DOI QR코드

DOI QR Code

A hierarchical model of self-determined motivation for thrift shopping behavior

  • Oh, Keunyoung (Fashion and Textile Technology, SUNY Buffalo State) ;
  • Choi, Yun-Jung (Human Ecology, Fashion and Textiles, SUNY Oneonta)
  • Received : 2017.05.24
  • Accepted : 2017.06.19
  • Published : 2017.06.30

Abstract

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

Keywords

References

  1. Amabile, T. M. (1997). Motivating creativity in organizations: On doing what you love and loving what you do. California Management Review, 40(1), 39-58. doi:10.2307/41165921
  2. Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95. doi:10.1016/S0022-4359(03)00007-1
  3. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656. doi:10.1086/209376
  4. Bardhi, F. (2003). Thrill of the hunt: Thrift shopping for pleasure. Advances in Consumer Research, 30, 375-376.
  5. Bardhi, F., & Arnould, E. J. (2005). Thrift shopping: Combining utilitarian thrift and hedonic treat benefits. Journal of Consumer Behaviour, 4(4), 223-233. doi:10.1002/cb.12
  6. Bourgeois, J. C., & Barnes, J. G. (1979). Viability and profile of the consumerist segment. Journal of Consumer Research, 5(4), 217-228. doi:10.1086/208734
  7. Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61(4), 309-314. doi:10.1016/j.jbusres.2007.06.017
  8. Cadwallader, S., Jarvis, C. B., Bitner, M. J., & Ostrom, A. L. (2010). Frontline employee motivation to participate in service innovation implementation. Journal of the Academy of Marketing Science, 38(2), 219-239. doi:10.1007/s11747-009-0151-3
  9. Christiansen, T., & Snepenger, D. J. (2005). Information sources for thrift shopping: Is there a “thrift maven”?. Journal of Consumer Marketing, 22(6), 323-331. doi:10.1108/07363760510623911
  10. Darley, W. K., & Lim, J.-S. (1999). Effects of store image and attitude toward secondhand stores on shopping frequency and distance traveled. International Journal of Retail & Distribution Management, 27(8), 311-318. doi:10.1108/09590559910288596
  11. De Young, R. (1996). Some psychological aspects of reduced consumption behavior: The role of intrinsic satisfaction and competence motivation. Environment and Behavior, 28(3), 358-409. doi:10.1177/0013916596283005
  12. De Young, R. (2000). New ways to promote proenvironmental behavior: Expanding and evaluating motives for environmentally responsible behavior. Journal of Social Issues, 56(3), 509-526. doi:10.1111/0022-4537.00181
  13. Gillet, N., Berjot, S., & Gobance, L. (2009). A motivational model of performance in the sport domain. European Journal of Sport Science, 9(3), 151-158. doi:10.1080/17461390902736793
  14. Guay, F., Mageau, G. A., & Vallerand, R. J. (2003). On the hierarchical structure of self-determined motivation: A test of top-down, bottom-up, reciprocal, and horizontal effects. Personality and Social Psychology Bulletin, 29(8), 992-1004. doi:10.1177/0146167203253297
  15. Guay, F., Vallerand, R. J., & Blanchard, C. (2000). On the assessment of situational intrinsic and extrinsic motivation: The Situational Motivation Scale (SIMS). Motivation and Emotion, 24(3), 175-213. doi:10.1023/A:1005614228250
  16. Han, J. (2013). Understanding second-hand retailing: A resource based perspective of best practices leading to business success. Unpublished master's thesis, Iowa State University, IA, USA.
  17. Hankin, A. (2016, January 20). Thrifting on the rise, especially in college. The State News, Retrieved from http://statenews.com/article/2016/01/thriftingtrend-is-on-the-rise
  18. Horne, S. (2000). The charity shop: Purpose and change. International Journal of Nonprofit and Voluntary Sector Marketing, 5(2), 113-124. doi:10.1002/nvsm.104
  19. Hyllegard, K. H., Ogle, J. P., & Dunbar, B. H. (2006). The influence of consumer identity on perceptions of store atmospherics and store patronage at a spectacular and sustainable retail site. Clothing and Textiles Research Journal, 24(4), 316-334. doi:10.1177/0887302X06293021
