• Title/Summary/Keyword: Purchase Intention

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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

  • Shi, Rui;Li, Gaihang;Liu, Guolian
    • The Research Journal of the Costume Culture
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    • v.20 no.6
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    • pp.937-941
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    • 2012
  • Based on the literature on customer's repeat purchase intention, customer's repeat purchase intention was explored, customer's repeat purchase intention has been a crucial factor influencing consumer behaviors, In this research, the development of models on repeat purchase intention repurchase was indicated. Based on the electronic commerce platform, we focus on the customer's repeat purchase intention on silk products, This paper mainly explores the e-commerce purchase frequency (EPF), customer perceived value (CPV), perceived risk of e-commerce (EPR), and customer satisfaction (CS). The influence of the four factors on repeat purchase intention (RPI) is investigated. In the results, we found that CPV and CS have positive correlations with repeat purchase intention, The EPR has a negative correlation with RPI and has no significant influence on RPI. The result can provide meaningful suggestions for silk product retailers.

The Relationship between purchase intention and purchase behavior of apparel products (의류제품에 대한 구매의도와 구매행동의 관계)

  • 이승엽;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.5
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    • pp.617-627
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    • 1998
  • In marketing reserach, the ultimate goal is to increase predictability of consumer's purchse behavior. However, most of the marketing researchers measure purchase intention rather than behavior assuming that the consumer's purchase behaviors will coincide with their intentions. Lately, there have been many arguments whether purchase intention is meaningful as a determinant or a predictor for purchase behavior. Additionally, many studies reported substantial variations among the 'product categories. The purpose of this study was to find out the relationship between consumer's purchase intention and purchase behavior of apparel products. Two research questions were set up. One was to find out the relationship between the intention and behavior, and the other was to find out the factors affecting the relationship. It was found out that mere intention could neither explain nor predict behavior, and that the factors affecting intenting intention- behavior inconsistency had to be submitted for explanation and prediction. These factors could explain inconsistency between the intention and the behavior. Regression equations in the past researches explained aggregate results, but coludn't explain each consumer's intention-behavior inconsistency. The integration of the specific intention and the affecting factors can increase predictability of each consumer's purchase behavior.

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The Influence of Fashion Consumers' Perceived Risk and Regret-Solution Effort upon the Post-Purchase Intention -Focus on the Different Impulse Buying Types-

  • Suh, Hyun-Suk;Na, Youn-Kue;Kim, Mi-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.889-901
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    • 2010
  • This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.

Examining the Moderating Role of Purchase Experience in the Relationship between Perceived Risk and Purchase Intention of Online Used Goods (온라인 중고제품 구매에 관한 지각된 위험과 구매의도: 온/오프 중고품 구매경험의 조절효과)

  • Han, Su Jin;Kang, Sora
    • Journal of Information Technology Services
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    • v.21 no.4
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    • pp.123-140
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    • 2022
  • In the ever-increasing online secondhand product market, the perceived risk of online used products purchase was identified as a factor influencing consumer purchase intention. The results of this study are as follows. First, the relationship between the perceived risk of online secondhand purchase and purchase intention was presented with somewhat different results for each sub-risk factor. First of all, a significant negative causal relationship between physical risk, time loss risk, psychological risk, social risk and online used product purchase intention was verified. On the other hand, financial risk and functional risk did not show a statistically significant relationship with online used products purchase intention. Second, as a result of research on the moderating effect of purchasing experience, offline purchasing experience of used products and online purchasing experience were verified differently. First of all, the moderating effect of the online purchase experience of used products was significant only in the relationship between psychological and social risks on the intention to purchase used products online. The experience of purchasing used products online is believed to reduce uncertainty about the surrounding response to purchasing used products online and weaken the intention to purchase used products online by reducing tension and concerns about purchasing them. Other risks, such as financial risk, performance risk, physical risk, time loss risk, and online purchase experience of used products, were verified to have no significant effect on online used products purchase intention. In addition, the offline purchase experience of used products did not verify a significant moderating effect on the effect of all perceived risks on online used product purchase intention.

Relationship between Content Characteristics, Immersion, and Customer Purchase Intention in Live-streaming Commerce

  • Bir Bahadur TRIPURA;Jae-Hyeon KIM;Sung Eui CHO
    • The Journal of Economics, Marketing and Management
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    • v.11 no.3
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    • pp.67-79
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    • 2023
  • Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.

