• Title/Summary/Keyword: media image

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A Study on the Characteristics of the Homme Fatale Fashion Image Represented in the Korean Mass Media (국내 대중매체에 나타난 옴므파탈 이미지의 패션 특성 연구)

  • An, Hyun-Joo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.73-87
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    • 2011
  • The Homme Fatale image, which has recently been brought to the fore by mass media in Korea, leads the public fashion with a strong influence on the preference of females who actively participate in men's fashion, and on the "mansumers"(man+consumer) who would use fashion styles as a medium for self-expression. In this study, the concept and fashion style of the homme fatale image expressed in the Korean mass media are exhaustively explored, and then its expressive characteristics are analyzed to determine the trends of men's fashion in Korea. According to the result of this analysis, the homme fatale image represented in the Korean mass media, shows us with its complex nature that it includes the following characteristics: strong and vigorous masculinity, sensuality which emphasizes physical attractiveness, duplicity of gentle sensibility and coldheartedness, and the mysteriousness of maturity and innocence. In conclusion, the homme fatale image can be thought to present fashion styles which emphasize masculinity and physical attractiveness in a variety of ways.

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A study on the Image of Nurses and Determinants the Image (간호사이미지 결정요인에 관한 연구)

  • Yang, Il-Shim
    • Journal of Korean Academy of Nursing Administration
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    • v.4 no.2
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    • pp.289-306
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    • 1998
  • For continuous development of professional nursing to the powerful professional organization, it is essential that the public understand and help nursing. This research was done to identify the image of nurses and factors that determine that image. The study subjects were 97 admitted patients 95 family members of patients who were admitted to a university hospital and a general hospital in Seoul and 164 parents of stutents in elemantary, middle, high schools in Seoul. The total numbers of subjects was 356. The researcher collected the data from April 13.1998 to April 20.1998. The Research tool was developed by the researcher following a literature review. Cronbach ${\alpha}$ for the tool of the image of nurses was 0.9397 and Cronbach a for the tool for determinants of the image was 0.8764. The obtained data were processed by SPSS (Statistical Package for Social Science) and the results are as follows : 1. The mean score for the image of nurses was 90.40${\pm}$15.15(range 47${\sim}$138) indicating a positive response. 2. Analysis of the image of nurses : Four factors were identified traditional. social. professional and personal image. The mean score for traditional image was 3.27. the second highest score. and for social image. 2.95. the lowest score. The mean score for professional image score was 3.48. the highest score. and for personal image, 3.20. a lower score. 3. The image of nurses according to respondents There were significant differences for traditional. social, professional. personal factors between subject groups. A more positive responses was found in the patients and patient' families as a compared to the students' parents. 4. Image of nurses related general characteristics : There was a significant difference for age and school graduation. More negative responses were found in the 31${\sim}$40 years old age group and in the higher educated group. 5. Image of nurses related to experience of nurses The respondents showed a more negative image when their experience related to nurses through the mass media, as a compared to the experiences of having talked with patient who had been admitted to hospital. For the social image factor. a more negative attitude was revealed for those who had the experience of patient who had been admitted to hospital as compared to other factors. 6. Determinants of image of nurses : There were three factors that were named subjective. administrative and media . The mean for the subjective factor score was 3.85. the highest score of the three factors. The mean for the administrative factor score was 3.53. And the mean for the media factor score was 3.27. 7. Determinants of image of nurses according to respondents group : There were no significant differences(F= 1.95, P= .14) Consequently the result showed a low social image of nurses. So. nurses must work to improve the social image of nurses through scientific approaches and by monitoring the mass media for correct descriptions of nurses. Also. it is necessary that excellent education for service and politeness be continually provided in order to positively effect the personal image field. It is also importent to raise the expectations of the recipients of nursing care by having a strategy for the determinants of the image of nurses that allows nurses to personnally develop professionally.

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Online-Based Local Government Image Typology: A Case Study on Jakarta Provincial Government Official YouTube Videos

  • Pratama, Arif Budy
    • Journal of Contemporary Eastern Asia
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    • v.16 no.1
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    • pp.1-21
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    • 2017
  • The Jakarta Provincial Government utilizes the YouTube channel to interact with citizens and enhance transparency. The purpose of this study is to explore online perceptions of local government image perceived by online audiences through the YouTube platform. The concepts of organizational image and credibility in the political image are adapted to analyze online public perceptions on the Jakarta Provincial Government image. Using the video summarization approach on Three hundred and forty-six official YouTube videos, which were uploaded from 1 March 2016 to 31 May 2016, and content analysis of Eight thousand two hundred and thirty-seven comments, this study shows both political and bureaucratic image emerge concurrently in the Jakarta Provincial Government case. The typology model is proposed to describe and explain the four image variations that occurred in the case study. Practical recommendations are suggested to manage YouTube channel as one of the social media used in the local government context.

Design of Searchable Image Encryption System of Streaming Media based on Cloud Computing (클라우드 컴퓨팅 기반 스트리밍 미디어의 검색 가능 이미지 암호 시스템의 설계)

  • Cha, Byung-Rae;Kim, Dae-Kyu;Kim, Nam-Ho;Choi, Se-Ill;Kim, Jong-Won
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.4
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    • pp.811-819
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    • 2012
  • In this paper, we design searchable image encryption system to provide the privacy and authentication on streaming media based on cloud computing. The searchable encryption system is the matrix of searchable image encryption system by extending the streaming search from text search, the search of the streaming service is available, and supports personal privacy and authentication using encryption/decryption and CBIR technique. In simple simulation of post-cut and image keyword creation, we can verify the possibilities of the searchable image encryption system based on streaming service.

