• 한국의류학회지
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• 제27권2호
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• pp.250-260
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• 2003

The purposes of this study were to classify the contents of shopping orientation of cosmetics, to group women into shopper types of cosmetics, to investigate the differences in cosmetics purchase behavior according to shopper types, and to examine how the cosmetics satisfaction was influenced by cosmetics shopping orientation and demographic variables. Subjects were 479 women in their 20's to 50's in Seoul, Korea. The factors of the shopping orientation of cosmetics derived by factor analysis:'impulsive shopping','conspicuous shopping','rational shopping', and 'independent shopping. Four shopper types were classified by cluster analysis of the 4 factors. The shopper types were the same as the 4 factors. total satisfaction of cosmetics was influenced by independent shopping orientation, age, brand, impulsive shopping orientation, conspicuous shopping orientation, and rational shopping orientation(R2=.217). Satisfaction of basic cosmetics was influenced by conspicuous shopping orientation. independent shopping orientation. age. rational shopping orientation, impulsive shopping orientation, and social class(R2=.407). Satisfaction of coloring cosmetics was influenced by brand, independent shopping orientation, age, and impulsive shopping orientation(R²=.167).

• 한국전기전자재료학회:학술대회논문집
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• 한국전기전자재료학회 2004년도 하계학술대회 논문집 Vol.5 No.2
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• pp.916-919
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• 2004

This paper studied about the (100) orientation of PZT thin films coated on the LNO electrode using a different thermal annealing. The thermal annealing method is divided into two things. The one is the method transferring heat to only the lower substrate and another is transferring heat to all directions. Orientation factor of PZT in the method of transferring heat to only the lower substrate was F=99% in the thermal annealing of the LNO. Orientation factor of PZT was F=67% in the method of transferring heat to all directions.

• 한국의류학회지
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• 제33권1호
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• pp.92-103
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• 2009

The study is interested in the consumer's mixed choice of the internet and the offline stores. Therefore the purpose of study is to investigate if the clothing shopping orientation of consumers varies when they shop internet and offline, instead of classifying consumers into internet shoppers and offline shoppers. For the purpose, quantitative survey was carried out using 201 questionnaires from men and women in their twenties. The data were analyzed using factor analysis, Pearson's correlation analysis, Spearman's rank order correlation coefficient, t-test, and frequency analysis. The results are as following. First, the clothing shopping orientation structures of offline and internet stores were different each other. As the result of factor analysis, positive, brand oriented, economic, convenient conformity, convenient impulsive factors were extracted from offline store and rational, enjoying, goal oriented, conformity, brand oriented, convenient impulsive purchase factors were extracted from internet store respectively. Second, as the results of investigating the relationship between the clothing shopping orientation structures of offline and internet stores, positive(off)-enjoying(on), brand oriented(off)-brand oriented(on), convenient conformity(off)-conformity(on) had strong correlation s and the rest were peculiar to the each store type. Specifically, the goal oriented factor peculiar to the internet store was noticeable. Third, as the results of investigating the differences between clothing shopping orientation of offline and internet stores, the ranks of strong orientation dimension were different between two channels. As well, the mean differences were significant in goal oriented, conformity, brand oriented, and convenient impulsive purchase dimensions. This study has the significance that it investigated the variance of clothing shopping orientation according to the mixed selection trend of internet/offline.

• 한국항만경제학회지
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• 제26권4호
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• pp.40-62
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• 2010

본 연구는 국제물류주선업체의 부서 간 역학관계가 시장지향성에 어떠한 영향을 미치는지, 그리고 시장지향성이 관계몰입을 통해 고객성과에 미치는 영향에 대해 규명하여 국제물류주선업체의 경쟁력을 향상시키고자 실시하였다. 연구결과 부서 간 연계를 통해 부서 간 갈등수준이 낮아져야 시장지향성이 높아진다는 것을 알 수 있었다. 하지만 시장지향성이 고객성과에 미치는 영향에 대해서는 유의한 영향력을 확인할 수 없었으며, 시장지향성은 관계몰입이라는 매개변수를 통해 고객성과에 유의한 영향을 미친다는 점이 밝혀졌다. 현재 우리나라의 국제물류주선업의 시장은 매우 경쟁적이며, 경쟁전략의 대부분이 비용전략이며, 비용전략은 다른 경쟁기업이 고객에게 제공하는 비용에 따라 수시로 바뀌는 실정임을 비추어 볼 때, 국제물류주선업체들은 출혈경쟁을 지양하고, 고객기업과의 신뢰형성과 장기적인 관계유지를 위해 노력을 기울여야 경쟁력이 강화될 것으로 보인다.

• 대한가정학회지
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• 제40권8호
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• pp.123-135
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• 2002

The purpose of this study is to examine the relationship between shopping orientation and purchasing satisfaction of apparels. To achieve the purpose, this study was carried out by means of questionnaires with female consumers aged from 20s to 50s in Daegu. The data were analysed by the frequency analysis, percentage, reliability test, factor analysis, Pearson's correlation analysis, cluster analysis, one-way ANOVA and Duncan's multiple range analysis. The statistical package for social science 9.0 for Window was used for the statistical processing of the data. The result of this study is summarized as follows. 1. To examine factors which construct female consumers' shopping orientation for apparels, a factor analysis was done, therefore, which obtained 6 factors. Also A factor analysis was done to examine the motivative factors of satisfaction with purchased apparels, 6 factors were obtained. 2. Based on the average score of shopping-orientation factors for apparels, a cluster analysis was done and it was classified into 3 clusters. There were differences in purchasing satisfaction of purchased apparels between the 3 clusters. 3. The differences in variety, shopping convenience, dignity, brand & preference, and convenient selection between the clusters were entirely p<0.001 which were very significant. There were no differences in the quality and service factors between the brand-/practicality-oriented cluster and entertainment-oriented cluster. With other factors, entertainment-oriented cluster was most satisfied than brand-/ practicality oriented cluster. But, self-reliance-oriented cluster was lowest purchasing satisfaction of apparels.

