• Journal of Korea Society of Digital Industry and Information Management
• /
• v.10 no.2
• /
• pp.143-156
• /
• 2014

Comprehensive programming channels are based on recognition of the parent company, their parent newspaper has increased brand awareness. In this paper, the comprehensive channels to look at the structure of the channel brand architecture, a certain brand of newspapers and comprehensive channels have a effect on the formation of the image of the channel according to the future of the brand extension strategy for MPP. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Exceptionally, Channel A doesn't take a name of its parent corporation 'Dong-A'. It is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with circumstances of their own parent corporates. Their parent brand of comprehensive channels give viewers a positive image and awareness of comprehensive channel brand. while building its own channel images, TV Chosun and Channel A Conservative extension of a certain brand marketers to be bound by the channel's image. Brand extension of comprehensive channels is to have the strength of their entry into the genre that is most likely higher.

• Journal of the Korean Home Economics Association
• /
• v.44 no.1 s.215
• /
• pp.87-99
• /
• 2006

This study investigated the degree to which young children's mothers needed a parent education program on home safety, the preferred goals, contents, methods, and evaluation of a parent education program on home safety, and whether or not the needs for a parent education program on home safety varied according to mothers' age, education background, and job. This study also analyzed the experience of their participation in any parent education program on home safety and its effect according to mothers' age, education background, and job. The data were collected from 569 mothers of young children and analyzed by $X^2$ and F tests. A questionnaire was developed based on the research of Peterson and Mori (1985) and Jung et al. (1992). The conclusions of this study were as follows: 1. The majority (92.8%) of mothers recognized the need for a parent education program on home safety and 97.5% indicated an intention of participating in a parent education program on home safety. 2. Mothers rated the most important goal of a parent education program on home safety as protecting young children from injuries. Mothers in their 30's responded to the need for understanding of young children's development characteristics and safety guidance as the highest while mothers in their 20's responded methods of first aid the highest. 3. The preferred methods of a parent education program on home safety were activities or learning by experience and the preferred instructors were safety professionals majoring in child development and family studies or early childhood education. The preferred practice methods of a parent education program on home safety were 5 sessions, with 25-29 participants, at young children's institute, on weekday afternoons, for one and a half hours per session, and with evaluation through questionnaire. 4. Nearly half (44%) of mothers had participated in a parent education program on home safety during the previous 3 years and 77.6% of them responded that a parent education program on home safety was effective on their safety lives. Mothers in their 30's had more experiences of a parent education program for home safety more than mothers in their 20's.

• Journal of the Korean Society of Child Welfare
• /
• no.55
• /
• pp.113-141
• /
• 2016

The purpose of this study was to examine the mediating roles of children interpersonal relations and mental health in the relationship between parent-child relationships and school life happiness, and the differences between single-parent and two-parent families, using structural equation modeling. Data were obtained from the 2013(second-wave) year of the Korean Educational Longitudinal Study. This study selected 6,643 elementary school 6th-grade students(756 from single-parent families and 5,887 from two-parent families). Data were examined with structural equation modeling and multi-group analysis using AMOS 18.0, and mediating effects were tested using the Sobel test. The results were as follows; First, the single-parent children reported lower levels of interpersonal relations, mental health, and school life happiness than the two-parent children. Second, interpersonal relations and mental health did play a mediating role in the relationship between parent-child relationships and school life happiness. Third, as a result of examining for total effect, the variable that most influenced school life happiness of children was interpersonal relations. Fourth, multi-group analysis did not show a statistically significant difference between single- and two-parent children in structural equation modeling.

• Journal of Digital Contents Society
• /
• v.19 no.2
• /
• pp.277-284
• /
• 2018

This study suggested a brand alliance strategy of follow brand to overcome the leading brands. At the same time, we also examined the effect of Moderating the brand awareness of ingredient brands(high / low) and origin(favorable / unfriendly). First, purchase intention of alliance product showed significant interaction effect according to market entry order of parent brand and brand awareness of ingredient brand. Second, purchase intention of alliance product showed significant interaction effect according to market entry order of parent brand and country of origin. Based on the results, we discussed about theoretical and practical implications of this study, limitations of this study, and future research.

• Journal of the Korean Home Economics Association
• /
• v.44 no.10
• /
• pp.121-132
• /
• 2006

The purpose of this study was to determine the effect of the parent education program based on the MBTI for mothers' on their parenting self-efficacy and family cohesion and family adaptability. The study participants comprised 66 mothers in the experimental group and 79 in the control group. The experimental group, underwent a twelve-week long parent education program, with weekly sessions providing 2 hours of parental education; The control group received no education. Data were analyzed by MANCOVA using scores of the pretest as covariance. Significant differences were found between the experimental and control groups in parenting self-efficacy, health parenting ability and learning guidance ability subscale. However, no differences were found between the two groups in family cohesion and family adaptability.

