• 제목/요약/키워드: money culture

검색결과 166건 처리시간 0.026초

연상네트워크기법(Means-end Chain method)을 이용한 식품소비자행동 질적 연구 - 스웨덴인의 아시아 음식 인식을 중심으로 - (A Qualitative Study of Food Consumer Behavior Using the Means-end Chain Method - Illustrating Research into Swede's Perception on Asian Food -)

  • 이경란
    • 한국식생활문화학회지
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    • 제24권6호
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    • pp.641-648
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    • 2009
  • The principal objective of this study was to analyze Swede's perceptions of Asian food using a means-end chain method, which may contribute to our understanding of new markets for a food industry interested in globalizing Korean food. With the Means-end chain method, one can determine the cognitive structures built in consumer's minds, which are developed by connecting attributes of product, consequences, and values. The attributes of Asian food that are most positively perceived by Swedes are 'fresh vegetables', 'low-fat', 'light meat and seafood', 'exotic ingredients', 'not expensive' and 'unknown food'. The consequences of eating Asian food connected to these attributes are 'healthy', 'tasty', 'good way to save money' and 'curious'. Finally, Swedes expect to enjoy a value of 'achievement' at the end. Based on the result that 'unknown food' attribute is connected to 'achievement' value, Swedes are assumed to be attracted by the fact that Korean food is 'unknown food'. However, the effect of the 'unknown food' attribute will fade away with time; therefore, stressing Korean food's status as a 'healthy' food, which can be attributed to its use of 'fresh vegetable' and 'light meat and seafood' ingredients and 'low fat' cooking method may be effective as a long-term strategy for making Korean food attractive. The 'healthy' consequence is connected to Swedes' perception of the value 'achievement' and simultaneously to their perception of the value 'belonging and love/sense of belonging'.

개인정보 보호를 고려한 딥러닝 데이터 자동 생성 방안 연구 (A Study of Automatic Deep Learning Data Generation by Considering Private Information Protection)

  • 장성봉
    • 문화기술의 융합
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    • 제10권1호
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    • pp.435-441
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    • 2024
  • 수집된 대량의 데이터셋이 딥러닝 학습데이터로 사용되기 위해서는 주민번호, 질병 정보등과 같이 민감한 개인정보는 해커에게 노출되지 않도록 값을 변경하거나 암호화해야 하고 구축된 딥러닝 모델의 구조와 일치 하도록 데이터를 재구성 해주어야 한다. 현재, 이러한 작업은 전문가에 의해 수동으로 이루어지기 때문에, 시간과 비용이 많이 소요 된다. 이러한 문제점을 해결하기 위해, 본 논문에서는 딥러닝 과정에서 개인정보 보호를 위한 데이터 처리 작업을 자동으로 수행할 수 있는 기법을 제안한다. 제안된 기법에서는 데이터 일반화에 기반한 개인정보 보호 작업을 수행하고 원형큐를 사용하여 데이터 재구성 작업을 수행한다. 제안된 기법의 타당성을 검증하기 위해, C언어를 사용하여 직접 구현하였다. 검증 결과, 데이터 일반화가 정상적으로 수행되고 딥러닝 모델에 맞는 데이터 재구성이 제대로 수행됨을 확인 할 수 있었다.

BIM을 적용한 인테리어디자인 설계 교육프로그램 제안에 관한 연구 (A study on the Proposal of Interior Design Education Program Using BIM)

