• 유통과학연구
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• 제20권4호
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• pp.21-31
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• 2022

Purpose: The study focuses on the distribution of brand love on customers' behavioral intention at five-star hotels in Vietnam. Furthermore, the study also assesses the role of mediating variables and moderating variable involved in the research model. Research design, data and methodology This research surveys 458 customers using the services of five-star hotels in Vietnam through questionnaires on online platforms. Data cleaning and data analysis using SPSS 25.0 software combined with Smart-PLS 3.0 software were used in the research to evaluate the measurement model and structural model. Results: From the results of the structural model evaluation, it shows the positive distribution of brand love on customers' behavioral intentions towards five-star hotels in Vietnam. The mediating roles of brand engagement, brand equity, customer motivation, and the participation of the moderating variable, customer expectations, are determined by this research model. Conclusions: Based on the study results, the distribution of brand love positively affects customers' behavioral intention at five-star hotels in Vietnam, giving recommendations that have a positive impact on customer behavioral intention. In addition, the study shows the role of mediating variables as well as exploring the moderator's (customer expectations) in the distribution of relationships between customer motivation and customer behavioral intention.

• 가정과삶의질연구
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• 제30권3호
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• pp.59-67
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• 2012

This study investigate the influence of resilience on organizational commitment using social support as a mediating variable for kindergarten and childcare teathers. The subjects were 630 kindergarten and childcare teathers. The collected data were analyzed by Pearson's correlation as well as single and multiple regressions that used SPSS Win 19.0. The results were as follows: (1) The resilience was significantly associated with organizational commitment of kindergarten and childcare teachers. (2) The resilience was significantly associated with social support of kindergarten and childcare teachers. (3) The resilience was not significantly associated with organizational commitment of kindergarten and childcare teachers, controlled by social support. The results showed the social support was more important variable affecting organizational commitment of kindergarten and childcare teachers than the resilience. As a result, teachers have to be strengthened for support of social emotion that helps to control of their emotional condition and social evaluation that estimates their role positive under administration system.

• 한국산업정보학회논문지
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• 제13권5호
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• pp.197-213
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• 2008

본 논문은 대학정보시스템 품질특성이 학생들의 만족도에 미치는 영향에 관한 연구이다. 대학정보시스템의 품질 특성을 독립변수로, 정보시스템의 만족도를 매개변수로, 그리고 대학전반에 대한 만족도를 종속변수로 사용하여 그들 간의 상관관계를 분석하였다. 또한 사용자 특성(지역, 학년, 소속계열, 성별)이라는 조절변수를 사용하여 대학정보시스템 품질특성이 정보시스템의 만족도에 미치는 조절효과에 대한 연구를 하였다. 본 연구에서는 연구의 결과에 따라 급변하는 대학의 환경속에서 대학정보시스템의 운영 및 구축에 대한 시사점을 아울러 제시하고 있다.

• 아태비즈니스연구
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• 제14권4호
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• pp.1-21
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• 2023

Purpose - The study investigates the role of authenticity of B2B salespersons has on their consultative selling competence. The study also examines the mediating effect of customer orientation between the authenticity of B2B salespersons and their consultative selling competence, as well as the moderating role of trust in the buyer-seller exchange. Design/methodology/approach - This research utilized a covariance-based structural equation model technique. The study assessed the research model's moderation effects through a stepwise approach, which allowed for an examination of the moderating effect of trust in the buyer-seller relationship. Findings - As a result of structural equation analysis, this study found that the authenticity of B2B salespersons influences their consultative selling competence by mediating their customer orientation significantly. In addition, trust in the buyer-seller exchange plays a significant role as a moderating variable between customer orientation and competitive selling competence, but it is not significant as a moderating variable between the authenticity and customer orientation of B2B salespersons. Research implications or Originality - This research proposed the role of authenticity of the B2B salesperson as a key factor in the trust-based relationship and a key variable of consultative selling competence. The study has taken the research on the authenticity of the B2B salesperson one step further from the study of authenticity of the brand and the company's leadership.

• 경영정보학연구
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• 제17권1호
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• pp.199-215
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• 2015

기업은 공급사슬을 활용하여 기업의 성과를 향상시키려고 한다. 하지만 공급사슬관리를 도입하는 것만으로는 기업의 성과를 향상시키는데 한계가 있다. 따라서 파트너 기업과의 통합을 통해서 성과를 향상시키려고 노력해야 한다. 공급사슬통합은 기업의 전략적 협업으로 정보공유는 공급사슬통합을 도입하고 운영하는데 중요한 역할을 하는 요인이다. 본 연구에서는 공급사슬통합과 기업성과 사이에서의 정보공유의 역할을 확인하려고 한다. 본 연구는 국내 제조업 관련 기업을 대상으로 설문조사를 실시하여 총 199부의 설문지를 분석에 활용하였으며, Amos 21을 활용하여 구조방정식 모형으로 분석하였다. 본 연구의 결과는 공급사슬통합이 기업의 성과에 긍정적인 영향을 미치며, 공급사슬통합과 기업성과 사이에서 정보공유가 매개변수 역할을 하는 것을 검증하였다. 따라서 기업은 성과를 향상시키기 위해서 공급사슬 파트너 기업과의 협업을 위한 통합을 지원하여 기업 간의 정보공유가 원활히 이루어지도록 노력해야 한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.553-563
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• 2021