  20. Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., & Kuntze, R. J. (1999). Lifestyle of the tight and frugal: Theory and measurement. Journal of Consumer Research, 26(1), 85-98. doi:10.1086/209552
  21. Maehr, M. L., & Braskamp, L. A. (1986). The motivation factor: A theory of personal investment. Lexington, MA: Lexington Books.
  22. Mallett, C., Kawabata, M., Newcombe, P., Otero-Forero, A., & Jackson, S. (2007). Sport motivation scale-6 (SMS-6): A revised six-factor sport motivation scale. Psychology of Sport and Exercise, 8(5), 600-614. doi:10.1016/j.psychsport.2006.12.005
  23. Minton, A. P., & Rose, R. L. (1997). The effects of environmental concern on environmentally friendly consumer behavior: An exploratory study. Journal of Business Research, 40(1), 37-48. doi:10.1016/S0148-2963(96)00209-3
  24. Mitchell, T. R. (1982). Motivation: New directions for theory, research, and practice. Academy of Management Review, 7(1), 80-88. doi:10.5465/AMR.1982.4285467
  25. Parsons, T. (1964). Social structure and personality. New York: Free Press.
  26. Pelletier, L. G. (2002). A motivational analysis of selfdetermination for pro-environmental behaviors. In E. L. Deci, & R. M. Ryan (Eds.), Handbook of self-determination research (pp. 205-232). Rochester, NY: The University of Rochester Press.
  27. Pepper, M., Jackson, T., & Uzzell, D. (2009). An examination of the values that motivate socially conscious and frugal consumer behaviours. International Journal of Consumer Studies, 33(2), 126-136. doi:10.1111/j.1470-6431.2009.00753.x
  28. PESTLE (Political, Economic, Social, Technological, Legal and Environmental) Country Analysis Report: South Korea. (2016). Retrieved from https://store.marketline.com/report/ml00002-027-south-korea-in-depth-pestle-insights
  29. Reeger, J. (2005, November 26). Thrift stores are a growing presence. Pittsburg Tribune-Review, Retrieved November 26, 2010 from http://www.pittsburghlive.com/x/pittsburghtrib/s_398211.html
  30. Reiss, S. (2012). Intrinsic and extrinsic motivation. Teaching of Psychology, 39(2), 152-156. doi:10.1177/0098628312437704
  31. Roux, D. (2006). Am I what I wear? An exploratory study of symbolic meanings associated with secondhand clothing. Advances in Consumer Research, 33, 29-35.
  32. Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78. doi:10.1037/0003-066X.55.1.68
  33. Ryan, R. M., & Deci, E. L. (2002). Overview of selfdetermination theory: An organismic dialectical perspective. In E. L. Deci., & R. M. Ryan (Eds.), Handbook of self-determination research (pp. 3-33). Rochester, NY: The University of Rochester Press.
  34. Shim, S. (1995). Environmentalism and consumers’ clothing disposal patterns: An exploratory study. Clothing and Textiles Research Journal, 13(1), 38-48. doi:10.1177/0887302X9501300105
  35. Vallerand, R. J. (2000). Deci and Ryan’s self-determination theory: A view from the hierarchical model of intrinsic and extrinsic motivation. Psychological Inquiry, 11(4), 312-318.
  36. Vlachopoulos, S. P., Karageorghis, C. I., & Terry, P. C. (2000). Motivation profiles in sport: A selfdetermination theory perspective. Research Quarterly for Exercise and Sport, 71(4), 387-397. doi:10.1080/02701367.2000.10608921
  37. Ward, M. J. (1988). The many facets of self-determination. NICHCY Transition Summary: National Information Center for Children and Youth with Disabilities, 5, 2-3.
  38. Wherry, F. F. (2008). The social characterization of price: The fool, the faithful, the frivolous, and the frugal. Sociological Theory, 26(4), 363-379. doi:10.1111/j.1467-9558.2008.00334.x
  39. Yavas, U., & Riecken, G. (1981). Heavy, medium, light shoppers and nonshoppers of a used merchandise outlet. Journal of Business Research, 9(3), 243-253. doi:10.1016/0148-2963(81)90019-9
  40. Yim, M. Y.-C., Yoo, S.-C., Sauer, P. L., & Seo, J. H. (2014). Hedonic shopping motivation and coshopper influence on utilitarian grocery shopping in superstores. Journal of the Academy of Marketing Science, 42(5), 528-544. doi:10.1007/s11747-013-0357-2