• 복식문화연구
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• 제14권6호
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• pp.1015-1026
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• 2006

The purpose of the study were to find out (1) the effect of motives on perceiver's image perception on ramie fabrics, and perceiver's trait, age and gender on sensory image evaluation of ramie fabrics. The research was a quasi experiment and experimental materials developed for the study were a set of material stimuli and semantic differential scales to measure sensory image of the stimuli, an aesthetic value scale. the independent design was motif design techniques(Plain Weave, burnt-out, embroidery, stripe, check). The subjects were 421 adults in Daejeon and Seachun. The results was as follows: The factor analysis of semantic differential scales for the ramie materials emerged 4 different image dimensions: attractiveness, hand, elegance, weight). The five design techniques showed significantly different image affects on some selective dimensions. The burn-out design gave the most attractive image, the embroidery design gave the softest image and plain weaved fabric presented the lightest hand image. Consumer's aesthetic values, gender and age tended to affect sensory image evaluation of ramie materials. On conclusion the result revealed that design strategy for the ramie material, design development though motives will be an essential process. and for material design pursued design image and target consumer's trait should be carefully considered.

• 가정과삶의질연구
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• 제15권4호
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• pp.125-136
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• 1997

The present study compares motives for caregiving, actual caregiving provision, care expectation from children in old age, and the connections between caregiving and inheritance distribution patterns as perceived by caregiving daughters/daughters-in-law and their care-receiving mothers/mothers-in-law between Korea and the United States. The results indicated that there was no difference in caregiving motives between Korean and American children while American mothers/mothers-in-law perceived significantly lower obligatory caregiving motives than their Korean counterparts. Also, both Korean children and their mothers/mothers-in-law reported higher level of care provision than their counterparts. The level of caregiving expectation from their children in old age among Korean elders was significantly different from those of American elders while no differences were found between Korean and American children. Finally, both Korean children and their mothers/mothers-in-law were more likely to endorse distributing larger shares of inheritance to the child who cared for his/her mothers/mothers-in-law than American counterparts. On the other hand, American subjects were more likely to accept the notion of equal distribution of inheritance. Overall, this cross-cultural study showed the cultural differences in caregiving and inheritance patterns between Korean and American subjects exhibiting salient difference among the older generation.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.211-219
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• 2021

This study examines the determinant influence of competence: motives, traits, self-concept, knowledge, and skills on work behavior and work effectiveness in government officials. The research was conducted on government officials in the province of South Kalimantan, Indonesia. This research is qualitative in nature, including the population of government apparatus in regencies and municipalities in the South Kalimantan province of Indonesia. The number of respondents in this study was 250 people. The sampling technique used purposive sampling, and Data analysis has been done using Structural Equation Model (SEM). The results showed a significant and positive influence on the determinants of competence, namely motives, traits, self-concept, knowledge, and skills on work behavior and work effectiveness of government officials; the determinant influence of competence showed a direct and indirect effect. This study also shows a mediating effect of work behavior between the determinants of competence (motives, traits, self-concept, knowledge, and skills) on the work effectiveness of government officials. This study's results are expected to provide suggestions to local governments in the South Kalimantan province of Indonesia to conduct performance appraisals for government officials apart from the performance appraisal methods that have been implemented.

• 한국학교보건학회지
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• 제32권2호
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• pp.116-124
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• 2019

Purpose: This study was performed to measure the influence of drinking motives, drinking refusal self-efficacy, and self-determination on the intention to control drinking among nursing students. Methods: A cross-sectional survey was done with the participation of 258 nursing students attending four universities in G city. Data collection was conducted from May to June, 2018, using a self-report questionnaire. Data were analyzed using the t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson's correlation coefficients, and Hierarchical multiple regression. Results: The average scores for drinking motives, drinking refusal self-efficacy, self-determination, and intention to control drinking were 2.29, 4.54, 3.89, and 4.29 respectively. There were significant differences in the intention to control drinking according to grade, religion, and age of alcohol initiation. The factors influencing the intention to control drinking in nursing students were identified as self-determination (${\beta}=.24$), drinking refusal self-efficacy (${\beta}=.17$) and drinking motives (${\beta}=-.17$). This factor explained 26% of the nursing students' intention to control drinking. Conclusion: Therefore, it is necessary to develop a alcohol education program to improve the drinking culture of nursing college students and to improve their self-regulation skills in order to help them form a desirable drinking habit, and it is also necessary to apply the developed intervention program and test the effect.

