• Journal of Distribution Science
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• v.15 no.11
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• pp.83-93
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• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

• Archives of design research
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• v.13 no.1
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• pp.111-120
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• 2000

Certain complex forces are existing at the other side of a canvas. These are visual arrangements and within the arrangement, even the simple combination of dots and lines create more than visual patterns. No matter what form that visual art has taken, it is performed in a certain space and it is constucted with various visual elements. For effective communication, visual elements must form a stable sturcture by extablishing organic relationship among each other. These requires an understanding of the human visual characteristics and psychonology, because human sight senses the same biological and psychological visual elements differently in its force and weight, according to the position within a given space. Although the structure which controls such force and weight exists within a peice of work, it is a internal plan of the work that actually controls the communication through a man\ulcorner psychological reactions towards the horizontal and virtical structures within it. Moreover it is a visual statement that effectively expresses a theme or a message. This thesis has studied visual structures through the analysis of art pieces regarding of these kind of a visual picture plane, characteristics of a picture plane formed by a structure of force existing on the other side of the picture and the theory of visual balance. In addition, the aim of this study is to help designers who deals with visual image works to understand the visual structures and psychological recognitions and to apply these picture plane compositions at their real work by recognizing the psychological power within the construction elements.

• Journal of KIISE:Software and Applications
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• v.28 no.10
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• pp.720-731
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• 2001

Complexity metrics have been developed for the structured paradigm of software development are not suitable for use with the object-oriented(OO) paradigm, because they do not support key object-oriented concepts such as inheritance, polymorphism. message passing and encapsulation. There are many researches on OO software metrics such as program complexity or design metrics. But metrics measuring the complexity of classes at the OO analysis phase are needed because they provide earlier feedback to the development project. and earlier feedback means more effective developing and less costly maintenance. In this paper, we propose the new metrics to measure the complexity of analysis classes which draw out in the analysis based on RUP(Rational Unified Process). By the collaboration complexity, is denoted by CC, we mean the maximum number of the collaborations can be achieved with each of the collaborator and determine the potential complexity. And the interface complexity, is denoted by IC, shows the difficulty related to understand the interface of collaborators each other. We verify theoretically the suggested metrics for Weyuker's nine properties. Moreover, we show the computation results for analysis classes of the system which automatically respond to questions of the user using the text mining technique. As a result of the comparison of CC and CBO and WMC suggested by Chidamber and Kemerer, the class that have highly the proposed metric value maintain the high complexity at the design phase too. And the complexity can be represented by CC and IC more than CBO and WMC. We can expect that our metrics may provide us the earlier feedback and hence possible to predict the efforts, costs and time required to remainder processes. As a result, we expect to develop the cost-effective OO software by reviewing the complexity of analysis classes in the first stage of SDLC(Software Development Life Cycle).

• Convergence Security Journal
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• v.15 no.7
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• pp.111-118
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• 2015

The violent crime has increased dramatically in our society. This is because our society has to change quickly. Strong police force, but this is not enough to solve the crime. And there are a lot of police to investigate the situation difficult to go out to the crime scene. So inevitably increase in the risk of crime. Researchers have conducted a number of studies to solve this problem. However, the proposed study how realistic are many points still lacking. herefore, we to take advantage of smartphones and high-speed Internet access technology to provide security services using the push service for rapid identification and crime situation in this study. Therefore, we would like to provide rapid service to identify criminal security situation using smart-phone app and push services on the high speed internet environments. The proposed system is to record the voice information received from the smart phone near the user presses the hot key is set in advance in real-time, and stores the audio information stored in the LBS information to the server through the authentication procedure. And the server uses the stored voice data and LBS Push service information to inform their families. We have completed the design of the proposed system. And it has implemented a smart phone app, the user authentication server. And using the state in which the push service from the authentication server by transmitting a message to a user to inform a family. But more must examine whether the proposed research is relevant in future studies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.2
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• pp.357-364
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• 2001

The Instant Messenger(IM) is the most popular personal communication tool today. IM is a tool that can substitute E-mail for a person, and can secure the user for a company. Further, it is claimed as it has a limitless potential. However, there has been several reports on security issues. It has known that the transmitting message is not secured for the attacks, and hacking tools has been developed. In addition, several reports has been made regards to the vulnerability. In other words, anyone can peep through and manipulate the messages that are sent or received via IM. This is a barrier for the IM to be developed as a corporate's strategic tool, and furthermore, it will create serious personal privacy issue. IETF IMPP Working (:roup is preparing a standard mutual relationship between IM. However, it is complicated due to the American On-Lines's absence, whom has ensured the most number of IM users. There was a discussion only about the form of the transmitting data, but it is insufficient state to discuss the security service for general. In this paper, 1 design and implement the Secure Instant Messaging System, to solve the IM's vulnerability and the security issue presented above.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.4C
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• pp.365-373
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• 2003

