• The Korean Journal of Franchise Management
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• v.9 no.1
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• pp.17-25
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• 2018

Purpose - This study was to investigate the effect of advertising attributes on advertising attitude, brand equity, and advertising effect of TV commercials of chicken franchise brand, which is one of the most popular food service brand in recent years. Research design, data, and methodology - This study aims to see the effect of advertising attributes on advertising effectiveness and the mediating effects of advertising attitude and brand equity. A total of 200 questionaire was collected, 15 respondents were discarded due to missing information. Therefore, a total of 185 respondents were used for this study. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, three-step mediation regression analysis, and path analysis with SPSS 24.0 and AMOS 24.0 statistical program. Result - The results of the study are as follows. First, the effect of brand attitude on brand attitude and brand equity, brand equity and advertising effect on brand attitude, and brand equity on advertising effect were statistically significant. As a result of the mediating effect test, it was confirmed that the attitude of the ad and the brand equity mediates partly between the ad property and the advertisement effect. Conclusions - As a result of the study, it is suggested that the informativeness and notableness affect the consumers among the advertisement attributes, so that it is necessary to be able to convey the accurate information more clearly to the consumers when composing the contents of the advertisement. In other words, in the case of the advertisement of the chicken franchise brand corporation, it will be an effective advertisement campaign if it continuously transmits the correct advertisement message to the consumers in association with the brand.

• Journal of Practical Engineering Education
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• v.16 no.2
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• pp.185-193
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• 2024

With the advent of smartphones, people can access various information through the internet anytime and anywhere. Even in the vehicle environment, users can use the internet. Users interact with web and applications every day and get information. However, as the amount of data to be processed by the program increases, users inevitably receive a message to wait. User waiting is an inconvenient experience, but minimizing user waiting is the best way because there is time required for data processing. However, if the service processing time exceeds the expected time, users experience more severe boredom and pain. Therefore, various methods and researches are being conducted to alleviate the boredom of user waiting. The most commonly used method to alleviate user waiting boredom is loading. In this study, we investigated the effect of skeleton loading, the latest loading technique, on user waiting experience, and how attractive it is as a design technique in terms of UI compared to other loading techniques.

• Journal of Positioning, Navigation, and Timing
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• v.13 no.1
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• pp.53-61
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• 2024

Global Navigation Satellite Systems are expected to meet system-defined integrity requirements when users utilize the system for safety critical applications. While the guaranteed integrity performance of GPS and Galileo is publicly available, their integrity assurance procedure and related methodology have not been released to the public in an official document format. This paper summarizes the integrity assurance procedures of Global Positioning System (GPS) and Galileo, which were utilized during their system development, through a literature survey of their integrity assurance methodology. GPS Block II assures system integrity using the following methods: continuous performance monitoring and maintenance on Space Segment (SS) and Control Segment (CS), through a cause and effect analysis of anomalies and a failure analysis. In GPS Block III, to achieve more stringent integrity performance, safety requirements are integrated into the system design and development from its starting phase to the final phase. Galileo's integrity performance is provided in the Integrity Support Message (ISM) format, as Galileo utilizes a Dual Frequency Multi Constellation (DFMC) Satellite Based Augmentation System (SBAS) and Advanced Receiver Autonomous Integrity Monitoring (ARAIM) to serve safety critical applications. The integrity performance of Galileo is ensured by using a methodology similar to GPS Block II (i.e. continuous performance monitoring and maintenance on the system). The integrity assurance procedures reviewed in this paper can be utilized for a new satellite navigation system that will be developed in the near future.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.23-30
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• 2024

In this paper, we propose a deep learning-based personalized senior care service application. The proposed application uses Speech to Text technology to convert the user's speech into text and uses it as input to Autogen, an interactive multi-agent large-scale language model developed by Microsoft, for user convenience. Autogen uses data from previous conversations between the senior and ChatBot to understand the other user's intent and respond to the response, and then uses a back-end agent to create a wish list, a shared calendar, and a greeting message with the other user's voice through a deep learning model for voice cloning. Additionally, the application can perform home IoT services with SKT's AI speaker (NUGU). The proposed application is expected to contribute to future AI-based senior care technology.

• Archives of design research
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• v.17 no.2
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• pp.147-156
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• 2004

An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.

