• Title/Summary/Keyword: mobile market

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An Empirical Study on Consumer's Continuous Usage Intention of Smartphone Services in China (중국 스마트폰 서비스의 지속적 사용의도에 관한 실증연구)

  • Chen, Yan;Moon, Taesoo
    • The Journal of Information Systems
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    • v.24 no.1
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    • pp.95-117
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    • 2015
  • With the active smartphones user exceeding 500 million by the end of 2014, China has now become the largest smartphone market in the world. Smartphone companies provide variety of information through a range of applications, such as communications, entertainment, games, and so on. There were many studies conducted about the user acceptance and continuous intention of mobile service. However, it is still not quite clear what factors attract people to reuse smartphone in China. This paper examines the continuous intention of smartphone about Chinese customers. This study incorporates perceived enjoyment as a additional construct into a extended TAM model, by integrating a hedonic service of smartphone. We propose a research model that reflects the individual characteristics and usage contexts of smartphone, such as innovativeness, social influence, and service quality, and analyze the structural relationship between the main variables through empirical study. This study empirically investigated a research model and conducted a survey of smartphone service users in China. Our study proved that perceived enjoyment has a positive influence on continuous intention to use smartphone services. This paper provides the managers an insight that smartphone companies should take more consideration on how to provide more enjoyable service and attract customers to reuse their services.

A study for efficient operation of the e-commerce guarantee financing system in domestic industries (국내 전자상거래 보증제도의 효율적 운영방안에 관한 연구)

  • Yoo, Soon-Duck;Choi, Kwang-Don;Shin, Seung-Jung
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.31-46
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    • 2011
  • This research suggests for efficient operation of the e-commerce guarantee financing system in domestic industries by reviewing the definition, current situation and problems of the e-commerce guarantee financing system in operation since 2001. Throughout the 10 years of the e-commerce guarantee financing system's implementation, technological development has solved many previously concerning factors. The goal of the study is to resolve the current issues of the e-commerce guarantee financing system and offer means by which to expand the accessibility of the system to domestic industries and further assistance to firms already using the system. One of the primary policies supported by the research is the reallocation of funds from archaic means of exchanging finances to the modem e-commerce guaranteed financing methods because of the increased transparency of the trading. Specifically, the funding operated by government guarantee agencies requires systematic promotion, justifying subsidies and tax breaks to companies that are using e-commerce guarantee financing because of the increased overall transparency. In addition, the benefits of e-commerce guarantee financing as a means of funding are numerous: the promotion of good business, relaxation of credit ratings for company loans, construction of the mobile operating system for small businesses, and creation of policy flexibility in operating fund agencies run by government. Future research areas include continued collection and analysis of the above data provided and new market feedback such as direct poll surveys of the operating staff in companies using e-commerce guarantee financing agencies.

Analysis of Huawei's PCT Patent Applications (화웨이의 PCT 특허 출원 동향분석)

  • Kim, Marco JinHwan;Han, Yoo-Jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.11
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    • pp.2507-2517
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    • 2015
  • In this research, we aim to analyze the trend of Huawei's PCT patent applications. As a result of analyzing Huawei's PCT patents by dividing temporal spans into three periods - the early 2000s, the late 2000s, and the early 2010s -, the following characteristics have been observed. First, the number of PCT patent applications has conspicuously increased from the early 2000s to the late 2000s and this trend has continued during the early 2010s. Second, in terms of a core technological field, whereas Huawei focused on the development of technologies in the 'H04L: transmission of digital information' sector during the early/late 2000s, it changed this field to the 'H04W: wireless communication networks' sector during the early 2010s. Lastly, in the case of the patent maps, it was found that while general communications technologies, as expressed with such keywords as 'user' and 'network,' were actively developed during the early/late 2000s, mobile phone-related technologies grasped this leading position, as shown with the keywords including 'user equipment,' 'base station,' and 'MME,' during the early 2010s. It was also noticeable that Huawei filed LTE-related patent applications more actively than Apple and Samsung Electronics, which implies that it will presumably pioneer the global market more aggressively than its competitors in the future.