In this paper, we design a versatle RS decoder which can decode RS codes of any block length n as well as any message length k, based on a modified Euclid's algorithm (MEA). This unique feature is favorable for a shortened RS code of any block length it eliminates the need to insert zeros before decoding a shortened RS code. Furthermore, the value of error correcting capability t can be changed in real time at every codeword block. Thus, when a return channel is available, the error correcting capability can be adaptiverly altered according to channel state. The decoder permits 4-step pipelined processing : (1) syndrome calculation (2) MEA block (3) error magnitude calculation (4) decoder failure check. Each step is designed to form a structure suitable for decoding a RS code with varying block length. A new architecture is proposed for a MEA block in step (2) and an architecture of outputting in reversed order is employed for a polynomial evaluation in step (3). To maintain to throughput rate with less circuitry, the MEA block uses not only a multiplexing and recursive technique but also an overclocking technique. The adaptive RS decoder over GF($2^8$) with the maximal error correcting capability of 10 has been designed in VHDL, and successfully synthesized in a FPGA.

• Archives of design research
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• v.17 no.3
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• pp.303-312
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• 2004

The purpose of this study is to activate the study on movercial. To accomplish of this, the objectives of this study are two-fold. First, this study attempts to find out how movercial are interpreted and experienced compared to product placement; and secondly, to delineate experience and interpretation in terms of the themes of movie centrality and consumption-specific relevance. This study attempted qualitative approach comparing to the criteria consisted of the themes of movie centrality and consumption-specific relevance to gain in-depth understanding of how movercial which is popped up and regarded as a newly creative format in the diffusion of internet culture and mobile communication environment is experienced and interpreted. For this aim, the moviegoer informants were classified into frequent and infrequent based on the classification method of previous product placement study of Delorme & Reid(1999) and Focus Group Interviews and In-depth Interviews were executed for understanding of how are experienced. Major implications of this study were as follows. First, prior experience of brand exposure from movercial enhanced familiarity for advertising in real-life. Second, movercial can be used to influential tools for purchasing decision with advertising and product placement. Third, informants experienced uncomfortable feeling of change and discomfort against the format of hybrid commercial message such as movercial and PPL which is penetrating into the culture and art at large.

• Archives of design research
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• v.18 no.3 s.61
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• pp.45-54
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• 2005

Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.

• Journal of KIISE:Computer Systems and Theory
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• v.30 no.5_6
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• pp.232-238
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• 2003

Traditional operating systems use a virtual memory to provide users with a bigger memory than a physical memory. The virtual memory augments the insufficient physical memory by the swap device. Since disks are usually used as the swap device, the cost of a page fault is relatively high compared to the access cost of the physical memory. Recently, numerous papers have investigated the Network RAM in order to exploit the idle memory in the network instead of disks. Since today's distributed systems are interconnected with high-performance networks, the network latency is far smaller than the disk access latency In this paper we design and implement the Network RAM using block device driver on Linux. This is the first implementation of the Network RAM on Linux. We propose the new reliability method to recover the page when the other workstation's memory is damaged. The system using the Network RAM as the swap device reduces the execution time by 40.3% than the system using the disk as the swap device. The performance results suggest that the new reliability method that use the processor more efficiently has the similar execution time with others, but uses smaller server memory and generates less message traffic than others.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.256-259
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• 2016

The growth of mobile devices in Internet of Things (IoT) leads to a number of intelligent buildings related IoT applications. For instance, home automation controlling system uses client system such web apps on smartphone or web service to access the home server by sending control commands. The home server receives the command, then controls for instance the light system. The gateway based RESTful technology responsible for handling clients' requests attests an internet latency in case a large number of clients' requests submit toward the gateway increases. In this paper, we propose the design tasks of the IoT gateway for handling concurrency events. In the procedure of designing tasks, concurrency is best understood by employing multiple levels of abstraction. The way that is eminently to accomplish concurrency is to build an object-oriented environment with support for messages passing between concurrent objects. We also investigate the performance of event-driven architecture for building IoT gateway using node.js on one side and communication protocol based message-oriented middleware known as XMPP to handle communications of intelligent building control devices connected to the gateway through a centralized hub. The Node.JS is 40% faster than the traditional web server side features thread-based approach. The use of Node.js server-side handles a large number of clients' requests, then therefore, reduces delay in performing predefined actions automatically in intelligent building IoT environment.