• Title/Summary/Keyword: national acceptance

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A Study on Application of Ubiquitous Management System in National Park - Focused on the Technology Acceptance Model of Managers' - (국립공원 유비쿼터스 관리시스템 도입 방안 - 관리자 기술수용모델 적용을 중심으로 -)

  • Kim, Tong-Il;Kim, Seong-Il
    • Journal of Korean Society of Forest Science
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    • v.99 no.3
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    • pp.368-379
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    • 2010
  • u-Park means national parks with environmentally sound information networks and integrated ubiquitous services are available. u-Park is totally managed based on u-IT (Ubiquitous IT Technologies) which provides ubiquitous service through sophisticated resources of national park and establishments. It is necessary in changing the existing park management system into u-IT based u-Park management system that park managers should accept new technology, u-Park management system, and be able to utilize it. The purposes of this research is to analyze managers' acceptance behavior on ubiquitous computing technology. Technology acceptance model (TAM) was introduced to specifies the causal relationships among variables related to managers' technology acceptance behavior. The hypothesized model was tested by surveying 157 managers at 5 national parks in Korea. TAM accounted for 55.2% of the variance in intention to use. The most important finding is that perceived compatibleness was the most influential variable in determining intention to use. This means that u-Park management system should be compatible with manager's task and business style.

Influence of Information Source Characteristics of SNS on eWOM Acceptance of CSR Information and Attitudes to the Company (SNS 정보원 특성이 온라인 CSR 구전수용과 기업태도에 미치는 영향)

  • Song, Hyijae;Lee, Yuri;Kim, Ha Youn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.809-824
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    • 2017
  • Interest in and use of social media as a communication channel are consistently evolving; in addition therefore, corporate social responsibility (CSR) activities have been often conducted on online channels such as social media due to the advantages offered by the rapid spread of information. Consumers can be persuaded differently and their cognition can be influenced depending on who delivers what message. This study examines the influence of information source characteristics on eWOM acceptance of CSR messages and attitudes toward a company. This study compares cases: when a company sends their CSR message versus when an individual (i.e., consumer's acquaintance) sends the company's CSR message. A total of 320 respondents were presented with online stimuli and responded to the questionnaire to identify this phenomenon. Vegan fashion (which refers to products made from raw materials without animal cruelty) was used as stimuli in this study because it is a representative example of CSR activities. As a result, when consumers are exposed to CSR messages online, perceived expertise, trustworthiness and attractiveness of information source affect consumer's electronic word-of-mouth (eWOM) acceptance and attitude toward a company. However, only trustworthiness influences eWOM acceptance in cases of a corporation information source. This study confirms the differences in eWOM acceptance and in attitudes to the company depending on to whom the messages were sent and with what content.

Quality Characteristics of Black Sesame Gruel with High-Dietary Fiber Rice 'Goami 2' (고아미 2호를 기반으로 한 흑임자죽의 품질 특성)

  • Lee, Eun-Ju;Seo, Han-Seok;Lee, Seung-Yeon;Kim, Soo-Hee;Hwang, In-Kyeong
    • Korean journal of food and cookery science
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    • v.22 no.6 s.96
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    • pp.940-948
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    • 2006
  • The objective of this study was to develop black sesame gruel with high-dietary fiber rice, 'Goami 2'. Physical and sensory properties of black sesame gruel with various ratios of black sesame by weight (20, 40, 60%) and various water volumes(1100, 1200, 1300 mL) were investigated using colorimeter, consistometer, viscometer, sensory evaluation panel and consumer evaluation. The black sesame content significantly(p<0.001) affected the mechanical characteristics(color, consistency and viscosity), sensory characteristics(blackness, glossy, nutty, astringent taste, bitter taste and viscosity) and sensory acceptance(color acceptance, taste acceptance, viscosity acceptance and overall acceptance). The water content significantly(p<0.05) affected the mechanical characteristics(consistency and viscosity), sensory characteristics(viscosity) and sensory acceptance(taste acceptance, viscosity acceptance and overall acceptance). In the black sesame gruel, as black sesame weight ratio increased, the brightness, redness, yellowness and viscosity were decreased while the consistency, blackness, glossy, nutty, astringent taste and bitter taste were increased. In the sensory evaluation results, the optimal material mixing ratio for gruels was black sesame : Goami 2 = 40(80 g) : 60(120 g), water 1200 mL.