• 디지털산업정보학회논문지
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• 제16권2호
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• pp.105-115
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• 2020

This study examines the influence of the betweenness centrality on tertius gaudens orientation, relationship commitment, and individual learning performance within the university environment. The betweenness centrality explored the antecedent factor of tertius gaudens orientation. The relationship commitment explored the consequence factor of tertius gaudens orientation, and the learning performance explored the consequence factor of the relationship commitment. This survey was carried out by university students. Data were obtained from 74 respondents who have been studying tourism data analytics at one of the leading universities, in Seoul, Korea. In order to validate the research model, social network analysis tool, UCINET 6.689, and a structural equation modeling tool, SmartPLS 3.3.2, were used. The empirical result showed that all antecedent factors (betweenness centrality position, tertius gaudens orientation, and relationship commitment) of the learning performance were significant. In conclusion, this study discusses the research findings and implications. Then the limitations and future directions of the study were suggested.

• 복식
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• 제60권2호
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• pp.114-129
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• 2010

The purpose of this study were to identify shopping orientation for fashion outlet consumers and its significance in influencing brand loyalty and shopping satisfaction. This study will propose results which help to better understand shopping orientation of fashion outlet consumers. A questionnaire was administered to 326 20s male and female living in Daegu Gyeongbuk during October of 2008. Data were analyzed by using Factor analysis, Reliability analysis, t-test and Regression analysis. The results of the research are as follows: First, The shopping orientation could be into 5 dimensions: pleasure tendency, fashion tendency, name brand tendency, prudence buying tendency, economic tendency. Brand loyalty were factor analyzed resulting three factors such as brand loyalty, brand care and brand knowledge. Brand loyalty factors of brand loyalty and brand knowledge had a positive effect on fashion tendency, name brand tendency. Brand care has a positive effect on name brand tendency and economic tendency. Second, Shopping satisfaction were factor analyzed resulting five factors such as product, store atmosphere, service store reputation, location convenience and price. Outlet product had a positive effect on fashion tendency, name brand tendency, prudence buying tendency and while all other factors showed a positive effect on preferences to follow trends. However, outlet price had a positive effect on only those consumers possessing a economic tendency.

• 산업경영시스템학회지
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• 제37권4호
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• pp.245-250
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• 2014

The purpose of this study is to introduce a empirical study of using Taguchi Method for the Entrepreneurial Orientation and Financial Performance. In this study, three factors of Entrepreneurial Orientation, innovation, pro-activity and risk taking, are used of the control factors and an element, period of establishment, is chosen as a noise factor. In order to carry out this research, we obtained 200 survey sheets and performed the reliability and validity analysis of the questionnaires and then the experiment was conducted by Taguchi's experimental design. To improve Financial Performance under the noise factor of period of establishment, optimal condition are as follows; the two factors of Entrepreneurial Orientation, innovation, pro-activity should be maintained to a high level. Also, other factor, risk taking should be performed as the level that the company has maintained. Through this paper, we find out that Taguchi method is applicable for analysis of questionnaire.

• Computers and Concrete
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• 제30권5호
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• pp.323-337
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• 2022

This paper proposes a numerical model to simulate the rotational behavior of steel fiber in fresh cement-based materials in the presence of a magnetic field. The results indicate that as the aspect ratio of fiber increases, the required minimum magnetic field intensity to make fiber rotate in viscous fluid increases. The optimal magnetic field intensity is 0.03 T for aligning steel fiber in fresh cement-based materials to ensure that the applying time of the magnetic field can be conducted concurrently with the vibrating process to increase the aligning efficiency. The orientation factor of steel fiber in cement mortar can exceed 0.85 after aligning by 0.03 T of the uniform magnetic field. When the initial angle of the fiber to the magnetic field direction is less than 10°, the magnetic field less than 0.03 T cannot make the fiber overcome the yield stress of fluid to rotate. The coarse aggregate in steel fiber-reinforced concrete is detrimental to the rotation and alignment of the steel fiber. But the orientation factor of ASFRC under the 0.03T of the magnetic field can also exceed 0.8, while the orientation factor of SFRC without magnetic field application is around 0.6.

• 대한가정학회지
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• 제39권12호
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• pp.271-284
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• 2001

The purpose of this study was to find out the relationship of attitudes of parents and their unmarried adult child concerning the family value orientation. In addition to this study examined the relationship to child's family value orientation and related variables. The major findings 1) Gender, mother's value of marriage, religion were influential factors on the child's value of marriage.2) Gender and mother's value of sex role were influential factors on the child's value of sex role. 3) Child's gender was only influential factor on child's value of child. 4) Gender, mother's value of filial piety, father's value of filial piety were significant factors which have some effects on child's attitudes toward value of final piety. 5) Gender, mother's value of familism, religion were significant factors which have some effects on child's attitudes toward value of familism. 6) Gender, mother's family value orientation, father's family value orientation were influential factors on child's family value oreintation. In conclusion, this study found that child's gender was the most influential factor on child's family value orientations. And mother's family value orientations had strong effects on children's family value orientations.