  • 하승범
    • 문화기술의 융합
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    • 제10권1호
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    • pp.427-433
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    • 2024
  • 국내에서 2010년을 전후하여 일정 금액의 건축/건설 관급공사에서 BIM 적용을 의무화 함에 따라 건축/건설분야의 BIM 적용이 활성화 되었다. 이러한 변화에 발맞추어 국내 건축대학교육에서 BIM을 활용한 교육이 진행되고 있지만 기존의 설계수업에서 크게 벗어나지 못한 교육과정을 실시하고 있는 실정이다. 또한 현대 사회에서는 디지털적 사고의 설계개념과 디지털 작업 환경을 제공하는 BIM을 기반으로 한 새로운 설계 교육과정이 점차 요구되고 있다. 비단 건축분야 뿐만 아니라 이와 연관된 인테리어 분야도 디지털 중심적인 설계과정이 요구되고 있다. 그렇기 때문에 본 연구에서는 BIM이 본질적으로 추구하는 인테리어 설계 프로세스의 환경을 쉽게 이해하고, 실무에서 추구하는 다소 거리감이 있는 인테리어 설계 수업이 아닌 BIM 설계를 적용할 수 있는 실무 기반의 인테리어 설계수업 프로토타입을 제안하고자 한다.

성소비자의 의복 동조행동에 대한 연구 - 허영심, 의복소비가치를 중심으로 - (A study on the clothing conformity behavior of female consumers - focused on the vanity and clothing consumption value -)

  • 임경복
    • 한국의상디자인학회지
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    • 제20권1호
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    • pp.137-150
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    • 2018
  • The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

A Modern Analysis of 'Guanxi' of Foreign Investment in China

  • LEE, Seoung-Taek;PARK, Woo
    • 무역상무연구
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    • 제68권
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    • pp.197-218
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    • 2015
  • China is a land of guanxi, everything is connected with guanxi. China has a business culture based on guanxi connections underpinned by strong Confucian ethics. However, there are some reasons why it is difficult for western companies to run businesses in China. Firstly, foreign firms lack the understanding and experiences necessary for doing business in China. They don't know the absence of alternatives is one of reasons that guanxi is so powerful in Chinese society. Secondly, there are many misconceptions about guanxi. It is easier for many foreign scholars or businessmen to equate guanxi with corruption due to the ambiguity of guanxi. Thus, if a foreign enterprise possesses guanxi, it can be a source of competitive advantage for doing business due to lack of law systems for anti-corruption activities in China. Furthermore, it is gaining increasing importance not only in Business to Government(B2G) but also in Business to Consumers(B2C) relationships. Therefore,managers should pay great attention to the proper use of guanxi instead of being involved in corrupt behaviours because now the governments hold a strong attitude against corruption. In particular, establishment of working guanxi through red envelops(basically giving money) or illegal gifts can cause a great problem for both parties, which were naturally accepted among most government officials and businessmen until recently.

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해양낚시의 자원 및 생태환경적 문제와 제도적 관리의 필요성 (A Resource, Ecological and Environmental Problems of Marine Recreational Fisheries and the Need for Institutional Management)

  • 이상고;박정석
    • 수산해양교육연구
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    • 제15권1호
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    • pp.25-46
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    • 2003
  • Marine recreational fishing is one of the most popular outdoor leisures and the number of people who are participating is sharply increasing more and more because of the increasement of their income and demand for marine leisure. However our ecosystem is inevitably facing marine environmental deterioration and overfishing. That is because marine recreational fisheries resources are common property resources which can be catched by anyone not willing to pay for them except their private costs as commercial fisheries. Also fisheries resources unlike other resources are renewable resources and have a critical zone. That is, having a possibility of severe depletion may result from high discount rates used by private exploiters. This paper is focused on that marine recreational fishing license system which is adopted in most advanced countries such as Canada and U.S. and included in deterioration. And money obtained by license fee should be spent for more improvement fishing culture and welfare for marine recreational fishers.This system can lower the high rates of discount and be useful to become a sustainable marine recreational fishing industry.

