• The Research Journal of the Costume Culture
• /
• v.25 no.3
• /
• pp.327-339
• /
• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

• The Journal of the Korea Contents Association
• /
• v.19 no.12
• /
• pp.129-140
• /
• 2019

This study investigated cyber university students' motivation and demotivation in learning English. Data was collected from a survey of 498 students in a general English course at a cyber university located in Seoul. The survey inquired into participants' English learning motivation and demotivation. To analyze the data, frequency analysis, descriptive statistics, t-test, and ANOVA were used. The findings reveal that among the motivation factors ideal L2 self was the main cause of motivation followed by promotion-based instrumentality. Among the demotivation factors the anxiety factor was found to have the highest mean followed by negative investment value for learning English. The statistical analysis of English learning motivation and demotivation according to the participants' characteristics indicates that, in terms of English learning motivation factors, the male participants' ought-to L2 self was significantly higher than that of the females' and the promotion-based instrumentality of the students who are unemployed was higher than those who are employed. Moreover, the younger the students' age, the higher their competitive motivation and promotion-based instrumentality. In terms of English learning demotivation, the female respondents achieved higher scores in the factors of anxiety, passive learning style, and negative investment value for learning English than their male counterparts. In addition, employed students showed higher demotivation in negative investment value for learning English than those without employment. The findings of this research can be used in developing online English programs for cyber university students who possess diverse learning goals.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.7
• /
• pp.3301-3309
• /
• 2013

This study was done to identify the relationships of self-esteem, major satisfaction and career motivation and to examine the factors influencing on career motivation among 369 college nursing students. Data were analyzed using t-test, one-way ANOVA, Pearson's correlation coefficients and stepwise multiple regression with the SPSS Win 18.0 Program. There were significant positive correlations between self-esteem and career motivation, between major satisfaction and career motivation, between self-esteem and major satisfaction. The predictors on career motivation were major satisfaction (${\beta}$=.48) and self-esteem (${\beta}$=.23) and the model explained 34.5% (F=17.84, p<.001) of the variance. The findings indicate the following studies are needed to explore various factors influencing on the career motivation and to develop the career motivation programs for college nursing students.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.2
• /
• pp.294-306
• /
• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• Journal of Gifted/Talented Education
• /
• v.26 no.1
• /
• pp.141-159
• /
• 2016

The purposes of the study are to recognize importance of motivation in math education and to increase interest in students' motivation problem by comparing math motivation between mathematically gifted and non-gifted 5th graders based on Keller's ARCS theory and analyzing correlations between math motivation, mathematically affective characteristics and mathematical achievements. For this purpose, 436 students who were mathematically gifted and non-gifted 5th grade students were asked to take questionnaires and test to measure math motivation, mathematically affective characteristics and mathematical achievements. After analyzing the data, there are statistically differences in three educational factors between two groups. In addition, there are correlations between three educational factors. This study revealed that highly motivated students showed positive mathematically affective characteristics and high mathematical achievements. As results indicate that motivation could be a crucial factor in learning, teachers should consider motivation strategy to plan students' lessons regarding to learners' giftedness.

• Journal of the Korea Safety Management & Science
• /
• v.6 no.4
• /
• pp.11-24
• /
• 2004

Recently occupational safety and health literatures begin to emphasize the influence of social, organizational or psychological context. Based on this research trend, this paper tried to review the relationship between safety climates and safety compliance. Based on the responses from 385 manufacturing workers, this paper reviewed the relationships among safety climates, safety motivation, and safety compliance. The results of statistical analysis showed that all safety climate factors(management involvement, leadership, safety training, precaution activities, safety system) have affirmative effects on safety motivation and safety compliance. Also, safety motivation appeared to have mediating effects on the relationship between 5 safety climate factors and safety compliance. Especially it appeared to have full mediating effects on the relationship between safety training/ safety system and safety compliance.

• Proceedings of the Safety Management and Science Conference
• /
• 2004.11a
• /
• pp.183-188
• /
• 2004

Recently occupational safety and health literatures begin to emphasize the influence of social, organizational or psychological context. Based on this research trend, this paper tried to review the relationship between safety climates and safety compliance. Based on the responses from 385 manufacturing workers, this paper reviewed the relationships among safety climates, safety motivation, and safety compliance. The results of statistical analysis showed that all safety climate factors(management involvement, leadership, safety training, precaution activities, safety system) have affirmative effects on safety motivation and safety compliance. Also, safety motivation appeared to have mediating effects on the relationship between 5 safety climate factors and safety compliance. Especially it appeared to have full mediating effects on the relationship between safety training/ safety system and safety compliance.

