• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3876-3886
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• 2013

In modern society, the college students are experiencing more sexual behaviors, threatening their sexual health. The purpose of this study was to determine nursing college student's experiences with sexual behaviors and reveal its associated factors. Methods: As a descriptive correlation study, data was collected from 218 students in a nursing college. Data was analyzed using t-test, ANOVA, and stepwise multiple regression. Results: Sexual behaviors, sexual knowledge, sexual attitude, sexual communication with parents and friends averaged 1.53 (range of score 0-3), .84 (0-1), 3.86 (1-5), 2.75 and 2.97 (1-5), respectively. Sexual behaviors had a positive correlation with sexual attitude. Sexual communication with parents had a positive correlation with sexual communication with friends and negative correlation with sexual attitude. Sexual knowledge, source of sex related information, past date experience, and sex communication with family were affecting factors on sexual behaviors. Conclusion: Sexual problems may have a negative impact on various aspects of life. Nurses should be aware of the wider considerations that need to be made in relation to the quality of life when caring clients with sexual problems. Therefore, professionals and sex educators must continue to be diligent and creative in their efforts to educate nursing students.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.17-29
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• 2009

The aim of this paper is to examine the demographic characteristics and the attitude about marriage and the policy of the unmarried male farmers. The contents of research are two folds: 1) Analyze the marriage related demographic statistics of rural area using the data from Korea Statistical Information System and marriage statistics in 2007, 2) survey analyses of the attitude toward marriage, perception and needs of international marriage, and related policies from data of 170 unmarried male farmers. The results are as follows: first, the marriage rates among over 15 years old of the rural area is 78.2% for men while 1.8% for 20${\sim}$24 age group and 9.3% for 25${\sim}$29 age group. The marriage rates in this area are varied by region especially low in Kyunggido & Jejudo. Second, the portion of international marriages of Korean male farmers with foreign partner are 11% among all international marriages of Korean males. There are high rates of male farmers' international marriage in Junranamdo and Kyungsangbukdo which are characterized by low level of urbanization, low inter-city mobility, low rates of age group of under 15 years and high portion of over age 65. Finally, the survey results showed that 83% of the sample lived with their parents; event though 80% of farmers think marriage is necessary, 60% had no plan of marriage because of difficulties to meet marriage partners and of lacking economic resources; they showed a negative perception toward the handicapped, foreigners, Afro-Americans, Westerners and divorcees as a marriage partner; they also showed negative recognition to international marriage because of observed problems of neighboring international marriage couples and concerns of cultural differences; they pointed out that the government's concern about improving quality of the environment of the rural area and reforming the international marriage aid law was the most necessary. The discussion and the future research directions were added.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.15-26
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• 2016

Many brands are attempting to use consumers as a part of their marketing strategies, due to the fashion industry's sensitive response to consumers' reaction. In addition, due to the popularity of e-WOM(electronic Word-Of-Mouth), fashion brands are highly sensitive to their supporters' online reviews. Amid this background, the main objectives of this study are as follows: 1) to analyze the effect of online reviews' attributes and valences on forming an impression about a fashion brand; 2) to examine the online re-WOM(word-of-mouth) effect of online reviews by fashion brand supporters on brand attitude; and 3) to measure the moderating effect of fashion involvement in online re-WOM intention. In order to verify the research model and to test the proposed hypotheses, a 2 (utilitarian vs. hedonic review attributes) by 2 (positive vs. negative review valences) model is constructed and gathers 215 respondents. The results demonstrate that consumers form the highest reliable impression based on utilitarian and negative online reviews. However, there is no relationship between the types of online reviews and the formation of a favorable impression. Findings also reveal that the impression formed by online reviews has a positive effect on re-WOM intention, contributing to brand attitude. In addition, the hypothesis about the moderating effect produced by fashion involvement on re-WOM is supported. In conclusion, these results suggest that online reviews by fashion brand supporters have a powerful effect on forming a consumer's impression towards a fashion brand, affecting re-WOM intention and brand attitude.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.3
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• pp.433-445
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• 2015

This study examines factors that influence consumer behavior regarding the usage intentions and repurchasing behavior of counterfeits. Based on the Theory of Planned Behavior by Ajzen (1991), this study looks at the impact of attitude, subjective norm, perceived behavioral control, as well as the moral norm of consumers about intentions to use and repurchase counterfeits. An online survey was conducted on males and females over the age of 20 with previous experiences of purchasing counterfeits; subsequently, 209 responses were collected and analyzed. The covariance structure model was used to analyze the data in order to measure the factors that influence the usage of counterfeits and repurchasing behavior. The results show that attitude, subjective norm, and perceived behavioral control have significantly positive effects on usage intentions, while moral norm has a significantly negative effect on usage intentions. Usage intentions also have a significantly positive effect on repurchasing behavior and confirmed that usage intentions functions as the mediator. The variables that influence usage intentions are attitude, perceived behavioral control, moral norm, and subjective norm, in descending order. Consumer attitudes towards counterfeits is a major factor that influences usage intentions. Therefore, ethical problems should be emphasized to encourage a negative attitude towards counterfeits. This study identifies an important aspect to show that usage intentions toward counterfeits, and not purchasing intentions, influences repurchasing behavior. Findings are significant in that they reveal the role of the moral norm variable added to the TPB model.