• Journal of Family Resource Management and Policy Review
• /
• v.21 no.2
• /
• pp.25-50
• /
• 2017

Recently, concern about family safety is rising again as an important issue with the context of family healthiness and well-being in Korean society despite of the dramatic economic growth. The purpose of this study is to examine the status of family safety of singles and single-parent households and to investigate the effect of social capital on the level of their family safety. Data are from the 10th wave of Korea Welfare Panel Study analysing one-person households(N=2,017) and single-parent households(N=172). One-person households were categorized as three groups by age(the youths/middle-aged/the elderly) and single-parent households were also three by family types(mother-child/fahter-child/grandparent-child). The major results were as follows: First, the mean of family safety index was highest among middle-aged, while single youths had the fewest problems in terms of family safety. Second, social capital was found to vary by family structure. In the one-person households, all the levels of the social capital variables, including trust, bond, acceptance, and participation, differed significantly; only two variables, bond and embracement, differed in the single-parent households. Third, social capital differed between the low-income households and others significantly. Forth, the positive effects of social capital on overcoming family safety problems were investigated. In conclusion, social capital represents an alternative resource for overcoming economic hardship for low-income one-person/single-parent households, especially for middle-aged singles and father-child single-parent households. Based on these empirical results, theoretical implications were discussed with regard to family policy and programs.

• The Journal of the Korea Contents Association
• /
• v.21 no.2
• /
• pp.462-473
• /
• 2021

With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

• Korean Journal of Child Studies
• /
• v.27 no.5
• /
• pp.143-157
• /
• 2006

This study examined the mediating roles of parent and peer attachment in the relationship between academic stress and suicidal impulse among Korean adolescents. The 2959 ninth grade students in this study were selected from among 3211 students(excluding missing cases) who participated in the Korean Youth Panel Study. Following Baron & Kenny's(1986) suggestion, the mediator model was employed to analyze parent and peer attachment. Results showed that academic stress had a significant relationship with adolescent's suicidal impulse. Parent attachment acted as a partial mediator between academic stress and suicidal impulse; that is parent attachment provided a protective mechanism minimizing the direct effects of academic stress. However, peer attachment had no significant relationship with academic stress.

• Child Studies in Asia-Pacific Contexts
• /
• v.3 no.2
• /
• pp.105-122
• /
• 2013

The relationship between an adolescent and his/her parents is one of the most important relationships that can have a significant effect on adolescents' well-being and functioning. While there has been an increase in research on Asian American families in recent years, still much less is known about adolescent-parent relationships in these families. Asian American adolescents face some of the challenges that mainstream European American adolescents face, but their experiences are complicated by the cultural and immigration-related factors that have unique contribution to their relationships with their parents. As such, there is urgent need for research that identifies and provides a comprehensive understanding of factors that contribute to the experiences of Asian American immigrant families. The current paper provides a systematic look at adolescent-parent relationships in Asian American immigrant families using the Bronfenbrenner's ecological model. More specifically, this paper provides a succinct review of the literature on developmental issues, immigration, and culture-related factors that affect Asian American adolescent-parent relationships, and guided by Bronfenbrenner's ecological theory, an ecological framework of Asian American adolescent-parent relationships is proposed.

• Journal of Convergence for Information Technology
• /
• v.9 no.11
• /
• pp.171-179
• /
• 2019

This study aims to examine whether a Parent's Neglecting Attitude affects an Adult Media Immersion and Adolescent' Dependence on mobile phonehas a mediating effect. To achieve this goal, the first year of middle school panel of 'the 6th Korean Children and Youth Panel Survey(KCYPS)' was utilized. To verify the mediating effect of Adolescent' Dependence on mobile phone in the relationship between Parent's Neglecting Attitude by Adolescents and the Adult Media Immersion, Baron & Kenny's mediating effect analysis method was conducted and the analytical findings are shown below. According to this study, first of all, more the Parent's Neglecting Attitude rise to rise the Adult Media Immersion. Second, the Adolescent's Dependence on mobile phone partly mediates the Adult Media Immersion. The practical implications of this results are below : First, we need to make a policy and legal effort to improve the relationship between parents and children. Second, there is a need to practice professional programs in schools, focusing on school social worker. Third, Revision of relevant laws limiting access to adult media is necessary.