The role of tolerance and self-sufficiency in a nation's adoption of nuclear power generation: A search for a quick and simple indicator

  • Roh, Seungkook
    • Nuclear Engineering and Technology
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    • v.51 no.3
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    • pp.904-907
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    • 2019
  • Nuclear energy remains one of the world's major energy sources, making up over 10% of global electricity generation in 2017. Public acceptance of nuclear energy is essential for its adoption. From a practical perspective, it is beneficial to have a simple indicator that can predict the actual adoption of nuclear energy. Based on practical experience, the authors suggest tolerance and self-sufficiency as potential indicators that may predict the adoption of nuclear energy. By evaluating the cross-sectional data of 18 countries in 2013, this research assesses the actual impact of tolerance and self-sufficiency on public acceptance in order to identify the validity of the two variables. The results indicate that the two variables are statistically significant, while public acceptance is insignificant in explaining national adoption of nuclear energy. This may be because tolerance reflects national willingness to accept potential risk, while self-sufficiency explains a government's likelihood of developing non-carbon energy sources.

Technology Acceptance Model and fashion: Toward an integrated model for fashionable technology products (패션과 기술의 융합 제품을 위한 TAM과 패션의 통합 모형 연구)

  • Shim, Soo In
    • Korea Science and Art Forum
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    • v.30
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    • pp.217-230
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    • 2017
  • The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

Effects of Multicultural Acceptance Attitude, Language Acceptance Attitude and Social Network on Married Female Immigrants and Korean Husbands' Life Satisfaction during the Adjustment Period (여성결혼이민자 부부의 문화 및 언어수용태도와 사회관계망이 생활만족도에 미치는 영향)

  • Jung, Joowon;Cho, So Yeon
    • The Korean Journal of Community Living Science
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    • v.27 no.2
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    • pp.185-197
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    • 2016
  • This study was conducted to examine the factors affecting the life satisfaction of married female immigrants and Korean husbands. Data for this study were obtained from the National Survey of Multicultural Families conducted in 2012. The study sample consisted of 5,232 couples within the first five years of marriage. Data were evaluated using a paired t-test, K-mean cluster analysis, ANOVA, and ordered logistic regression analysis. The results were as follows: 1) life satisfaction was higher for married female immigrants than for Korean husbands. 2) The general characteristics, acceptance attitude, language acceptance, and social network differed significantly depending on life satisfaction levels. 3) The multicultural acceptance attitude of husbands, ability of married female immigrants to speak Korean, and ability of Korean husbands to speak wives' native languages improved life satisfaction levels. The results of this study can be used to improve the life satisfaction of married female immigrants and Korean husbands.

The Effects of Transformational Leadership on Subordinate's Self-Efficacy and Subordinate's Acceptance Degree of Leader as Moderator (변혁적인 리더십이 부하의 자기효능감에 미치는 영향과 부하의 상사 수용도 조절효과)

  • Cho, Yoon-Geun;Hwang, Ho-Young
    • Korea Journal of Hospital Management
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    • v.12 no.3
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    • pp.68-95
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    • 2007
  • This research is designed for studying between transformational leadership and behavior of subordinate. We took a practical analysis with conception of leader acceptance to search function between transformational leadership and self-efficacy. For practical proof of this research, we look hypothetical inspection with collected data after posing a question with medical Staff of 459. The practical analysis of this research is as below. First, We could know that transformational leadership affect partially positive effect to self-efficacy of subordinate. That is, as a result for researching into the influence of subordinate to self-efficacy, setting each element which forms transformational leadership as hypotheses, charismatic behavior and intellectual stimulation of leader's have an positive effect on self-efficacy of subordinate. However, there is no relation between individualized consideration and self-efficacy of subordinate. Second, we analyzed effect of subordinate's acceptance of leader between transformational leadership and acceptance degree of leader, we could know that all of them which is Two subordinate purpose of transformational leadership have a controling effects as there must be existed differences on self-efficacy before and after interaction. It is also another suggestion of this research to provide a clue to next research which is related with the importance of acceptance and it, conception, because we find the fact there could be existed the difference according to acceptance degree of leader.

