• 인터넷정보학회논문지
• /
• 제20권3호
• /
• pp.101-109
• /
• 2019

본 연구는 최근 들어 큰 인기를 끌고 있는 온라인 쇼핑 페스티벌을 중심으로, 소비자들의 온라인 쇼핑 페스티벌 재이용행위에 영향을 미치는 요소를 합리적 행동이론과 기술수용모델을 통해 알아보고, 이런 요소들이 지각된 위험인식에 따라 차이가 있는지 알아보고자 한다. 연구결과는 다음과 같다. 첫째, 온라인 쇼핑 페스티벌에 대한 혜택태도, 주관적 규범은 온라인 쇼핑 페스티벌의 재이용의도에 정적인 영향을 미친 것으로 나타났다. 둘째, 지각된 온라인 쇼핑페스티벌 유용성, 용이성, 유희성은 온라인 쇼핑페스티벌 재이용의도에 긍정적인 영향을 미친 것으로 나타났다. 셋째, 지각된 온라인 쇼핑페스티벌 위험인식에 따라 온라인 쇼핑페스티벌 재이용의도에 영향을 미치는 요인에는 차이가 나타났다. 특히, 지각된 위험인식이 높은 사람들은 온라인 쇼핑페스티벌 용이성이, 지각된 위험인식이 낮은 사람들은 온라인 쇼핑페스티벌의 유용성이 재이용의도에 가장 큰 영향을 미친 것으로 나타났다. 이러한 연구결과를 바탕으로 이 연구의 함의 및 한계점, 후속 연구에 대한 제언을 논의하였다.

• 정보화정책
• /
• 제20권1호
• /
• pp.22-41
• /
• 2013

본 연구는 온라인상에서 신뢰와 상호성 규범이 정보공유 의도 및 정보공유 행동에 미치는 영향관계를 파악하기 위하여 오프라인의 면대면 정도를 선행요인으로, 정보 중요성을 조절변수로 설정한 후 대학생을 대상으로 실증분석을 수행하였다. 실증분석 결과 오프라인의 면대면 정도는 온라인상의 동일시기반 신뢰와 상호성 규범에 긍정적 영향을 미치는 것으로 나타났다. 면대면 정도로부터 영향을 받는 동일시기반 신뢰와 상호성 규범 중에서 상호성 규범이 정보공유 의도 및 정보공유 행동에 긍정적 영향을 미치는 것으로 나타난 반면 동일시기반 신뢰는 정보공유 의도 및 정보공유 행동의 관계에 유의적 관계를 가지지 않는 것으로 나타났다. 그리고 상호성 규범은 정보공유 의도가 매개된 경우에 정보공유 행동과 유의적 관계를 가지는 것으로 나타났다. 정보 중요성의 조절효과에 대해서는 조절변수의 개입이 배제된 상태보다 개입된 경우에 더 유의적인 것으로 나타남으로써 정보의 중요성 정도에 따라 상호성 규범과 정보공유 의도 및 정보공유 행동의 관계가 변화되는 것으로 파악되었다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권4호
• /
• pp.203-227
• /
• 2018

Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.

• International Journal of Knowledge Content Development & Technology
• /
• 제10권2호
• /
• pp.71-90
• /
• 2020

Recently, as the pandemic COVID-19 has been spread worldwide, international research cooperation has come to the fore to overcome the crisis and develop treatments. Currently, in Korea, with the support from the Ministry of Education and the Korea Research Foundation, the International Research Cooperation Information Center operates an online service system for international research cooperation as a venue for sharing results among international research cooperation researchers and invigorating such research. However, since Korea's performance in international research cooperation is still poor, actively pursuing measures to improve professionalism and diversity based on international cooperation is deemed necessary. Therefore, in this study, factors influencing the level of satisfaction with international research cooperation online service systems were identified, and measures to increase the satisfaction of international research cooperation online service were proposed based on the analysis results. Design of the system quality factors, accuracy and consistency of the information quality factors, and professionalism of the service quality factors were verified to have a significant effect on the satisfaction with international research cooperation online service systems. Accordingly, further strengthening the aspects of design, accuracy, consistency, and professionalism was proposed as a way to increase the satisfaction of international research cooperation online service systems.