Simultaneous Determination of Synephrine and N-Methyltyramine in Orange Fruit and Juice from Korean Market by UPLC-FLD (UPLC-FLD를 이용한 국내 시판 오렌지 및 오렌지 주스 중 시네프린 및 n-메틸티라민 동시분석)

  • Kim, Hyo Jin;Kwak, Byung-Man;Ahn, Jang-Hyuk;Park, Jong-Su
    • Korean Journal of Food Science and Technology
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    • v.46 no.3
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    • pp.276-282
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    • 2014
  • An accurate and sensitive analytical method was established for the simultaneous determination of synephrine and n-methyltyramine contents by ultra-performance liquid chromatography (UPLC) with a fluorescence detector (FLD). A 70:30 (v/v) mixture of 10 mM sodium dodecyl sulfate (SDS) and acetonitrile was used as the mobile phase. The coefficient of correlation ($r^2$) was 0.9999 for both synephrine and n-methyltyramine, and their limits of detection (LOD) were 0.02 and 0.01 mg/kg, respectively. The percentage recoveries for synephrine and n-methyltyramine were 96.4% and 100.9%, respectively, from bitter orange (Citrus aurantium) samples. The synephrine and n-methyltyramine contents were 38.07-118.21 mg/kg and 0.27-0.56 mg/kg, respectively, in the orange fruit samples, while they were 14.61-120.39 mg/kg and up to 3.34 mg/kg, respectively, in the tested commercial orange juice samples. The differences in synephrine and n-methyltyramine content between orange fruit and commercial orange juice were not significant (p<0.05). These results suggest that UPLC-FLD can be applied to develop an analytical method of quality control for commercial orange juice.

User-Centered Service Design Research on Shared Vehicle for Camping (캠핑용 공유 차량 사용자 중심 서비스 디자인 연구)

  • Hur, Hyun-Woo
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.473-482
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    • 2019
  • People's leisure activities have increased due to changes in perception of social life. Camping cars are becoming popular due to the development of camping culture and traveling. However, there are not many users compared to the population of the camper due to the difficulty of economy and usability. Making it not easy to purchase or rent a camping car. Therefore, this study researches on camping service by combining shared services. It is aimed to provide a user centered camping shared service considering usage and economic efficiency. This study analyzed the concept, characteristics and current status of shared service and camping car with reference to domestic, overseas literature and internet data to provide basic data of camping car using shared service. In addition, through case study of shared vehicles, it is possible to grasp the current market. Integrate P2P, B2C, renting company and individuals to derive the design of A2P (All to People)service which connects and shares all. The user can have its own space available at the desired place and time. This study is a camping or unique mobile space service design that can be easily experienced in everyday life. It will reduce the strain of maintaining expenses and also process of pick up, return is freely making user-centered service design. This service design will lead to a diverse range of leisure activities and contribute to the upsweep of the camper industry.

Development of Indoor Navigation System based on the Augmented Reality in Subway Station (증강현실 기반 지하철 역사의 보행안내 시스템)

  • KIM, Wongil;LIM, Guk hyun;KIM, Hyun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.18 no.1
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    • pp.43-55
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    • 2019
  • Smart phone based navigation applications are very useful in everyday life. Cost-effective and user friendly navigation can be provided to the user by many applications available in market. Using the Smart phone these navigation applications provide accurate navigation for outdoor locations. But providing an accurate navigation underground space such as subway station is still a challenge. It is hence more convenient and appropriate for mobility services if the visitors could simply view the guidance of the subway station on their mobile phone, wherever and whenever it is needed. This study develops a algorithm for indoor navigation with the help of Augmented Reality(AR) and QR marker code from the entrance to the train platform for users. This indoor navigation uses AR and QR maker codes for two purposes: to provide the user link to the subway station location and to provide the current guidance details to the user. This Smart phone algorithm that uses a smart phone optical tool to decode the QR marker to determine the location information and provide guidance to the AR without indoor Maps. This algorithm also provides a module to guide mobility vulnerable to the Barrier Free route to destination.

Analysing Management Crises and Resilience of the Game Industry in Daegu (대구 게임산업의 경영위기와 회복력에 대한 분석)

  • Jeon, Ji-Hye;Lee, Chul-Woo
    • Journal of the Economic Geographical Society of Korea
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    • v.24 no.3
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    • pp.313-329
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    • 2021
  • This study analyzed the characteristics of the management crisis, the level of resilience, and the alternatives based on the companies' self-evaluation of the game industry in Daegu. The Daegu game industry, which started spontaneously in the late 1990s, grew rapidly until the late 2000s with the support of the government and supporting organizations. However, from the mid-2010s, it has entered a period of recession due to the number of companies that failed to respond to the saturation of the mobile game market and fierce competition at home and abroad. In response, some game companies turned the crisis into an opportunity to strengthen their competitiveness by pursuing challenging strategies for product differentiation and pioneering new markets. On the other hand, companies that were passive in responding to the crisis have not get out of the management crisis. In addition, in terms of the resilience level of game companies in Daegu, the level of immediate response to shock(rapidity) and replacement of the damaged part(redundancy) was low, but the level of mobilizing sufficient resources internally(resourcefulness) was high. However, as the Daegu game industry is facing more complex multi-spatial-scale environmental changes than in the past, its resilience should be strengthened through strategies that can compensate for weaknesses in terms of the game industry ecosystem beyond individual company-level efforts.

