• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.1
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.

• Journal of the Korean Society of Costume
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• v.65 no.3
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• pp.1-14
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• 2015

The purpose of this study is to identify cross-cultural features among Korea, China, and Japan by comparing differences in facial awareness, attractiveness preferences, and consideration of facial parts in a group of Korean, Chinese, and Japanese men and women as they evaluated the faces of Korean women in their 20s. A survey was conducted targeting male and female Korean, Chinese, and Japanese college students in their 20s. Frequency analysis, ANOVA, Duncan test, factorial analysis, and reliability analysis, MANOVA were carried out using SPSS 18.0. The results of this study are as follows: Faces of Korean women in their 20s were evaluated by Korean, Chinese, and Japanese men and women in their 20s and were classified into four categories as 'Youthfulness', 'Classiness', 'Friendliness' and 'Activeness'. Differences in facial image awareness were observed depending on nationality and gender. Korean participants were found to place importance on overall morphological factors; The Japanese focused on the eyes; and the Chinese on the skin color. Women of all nationalities showed, on average, a higher awareness of facial parts than men. No significant differences in facial attractiveness preferences were found based on nationality or gender, but there were differences in how the participants evaluated faces for attractiveness, showing that reasons for preferences may vary even if the preferences are the same.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• Journal of Family Resource Management and Policy Review
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• v.24 no.1
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• pp.1-19
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• 2020

The purpose of this study is to identify the perceptions of and willingness for marriage among people in their 20s and 30s. The data came from the Korean General Social Survey of the Survey Research Center at Sungkyunkwan University. The sample data set included 292 men and women aged 20 to 39. The major findings are as follows. First, gender, satisfaction with one's household economic conditions, and significantly affect the individuals' perceptions of marriage. The results show that the men's education level, value of family succession, value of gender roles, and value of parents' role are the significant factors that affect their perceptions of marriage. In the case of the women's perceptions of marriage, the significant factors are their household economic conditions, value of family succession, value of gender roles, and value of childbirth. Second, the willingness for marriage among unmarried people is decided by age, education level, whether one has an income or not, satisfaction with one's household economic conditions, and value of one's childbirth. Overall, gender is the most significant factor that affects the perceptions of marriage among all the other variables. However, men's and women's values of gender roles and family succession, respectively, both significantly affect their perceptions of marriage but show opposite coefficient directions. Another finding shows that unmarried people who are willing to marry tend not to have children. This implies that they do not perceive the decision on having a child as a necessary factor behind marriage decisions.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.195-209
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• 2014

This study aimed to identify the preferred jeans design and needed improvements through survey research aimed at men aged 20~29. In order to identify the current wearing trends and problems of jeans, the study carried out survey research aimed at men in their twenties who had purchased and worn jeans. As a result of survey research aimed at consumers, it was discovered that fit was deemed most important during the purchase of jeans. As to the question which type of slacks was worn most frequently, the answer was slim type jeans. Regarding body parts that became the selection standard during the purchase of jeans, the answer was thigh and waist. The body parts that showed the lowest assessment result appeared to be thigh circumference, waist measurement, slacks length, and slacks bottom. To a question asking about things to be repaired and to be improved, they replied that there were problems in measurement fit, dissatisfaction with materials, and washing and management.

• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.185-204
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• 2012

There are lots of sexual images in the contemporary media, and this is due to many of the media formats, such as television, magazines, and the Internet, using these images to relay various messages to the people. The media uses these sexual images (i.e. woman in a bikini) in order to use sex and eroticism as a marketing tool to the audience. Unlike other men's magazines, which actually have many female readers, Maxim magazine's readers are made of mostly men, and because of this, their magazine covers are usually filled with sexy women celebrities, such as singers or actors; images that can attract the general men. This study puts its focus on evaluating Maxim magazine's marketing strategy. The strategy of targeting men in their 20's and 30's, who were not interested in reading, but were impulsive and visually oriented. The study looked at magazine covers from November 2002 (the start of the magazine) to October 2008 (the peak period of its sales), and a total of 72 images were analyzed. For each image, 5 things were recorded (model's occupation, clothing style, hairstyle, makeup, pose and gaze).

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.119-131
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• 2021

In this study, I compared the pattern design method of classic shirts focused on the men's clothing consturction textbook. It was intended to select a shirt pattern drawing method suitable for men in their 20s by conducing a appearance evaluation with a 3D simulation program. Pattern drawing method, sizes, appearance evaluation, garment pressure. were evaluated, and SPSS 26.0 program was used for analysis. According to the Pattern drawing method, there were differences in application sizes, and there were many parts where designated sizes were applied. The shirt pattern is mostly the same for the front chest and back chest, front waist and back waist. However, if there is a front and back difference of the chest and the waist circumference, the fit was considered better. B pattern was evaluated as the best in appearance evaluation, color distribution, and mesh condition through 3D simulation, and B pattern was analyzed as the most suitable method for men in their 20s. Since this study applied the average sizes of the 7th Korean Human Body Dimension Survey report in 20s, it is thought that caution should be paid to apply them to all 20s. In the future, it is also thought that research on the actual fit and patterns of various body types and materials in their 20s should be carried out.