A Study on Headline Typography in Newspaper & Magazine Advertisement (신문.잡지광고에 있어서 헤드라인 서체의 활용에 따른 비교 연구)

  • 문영만
    • Archives of design research
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    • v.21
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    • pp.77-86
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    • 1997
  • Modern society has created the age of mass media image. Advertising media strongly stimulate and influence the image contact and the frequency of receivers by visual communication media in everyday life. Until today no consciousness concerning the necessity of typographic visual image and it's selection for newspaper advertising has been developed. The necessity of headline typography visual image in newspaper advertising and it's selection should be considered a problem that must be solved by a more reasonable and logical approach, like it is done in the case of advertising copy, in order to increase the efficiency of advertising for the consumer.

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The Research of Mini-Game by Using Online Image Automatic Detection Technology (온라인 이미지 자동 검색 기술을 이용한 미니게임에 관한 연구)

  • Huang, Chun-Hua;Cho, Kwang-Hyeon;Kim, Gye-Young;Choi, Hyung-Il
    • Journal of Korea Game Society
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    • v.11 no.2
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    • pp.115-129
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    • 2011
  • In this paper, we will introduce some method about retrieving suitable images to game or adjusting game difficulty in enjoying some contents like mini-game. It will use the technology about extracting color and texture features in content-based image retrieval in image processing. So in card game, it select card image automatically. And by controlling seed image number, we can adjusting game difficulty. Through the experiment, it shows that our image retrieval method can retrieve more useful images that can be used in game than others.

Template Mask based Parking Car Slots Detection in Aerial Images

  • Wirabudi, Andri Agustav;Han, Heeji;Bang, Junho;Choi, Haechul
    • Journal of Broadcast Engineering
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    • v.27 no.7
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    • pp.999-1010
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    • 2022
  • The increase in vehicle purchases worldwide is having a very significant impact on the availability of parking spaces. In particular, since it is difficult to secure a parking space in an urban area, it may be of great help to the driver to check vehicle parking information in advance. However, the current parking lot information is still operated semi-manually, such as notifications. Therefore, in this study, we propose a system for detecting a parking space using a relatively simple image processing method based on an image taken from the sky and evaluate its performance. The proposed method first converts the captured RGB image into a black-and-white binary image. This is to simplify the calculation for detection using discrete information. Next, a morphological operation is applied to increase the clarity of the binary image, and a template mask in the form of a bounding box indicating a parking space is applied to check the parking state. Twelve image samples and 2181 total of test, were used for the experiment, and a threshold of 40% was used to detect each parking space. The experimental results showed that information on the availability of parking spaces for parking users was provided with an accuracy of 95%. Although the number of experimental images is somewhat insufficient to address the generality of accuracy, it is possible to confirm the possibility of parking space detection with a simple image processing method.

Mass Media Marketing Strategy for Positive Product Image (긍정적인 제품 이미지 향상을 위한 미디어 마케팅 전략 방안)

  • Moon, Seung-Jun;Oh, Sea-Jong
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.205-214
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    • 2005
  • The purpose of this study is to find an efficient marketing strategy in terms of media channel communications using one specific case study. Results of previous studies have shown that consumers' exposure to TV, newspaper, radio and magazine related to description of corporate image tends to be influential for consumers' product image, which mainly consists of product preference, expertise, and credibility. It means that media strategy should be different, depending on what kinds of image they try to be purposive. In conclusion, we concluded that TV and radio should be the best vehicle for increasing consumers' positive preference rather than those of newspaper and magazine. Newspaper and magazine are also influential in terms of expertise, and newspaper and magazine should be better than TV and radio in terms of credibility. The results of this study should be similar to previous studies in that TV and radio should be more inducing interest, and print media should be more credible than TV and radio.

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A Hadoop-based Multimedia Transcoding System for Processing Social Media in the PaaS Platform of SMCCSE

  • Kim, Myoungjin;Han, Seungho;Cui, Yun;Lee, Hanku;Jeong, Changsung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.11
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    • pp.2827-2848
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    • 2012
  • Previously, we described a social media cloud computing service environment (SMCCSE). This SMCCSE supports the development of social networking services (SNSs) that include audio, image, and video formats. A social media cloud computing PaaS platform, a core component in a SMCCSE, processes large amounts of social media in a parallel and distributed manner for supporting a reliable SNS. Here, we propose a Hadoop-based multimedia system for image and video transcoding processing, necessary functions of our PaaS platform. Our system consists of two modules, including an image transcoding module and a video transcoding module. We also design and implement the system by using a MapReduce framework running on a Hadoop Distributed File System (HDFS) and the media processing libraries Xuggler and JAI. In this way, our system exponentially reduces the encoding time for transcoding large amounts of image and video files into specific formats depending on user-requested options (such as resolution, bit rate, and frame rate). In order to evaluate system performance, we measure the total image and video transcoding time for image and video data sets, respectively, under various experimental conditions. In addition, we compare the video transcoding performance of our cloud-based approach with that of the traditional frame-level parallel processing-based approach. Based on experiments performed on a 28-node cluster, the proposed Hadoop-based multimedia transcoding system delivers excellent speed and quality.

A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention: Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency (한국 교육 관광지 이미지가 관광객의 구전의도에 미치는영향: 중국 관광객의 과시적 자기표현과 자아이미지일치성의 조절효과를 중심으로)

  • Chen-yu Shen;Seung-chul Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.283-290
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    • 2023
  • This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.