호기성 세균 화상 관리 시스템 (Aerobic Bacteria Image Management System)

  • 구봉오;신용원;박병래
    • 한국콘텐츠학회논문지
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    • 제5권1호
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    • pp.37-44
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    • 2005
  • 본 연구에서는 국내에서 출현율이 높은 40 여종의 호기성 세균화상을 중심으로 실무에 필요한 전문가용 자료와 교육에 필요한 자료를 담은 실용적인 세균동정 화상 데이터베이스를 구축하였다. 구축된 시스템은 세균동정에 필요한 전문가의 축적된 경험과 지식을 체계화시킨 것으로 초보자도 쉽게 이용할 수 있어서 동정 과정상의 시행착오 배제에 의한 동정 효율의 극대화를 기할 수 있을 뿐 아니라 동정결과에 대한 신뢰도를 높일 수 있어서 환자의 검사 결과 처리에 걸리는 시간과 경비를 상대적으로 경감시킬 수 있다. 그리고 업무 진행과정상에서 새로운 세균에 대한 정보를 추가 등록할 수 있어서 임상병리사의 평생교육이 가능하게 되어 의료 질의 제고에 기여할 수 있다. 또한 실제 진단검사의학과에서 전문 인력의 기술 보완으로 유용하게 활용될 수 있을 것이다.

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게임 내 캐릭터 뽑기 사용자의 과금 심리 분석 : 퍼즐 앤 드래곤을 중심으로 (Psychological Analysis on Consumer Sentiment for Gacha)

  • 김소울
    • 한국게임학회 논문지
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    • 제16권3호
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    • pp.77-86
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    • 2016
  • 게임 산업 시장이 모바일 게임중심으로 변화하며, 모바일 게임 상의 가상전자화폐 구매는 게임업체의 주요 수익창출요소가 되어 왔다. 특히 확률게임 원리가 도입된 캐릭터 뽑기 시스템은 가상전자화폐를 이용한 대표적인 수익창출요소이다. 본 연구에서는 그러한 게임업체 가운데서도 이례적인 매출을 기록한 일본의 겅호 엔터테인먼트의 모바일 게임 퍼즐 앤 드래곤의 캐릭터 뽑기 시스템에 과금하는 사용자들의 심리를 분석하였다. 연구의 결과 도출된 세 가지 심리적 요인은 다음과 같다: (1) 갓 페스티벌의 확률게임에 적용되는 도박적 심리반응 추구와 인지적 오류의 발생 (2) 기간한정 갓 페스티벌과 콜라보의 희소성메시지의 전달을 통한 반응심리 (3) 친구시스템 및 캐릭터 콜렉션을 통한 개인적 만족감의 추구.

Impact of Individual's Regulatory Focus on Value Perceptions of and Willingness to Invest towards Online Mass-Customized Fashion

  • Bhaduri, Gargi;Kim, Jihyun
    • Fashion, Industry and Education
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    • 제16권1호
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    • pp.1-18
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    • 2018
  • The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

다문화가족의 자녀교육 문제에 관한 질적 연구 (A Qualitative Study on the Problem of Educating Children in Multicultural Families)

  • 김승희
    • 가정과삶의질연구
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    • 제29권4호
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    • pp.17-33
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    • 2011
  • The purpose of this study was to investigate diversity in the situations of multicultural families regarding the education of their children and to suggest rational ways of educating children in multicultural families. The participants in this study were 16 mothers from multicultural families typically characterized by an international marriage in which a Korean male had married a non-Korean female. The data were collected using intensive interviews over a course of three months and were analyzed by grounded theory. The results of this study showed that the participants had difficulty in adapting to the styles of educating children in Korean families and that they could not help their children do homework by themselves due to the limited personal relationships, the shortage of information about educating children, and an lack of organized education programs on Korean culture and history. Thus, they solved these problems by depending on different extracurricular activities and thus incurred a financial burden to support these activities. This led to excessive amounts of time and energy to earn the money to support the activities, which gave them few opportunities to acquire information on educating children by, for example, meeting with others. This explained their dependency on different extracurricular activities so as to solve the problem of their educating children. In an effort to seek ways to break this vicious circle, this study emphasized that policies related to educating children in multicultural families should focus on helping multicultural families strengthen their abilities to educate their children fundamentally.