• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.43-53
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• 2017

This study is focused on mediating effect of academic motivation between the educational environmental factors on Self-determination Theory and Reward and Punishment Mark System. For the purpose of this study, a questionnaire survey uses a scale being developed through the educational environmental factors on self-determination, academic motivation, and academic achievement. The survey was conducted among 202 students in middle and high school in Seoul. First, autonomy of variables of educational environment based on self-determination theory has influenced on internal and external academic motivation, confidence makes internal and reasonable motivation high, and relationship makes demotivation low. Second, Reward and Punishment Mark System which has recently been replaced traditional punishment doesn't have influenced on academic motivation of students. Third, internal motivation has positively influenced on willingness to take classes and academic achievement analyzing the effect of academic motivation sub-factors on academic achievement. Therefore, this study suggests that autonomy, confidence, and relationship in self-determination theory make academic motivation and willingness to take classes high.

• Korean Journal of Occupational Health Nursing
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• v.11 no.1
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• pp.52-62
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• 2002

Purpose: This study was to analyze changes of motivation and health-promoting lifestyle in 3 months after medical examination, and to identify the influencing factors on the change of health-promoting lifestyle. Methods: The subjects of this study were 81 adults who took medical examination at a general hospital health clinic in Cheonan city. The instruments used in this study were the motivation scale and modified HPLP. For data collection, the first survey was conducted from March 16 to April 19, 2001, and the second survey was carried out by mail three months after the medical examination from June 16 to July 19, 2001. Results: 1. The age of the subjects ranged from 26 to 66 years, 71.6% were male, and the major group was office workers(43.2%). 2. The average score of motivation scale was significantly improved in three months to 520.7(SD=82.7). All sub-scales of motivation scale, self-efficacy(t=-4.204, p=.000), perceived benefits(t=-4.263, p=.000), perceived barriers (t=4.305, p=.000), and emotional salience (t=-6.169, p=.000) showed significant improvements in 3 months. 3. The average score of health-promoting lifestyle was significantly increased to 62.5 (SD=9.8) (t=-5.111, p=.000) after 3 months. Health responsibility(t=-6.098, p=.000), eating habit(t=-3.625, p=.001), exercise(t=-2.557, p=.012), and smoking habit(t=-2.157, p=.034) showed significant improvement. But stress management was not changed at the significant level in 3 months(t=-1.832, p=.071). 4. As the result of multiple regression analysis, it was found that perceived barriers, self-efficacy and monthly mean income had a significant influence on health-promoting lifestyle in 3 months after the medical examination. These variables explained 42.4% of variance in health-promoting lifestyle in 3 months after the medical examination. Conclusion: Periodic medical examination and guidance for healthy lifestyle was effective to change the motivation and to improve health promoting lifestyle.

• Journal of the Korean Geographical Society
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• v.50 no.4
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• pp.393-406
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• 2015

This study aims to analyze the effects of residents participation activities on continued motivation in an urban regeneration project. For the analysis, this study was conducted the survey residents who participated in Cheongju-si urban regeneration project. Based on the survey, this study examined residents' awareness and analyzed the resident participation activities that affect the participation motivation(reward, sense of achievement, sense of expectation)through hierarchical regression analysis. The first of the results, the rewards obtained through participation activities is not affected by all resident participation activities. Second, sense of achievement obtained through participation activities such as pride or satisfaction is affected by both promotion and management of project and daily meeting activities. Finally, sense of expectation for the change of the town is only affected by daily meeting activities. These results help to find out required resident participation activities to give participation motivation inducing the continued participation in the urban regeneration project.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.203-213
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• 2021

This study involves descriptive research designed to understand the level of major satisfaction, the motivation for major selection, and major commitment of undergraduate nursing students, as well as the factors influencing major commitment and the mediating role of major selection motives. Data collection was conducted with 228 people enrolled in nursing colleges located in Daegu and North Gyeongsang Province, and proceeded from November 7th to November 16th, 2020. The collected data was analyzed with the SPSS/WIN 22.0 program. The analysis found that the level of major satisfaction was high and that the motivation for major selection and the major commitment were strong. Major satisfaction and motivation for major selection were predicted as factors influencing major commitment. Major satisfaction and major commitment were partially mediated by the motive for major selection, and specifically, they were partially mediated by personal motives. These results provide basic information to improve the undergraduate nursing students' major commitment, and suggests the importance of the process in which nursing is selected as a major.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.251-259
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• 2023

