 no.5
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• pp.105-117
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• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• Korean Journal of Childcare and Education
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• v.9 no.6
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• pp.267-288
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• 2013

The purpose of this study was to examine the child-rearing difficulties of mothers with twins in an effort to discuss how to lend assistance to these mothers, as the birth of twins has been on the rise. The participants in this study were six mothers who resided in the city of P and raised infant twins. They were interviewed twice in depth from December, 2012, to July, 2013. The findings of the study were as follows: First, as for the difficulties of their children perceived by the mothers, their children had to share everything, no matter if it was good or bad, and they were confronted with environmental constraints. In addition, they were fragile from the moment they were born. Second, concerning the self-perceived child-rearing difficulties of the mothers, they had no time to take care of themselves at all and felt lonely all the time. And they were under pressure due to financial burden. In order to help these mothers and their children to tide over their difficulties, there should be a change in the way people in general look at twins, and the establishment of emotional and financial support systems is required. The findings of the study are expected to provide some information on how to offer full-fledged support for mothers with twins.

• Journal of the Ergonomics Society of Korea
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• v.29 no.5
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• pp.797-810
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• 2010

This study examined perceived discomforts encountered in residential facilities such as individual houses and apartments, and suggested a procedure for improving the problems in the living residence. The participants consisted of two groups of people: normal and underprivileged people; the underprivileged group was classified into 3 sub-groups: elderly people (over 65 years old), handicapped people and pregnant women. To identify inconvenient places and design factors in the residential housing, a total of 200 subjects (50 for each group) participated in the survey using the 7-point Likert scale. As a result, all the user groups mainly answered a high degree of discomfort due to narrow parking places, doorsills, and height differences between floors. The elderly, the handicapped, and the pregnant women replied that it is uncomfortable to use ramps and utility rooms. In a follow-up study, one-to-one in-depth interviews were conducted with some of the participants to analyze the detailed causes of inconvenient places and design factors. This study also suggested the procedure for solving the problems in various design factors from perspective of universal design, by considering prior studies which focused on a certain user group like the elderly. This procedure was suggested to consider as many user groups as possible at the same time. The results can be used to understand the discomforts of various user groups on residential housing. The procedure can also be used to develop universal design guidelines for the living residence.

• Journal of Gifted/Talented Education
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• v.25 no.3
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• pp.381-399
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• 2015

The purpose of this study was to investigate teachers' perception of Advanced Placement Program. Participations of this study were 111 teachers from science high schools and gifted science high schools. The results showed as follows. First, teachers perceived positively regarding AP program and were willing to teach AP program. However, teachers perceived that schools were not ready to start AP program. Also, They perceived that teaching materials development, more teachers to teach AP programs, and teacher training programs were needed to set up AP Programs in science high schools. For the professional development, 60-hours teacher training program and incentive system for the AP teachers were needed. Implications of the study were discussed in depth based on the results.

• Journal of Practical Engineering Education
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• v.13 no.2
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• pp.283-292
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• 2021

As universities have operated non-face-to-face semesters due to COVID-19, although instructors applying flipped learning to their classes also have changed it into non-face-to-face ways, there is still a lack of exploratory research on effectiveness of the new form of flipped learning. In this study, we explored the effectiveness of the non-face-to-face flipped learning by analyzing students' learning experiences throughout FGI and survey. By doing so, we sought to provide in-depth insights for successful implications of non-face-to-face flipped learning classes ultimately. The findings showed that many learners positively evaluated non-face-to-face flipped learning in terms of interactions, including quizzes, team activities, and interpersonal interactions (e.g., Q&A, feedback) with professors in non-face-to-face flipped learning classes. The result of the survey also showed significant differences in the pre-post test regarding learner's perceived learning achievement. Based on these findings, the implications were discussed.

• Journal of Fashion Business
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• v.27 no.2
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• pp.70-87
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• 2023

Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.

• Journal of the Society of Disaster Information
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• v.15 no.4
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• pp.459-468
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• 2019

Purpose: The cavity exploration of the lower part of the road is carried out to prevent ground-sinking. However, the detected communities cannot be identified by the cavity location and history information, such as repackaging the pavement. Therefore, the field applicability of RFID systems was evaluated in this study to enable anyone to accurately identify information. Method: During temporary recovery, tag recognition distance and recognition rate were measured according to underground burial materials and telecommunication tubes using RFID systems with electronic tag chips attached to the bottom of the rubber cap. Result: The perceived distance and perceived rate of depth for each position of the electron tag did not significantly affect the depth up to 15cm, but it did have some effect if the depth was 20cm. In addition, water effects from nearby underground facilities and rainfall are relatively small, and the effects of wind will need to be considered during the weather conditions of the road. Conclusion: The RFID tags for field application of the pavement management system store various information such as location and size of cavity, identification date, cause of occurrence, and surrounding underground facilities to maximize cavity management effect with a system that can be computerized and mobile utilization.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.91-103
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• 2024

This study conducted surveys and in-depth interviews to explore the perception of sports psychology counseling among athletes. The participants included a total of 8 individuals: 307 athletes surveyed, 4 athletes who had received counseling, and 4 who had not. The survey investigated athletes' perceptions and management of psychological training, the perceived necessity of seeking advice for everyday concerns, willingness to use and perceived need for sports psychology counseling, prior experiences, and pre-engagement considerations. According to the survey results, 69.1% of athletes recognized the importance of mental training, but only 33.2% actually underwent psychological training. Furthermore, while 67.8% expressed a desire to receive education on psychological training from professionals, only 19.9% reported having searched for related information. When asked about their willingness to pay for sports psychology counseling services, 55.7% expressed willingness. Reasons for wanting to receive counseling, reasons for not wanting to receive counseling, and preferences or considerations for counseling sessions were listed as well. In the in-depth interviews, participants were classified into those who had received counseling and those who had not, delving deeply into motivations for seeking counseling or reasons for not doing so, perceptions during counseling sessions, considerations, preferred types of counselors, and program preferences. Based on this research, discussions and recommendations were provided with the perspective of utilizing sports psychology counseling as foundational data for providing high-quality services to users.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.12
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• pp.1207-1215
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• 2013

This paper proposes the location estimation techniques of distributed targets with the multi-sensor data perceived through IR sensors of the military robots in consideration of obstacles. In order to match up targets with measured azimuths, to add to the depth-first search (DFS) algorithms in free-obstacle environment, we suggest the expanded DFS (EDS) algorithm including bypass path search, partial path search, middle level ending, and the supplementation of decision metric. After matching up targets with azimuths, we estimate the coordinate of each target by obtaining the intersection point of the azimuths with the least square error (LSE) algorithm. The experimental results show the error rate of estimated location, mean number of calculating nodes, and mean distance between real coordinates and estimated coordinates of the proposed algorithms.

• Journal of Engineering Education Research
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• v.20 no.5
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• pp.74-86
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• 2017

The purpose of this study is to analyze the perceptions of college officials about the evaluation of university education on the perspective of industry, to make policy proposals for improvement by analyzing the preparing process of the departments that have received the evaluation of the best universities, In order to achieve the purpose of the study, we conducted literature review, survey studies, and in-depth interviews. The survey was conducted by professors related to this system, and finally the results of 51 responses were used for analysis. The contents of the survey were composed of the recognition, appropriateness, the utilization of the results, the proliferation and improvement plan of the evaluation of university education on the perspective of industry. In-depth interviews conducted 1:1 interviews with 5 professors. The evaluation of university education on the perspective of industry is generally perceived to be a bridge between industry and university education, but there is room for improvement in evaluation criteria, operating methods, and promotion strategies to public.