• Title/Summary/Keyword: online resource

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Effects of Artificial Intelligence Functionalities on Online Store'S Image and Continuance Intention: A Resource-Based View Perspective (인공지능 기능성이 온라인 상점의 이미지와 지속사용의도에 미치는 영향 연구: 자원기반관점을 중심으로)

  • Bo, Wen;Jin, Yunseon;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
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    • v.25 no.2
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    • pp.65-98
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    • 2020
  • The adoption of artificial intelligence technology is continuously increasing in online stores. However, there have been no empirical studies that examine whether each of the artificial intelligence functions affects consumers' continuance intent to shop online. This study aims to understand the effect of the main function of artificial intelligence on the continuance intention of online store via empirical analysis. In particular, we focus on how artificial intelligence as a resource affects the heterogeneity of online stores in terms of resource-based views. We also analyzed the mediating effect of online store's image (product and service) between artificial intelligence (AI) functions and continuance intention. The results suggest that the presence of AI function on online stores positively influence the continuance intention from the resource-based perspective. Furthermore, it was found that AI technology positively affects the image of a product and service. We also found that there was a difference in the way of influencing the intention to use online stores by AI functions.

The Study on Evolutionary Process of Online-Game Companies' Alliance Strategy for Product Diversification (온라인 게임 기업의 제품 다원화를 위한 제휴 전략 진화에 관한 연구)

  • Chang, Yong-Ho;Joung, Won-Jo
    • Journal of Korea Game Society
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    • v.11 no.2
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    • pp.57-68
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    • 2011
  • This study approaches how newly emerged game companies has implemented strategies for product diversification according to market growth cycle(beginninggrowing-mature) by empirical case study through evolutionary theory and resource based theory approach. At the beginning, online game companies had grown with different strategies(technology based, service based) by initial condition(genre, technological level, user attribute). After market growth, for product diversification, these companies carried out path-dependent alliance strategy(complementary, competitive) depending on resource base(technology capacity, service capacity based). As online game market getting mature, these companies has adapted flexibly in responding to market growth cycle by integrated strategy(naturally selected to mobilize every possible resource capability). By analyzing the alliance strategies pattern of online game companies in newly emerged game industry according to market growth cycle through combination of resource based theory and evolutionary theory, these results suggest that new industrial, theoretical, policy model is required.

How does Dependence on Portals Help Online Retailers' Growth? : The Moderating Effects of Firm Age and Niche Width Strategy (인터넷 포탈에 대한 자원 의존성이 온라인 쇼핑몰기업의 성장에 미치는 영향)

  • Park, Kyung Min;Mun, Hee Jin;Park, Sunju;Chung, Seungwha;Choi, Jeonghye
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.2
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    • pp.141-154
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    • 2014
  • It is widely confirmed that online retailers can obtain crucial resources and greater growth potential by depending on the external web portal sites as it is explained in resource dependence theory. Nevertheless, recent studies show that the effect of dependence may not always be beneficial for firms and stress the importance of finding relevant contingent factors. In this study, we identify and suggest that firms' age and niche width strategy, whether generalist or specialist, are contributing factors on moderating the positive relationship between resource dependence and firm growth. To test our hypotheses based on the theory, we have collected monthly web traffic data of online retailers and portals from March 2000 and July 2008. The empirical results lend support to our theory of the firm age having a negative interaction effect on web traffic dependence. Moreover, results verified that positive effect of depending on the portals may become greater if the online retailer is a specialist in terms of niche width.

Study on Consumer Problems Related to Use of Online Game Services by Type and Age (온라인게임 서비스 이용 소비자의 연령별.유형별 소비자문제 연구)

  • Choi, Eun-Sill
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.3
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    • pp.23-43
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    • 2006
  • The purpose of this study is to identify the types of consumer problems involving the use of online game services in Korea. This study analyzed the consumer damage cases by age and type that were reported to the Korea Consumer Protection Board (KCPB). The results of this study are as follows: The online game complaints varied by age. In the case of children, most complaints involved phone charging online game fees without parents' consent. There were similarities in the victimization of teens and children according to reason for complaint, handling result and type of damage. However, based on method of charging, mobile phone and credit card payments were causes in the case of teen victimization. Meanwhile, complaints among adults showed more complexity than the previous two groups such as cases relating to online game companies illegally seizing game items and game accounts, and charging fees for unused services caused by identity theft. By type of charging method, most complaints involved phone and mobile phone payments. According to the analysis result of online game victims, the monetary damage of consumers did not differ among socio-demographic variables such as age, residence, gender and occupation but there was difference in the method of charging. In the handling period, differences could be seen by age, year, gender and type of damage.

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Full-text databases as a means for resource sharing (자원공유 수단으로서의 전문 데이터베이스)

  • 노진구
    • Journal of Korean Library and Information Science Society
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    • v.24
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    • pp.45-79
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    • 1996
  • Rising publication costs and declining financial resources have resulted in renewed interest among librarians in resource sharing. Although the idea of sharing resources is not new, there is a sense of urgency not seen in the past. Driven by rising publication costs and static and often shrinking budgets, librarians are embracing resource sharing as an idea whose time may finally have come. Resource sharing in electronic environments is creating a shift in the concept of the library as a warehouse of print-based collection to the idea of the library as the point of access to need information. Much of the library's material will be delivered in electronic form, or printed. In this new paradigm libraries can not be expected to su n.0, pport research from their own collections. These changes, along with improved communications, computerization of administrative functions, fax and digital delivery of articles, advancement of data storage technologies, are improving the procedures and means for delivering needed information to library users. In short, for resource sharing to be truly effective and efficient, however, automation and data communication are essential. The possibility of using full-text online databases as a su n.0, pplement to interlibrary loan for document delivery is examined. At this point, this article presents possibility of using full-text online databases as a means to interlibrary loan for document delivery. The findings of the study can be summarized as follows : First, turn-around time and the cost of getting a hard copy of a journal article from online full-text databases was comparable to the other document delivery services. Second, the use of full-text online databases should be considered as a method for promoting interlibrary loan services, as it is more cost-effective and labour saving. Third, for full-text databases to work as a document delivery system the databases must contain as many periodicals as possible and be loaded on as many systems as possible. Forth, to contain many scholarly research journals on full-text databases, we need guidelines to cover electronic document delivery, electronic reserves. Fifth, to be a full full-text database, more advanced information technologies are really needed.

