Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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A Cross-Cultural Study of Facial Awareness, Influential Factors, and Attractiveness Preferences Among Korean, Japanese, and Chinese Men and Women Evaluating Korean Women by Facial Type

한국여성의 얼굴이미지 유형별 인식영향요소와 매력선호도에 대한 한중일 남녀 비교

  • 백경진 (연세대학교 심바이오틱라이프텍연구원) ;
  • 김영인 (연세대학교 생활디자인학과)
  • Received : 2014.09.11
  • Accepted : 2014.12.20
  • Published : 2015.04.30
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Abstract

The purpose of this study is to identify cross-cultural features among Korea, China, and Japan by comparing differences in facial awareness, attractiveness preferences, and consideration of facial parts in a group of Korean, Chinese, and Japanese men and women as they evaluated the faces of Korean women in their 20s. A survey was conducted targeting male and female Korean, Chinese, and Japanese college students in their 20s. Frequency analysis, ANOVA, Duncan test, factorial analysis, and reliability analysis, MANOVA were carried out using SPSS 18.0. The results of this study are as follows: Faces of Korean women in their 20s were evaluated by Korean, Chinese, and Japanese men and women in their 20s and were classified into four categories as 'Youthfulness', 'Classiness', 'Friendliness' and 'Activeness'. Differences in facial image awareness were observed depending on nationality and gender. Korean participants were found to place importance on overall morphological factors; The Japanese focused on the eyes; and the Chinese on the skin color. Women of all nationalities showed, on average, a higher awareness of facial parts than men. No significant differences in facial attractiveness preferences were found based on nationality or gender, but there were differences in how the participants evaluated faces for attractiveness, showing that reasons for preferences may vary even if the preferences are the same.

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References

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