• 대한교통학회지
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• 제28권1호
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• pp.39-49
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• 2010

교통정보제공에 따른 운전자의 반응 행태에 관한 많은 연구가 진행되고 있지만, 메시지의 구성과 표현방법, 제공시기, 제공지점, 제공매체, 소통상황에 따른 변화 등 세부적인 연구는 부족한 실정이다. 본 연구는 소통상황에 따라 정보매체의 이용패턴이 어떻게 변화하는지를 분석하고, 매체의 특성에 따라 이를 재분류하여 각 소통상황에 따른 정보매체별 우회이용률 변화를 알아보고자 하였다. 기존 연구와는 달리 정보매체의 분류기준으로 소통상황과 정보매체 이용률간의 상관계수 부호를 이용하였으며, 통계적 타당성을 갖도록 수동이용매체, 능동이용매체, 과거경험으로 군집하였다. 군집한 매체별 이용률과 소통상황 간의 상관분석 결과, 수동이용매체의 경우 통행속도와 양(+)의 상관관계를 가지고 있었으나, 능동이용매체와 과거경험의 경우 음(-)의 상관관계를 갖고 있는 것으로 분석되었으며, 이는 주말과 추석연휴 모두 동일하였다. 정체와 서행상황에서는 과거경험에 의한 우회결정의 비율이 가장 높았으나, 원활 상황에서는 수동이용매체를 이용한 우회결정이 높은 것으로 나타났다. 즉, 혼잡이 심화될수록 수동이용매체의 이용률은 감소되는 반면, 능동이용매체와 과거경험을 이용하는 우회율은 증가한다는 것을 의미한다. 따라서 향후 주말과 추석연휴 시 우회를 통한 교통량 분산전략을 수립할 경우, 소통상황과 매체특성에 맞는 전략을 수립해야할 것이다.

• 패션비즈니스
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• 제14권6호
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• pp.170-187
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• 2010

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

• 한국의류산업학회지
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• 제15권5호
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• 문화기술의 융합
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• 제10권5호
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• pp.315-322
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• 2024

본 연구의 목적은 간호대학생의 SNS 활용, 정보활용능력이 학습성과에 미치는 영향요인을 파악하는 것이다. 연구대상자는 학습활동 중 SNS나 정보를 활용한 경험이 있는 2학년~4학년까지의 간호대학생이며, 최종 192부를 분석하였다. 연구결과 학습성과에 영향을 미치는 요인으로는 SNS 활용, 정보활용능력, 대학만족도가 학습성과를 설명하는 정도는 32.4%로 나타났으며, 정보활용능력( β=.41, p<.001), SNS 활용(β=.15, p=024), 대학만족도(만족)(β=.31, p=001), 대학만족도(보통)(β=.21, p=018) 순으로 나타났다. 본 연구결과를 근거로 간호대학생의 학습성과 향상을 위한 기초자료로 활용할 것을 제언한다.

• 벤처창업연구
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• 제12권3호
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• pp.37-51
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• 2017

본 연구는 기업가정신, 정보기술 수용성, 미디어 활용역량이 직장인의 업무몰입에 미치는 영향에 관해 학습 지향성을 조절 효과로 반영하여 탐구하였다. 이는 스마트 정보화 시대에 개인과 조직에서의 핵심 역량 즉, 기업가정신, 정보기술 수용성, 미디어 활용역량이 업무몰입에 유의한 영향을 미치는지와 독립변수로 제시된 기업가정신, 정보기술 수용성, 미디어 활용역량과 종속변수인 업무몰입 간에 학습 지향성의 조절 효과를 분석하여, 업무몰입에 영향을 미치는 변수들을 규명하는 데 그 목적이 있다. 본 연구를 위해서 직장인을 대상으로 한 설문조사를 진행하였고, 최종적으로 340개의 유효한 설문지를 수집하였다. 수집된 자료는 인구통계학적 특성을 통제변인으로 하는 다중회귀분석을 진행하였고 학습지향성 조절효과는 조절회귀 분석을 실시하였다. 분석결과 기업가정신 중 성취 욕구와 진취성이 높을수록 업무몰입이 높아지는 것으로 나타났고 정보기술 수용성의 지각된 유용성과 미디어 활용역량의 커뮤니케이션 활용역량이 업무몰입에 정(+)의 영향을 미치는 것으로 나타났다. 학습 지향성의 조절 효과 분석 결과 기업가정신, 미디어 활용역량과 업무몰입 간에 학습 지향성의 조절 효과가 나타났다. 이러한 연구를 통해, 디지털 환경이 고도화된 스마트 정보사회에서 직장인의 업무몰입을 향상시키기 위해서는 진취성과 성취욕구, 정보기술에 대한 지각된 유용성, 온라인 커뮤니케이션 활용역량의 축적과 함께 학습지향성과의 시너지 효과를 적극적으로 모색해야 한다는 결론을 도출하였다.