A Study on the Recycle of Carbon Material in Anode of Secondary Battery (이차전지 음극재 탄소 소재 재활용에 대한 연구)

  • Han, Gyoung-Jae;Kim, Yu-Jin;Yoon, Seong-Jin;Kang, Yu-Jin;Jang, Min-Hyeok;Jo, Hyung-Kun;Cho, Hye-Ryeong;Seo, Dong-Jin;Park, Joo-Il
    • Journal of the Korea Organic Resources Recycling Association
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    • v.30 no.4
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    • pp.59-66
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    • 2022
  • Lithium-ion batteries have greatly expanded along with the mobile phone market, and as the electric vehicle business is activated in earnest, they will attract many people's attention even afterwards. Until now, many people have attracted attention to the recovery of valuable metals inside lithium-ion batteries, but graphite, which is mainly used as an anode material, is also worth recycling. Therefore, in order to recover graphite with high purity and valuable metals, graphite that can be used as an anode material of a secondary battery may be generated again through a regeneration process of purifying and separating graphite from a waste lithium-ion battery and recovering electrical characteristics of graphite. This paper describes the process of converting waste graphite into regenerated graphite and the environmental and economic effects of regenerated graphite.

Effects of Foodservice Franchise's Online Advertising and E-WOM on Trust, Commitment and Loyalty

  • AHN, Sung-Man;YANG, Jae-Jang
    • The Korean Journal of Franchise Management
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    • v.12 no.2
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    • pp.7-21
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    • 2021
  • Purpose: One of the characteristics of service companies such as foodservice franchise is that it is easy to imitate, so many brands can imitate the menu that is popular with consumers. Therefore, foodservice franchise company should develop a brand that customers can identify from other brands in order differentiate it from its competitors. In order make the foodservice franchise company identifiable from other brands, it is possible through communication with customers. Therefore, this study proposes a new research model to analyze customer loyalty through online advertising and online word of mouth trust and immersion. Online was provided to customers through a mixture of advertisements and word of mouth, but previous studies have only considered online advertisements or online word of mouth. In addition, we want to verify the difference according to gender, which is an important variable in researching the online information processing behavior of customers. Research design, data, and methodology: The questionnaire of this study was surveyed on 20 years of age or older who have visited the restaurant franchise store within the last 3 months among the foodservice franchise companies operating SNS. During the survey period, 400 surveys were surveyed for a total of 20 days from April 1 to April 20, 2020. Result: The research results are as follows. First, in this study, the effect of online advertisement and online word of mouth on trust and immersion was studied. Second, this study verified the social influence theory in online advertising and online word of mouth. Third, the effect of online advertising and online word of mouth on loyalty according to gender was verified. Fourth, compared to existing advertisements, online advertisements are suitable for marketing by foodservice franchise companies because they can interact with consumers, modify advertisements immediately, execute extensive advertisements at low cost, segment the market, and measure advertisement effectiveness. The recent online expansion has been expanded to mobile-based, allowing foodservice franchisees to provide new communication services such as SMS (Short Message Service), multimedia messaging services, and location-based services. Fifth, a foodservice franchise company can increase brand awareness through online marketing or induce the use of offline stores. Sixth, franchisor can grow into a sustainable company only when they use resources efficiently. Conclusions: Trust is important in foodservice franchise information. This trust has a significant impact on customer commitment and loyalty.

Analysis of the Precedence of Stock Price Variables Using Cultural Content Big Data (문화콘텐츠 빅데이터를 이용한 주가 변수 선행성 분석)

  • Ryu, Jae Pil;Lee, Ji Young;Jeong, Jeong Young
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.222-230
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    • 2022
  • Recently, Korea's cultural content industry is developing, and behind the growing recognition around the world is the real-time sharing service of global network users due to the development of science and technology. In particular, in the case of YouTube, its propagation power is fast and powerful in that everyone, not limited users, can become potential video providers. As more than 80% of mobile phone users are using YouTube in Korea, YouTube's information means that psychological factors of users are reflected. For example, information such as the number of video views, likes, and comments of a channel with a specific personality shows a measure of the channel's personality interest. This is highly related to the fact that information such as the frequency of keyword search on portal sites is closely related to the stock market economically and psychologically. Therefore, in this study, YouTube information from a representative entertainment company is collected through a crawling algorithm and analyzed for the causal relationship with major variables related to stock prices. This study is considered meaningful in that it conducted research by combining cultural content, IT, and financial fields in accordance with the era of the fourth industry.