References
- Alpert, F. H., and M. A. Kamins, "An Empirical Investigation Of Consumer Memory, Attitude, And Perceptions Toward Pioneer And Follower Brands," The Journal of Marketing, pp. 34-45, 1995.
- Kerin, R. A., G. Kalyanaram, and D. J. Howard, "Product Hierarchy And Brand Strategy Influences On The Order Of Entry Effect For Consumer Packaged Goods," Journal of Product Innovation Management, Vol. 13, No. 1, pp. 21-34, 1996. https://doi.org/10.1016/0737-6782(95)00088-7
- Lieberman, M., and D. B. Montgomery, "First-Mover (Dis) Advantages: Retrospective And Link With The Resource-Based View," Strategic management journal, Vol. 19, No. 12, pp. 1111-1125, 1998. https://doi.org/10.1002/(SICI)1097-0266(1998120)19:12<1111::AID-SMJ21>3.0.CO;2-W
- Suarez, F. F., and G. Lanzolla, "The Role Of Environmental Dynamics In Building A First Mover Advantage Theory," Academy of Management Review, Vol. 32, No. 2, pp. 377-392, 2007. https://doi.org/10.5465/AMR.2007.24349587
- Zhang, S., and A. B. Markman, "Overcoming The Early Entrant Advantage: The Role Of Alignable And Nonalignable Differences," Journal of Marketing Research, Vol. 35, No. 4, pp. 413, 1998. https://doi.org/10.2307/3152161
- Go, G. M., "Pattern Formalization Technique for Dynamic Analysis of the Medical Image Data," Journal of DCS, Vol. 17, No. 3, pp.197-202, 2016.
- Kim, S. Y., and Shim, S. W., "The Study on the importance of Next Digital Marketing Factors by Using AHP Method: AD STARS Ad Tech 2017 Case," Journal of DCS, Vol. 19, No. 1, pp.1-10, 2018.
- Shankar, V., G. S. Carpenter, and L. Krishnamurthi, "The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis," Journal of Marketing Research, Vol. 36, No. 2, pp. 269-276, 1999. https://doi.org/10.2307/3152098
- Schnaars, S., "Managing Imitation Strategies: How Later Entrants Seize Markets from PioneersFree Press," New York, 1994.
- Schumpeter, J. A., "Science And Ideology," The American Economic Review, Vol. 39, No. 2, pp. 346-359, 1949.
- Keller, K. L., "Strategic Banding Management: Building," Measuring, and Managing Brand Equity, 2002.
- Carpenter, G. S., R. Glazer, and K. Nakamoto, "Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes," Journal of Marketing Research, Vol. 31, No. 3, pp. 339-350, 1994. https://doi.org/10.2307/3152221
- Keller, K. L., "Brand Synthesis: The Multidimensionality Of Brand Knowledge," Journal of Consumer Research, Vol. 29, No. 4, pp. 595, 2003. https://doi.org/10.1086/346254
- McCarthy, M. S., and D. G. Norris, "Improving Competitive Position Using Branded Ingredients," Journal of Product and Brand Management, Vol. 8, No. 4, pp. 267-285, 1999. https://doi.org/10.1108/10610429910284210
- Rid, J., and N. Sigurdsson, "Ingredient Branding: A Strategy Option?- A Comparative Case Ctudy of Intel, Gore-Tex, Bosch, and Autoliv," Postgradutate dissertation, Stockholm, 2004.
- Uggla, H., "The Brand Association Base: A Conceptual Model For Strategically Leveraging Partner Brand Equity," The Journal of Brand Management, Vol. 12, No. 2, pp. 105-123, 2004. https://doi.org/10.1057/palgrave.bm.2540208
- Thakor, M. V., and C. S. Kohli, "Brand Origin: Conceptualization And Review," Journal of Consumer Marketing, Vol. 13, No. 3, pp. 27-42, 1996. https://doi.org/10.1108/07363769610147929
- Wu, J., and G. Fu, "The Effects Of Brand Origin Country And Made-In Country On Consumers? Product Evaluations And Purchase Intention," Frontiers of Business Research in China, Vol. 1, No. 3, pp. 333-350, 2007. https://doi.org/10.1007/s11782-007-0019-7
- Kerin, R. A., P. R. Varadarajan, and R. A. Peterson, "First-Mover Advantage: A Synthesis, Conceptual Framework, And Research Propositions," The Journal of Marketing, pp. 33-52, 1992.
- Hamiln, R., and T. Wilson, "The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause'Fit'Really Matter?," Journal of Marketing Management, Vol. 20, No. 7-8, pp. 663-681, 2004. https://doi.org/10.1362/0267257041838746
- Linder, C., "Ingredient Branding In Sports Markets: The Case Makrolon and UVEX," International Journal of Business and Globalisation, Vol. 7, No. 4, pp. 485-496, 2011. https://doi.org/10.1504/IJBG.2011.042754
- Polat, V., A. Nergis, and A. Akgun, "Rising Of An Ingredient Brand: An Exploratory Case of Android OS."
- Washburn, J. H., B. D. Till, and R. Priluck, "Brand Alliance and Customer-Based Brand-Equity Effects," Psychology & Marketing, Vol. 21, No. 7, pp. 487, 2004. https://doi.org/10.1002/mar.20016
- Li, Z. G., L. W. Murray, and D. Scott, "Global Sourcing, Multiple Country-Of-Origin Facets, and Consumer Reactions," Journal of Business Research, Vol. 47, No. 2, pp. 121-133, 2000. https://doi.org/10.1016/S0148-2963(98)00061-7
- Johansson, J. K., S. P. Douglas, and I. Nonaka, "Assessing The Impact of Country of Origin on Product Evaluations: A New Methodological Perspective," Journal of Marketing Research, Vol. 22, No. 4, pp. 388-396, 1985. https://doi.org/10.2307/3151584
- Carpenter, G. S., and K. Nakamoto, "Consumer Preference Formation and Pioneering Advantage," Journal of Marketing Research, Vol. 26, No. 3, pp. 285-298, 1989. https://doi.org/10.2307/3172901
- Kardes, F. R., and K. Gurumurthy, "Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective. ," Journal of Marketing Research, Vol. 29, No. 3, pp. 343-357, 1992. https://doi.org/10.2307/3172744
- Kardes, F. R., G. Kalyanaram, M. Chandrashekaran et al., "Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage," Journal of Consumer Research, Vol. 20, No. 1, pp. 62-75, 1993. https://doi.org/10.1086/209333
- Yoo, B., and N. Donthu, "Developing And Validation a Consumer-Based Overall Brand Equity Brand Equity Scale For Americans And Koreans: An Extension Of Aaker's And Keller's Conceptualizations.."
- Hulland, J. S., "The Effects Of Country-Of-Brand And Brand Name On Product Evaluation And Consideration: A Cross-Country Comparison," Journal of International Consumer Marketing, Vol. 11, No. 1, pp. 23-40, 1999. https://doi.org/10.1300/J046v11n01_03