• The Research Journal of the Costume Culture
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• v.25 no.3
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• pp.253-269
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• 2017

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward used-fashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.268-280
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• 2017

This study was conducted to analyze the moderating effect of self-expression and attitude toward help on the relation between interpersonal relationship and bullied experience among adolescents. Participants were 316 junior and highschool students in Seoul and Namyangju, Gyeonggi-do during May-June, 2014. As a result of analyses, first, the interpersonal relationship and self-expression had significant negative impact on bullied experience. Second, there was no significant correlation between attitude toward help and bullied experience. Third, self-expression had a significant moderating effect on the relationship between interpersonal relationship and bullied experience. Specifically, high self-expression weakened the negative influence of interpersonal relationship on bullied experience. Fourth, there was no significant moderating effect of attitude toward help on the relation between interpersonal relationship and bullied experience. Based on these results, we discussed the importance of self-expression for prevention of bullying among adolescents.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.1-12
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• 2019

This study explored the factors affecting the acceptance of public recording in SNS post. Using SPSS 21.0 program and AMOS 21.0 program, major results were derived through exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis. The results are as follows: First, the risk of personal information leakage on SNS posting has a significant negative impact on the attitude toward SNS posting. Second, the security of the SNS posting has a significant effect on the attitude toward the SNS posting. Third, the concern about privacy of SNS posting has a significant negative impact on the attitude toward SNS posting. Fourth, the attitude toward SNS posting has a significant effect on the intention to accept the SNS posting. The above results suggest that the SNS post recording should be able to collect opinions of SNS users from a long-term viewpoint.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.438-448
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• 2005

The purpose of this study was to identify the relationships among physical growth, body criticism from others, sociocultural attitude toward physical appearance, body image, self-esteem, and clothing attitudes. The data were collected from 439 junior high school girls living in Seoul, Korea, via a self-administered questionnaires, and were analyzed by factor analysis and LISREL models. The results of this study were as follows: 1) Among three sub-variables of physical growth, the height had a positive effect on the affective aspect of body image. 2) The body criticism from others had the effect neither on the sociocultural attitude toward physical appearance nor on the affective aspect of body image. 3) The sociocultural attitude toward physical appearance had a negative effect on the affective aspect of body image and a positive effect on the cognitive/behavioral aspect of body image. 4) The affective aspect of body image had a positive effect on the cognitive/behavioral aspect of body image, self-esteem, and clothing attitude. However, the cognitive/behavioral aspect of body image had the effect on clothing attitude. 5) The self-esteem had no significant effect on clothing attitudes.

• Journal of Korean Academy of Nursing
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• v.35 no.2
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• pp.344-352
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• 2005

Purpose: This study was conducted to examine the relationship among health-related quality of life, smoking knowledge, smoking attitude, and smoking cessation intention in male smokers. Method: The subjects were 259 male smokers in J city. The data was collected using structured questionnaires from Nov. to Dec. of 2003. The data was analyzed by the SPSS (ver. 10.0)computer program, and it included descriptive statistics, t-test, ANOVA, the Pearson correlation coefficient, and Stepwise Multiple Regression. Result: The smoking cessation intention had a significant positive correlation among health-related quality of life (r=.159), smoking knowledge (r=.161), and smoking attitude (r=.127). These variables account for $26.8\%$ of smoking cessation intention. Conclusion: These results suggested that the smoking cessation program to enhance the health-related quality of life, smoking knowledge, and smoking cessation intention and to increase a negative influence on smoking attitude need to be developed. Therefore, these findings give useful information for constructing a smoking cessation program in male smokers.

• Korean Journal of Childcare and Education
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• v.13 no.1
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• pp.167-184
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• 2017

Objective: The gold of this study is to identify the correlation between mothers' rejective parenting attitude and children's humanity and adaptation to educational institutions, as well as to find out whether children's humanity could act as a mediating effect against mothers' rejective parenting attitude in the process of children's adapting to the institutions. Methods: The study was conducted on 259 children aged 4 to 5 and their mothers. The collected data were used to conduct Pearson correlation coefficient, Three-step mediated regression analysis, and the Sobel test using the SPSS 20.0 program. Results: First, children's institutional adaptability had a significant negative correlation only with 'mother's hostility'. Children's humanity had a significant positive correlation with their institutional adaptability. Second, mothers' hostile attitude had a direct or indirect impact on children's institutional adaptability. Conclusion/Implications: The results above suggest that children's good humanity and parents' friendly attitude are important in children's institutional adaptability.