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A Study on the Displacement of Mobile OTT Video Services on Home TV (모바일 OTT 동영상 서비스 이용이 홈 TV 시청에 미치는 영향에 관한 연구)

  • Kim, Joohyeon
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.434-445
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    • 2018
  • This study examined whether mobile OTT video service substitutes home TV by using 3 screen data of Nielson-KoreanClick. According to the 2SLS estimation results, when the time spent on mobile OTT video service increased by 1% p, the time spent watching home TV decreased by 12.4%. The results also showed that 1%p increase in the time spent using YouTube app and the mobile OTT video services provided by telecommunication company(Oksusu, Alleh TV, VideoPortal) reduced the time spent on watching terrestrial channels on TV by 16.2% and 23.9%, respectively. The displacement of mobile OTT video service on home TV will be accelerated in the near future. In order to resolve the issue of regulatory unfairness with pay TV services and to safeguard viewer's interests, discussions to establish regulation for OTT video services should be taken place more quickly.

Analysis on Factors of Importance and Performance in terms of Securing Customers of Farm Restaurants - Based on the Case of Bibijeong in Wanju-Gun - (농가레스토랑 이용고객의 중요도-만족도 분석 - 완주군 비비정을 사례로 -)

  • Han, A-Reum;Han, Jin;Lee, In-Jae;Jang, Dong-Heon
    • Journal of Korean Society of Rural Planning
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    • v.21 no.2
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    • pp.163-175
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    • 2015
  • This study aimed to analyze factors of importance and performance picked by customers of Bibijeong, a farm restaurant operated by the local community of Wanju-gun. Major points include: Recognition paths mostly were word of mouth and mass media, types of visit were in the company of friends, family members or work colleagues, and purposes of visit included consumption of meal and identifying features of the restaurant. Secondly, factor analysis showed that level of facility, atmosphere/cleanness, diversity of menu, employees, ingredients and network. The Cronbach Alpha coefficient was +0.6. Thirdly, average of importance of factors was 3.861 while average performance was 3.429. IPA analysis showed that employee(communication, customer contact) in the first quadrant proved the need for fast improvement through training. Atmosphere/cleanness (interior atmosphere, table clean, kitchen cleanliness, clean dishes, interion design) and employee(proficiency, menu recognition), foodstuff(freshness, origin, safety) in the second quadrant showed that the marketing strategy of improvement as well as maintaining current status is needed, including regular training and hygiene inspection. The third quadrant contains facilities(disability, baby, fire protection) and food menu(food packing, various menu, creative menu, menu description), network(village economic links), which showed the need for gradual improvement. The forth quadrant contains network(sights's near contains. The results so far can be summed into the statement that overcoming the basic functionality of providing meals and linking the restaurant with local attractions and local economy would be need, as well as building up the image of unique farm restaurant with local features, so that Bibijeong can serve as the centerpiece of community and foundation of exchange with other areas.

Application of Authoware for the Oceanography Learning System Based on WBI (오소웨어를 이용한 해양학습교육매체의 제작에 관한 연구)

  • Cho, In-Seok;Lee, Byung-Gul
    • Journal of the Korean earth science society
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    • v.21 no.6
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    • pp.655-662
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    • 2000
  • According to the development of internet with Web, WBI has greatly influence on the present educational society. However, it is difficutly to design the web of the dynamic motions of graphics or animation using general programming technique based on high or low level language. Recently, Mecromedia Company supported a tool that is called Authoware which is the leading visual rich-media authoring solution for creating Web and online learning applications, to solve the problem easily. In the paper, using the the Authoware we tried to develop a web page about tidal variations due to sea level change and intertidal zone variations using the Authorware 5.1. To do this, we used the ocean survey data of Iho beach and the tidal level data based on Tidal Tables of Cheju harbor. The results showed that the Authorware was very useful to construct the simulation of tidal phenomena on web. Therefore, the Authorware can be applied to the simulation related with animation and dynamic motions for the other WBI objective.

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The Explosion Characteristics of City Gas on the Change of Oxygen Concentration and Pressure (산소농도와 압력 변화에 따른 도시가스의 폭발특성)

  • Choi Jae-Wook;Lee In-Sik;Park Sung-tae
    • Journal of the Korean Institute of Gas
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    • v.9 no.1 s.26
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    • pp.38-43
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    • 2005
  • To examine the characteristics of the explosion of city gas, the concentration of oxygen was changed with the change of initial pressure. From the result of the experiment, as the concentration of oxygen was low, the explosion limit became narrow and the minimum concentration of oxygen for the explosion was $12\%$. Furthermore, As the increase of the initial pressure, explosion ranges were a little increased. And as the change of the initial pressure, the maximum explosion pressure were $6.3 kgf/cm^2{\cdot}g,\;12.7 kgf/cm^2{\cdot}g$ and the maximum pressure rising velocity were $245.63 kgf/cm^2/s,\;427.88 kgf/cm^2/s$.