• Journal of the Ergonomics Society of Korea
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• v.31 no.1
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• pp.247-254
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• 2012

Objective: The objective of the study is to analyze adult men's somatotype characteristics, age range from 20s to 50s comparing the direct anthropometric measurement values and to provide the basis information for developing clothing patterns. Background: The comparative study among the age groups is very fundamental to understand the body characteristics of each subjects group. Therefore, comparison of body measurements in age groups was applied in this study. Method: The anthropometric data from the $5^{th}$ Anthropometry of Size Korea(2004) and $6^{th}$ Anthropometry of Size Korea(2010) were applied for the data analysis. Results: As a result, the chest depth/chest width index(the value of chest depth divided by chest width) was increased and the waist depth/waist width index was decreased in all age groups. In addition, the hip depth/hip width index was decreased in age of 20's and 50's. This means that the chest width and hip width were decreased and the waist width were increased. From the data of the 5th Size Korea, the obese men(BMI: 25~30) in the 50s showed the highest percentage of 47.1%, and 44.8% of obese men(BMI: 25~30) in the 40s recorded the highest rate base on the data of the 6th Size Korea. Conclusion: It is concluded that the some differences were showed between the 5th anthropometric data and the 6th data. In particular, obesity tendencies of men in their 20's and 30's were observed significantly compared to other age groups. Application: These findings from the study can be utilized men's wear design and construction that reflect body characteristics.

• Journal of Environmental Health Sciences
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• v.36 no.3
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• pp.215-221
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• 2010

The purpose of this study was to investigate the relevance of gender, age, and BMI (Body Mass Index) to changes in the urinary creatinine concentration in Korean adults. We recruited and surveyed 2,156 persons $\geq$20 years of age from 98 districts across the country, and collected urine samples for analyzing the creatinine concentration. Participants were 41.6% men and 58.4% women. In terms of age, the percentage of the population in their 20's and $\geq$60 years of age was relatively similar, with 13.6% and 17.8%, respectively, while the percentages in their 30's, 40's and 50's were also relatively similar, with 22.0%, 24.0%, and 22.6%, respectively. The proportion of participants in their 20's and 30's who were underweight (according to the BMI) was 25% and 19.2%, respectively, but only 6.2~6.4% of those $\geq$40 years of age were underweight. This showed that the underweight proportion in elder generations was less than that in younger generations. Meanwhile, the proportion who were overweight was 13.7%, 18.8%, 28.6%, 27.9%, 32.0% when the participants were in their 20's, 30's, 40's, 50's and $\geq$60 years of age, respectively (p<0.000). This showed that the overweight proportion increased along with increasing age. The overall urinary creatinine concentration was 10 mg/dl (arithmetic mean: AM), and 92.2 mg/dl (geometric mean: GM). The urinary creatinine concentration in men (132.6 mg/dl, AM) was significantly higher than that in women (93.3 mg/dl, AM (p<0.000)). Showing a similar trend in men and women, urinary creatinine concentrations were highest when the participants were in their 20's (135.6 mg/dl, AM), and tended to decrease with increasing age. Urinary creatinine concentrations in overweight and obese subjects (AM of 117.9 mg/dl and 118.0 mg/dl, respectively) were significantly higher than in other groups, and this trend was similar in men and women. In conclusion, we found that urinary concentrations were significantly affected by gender, age, and BMI, and that care should therefore be exercised when correcting urinary metabolites according to the urinary creatinine concentration.

• International Journal of Advanced Culture Technology
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• v.9 no.1
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• pp.143-151
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• 2021

This study was a cross-sectional descriptive research to analyze the effects of sub-factors of cognitive emotional control on happiness levels. The participants of the study were 201 men and women in their 20s, and data were collected online from January 1 to 15 collected data were, 2001 using structured cognitive control and happiness level questionnaires. The collected data were conducted Independent t-test, Pearson correlation analysis, simple regression analysis, multiple regression Analysis, hierarchical regression analysis using SPSS 18.0 statistic program. As a result, the study appeared that the level of happiness by gender does not differ, and cognitive emotional control affected 58.5%. The average of cognitive emotional control was higher for all men, but women were higher than men in criticized others. Also, acceptance was the sub-factor of emotional control that most affected the level of happiness (β=-.587, p<0.01). Based on the results of this study, it is suggested that a systematic program on subject of acceptance, a sub-factor of cognitive emotional control, should be developed to improve the level of happiness.