Determinants of Private Label's Purchase Intention in the Korean Market

  • NATALYA, Votchik;CHO, Jae-Wun;LEE, Jong-Woo
    • Journal of Distribution Science
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    • v.18 no.10
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    • pp.121-130
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    • 2020
  • Purpose: In this study we investigate the determinants of private label (PL) purchase intention in South Korea. Private labels are becoming more and more popular in America and European countries. However, there are not enough studies focusing on PL within the South Korean market. Therefore, the present study has been written in order to understand more about consumers' purchase intention of store brand in the South Korean market. Many characteristics and aspects of consumers and brand's behavior have been reviewed in order to bring relevant results. Research design, data and methodology: Data was collected using a quantitative survey of Korea retail store's consumer. We analyzed using multiple regression method to test the hypothesis. We analyzed how and why do consumers have a strong intention to purchase the PL. Results: a) Trust towards retailer influences the PL purchase intention of customers; b) brand awareness has an impact on the PL purchase intention of customers; c) perceived quality has an impact on the PL purchase intention; d) Price-quality relationship influences on the PL purchase intention. However, there is no direct effect of some of the factors of determinant. Conclusion: For private label products in the Korean market, trust in sellers and brand awareness influences the purchase of PL products.

Antecedents of Continuous Use and Purchase Intention: In the Context of Mobile Application Store

  • Kim, Yoo-Jung;Han, Jin-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.7
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    • pp.65-76
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    • 2015
  • This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

Effects of Brand Attitude and Purchase Intention on Consumption Values of Fair Trade Coffee (공정무역 커피에 대한 소비가치가 브랜드 태도와 구매의도에 미치는 영향)

  • Jung, Ju Hee;Choi, Mi Sun;Kim, Ye Young
    • Journal of the Korean Society of Food Culture
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    • v.32 no.5
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    • pp.403-411
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    • 2017
  • When purchasing products or services, consumers tend to purchase multiple value attributes through the acquisition of a product rather than physical characteristics. This study empirically analyzed the relations between consumption value, brand attitude, and purchase intention of customers purchasing fair-trade coffee, by dividing consumption values that would have significant effects on consumers' actual purchase behavior into five levels. Among the consumption value factors of customers purchasing fair-trade coffee, the functional value, social value, emotional value, and rare value all had significant effects on brand attitude and purchase intention while the influence of situational value on brand attitude and purchase intention was not verified. These finding are partially concordant with those of preceding studies, and the consumption value of consumers purchasing fair-trade coffee has positive effects on purchase behavior; therefore, it would be necessary for companies selling fair-trade products to understand consumers' specific values. Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade coffee revealed that purchase intention increased when brand attitude was higher. These finding indicate that it is necessary to identify measures to increase purchase intention by targeting consumer groups with high brand attitude with intensive promotions.

A Study on Factors Affecting Purchase Intention and Price Sensitivity Analysis of Korean Shine-muscat for Consumers in Beijing China (중국 북경 소비자의 샤인머스캣 구매의향 결정요인 및 가격민감도 분석)

  • Lee, Jung-Myoung;Kim, Seung-Gyu;Choi, Se-Hyun
    • Korean Journal of Organic Agriculture
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    • v.28 no.2
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    • pp.155-170
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    • 2020
  • The objective of this study is to analyze factors affecting purchase intention and conduct price sensitivity analysis of Korean Shine-muscat for Chinese consumers. Logit model has been set up to find purchase intention with survey data which was conducted in Beijing China. The results show that the high-income, unmarried consumers are more sensitive to the price of Korean Shine-muscat than low-income, married consumers, but have higher purchase intention. Also, consumers who perceive Korea positively and those who prefer Korean dramas are more sensitive to the price but have higher purchase intention. Consumers with a high monthly purchase frequency of Shine-muscat have higher purchase intention of Korean Shine-muscat, but are more sensitive to the price. The results of this study can be utilized as basic information for promoting the export of Korean Shine- muscat to China.

Influencing Factors of Purchase Intention on Social Commerce in Cambodia : The Moderating Roles of Experience

  • Ly, Pichponreay;Cho, Wan-Sup;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.24 no.1
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    • pp.129-141
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    • 2017
  • Cambodia retail industry starts to entry SNS market. The online market of Cambodia is very unique. Facebook users of Cambodia are purchasing products, without electronic payment and delivery system. Therefore, this study focused on the immature online environment, proved the influencing factors of purchase intention on SNS. And also this study proved that the influencing factors on purchase intention are different, depending on whether or not a purchase experience exists. As results of analyzing with full data, price reduction, convenience, and customer service had significant impacts on purchase intention. The experienced group has significant effects of price reduction and customer service on purchase intention, while the inexperienced group has significant effects of convenience and customer service on purchase intention. This study provides marketing and strategic implications for companies seeking to enter the online market of Cambodia.