• 교육시설
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• 제5권3호
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• pp.107-115
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• 1998

Open education is more relevant to the current educational reality which requires the liberalization, individualization and creativeness, and the effectiveness of open education will be maximized with the full utilization of instructional media. As well known, there are many different types of instructional media to promote open education such as print material, audio material, still picture, movie, computer, and multimedia. The main criteria to choose effective instructional media for open education depend upon easiness of supply and retrieval of information, and promotion of more frequent interaction among participants. In addition, utilization method, cost, curriculum contents, as well as school culture are also elements to consider in the selection of right instructional media.

• 한국IT서비스학회지
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• 제10권4호
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• pp.149-169
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• 2011

As the number of smart phone users increases, many organizations begin to adopt social media rapidly to diversify communication channels with customers. Specifically, twitter, which supports instant and two-way communications between users and between organizations and users, has been adopted by many organizations as an efficient way not only to identify new customers but also to retain existing customers. However, little attention has been given to the issue on how organizations can effectively use twitter to improve customer satisfaction. To explore the issue, this study proposes two major dimensions, customer participation and organization resource utilization, which should be considered in building a utilization strategy for twitter in organizations. We then develop four different combinations along with these dimensions-follow, mention, retweet, and review types. Based on case studies of 27 organizations that use twitter, we evaluate the degrees of customer participation, resource utilization, and customer satisfaction, and examine matching or mismatching of the adoption purpose of twitter and its actual utilization. The study results reveal that organizations in the matching group show higher customer satisfaction that those in the mismatching group. This study sheds new light on twitter research by developing a new conceptual framework and using a case study approach to explore the relationship between the utilization strategy of twitter and customer satisfaction.

• Journal of Contemporary Eastern Asia
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• 제14권2호
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• pp.5-15
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• 2015

A growing number of studies have examined the relevance and impact of social media in building organizational resilience, which the ability to recover from a crisis, in the field of emergency management. However, few studies have assessed how these emergency response organizations perceive their own use of social media in crisis situations. In attempting to fill this gap, this study conducted a structured survey with emergency-response organization representatives in Seoul, South Korea, to examine how such organizations evaluate their utilization of social media in an urban emergency situation and how their social media uses are related to promoting organizational resilience during adverse events such as a flood. Overall, the findings imply that organizations are not yet taking full advantage of social media. Respondent evaluations of their own social media use in all three assessment areas-information provision, information dissemination, and emotional messages-were not satisfactory. However, their perceptions of how well they utilize social media were positively related to how they view their organizational resilience. Therefore, it may be that these organizations realize the powerful role of social media in building organizational resilience but lack the knowledge and experience to make the best use of social media services.

• International Journal of Knowledge Content Development & Technology
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• 제14권4호
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• pp.85-99
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• 2024

The study examined perception of library personnel towards social media utilization for information service delivery in kwara state university library. It adopted the descriptive survey design with population consisting of 27 professional librarians in three selected university libraries in kwara State. Total enumerative sampling techniques were used because the population of the study is manageable by the researcher. Percentage and mean were used in analyzing the data. Primary data solicited would be cleaned, coded and entered into the Statistical Package for Social Sciences (SPSS) version 20 software for quantitative analysis. The findings of the study revealed the services rendered by library professional in university libraries in Kwara State, are Current Awareness Services (CAS), Photocopying services, Technical Services, Circulation/borrowing services, Internet services, and Bibliographic verification services. Majority of the respondent indicated Myspace, Google plus, Flickr, Telegram, Twitter, WhatsApp and Facebook are the social media platforms used for service delivery by librarians. Also, majority of the respondents in university libraries indicated Google plus, LinkedIn, Myspace, Skype, WhatsApp, Flickr, WeChat, Twitter and Facebook as social media space use for information service delivery effectively and Bandwidth problem, Limited fund, Lack of maintenance culture, Lack of Awareness, Copyright Issue, Technophobia are the major challenges inhibiting the use of social media for service delivery by the library staff. Lastly, the study concluded with recommendations.

• 인터넷정보학회논문지
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• 제25권4호
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• pp.87-96
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• 2024

Information power has been a major criterion for wealth disparity in human history, and since the advent of the Fourth Industrial Revolution, referred to as the data economy era, personal information has also gained economic value. Additionally, companies collect and analyze customer information to use as a marketing tool, providing personalized services, making the collection of quality customer information crucial to a company's success. However, as the amount of data held by companies increases, crimes of stealing personal information for financial gain have surged, making corporate customer information a target for criminals. The leakage of personal information and its circumstances lead to a decline in corporate trust from the customer's perspective, threatening corporate sustainability with falling stock prices and decreased sales. Therefore, companies find themselves in a paradoxical situation where the utilization of personal information is increasing while the risk of personal information leakage is also growing. This study used the news big data analysis system, BIG KINDS, to analyze major keywords before and after media coverage on personal information leaks, examining domestic media coverage trends. Through this, we identified the impact of personal information leakage on corporate sustainability and analyzed the connection between personal information protection and sustainable corporate management. The results derived from this study are expected to serve as foundational data for companies seeking ways to enhance sustainable management while increasing the utilization of personal information.