• 대한간호학회지
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• 제50권6호
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• pp.778-786
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• 2020

Purpose: This study aimed to explore the motives of clinical nurses for experiencing empathy with patients and their families based on a self-determination theory framework. Methods: Semi-structured face-to-face interviews with twenty-one nurses at four tertiary hospitals in Anhui, China, were conducted, recorded and transcribed. A content analysis with a directed approach was performed. Results: An analysis of the interview transcripts revealed three categories of empathy motivation: autonomous motivation, controlled motivation and a lack of empathy motivation. Autonomous motivation included personal interests, enjoyment and a sense of value, pure altruism, assimilation, and recognition of the importance of empathy. Controlled motivation highlighted pressures from oneself and others, the possibility of tangible or intangible rewards, and avoidance of adverse effects. Finally, a lack of empathy motivation referred to a lack of intention for empathy and denial of the value of empathy. Conclusion: This study provides a deep understanding of the motives underlying empathy in nurses. The results reveal the reasons for empathy and may support the development of effective strategies to foster and promote empathy in nurses.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.821-832
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• 2021

Earnings management is very important for companies that aim for decision-making. The research was conducted to analyze the quality of earnings and income smoothing motives in manufacturing companies in Indonesia. The research approach is carried out with a quantitative approach. The sampling method using purposive sampling was associated with several criteria so that a sample of 130 was determined, which was analyzed during the 4 years of the study. The partial least square method was used for data analysis. The results of the study state that institutional ownership has no effect on earnings quality, institutional ownership has a negative effect on income smoothing, leverage has a negative effect on income smoothing, independent commissioners have a positive effect on earnings quality as well as independent commissioners have a positive effect on income smoothing. We assume that the tendency of income smoothing can affect the quality of efficient earnings. Meanwhile, income smoothing affects the quality of company earnings. Management that performs income smoothing is more aimed at conveying the company's prospects for generating profits rather than opportunistic motives.

• 한국식생활문화학회지
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• 제23권4호
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• pp.448-454
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• 2008

The principal objective of this study was to assess the effects of food involvement moderating the relationship between food choice motives, including health concerns, weight control and ethical concern, and fruit consumption. A total of 290 questionnaires were completed. Moderated regression analysis was utilized to assess the relationships among variables. The results of the study showed that the results of data analysis also indicated good model fit. The direct effects of health concerns on fruit consumption were statistically significant in Models 1 and 2. However, the direct effects of ethical concern on fruit consumption were statistically significant in Model 3. As had been expected, the interaction of ethical concerns and food involvement exerted a significant effect on fruit consumption in Model 3. However, the interaction of health concern and food involvement, as well as weight control and food involvement exerted no significant effects on fruit consumption. Moreover, ethical concerns about fruit consumption exerted a significant negative effect at the low level and a positive effect at the high level of food involvement, except in cases in which the level of food involvement was medium. The results of this study revealed that fruit marketers should attach importance to the interaction effect of food involvement in order to better understand the elements of market demand and customer loyalty.

• 디지털융복합연구
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• 제10권9호
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• pp.281-287
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• 2012

본 연구는 한국 소비자들의 명품 소비행동과 관련된 요인들로 밝혀진 구매동기요인 및 사용혜택요인들을 중심으로 구매의도에 미치는 인과구조적 관계성을 알아보고자 하였다. 선행 문헌분석을 토대로 한국인의 명품구매동기와 사용혜택요인들에 대한 요인구조에 대해 살펴보았으며, 이러한 요인들이 명품 구매의도와 어떤 관계성이 있는 가를 확인하였다. 연구결과 첫째, 소비자들이 명품을 구매하는 동기와 명품을 사용함으로써 얻는 혜택요인들 간의 관련성을 확인한 결과, 물질적 동기는 경제적 혜택과 실용적 혜택요인에 긍정적 영향을 미치고 있는 것으로 나타났으며, 심리적 동기는 개인적 혜택과 사회적 혜택 및 경제적 혜택요인에 긍정적 영향을 미치고 있는 것으로 나타났다. 둘째, 소비자들의 명품 구매동기 요인이 구매의도에 미치는 관련성을 확인한 결과, 물질적 동기는 유의미한 영향이나 관계가 나타나지 않았으나, 심리적 동기는 긍정적 영향을 미치고 있는 것으로 나타났다. 셋째, 명품 사용 혜택요인들이 구매의도에 미치는 관련성을 확인한 결과, 개인적, 경제적, 실용적 혜택요인들은 유의미한 영향이나 관계가 나타나지 않았으나, 사회적 혜택요인은 부정적 영향을 미치고 있는 것으로 나타났다. 마지막으로 이러한 요인들 간의 매개효과 측면을 확인한 결과, 심리적 동기만이 사회적 혜택요인을 통한 구매의도와의 부분매개효과가 있는 것으로 나타났다. 본 연구결과는 소비자들의 명품구매행동을 설명하는데 구매동기가 구매행동에 미치는 단순한 직선관계뿐만 아니라 명품을 사용함으로서 얻게 되는 혜택요인에 대한 지각이 매개되어 나타나는 간접적 과정을 설명했다는 점에 가치가 있으며, 향후 명품관련 마케팅 담당자들에게 소비자들의 이러한 심리적 특성을 고려해야만 하는 시사점을 제공해 주었다.