• Journal of Distribution Science
• /
• v.14 no.5
• /
• pp.39-50
• /
• 2016

Purpose - The purpose of this study was to substantiate the relationship between on-the-job training (OJT) characteristic factors and OJT outcomes and the moderating effect of the tie strength between a trainer and a trainee on the relationship. OJT characteristic factors were composed of a unit of work to be learned, trainee's motivation, trainer's ability, OJT design, and OJT support. OJT outcomes included job satisfaction and organizational commitment in the research. The tie strength means a sense of intimacy with a trainer. All of the OJT characteristic factors, OJT outcomes, and the tie strength were defined operationally as the perceived ones by a trainee. Research design, data, and methodology - This study analyzed the data of 302 employees in a domestic travel agency as early career for seven years or less. The main methods for the analysis were multiple linear regression analysis and moderating effect analysis. The whole process of the data analysis was conducted using the SPSS 21.0 for windows. Results - The results of the study are as follows: First, every five element of OJT, including unit of work to be learned, trainee's motivation, trainer's ability, OJT design, and OJT support, showed positive influence on OJT outcomes - job satisfaction and organizational commitment. Second, the tie strength between a trainer and a trainee was positively related with OJT outcomes. Finally, the strength of ties between the trainer and the trainee was found positively to moderate the relationship of a unit of work to be learned, OJT design, or OJT support, with OJT outcomes. However, the moderating effect of the tie strength was not significant statistically between the trainee's motivation or the trainer's ability, and OJT outcomes. Conclusion - In the study, it was demonstrated that every OJT characteristic factors have a positive contribution to job satisfaction and organizational commitment for early career employees. In addition, the study showed the need to pay attention to improve the quality of relationships between trainers and trainees, in order to increase the impact of a unit of work to be learned, OJT design, and OJT support. These findings suggest the implications in the three factors as external factors that constitute OJT. The three factors are made by HRD practitioners who are involved in design and operation of the program as well as their interventions to improve the quality of the relationship between trainers and trainees. On the other hand, it was demonstrated in the research that trainee's motivation and trainer's ability, regardless of their tie strength, have a direct impact on OJT outcomes by itself. Moreover, the trainee's motivation and trainer's ability are intrinsic characteristics, rather than external factors that constitute OJT. Therefore, they are unlikely to be changed by HRD practitioners' interventions. In conclusion, it was argued in the research that the trainee's motivation and trainer's ability should be a consideration in selecting and matching partners in OJT participants before starting OJT.

• International Commerce and Information Review
• /
• v.11 no.1
• /
• pp.219-238
• /
• 2009

The purpose of this study was to find out purchase motive factors working on our customers in online shopping mall industry developing day by day, and refer to previous literatures to analyze possible effects of those factors on Satisfaction, so that it could identify which purchase motive factors may have effects on Satisfaction.

• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.281-287
• /
• 2012

This study covered the Korean consumers' Luxury Purchase Motivation and benefit factors associated with the consumption behavior. Causal structural relationships between these variables were examined. Examined for the preceding literature on the basis of an analysis of the factor structure of Korean luxury purchase motivation factors and use benefits for Luxury of purchasing to help any relationship whether these factors were confirmed. Firstly, the results confirm the relevance luxury purchase motivations and benefits among the factors, materialistic motives, the economic benefits and practical benefits factors had a positive impact. Personal benefits and social benefits, and cost-benefit factors had a positive impact on the psychological motives. Secondly, the luxury of buying does not have a significant effect on the material motives. The other hand, had a positive effect on psychological motives. Third, the benefits of relevant factors on the purchase of luxury used. Personal factors, economic and practical benefits, they did not have a significant impact. Social benefit factors had a negative impact. Finally mediated side effects among these factors was confirmed. Only psychological motives mediating effects on factors of social benefits through the purchase of crazy. The results of this study to describe the consumer luxury purchasing behavior on buying behavior, as well as a simple linear relationship between the factors for the benefits to be gained by using luxury purchase motivation indirectly explained the process for luxury marketers in the future, and psychological characteristics offered to consider the implications.