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The Differences between Generations in Awareness and Preference for the Commercial Korean Traditional Desserts (시판되는 한국전통 다과류의 인지도 및 기초도의 세대간 차이)

  • Hong, Keum-Sun;Baik, Su-Jin;Kim, Hyang-Sook
    • Korean Journal of Human Ecology
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    • v.9 no.1
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    • pp.13-19
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    • 2000
  • The purpose of this study is to investigate the differences between generation in awareness and preference of the commercial Korean traditional desserts. The survey was conducted using questionnaire. The subjects were 316 middle school students and 299 parents of the other students in the same schools in Chongju area. Five middle schools in Chongju were included and followings are the results : In the Korean traditional beverages, there was no significant difference between generations in the awareness of Soojungkwa and Yulmoo-tea and adults showed higher awareness than students for the other beverages. Difference between generations existed in the acceptance for most of beverages. Students showed higher acceptance than adults for Sikhyae, Yooja-tea and Yulmoo-tea, whereas adults showed higher acceptance than students for the others. There was no difference between generations in the awareness of Yakkwa and Gangjung, whereas difference between generations appeared in the awareness of Sanja and Dasik. Students showed higher acceptance than the adults for the Korean traditional cookies.

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Acceptance Level of Forecasted Fashion Trends by National Brand Casual Wear in the Late of 1990s

  • Lee, Woon-Hyun;Hwang, Choon-Sup
    • The International Journal of Costume Culture
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    • v.4 no.3
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    • pp.229-240
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    • 2001
  • The purpose of the present study was to analyze the acceptance level of forecasted information of casual wear in tate 1990s in Korea and the way of utilizing fashion trends information by casual wear industries. The Present study was implemented by content analysis and descriptive survey using questionnaire and interview. Trends information in fashion journals published by fashion institute and articles in daily newspapers were analyzed in terms of fashion image, color, fabric, and silhouette. The data collected from questionnaire and interview with 113 fashion specialists were analyzed through frequency, percentage. The results indicated that among the forecasted information regarding fashion image, romantic and feminine images showed a high level of acceptance to national brand women's casual wear in the late 1990s, while mannish image showed a low level of acceptance. For men's casual wear in the same time period, androgynous trends appeared most frequently, not only in forecasted information, but also in actual trend. it was forecasted that yellow, white, and gray would be in trend and those colors appeared frequently in actual trend. On the other hand pastel tone appeared much more frequently than forecasted. Natural, thin - transparent (S/S) and stretch fabrics (F/W) were in actual trend as it was forecasted. Fit and Pare (woman), and long and slim (man) silhouettes were in actual trend as if was forecasted, but barrel silhouette appeared only in forecasted information. Most of the information forecasting fashion trends for next season were applied to the product planning of the season, right after the information comes out.

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Recognition and acceptance of introduction of paramedic preceptorship in the clinical practice of paramedic students (응급구조(학)과 학생의 임상실습 시 병원 내 1급 응급구조사의 프리셉터 제도 도입에 관한 인식과 수용도)

  • Choi, Eun-Sook
    • The Korean Journal of Emergency Medical Services
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    • v.18 no.2
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    • pp.109-123
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    • 2014
  • Purpose: This study attempts to provide information for developing a preceptorship education program by analyzing the recognition and acceptance of the introduction of paramedic preceptorship in the clinical practice of paramedic students in Korea. Methods: Data were collected from 120 paramedics from December 26, 2013, to February 20, 2014. A questionnaire consisting 33 questions was administered, and the collected data were analyzed using SPSS version 21.0. Results: The overall responses were positive, and the subjects were very interested in the introduction of paramedic preceptorship in paramedic education and clinical practice settings. The mean score for preceptorship acceptance was 3.97 on a 5-point Likert scale. In terms of recognition, 59.0% of the 78 subjects were able to explain preceptorship. In terms of acceptance, 85.8% of the subjects agreed with preceptorship and 81.7% considered an effective training method. Conclusion: Most of the subjects agreed that preceptorship is very important for the education of paramedic students. The preceptorship education program development will be the basis of clinical practice.