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Slide-show of Panoramic Image through a Secondary Device by using MPEG-4 LASeR PMSI (MPEG-4 LASeR PMSI를 활용한 Secondary Device 기반 파노라믹 영상 슬라이드 쇼 재생 기술)

  • Park, Yongchul;Kim, Kyuheon
    • Journal of Broadcast Engineering
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    • v.17 no.6
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    • pp.1014-1028
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    • 2012
  • Recently, N-screen service and secondary device have gotten an attention from public. Also, we can experience N-screen service through various digital devices. N-screen means multimedia technology which can seamlessly consume multimedia content. Secondary device means auxiliary multimedia device which can consume content related to main content through adjunct connection to main device. Not only be electronic manufactures interested in N-screen technology and services but also digital devices applied for N-screen have been released. But it has limitation that user can only consume content to be purchased from content company server not device of user. This paper proposes the system that composes effective and various N-screen multimedia service through MPEG-4 LASeR (Lightweight Application Scene Representation) PMSI (Presentation and Modification of Structured Information) as international standard technology which can provide scene description including many instruction for dynamic update of scene.

Cosmetics Purchasing Behavior of Males Based on the Fashion Life Style (남성 패션라이프스타일에 따른 세분집단별 화장품 구매행동 비교)

  • Hong, Sung-Sun
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.29-44
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    • 2007
  • The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.

Quantitative Analysis about Visual Image Expression of Documentary Interview (다큐멘터리 인터뷰 영상표현의 정량적 분석)

  • Lee, Ik-Heui
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.113-122
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    • 2011
  • Visual images are very close to our living and we make decisions and choose behavioral options with the visual images on mass media. In current-affair documentary programs, interviews have potential effects that can change public opinions on important issues. Therefore, it's a consequence that the study examined how different expressions of visual images in documentary. Using preceding research methods, this study focus on form, color, movement and depth of visual images. This study analyzed quantitatively all interview shots with 15 current-affair documentary programs from major TV stations such as KBS, MBC and SBS. The findings of the study are 1) half of interview shots used the visual image expressions to hide interviewees' face according to the shield law, 2) choosing close-up shots in company with bust shots, 3) using natural lights and hand-held camera techniques for interviews, and 4) showing wide angles without depths of visual image.

Trend Analysis of Reports on Oriental(Complementary) Medical Care in Major Newspapers in Korea (국내 주요 일간지의 한방(보완)의료 관련 기사의 추세 분석)

  • Cho Kyung-Sook;Park Jong-Ku;Kim Chun-Bae;Lee Sun-Dong;Choi Seo-Young
    • Journal of Society of Preventive Korean Medicine
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    • v.4 no.1
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    • pp.70-80
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    • 2000
  • This study is conducted to evaluate the social concern of the related issues through trend analysis of reports on Oriental medical care in major domestic newspapers including Dong-a Ilbo, Hankook Ilbo, Chosunilbo, and JoongAng Ilbo. Materials of this study were collected from a total of 1,039 reports on Oriental medical care by internet search of each newspaper company's homepage from fan 1, 1993 to Dec 31, 1999. Two researchers analyzed the trend of report contents on Oriental medical care by publication year. The major results were as follows: The most frequent subject in these reports related to Oriental medical care was 'disease', appearing in 45.5% (473) of tile reports, followed by 'oriental health system (31.5%)' and "oriental medical facilities (16.5%)'. Also, topics on the collaborative efforts of Oriental and Western medical care were reported in 7.9% of the cases. According to a survey of the opinions held for the contents in these reports, 51.0% reports held neutral views while 48.2% and only 0.8% reports had favorable and negative views, respectively. In conclusion, the reports covering Oriental medical care in major domestic newspapers have increased in recent times and many held favorable views. Considering the widespread influence of mass-media, the government and health-related organizations must continuously monitor the opinions in daily newspapers, for the opinions are the influencing force of health-rotated behaviors and changes. In this light, these organizations should enforce the health policy on strategies for mutual development of Western and Oriental medicine in Korea.

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An IPIMS Design for Efficient Personal Information Management (효율적인 개인정보 관리를 위한 IPIMS 설계)

  • Jeon, Byung-Jin;Shin, Seung-Soo;Lee, Jun-Yeon
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.83-90
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    • 2017
  • The purpose of this study is to solve the limitations that the information security manager of company should recognize the personal information of all employees. In this study, we propose efficient personal information retention status management system to minimize information retention status of personal information and department by information security manager and departmental information security officer. To do this, we study the method of transferring the check result from the PVA system to the efficient personal information retention management system, also study ways to minimize the amount of personal information we hold. It is possible to minimize the possession of personal information by changing the one channel method managed by the information security administrator of the existing PVA system to the two channel method so that the information security manager and the information security officer can manage it.

A Study on the Viewing Diversity of Pay Television: Centering on Diversity in Cable Company's Tiering Package (유료방송환경에서의 시청다양성에 관한 연구 - Cable So의 상품별 채널다양성 분석을 중심으로)

  • Hwang, Sung-Yon;Kim, Myoung-Joong
    • Korean journal of communication and information
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    • v.49
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    • pp.39-56
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    • 2010
  • This study on the exposed the viewers diversity as a basic cable television service. Diversity is the most basic goal of broadcasting policy has important implications. But still, such as cable and pay-media research on the viewing diversity has made a limited basis. SO much to offer for the cable offers viewers receive the number of channels available to compare the diversity of the field was verified. Price rises of analysis for the cable the more the number of channels offered to supply the channel has increased the diversity of the field. SO granted in accordance with the results of a market strategy, but for a variety of channels to be provided by a policy perspective, the price depending on the choice of a variety of audiences can be quite limited means. That is a wide range of viewers watching the channel had a right to be limited. These phenomena to improve the pay television service and the need to manage the Product channel diversity index was raised.

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