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An Online Buffer Management Algorithm for QoS-Sensitive Multimedia Networks

  • Kim, Sung-Wook;Kim, Sung-Chun
    • ETRI Journal
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    • v.29 no.5
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    • pp.685-687
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    • 2007
  • In this letter, we propose a new online buffer management algorithm to simultaneously provide diverse multimedia traffic services and enhance network performance. Our online approach exhibits dynamic adaptability and responsiveness to the current traffic conditions in multimedia networks. This approach can provide high buffer utilization and thereby improve packet loss performance at the time of congestion.

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Core Competency of Content Intermediary and Improvement in Content Distribution Channel: Focused on Broadcasting Content Download Market (온라인 방송콘텐츠 유통 중개업자의 핵심 역량과 유통구조 개선효과에 관한 사례 (방송콘텐츠 다운로드 시장을 중심으로))

  • Kim, Yoo-Jung;Kim, Kwan-Hyun
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.254-266
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    • 2011
  • Wired and mobile Internet has led to increase in online broadcasting content market size. In particular, the fast-growing smart devices like smart phone and tablet PC in mobile Internet market has accelerated the growth of online broadcasting content service market. Meanwhile, the illegal distribution of online broadcasting content has been widespread in this market. There are also significant transaction costs, search costs, contracting and coordination costs in online broadcasting content market. MCP(Master content provider) which is a content distributor has been playing a critical role in preventing illegal content distribution, reducing costs and removing inefficiencies of online broadcasting content market. Thus, the purpose of this study is to investigate the competency of MCP to streamline the online broadcasting contents market from the resource- based view. And this study conducted a case study to explain the status of online broadcasting content market and define what kinds of problems and issues are there in the market in a systematic way. The case study also showed how MCP competency plays an important role in reducing administrative and transaction costs and in solving illegal content distribution and other inefficiencies of the online broadcasting contents market.

Online Deadline Scheduling of Equal Length Jobs with More Machines (추가 머신들을 이용한 동일 길이 작업들의 온라인 마감시간 스케줄링)

  • Kim, Jae-Hoon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.8
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    • pp.1934-1939
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    • 2013
  • In this paper, we consider the online scheduling problem of jobs with deadlines. The jobs arrive over time and the scheduling algorithm has no information about the arriving jobs in advance. The jobs have the processing time of the equal length and the goal of the scheduling algorithm is to maximize the number of jobs completed in their deadlines. The performance of the online algorithm is compared with that of the optimal algorithm which has the full information about all the jobs. The raio of the two performances is called the competitive ratio. In general, the ratio is unbouned. So the case that the online algorithm can have more resources than the optimal algorithm is considered, which is called the resource augmentation analysis. In this paper, the online algorithm have more machines. We show that the online algorithm can have the same performance as the optimal algorithm.

Fast-fashion retailers - Types of online-based internationalization -

  • Lee, Jung Eun
    • The Research Journal of the Costume Culture
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    • v.27 no.1
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    • pp.33-45
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    • 2019
  • This study identified types of online retail internationalization in the fast-fashion context and proposed driving factors of retailers' choices in online-based market entry following the logic of the Uppsala model and the eclectic theory. In particular, this study proposes three types of online-based internationalization: 1) entering a host market with a physical store first, and then expanding with an online store, 2) entering a foreign market with an online store, then expanding to physical stores, and 3) entering only with an online business. In addition, this study investigated the causal factors, ownership-specific and location advantages, that influence the choice of the type of developmental process of online-based internationalization. To develop theoretical and managerial insights into the issue researched, this study employed a qualitative research design involving case studies of three European fast-fashion retailers, H&M, TOPSHOP, and ASOS. This study suggested that fast-fashion retailers that enter a host market with high ownership-specific advantages are likely to choose to enter the market with physical stores and then expand with online stores. On the other hand, when faced with uncertainties attributable to low ownership-specific or location advantages, fast-fashion retailers are likely to choose to enter with an online store first and then expand with physical stores as conditions change. Consequently, this study provides a better understanding for fast-fashion retailers who are willing to expand their businesses to foreign markets via online stores.

A Study on an Operating Model of Conspectus for Online Resources based on Mechanistic Quality Factor (온라인자료의 기계적 품질계수 측정을 통한 컨스펙터스 운영모형에 관한 연구)

  • Woo, Jin-Yung;Rhew, Sung-Yul
    • Journal of Korean Library and Information Science Society
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    • v.43 no.4
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    • pp.183-199
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    • 2012
  • This study is to develop an operating model of Conspectus for online resources by using mechanistic quality factor. Based on some empirical statistics about resource use behaviour such as collection rate, use rate, search rate, the mechanistic quality factor was calculated and applied to each subject by adjusting its acquisition level of Conspectus. according to the result of this study, Acqusition levels of the subject such as technical science which shows higher in use rate, and those such as history and social science which show higher in search rate, should be adjusted to a higher acquisition level, and those of others to the same or a lower level.