This study is prepared to provide fundamental data for constructing learning system to reinforce learning facilitation and improve learning effect for adult college students by testing the medium effect of learning motivation in the relation of social support, service quality of university education, and learning engagement. For this objective, A survey was conducted with 573 adult college students attending 2-to-3-year colleges and universities located in Daegu metropolitan City and Gyeongsangbuk-do. The analyzed research results are as follows. First, learning motivation had partial medium effect in the relation of social support and learning engagement. Second, learning motivation seemed to have complete medium effect in the relation of service quality of university education and learning engagement. The above research results suggest that continuous development and efforts are needed to establish various support systems and improve educational services in order to increase adult college students' immersion in learning.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.395-402
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• 2024

The purpose of this study is to verify the effect of the intensive support program for junior college students with low academic performance on students' learning motivation and self-learning efficacy, and to explore its meaning. This study was conducted with 46 students who participated in the JUMP-UP program supported by the D University Teaching and Learning Development Center in Busan for backers and students with low grades. The research question of this study is, first, does the JUMP-UP program affect the reinforcement of the learning motivation of junior college students? Second, does the JUMP-UP program affect the self-learning efficacy of junior college students? As a result of examining the effectiveness by conducting a survey before and after participating in the JUMP-UP program, the JUMP-UP program showed statistically significant changes in all items of participating learners' learning motivation and self-learning efficacy. Through this, it can be seen that an intensive support program such as the JUMP-UP program is valuable as a support program suitable for improving the learning motivation and self-learning efficacy of vocational college students suffering from low academic performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1389-1398
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• 2005

The purposes of this study are to verify the sales promotion effect of bargain sale of department store, and to investigate the relationship between the effect of bargain sale and the consumer attitude toward economics. For those purposes, secondary data was collected. The data was composed of monthly sales data of women's casual wear, men's suit, inner wear, infant's wear, and golf wear in a department store from 1996 to 2003. The data on consumer attitude toward economics was collected from 'Consumer Attitude Index' issued by SERI. The results are as follows. First, there were differences in the sales promotion effects of bargain sale by merchandise class and by year. Men's suit was the class that the effect was highest, and inner wear was the class the effect was lowest. In addition, the effects were simultaneously lowered by year. Second, sales promotion effect of bargain sale had relationship with consumer attitude index. The yearly transitions of the two data were almost similar. This means that as the consumer attitude becomes pessimistic, the motivation to consume also becomes lower, so that sales promotion effect of bargain sale also decreases. In addition, women's wear and men's suit showed the most similar transition patterns with the consumer attitude index.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.685-696
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• 2001

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.749-761
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• 2024

The purpose of this study analyzes the cultural identity, learning motivation, learning strategies, and second language acquisition trends of Chinese students living in Korea to reveal the structural relationship between these four variables, thereby revealing the cultural identity, learning motivation, and learning strategies of international students in the Korean language learning process. The purpose is to provide basic data to promote . This study verified reliability and validity through a preliminary survey targeting 200 people. This survey was conducted on 1,006 Chinese students studying abroad at six universities in Seoul, Gyeonggi-do, Busan, and Chungcheong-do from May 28 to June 15, 2023. As a result of the study, first, the structural relationship between variables was that cultural identity had a positive effect on learning motivation, learning strategies, and second language acquisition. Second, learning motivation had a positive (+) effect on learning strategies and second language acquisition. Third, learning strategies had a positive (+) (+) effect on second language acquisition. Fourth, learning motivation and learning strategy between cultural identity and learning strategy were found to play a positive (+) mediating role and multiple mediating roles. Therefore, in order to promote international students' cultural identity, learning motivation, and learning strategies in the Korean language learning process, it is necessary to increase opportunities for international students to directly experience the formation of cultural identity and to organize and teach a multifaceted curriculum centered on practice.