• 한국HCI학회논문지
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• 제12권2호
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• pp.5-12
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• 2017

이모티콘은 가상공간에서 자신의 정서와 감정 등을 나타내는 상징적 장치로 모바일 시장의 성장과 사용량의 증가에 따라 그 형태 또한 다양하게 변화 되어왔다. 이에 따라 국내에서는 이모티콘과 관련된 연구들이 이루어지고 있으나 기호의 조합으로 이루어진 이모티콘 형태와 이모티콘의 기능적 측면에 중점을 두었다는 한계점이 존재한다. 따라서 본 연구는 사용자 측면에 집중하여 (1) 현재 가장 보편화된 이미지 형태의 이모티콘 이용 동기에 대해 알아본 뒤 (2) 이용 동기에 따른 이미지형 이모티콘 이용 태도와 행태를 탐색적으로 알아보고자 하였다. 더불어 기존 연구의 결과를 바탕으로 (3) 성별과 친밀도에 따른 이미지형 이모티콘 이용 태도와 행태 차이에 대하여 알아보고자 하였다. 그 결과 이모티콘 사용자들의 이용 동기는 크게 감정 표현, 친밀감 표현, 이미지 관리, 문장 보완으로 추출되었다. 이 중 감정 표현과 친밀감 표현 동기가 이모티콘 이용 태도와 빈도에 긍정적인 영향을 미쳤으며, 사용자와 대상간의 친밀도가 높은 경우 긍정적인 이모티콘 이용 태도를 갖고, 빈번하게 이모티콘을 사용한다는 사실을 발견할 수 있었다. 본 연구는 모바일 시장에서 커뮤니케이션 도구로 성장하고 있는 이모티콘의 사용자 동기를 알아보고, 동기와 대상간의 친밀도가 이용 태도와 행태에 미치는 영향을 알아봄으로써 실무적 함의를 제시하고자한다.

• 산경연구논집
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• 제9권2호
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• pp.57-63
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• 2018

Purpose - This research examined the effect of hedonic and utilitarian eating-out motivations on the evaluation of restaurant selection attributes in a fashion premium outlet. Additionally, the influence of experimental and functional attributes on customers' preference for hedonic eating-out motives and utilitarian eating-out motives, and variation of moderating effects through the gender was examined. Research design, data, and methodology - A survey was conducted to verify the established research hypothesis. The questionnaire items for the research were modified to fit the situation of the present study. In order to elaborate the questionnaire, the literature of the previous researchers was reviewed and supplemented. The survey conducted 207 online questionnaires for consumers who have visited domestic fashion premium outlets from July 4, 2017 to July 27, 2017. A total of 207 questionnaires were collected, and a total of 206 questionnaires were used for the empirical analysis after excluding one inappropriate response. In order to verify the reliability and validity of the measured variables, exploratory factor analysis and reliability analysis were performed using SPSS 20.0. Next, the structural equation model (SEM) statistical method was used to test the hypotheses of the study. Results - Hedonic motivation had more influence on experimental attribute importance than the functional attribute importance of the restaurant. However, this result was different depending on the gender. The effects of hedonic motives on empirical attributes were more influenced by female groups, and when influencing functional attributes, male groups were more influenced. However, it was statistically significant (p <0.05) in the female group only when the hedonic eating out motives influenced empirical attributes. Conclusions - This study analyzed the effect of eating-out motivation on the restaurant preference attributes and suggested practical implications. First, customers with hedonic eating-out motivations were evaluating experiential attributes to be more important than functional attributes. Second, for customers who are motivated to use practical eating-out habits, companies should provide services that meet practical and economic needs. In particular, female customers visiting restaurants need differentiated marketing strategies that make them feel new experiences rather than practical ones. In addition, it is necessary to study more complex and integrated studies which will influence restaurant selection attributes of premium outlets customers by adding various eating out motives and selection attributes.