Customer value has long been believed to be a direct trigger for increased tourist satisfaction, but as a mediating variable, it still needs to be proven further. This paper aims to examine the causal relationship between research variables, as well as to examine the role of customer value as a mediating variable in the relationship between service quality, brand quality, tourism products, customer value, and tourist satisfaction with tourists' objects. The population is tourists who visit tourist sites/destinations in the Gianyar Regency on the island of Bali, Indonesia, and the sample size is 270 respondents, selected through random sampling. Structural equation modeling (SEM), a multivariate statistical analysis technique, is used to analyze the causal relationships between variables. The results show that the model is accepted, and customer value is proven to be a positive mediating variable. The results also show that service quality, brand quality, and tourism products have an effect on customer value. This provides insight into the practical implications for tourism managers to increase the brand quality of tourist attractions as well as increase the professionalism and quality of tour guide services. This, in turn, will increase customer value and increase tourist satisfaction.

• 아동학회지
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• 제37권3호
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• pp.111-122
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• 2016

Objective: The purpose of this study was to investigate the association between father marital satisfaction and parenting participation and young child emotion regulation to determine the mediating effects of father marital satisfaction and parenting participation on young child emotion regulation. Methods: This study was conducted with 249 3-, 4-, and 5-year-olds and their fathers at nurseries in Seoul and Gyeonggi. The collected data were analyzed via frequency, average, standard deviation, Pearson's correlation analysis, Baron and Kenny's hierarchical regression analysis, and the Sobel test. Results: First, father marital satisfaction, parenting participation and young child emotion regulation, including the sub-factors of each variable, were all significantly correlated. Second, father parenting participation was found to have a full-mediating effect emotion regulation of the young child. Meanwhile, father parenting participation was found to have a full mediating effect others-regulation of the young child. In addition, father parenting participation was found to have a partial mediating effect on young child self-regulation. Conclusion: These results suggests the need to provide more practical family programs and realistic governmental support to promote father parenting participation.

• 한국학교ㆍ지역보건교육학회지
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• 제19권2호
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• pp.31-42
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• 2018

Objectives: This study was conducted to analyze the mediating effect of self-identity on the relationship between aggression and school life adaptation of early adolescents. Methods: This study used the 5th-year data of the Korean Children & Youth Panel Survey (KCYPS) including 159 middle school 2nd students from single-parent families. The data was analyzed with open source statistics program R 3.5.0 to determine whether self-identity had a mediating effect on school life adaptation as an independent variable. Results: A moderate correlation was found among aggression, self-identity, and school life adaptation. As a result of the Sobel test, self-identity of early adolescents demonstrated a significant mediating effect on the relationship between aggression and school life adaptation. Conclusions: Given the significant mediating factor of self-identity, the strategies for early adolescents to boost their overall school life adaptation should be considered through intervention programs that help to enhance their self-identity.

• 대한안전경영과학회지
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• 제24권4호
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• pp.15-23
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• 2022

This study investigated the effects of job stress, job attitude, and social support on the relationship between client violence and social worker job response. The multi-mediating effect of job stress, job attitude, and social support between client violence and social worker job response was empirically analyzed. 257 social workers in social welfare facilities were analyzed using SPSS. The following conclusions were drawn. First, there was a significant correlation between client violence, job stress, job attitude, social support, and job response variables. Client violence was affecting variables related to social worker job response. Second, job stress, job attitude, and social support had multiple mediating effects. The parallel mediation effect and the serial mediation effect were verified. Third, job attitude was found to be a variable of multiple mediating effects. Fourth, job stress and social support were found to be double mediating effect variables. In response, programs and manuals suitable for the type of social welfare facilities and the policy basis for preparing countermeasures for social workers were limited, and follow-up studies on various variables were suggested.

• 디지털융복합연구
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• 제19권5호
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• pp.249-262
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• 2021

조직의 리더의 특성에 따라 구성원들의 행동의 변화가 있을 것으로 생각되며 이러한 아이디어를 바탕으로 실증연구를 통해 조직 구성원들의 행동의 변화를 유발 시키는 요인을 알아보고자 한다. 본 연구를 진행하기 위해 진성리더십을 독립변수로 활용하고 결과변수로는 구성원들이 생각하는 창의적인 아이디어를 직접 실행하고 행동으로 옮기는 혁신행동을 변수로 활용하여 검증하고자 한다. 또한 구성원의 침묵현상을 매개변수로 활용하여 구성원들의 행동에 어떠한 영향을 주는가를 함께 알아보고자 하였다. 결과적으로 독립변수인 진성리더십은 구성원들의 혁신행동에 직접적인 영향관계가 있는 것으로 나타났으며, 침묵의 매개효과 역시 부분 매개효과가 있는 것으로 나타났다. 이는 구성원들의 행동을 유발하는 내적 동기의 요인 중 리더십과 침묵 동기요인들이 작용된 것으로 보여 지는 결과이다. 이후 본 연구를 바탕으로 조직의 구성원들이 느끼는 침묵의 원인에 대한 연구와 침묵이 미치는 영향요인에 관한 연구를 통해서 구성원들의 침묵관리의 필요성에 관한 연구가 중요할 것으로 보여 진다.