• Asia pacific journal of information systems
• /
• 제16권4호
• /
• pp.103-119
• /
• 2006

One of the most important reasons for using online game is intrinsic motivation which relates the drive to perform a behavior for perceptions of pleasure and satisfaction from the behavior itself. Therefore, most studies for using online game have been based on theories for intrinsic motivation such as flow. However, such theories have some limitations for explaining social aspects of online games such as Massively Multiplayer Online Role Game (MMORPG), which provides a society for game players by using a virtual space for playing games so called 'persistent world'. Adaptive structuration theory (AST) is one of trying to capture the change of using IT due to social interactions between users and system. In order to explain online game players' behavior considering social interaction, we suggest a research model based on AST. Our model aims to investigate the relationship between appropriation which is determined by faithfulness of appropriation (FOA) and consensus on appropriation (COA) and performance which is represented by the relationship among perceived winning, flow, and intention of reuse. An empirical test of our model for 125 MMORPG users which is analyzed by Partial Least Square method shows very satisfactory and interesting results. While hypotheses suggested in our model are supported, the influence of COA on game performance is shown to be stronger than that of FOA.

• 지식경영연구
• /
• 제21권2호
• /
• pp.77-100
• /
• 2020

This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.

• 한국콘텐츠학회논문지
• /
• 제10권12호
• /
• pp.477-491
• /
• 2010

본 논문은 고등학생이 선호하는 수학능력시험 대비 인터넷 강의의 유형과 이유를 반구조화된 질적 인터뷰를 통해 분석하였다. 연구 결과, 학업성취도가 높은 수준 집단이 인터넷 강의에 대한 관심도 및 활용도가 가장 높았으며, 다음으로는 학업성취도가 낮은 수준 집단, 그리고 중간 수준 집단의 순서였다. 한편, 학업성취도가 높은 수준 집단은 사교육 업체에서 운영하는 인터넷 강의를 선호하였으며, 다른 두 집단은 상대적으로 EBSi를 선호하였다. 인터넷 강의에 지출되는 비용은 학업성취도 상 중 하 집단별로 전체 사교육비 지출대비 각각 57%, 2%, 16%였는데, 이는 거주지역과도 상관이 있는 것으로 분석되었다. 제언으로, 학습자의 자기주도적 학습능력 향상, 공교육 인터넷 강의의 질적 향상, 그리고 인터넷 강의와 학교교육의 연계성이 강조되었다.

• Asia pacific journal of information systems
• /
• 제17권1호
• /
• pp.95-121
• /
• 2007

There are recently several studies of online auctions which have focused on exploring a bidder's bidding behavior in IS area. Those studies, however, have been limited to account for bidders' bidding behavior in the view of TAM and trust, not considering perceived price fairness and competition intensity. Although this view point seems reasonable in the online auction sites, few previous studies employing this perspective are found in the relevant literatures. Based on it, this study developed a comprehensive model based on trust and TAM in terms of perceived price fairness to explain competition intensity in the online auction sites. This study collected 269 survey responses from online bidders who have prior experiences with online auction sites. The survey data are used to empirically verify 11 research hypothesis by using LISREL. The results indicate that trust in websites, trust in sellers and perceived usefulness have significant impacts on perceived price fairness. Finally, perceived price fairness is strongly related to competition intensity in the online auction. This study ends with theoretical and managerial implications, as well as limitations and future research.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제15권8호
• /
• pp.3048-3067
• /
• 2021

This study examines the similarities and differences between the causes of juvenile delinquency in online and offline environments and in personal characteristics. The study utilizes data from the '2014 Survey on Juvenile Victimization in Korea'. The population of this survey is students attending middle and high schools across the country. While this paper is based on the Self-Control theory, opportunity factors based on the Routine Activity theory and the Situational Action theory are also applied. Results show that the causes of offline delinquency are low self-control, routine activity and frequent gaming and SNS use. The causes of online delinquency are high self-control, existence of communication with unknown persons and the spectrum of personal information online. The common element of offline and online delinquency was the presence of delinquent peers. These results show that while online and offline delinquency cannot be explained with the same methodology, at the same time they are not mutually exclusive.

• 한국IT서비스학회지
• /
• 제20권6호
• /
• pp.125-139
• /
• 2021

To explore college students' course satisfaction over the course of the semester during which a full-scale digital transformation was in progress due to COVID-19 pandemic, this study analyzed student survey data from a university located in the metropolitan area. To minimize the respondents' burden to answer long list of detailed questions in repetition, the study utilized a pulse survey method and students were asked to answer a brief and regular set of online questions 5 times throughout the semester. The number of survey respondents ranged from 1,640 to 4,116, with an average of more than 3,700. The main results and implications of this study are summarized as follows. First, the survey data indicated that the overall student satisfaction with online courses was above average (3.46/5). Vast majority of students have chosen pre-recorded, contents-based course over real-time, video-based course as their preferred course delivery method and this tendency remained the same throughout the semester. Second, the results of keyword network analysis of open-ended questions indicated that technical issues, increased workload (e.g., course assignments and course attendance) were main causes of online course dissatisfaction. And students suggested an unified online course platform and more interactive course design to further improve online courses in the future.