• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.7B
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• pp.795-805
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• 2011

The research on the immersive media technology is actively being done with the emergence of immersive services using immersive media, especially in the broadcasting industry and with the increased market demand for it. The industry which produces, transmits, processes and services the immersive contents is commonly called Immersive Media Industry. Immersive Media Industry has recently received attention as next-generation strategic industry with its high marketability and its high possibility of market expansion through convergence with other industry such as education, health, advertisement, travel and public service industry. As other advanccd country such as the U.S., Japan and Europe buckle down to take the innitiative in the immersive media industry, Korea government also begins to make plan to promote the immersive media industry. As above, immersive media industry is a cutting-edge convergence industry which embraces broadcasting, telecommunication and contents industry and it is rising as core growth engine industry. This article analyses the economic effects of immersive media industry through quantatitive method and evaluates the relations between the immersive media industry and the other related industries. As a result, the effect on production inducement of immersive media industry is 610.9 billion Korean Won; the effect on value-added inducement is 468.7 billion Korean Won; and it is measured that 3,258 job will be created by the immersive media industry.

• Journal of Information Technology Applications and Management
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• v.18 no.2
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• pp.23-38
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• 2011

The advance of All-IP digital convergence is now triggering fundamental changes in the media industry. This article analyzes the evolution of the media industry based on a value chain model, with a special emphasis placed on the impact of digital technology on the structure of media production, distribution, and consumption. As the Internet has evolved into an access channel for all forms of media, the boundaries of the media industry remain unclear and open thus enabling anyone to become a creator of media. Furthermore, the scope of media continues to become more dynamic as competition grows between older and more innovative forms of media. In this light, adapting to innovative technologies and more effectively meeting the needs of customers represent key factors for the continued evolution of the media.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.5
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• pp.245-250
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• 2018

The diffusion of smart media based on Internet has brought great changes on existing media business model. This changes also affect the core competence of jobs in media industry. This study performed two focus group interviews among professionals in media industry. The interviews examined the changes that media professionals recognize in the field and requirement changes to meet the job core competence. The interviews also examined the media education method in university that can respond to the changes in the media industry. Breaking away from the classical theory oriented education, university should develop the curriculum that can support competence required in the media industry. Media education in university should focus on fostering problem solving ability that can work regarding various issues in new media environment.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.247-255
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• 2010

The media industry is becoming more important around the world and there are changes over this industry. Therefore this is the time that the economic impacts is needed about media industry. This study attempts to examine the economic impacts of the media industry using an inter-industry analysis. Specifically, the study investigates production-inducing effect, value added inducing effect and employ-inducing effect of the media industry based on demand-driven model and the study deals with supply shortage effect and sectoral price effect of the media industry by using supply-driven model and Leontief price model. The results of this analyses are presented; 0.5461 won in production-inducing effect, 0.3143 won in value added inducing effect when 1 won is produced by media industry, 5.0459 persons in employ-inducing effect when 1 billion won is produced, 1 won of supply shortage in this industry results 0.7353 won in supply shortage effect which affect the other industries. Sectoral price effect is 0.2389% due to the 10% increase of price.

• International Journal of Contents
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• v.6 no.2
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• pp.28-32
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• 2010

Reports on the Korean culture's gaining popularity among foreign audiences have filled the Korean news media for more than a decade by now. On the other hand, some observers have begun to argue that the hyper-commercialism has brought the Korean cultural industries to a crisis. By examining a brief history of U.S. commercial media system's global spread, this paper makes an effort to understand the Korean media industry within an international and historical framework. Secondly, it analyzes the processes of Korean media industry losing its competitiveness following the Korean Wave success. Based on the research findings, this paper warns against the potentially detrimental effects of commercial media system.

• The Research Journal of the Costume Culture
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• v.10 no.3
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• pp.293-305
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• 2002

This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.133-140
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• 2010

It is said that the highlight in the media covergence and integration within digital environment era is 'Contents'. Due to the advent of new media and various covergence and integration services, the competition between the platforms has become aggressive. As a result, it is predicted that the negotiation power of a 'Content's industry will be strengthened. In reality, the actual environmental changes in the media environment have accompanied elements of industrial crisis rather than opportunity to expand the market. The changes are especially causing sales structure distortion and proceeds deterioration in the Korean film industry. Moreover, telecommunication and broadcasting businesses are making their entrance into the film industry, through the appearance of the media covergence and integration as a backdrop. Thus, the situation that the Korean film industry is facing is closely associated with the development of the digital technology and new media environment. Eventually, weathering the crisis and pioneering the future will be possible through changes in the media environment. The purpose of this study is to show how the media covergence and integration phenomenon is occurring in the film industry. This study will also focus on what new problems are occurring as a result, and seek out the solutions that are available.

• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.120-127
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• 2020

The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

• Atmosphere
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• v.24 no.2
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• pp.253-263
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• 2014

The Korea Meteorological Administration has recently focused on the promotion of the meteorological industry in the private sector. Broadcast meteorology has provided the main source of income to the Meteorological industry in the United States with The Weather Channel (TWC) being the most prominent enterprise. TWC has 31 years of history and has become an icon of innovation in the U.S. meteorological industry. TWC's success story was reviewed for the possible adaptation of Korea's meteorological media industry. Expected roles for public, academic, and private sectors were suggested for boosting industrial meteorology for the media at present and in the future.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.2
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• pp.143-149
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• 2022

The diffusion of OTT service has brought the fundamental changes in the value chain of the existing media industry. OTT service based on the public Internet has increased the number of subscribers by using dominant marketing capability, making the pay TV platform player's ability to connecting users powerless. This study examined the changes in the media market and pay TV industry in the USA due to the diffusion of OTT service and analyzed the changing strategies of media firms. The number subscribers of the expensive pay TV service in the USA has diminished, experiencing cord cutting and cord shaving due the diffusion of OTT. OTT players are changing the media market, showing the dramatic excellence in making original contents and distributing the newly released movies. Examination of the recent merger and acquisition cases of media firms tells that the investment in making original contents has increased in order to have the competitiveness in OTT business. The future media industry will be rapidly reshaped mainly based OTT service and strategic judgement is important to maintain the competitiveness of all media firms in the existing value chain of media industry.