• Journal of Korean Society of Transportation
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• v.19 no.3
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• pp.45-58
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• 2001

Subjective mental workload assessment technique becomes a standard human factors and human-machine interface evaluation tool for the evaluation of ITS(Intelligent Transport Systems)-oriented information systems as well as the drivers visual activity analysis, physiological indices(GSR, EEG, ECG, etc.), secondary task performance, reaction time. vehicle control parameters(speed, steering behavior, accelerator control) that are widely applied for transportation and vehicle systems to evaluate the safety, to decide the system or design alternatives, and to establish the design guidelines. This paper reviewed and compared the most globally employed four mental workload assessment techniques that have been designed for the use of various human-machine systems and ITS-oriented in-vehicle information systems. NASA-TLX(National Aeronautics and Space Administration-Task Load Index). SWAT(Subjective Workload Assessment Technique), MCH(Modified Cooper-Harper) scale, and recently developed RNASA-TLX(Revision of NASA-TH) were compared in terms of sensitivity and subjective evaluations to derive the human-machine interface evaluation guidelines for the application of ITS-oriented in-vehicle information systems. Then, experiment results supported that RNASA-TLX is the prospective tool for the mental workload assessment of ITS-oriented in-vehicle information systems.

• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• Journal of the Institute of Electronics and Information Engineers
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• v.51 no.3
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• pp.89-101
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• 2014

Recently, as domestic air traffic dramatically increases, the need of ATC(air traffic control) systems has grown for safe and efficient ATM(air traffic management). Especially, for smooth ATC, it is far more important that performance of display system which should show all air traffic situation in FIR(Flight Information Region) without additional latency is guaranteed. In this paper, we design a ASTERIX(All purpose STructured Eurocontrol suRveillance Information eXchange) parsing module to promote stable ATC by minimizing system loads, which is connected with reducing overheads arisen when we parse ASTERIX message. Our ASTERIX parsing module based on pattern matching creates patterns by analyzing received ASTERIX data, and handles following received ASTERIX data using pre-defined procedure through patterns. This module minimizes display errors by rapidly extracting only necessary information for display different from existing parsing module containing unnecessary parsing procedure. Therefore, this designed module is to enable controllers to operate stable ATC. The comparison with existing general bit level ASTERIX parsing module shows that ASTERIX parsing module based on pattern matching has shorter processing delay, higher throughput, and lower CPU usage.

• 전자공학회논문지 IE
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• v.46 no.4
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• pp.1-7
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• 2009

The final goal of ITS and ETC will be to improve the traffic efficiency and mobile safety without new road construction. DSRC system is emerging nowadays as a solution of them. China DSRC standard which was released in May 2007 has low bit rate, short message and simple MAC control. The DSRC system users want a long lifetime over 1 year with just one battery. In this paper, we propose the SoC of very low power consumption architecture. Several digital logic concept and analog power control logics were used for very low power consumption. The SoC operation mode and clock speed, operation voltage range, wakeup signal detector, analog comparator and Internal Voltage Regulator & External Power Switch were designed. We confirmed that the SoC power consumption is under 8.5mA@20Mhz, 0.9mA@1Mhz in active mode, and under 5uA in power down mode, by computer simulation. The design of SoC was finished on Aug. 2008, and fabricated on Nov. 2008 with $0.18{\mu}m$ CMOS process.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2001.05a
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• pp.667-671
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• 2001

The Instant Messenger(IM) is the most popular personal communication tool today. IM is a tool that can substitute E-mail for a person, and can secure the user for a company. Further, it is claimed as it has a limitless potential. However, there has been several reports on security issues. It has known that the transmitting message is not secured for the attacks, and hacking tools has been developed. In addition, several reports has been made regards to the vulnerability. In other words, anyone can been through and manipulate the messages that are sent or received via IM. This is a barrier for the IM to be developed as a corporate's strategic tool, and furthermore, it will create serious personal privacy issue. IETF IMPP Working Group is preparing a standard mutual relationship between IM. However, it is complicated due to the American On-Lines's absence, whom has ensured the most number of IM users. There was a discussion only about the form of the transmitting data, but it is insufficient state to discuss the security service for general. In this paper, I design and implement the Secure Instant Messaging System, to solve the IM's vulnerability and the security issue presented above.